In this special episode of Paul Meets, I sit down with one of the original members of the Planet Paul community — Carrie Jose, founder of CJ Physical Therapy & Pilates in Portsmouth, New Hampshire (https://cjphysicaltherapy.com/).
Carrie’s story is one of bold moves, big mindset shifts, and the resilience it takes to grow a business where everyone said it wouldn’t work.
🔑 Inside this conversation:
• Why Carrie left Washington, D.C. and restarted from scratch in a town where nobody knew her
• The moment she realized she didn’t want to be treating patients until 60 — and what she did about it
• How she scaled past $300K… then to $1M… and now heading toward $2.5M
• The “invisible” skills she had to learn (like hiring, managing, and systems) to become a real business owner
• Her take on loneliness as a business owner — and why finding the right coach and tribe changed everything
• What she loves most about being a CEO today — and what’s next for her wellness division
🔥 Whether you're just getting started or scaling fast, this episode is filled with real, raw, and practical insights from someone who's lived it.
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👉 Subscribe to the "Paul Meets" podcast now – and never miss an episode that could change the course of your business.
🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/
👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: www.paulgough.com/free
📲 Follow Paul here:
🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/
📘 Facebook: facebook.com/PaulGoughPhysioRooms
📸 Instagram: @ThePaulGough
🎥 YouTube: Paul Gough Media
🐦 Twitter/X: @ThePaulGough
🌐 Website: www.paulgough.com
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#paulgough #thepaulgoughshow #physio #physicaltherapist #physiotherapy #pt #physicaltherapy #privatepractice #businessgrowth #marketing #marketingtips #digitalmarketing #growth #success #mindset #business #sales #PaulGough #PTMarketing #PhysioFunnels #PrivatePractice #ClinicOwner #MarketingForPTs #PhysioBusiness #TimeFreedom #BusinessGrowth #FemaleEntrepreneur
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PAUL GOUGH is a multi-time No.1 bestselling author of The New Patient Accelerator Method, The Physical Therapy Hiring Solution, and The Healthy Habit. He is also a former professional soccer physical therapist turned successful clinic owner from the UK (a country where healthcare is free). He is the founder of the Paul Gough Physio Rooms – a successful cash pay clinic he started from a spare room in his home with no money down and with no business or marketing skills. He has since scaled his clinic from one to four locations, and zero to $1m in cash pay revenue and he now helps clinic owners all across America and around the world to get more cash pay patients using his proven systems.
Hey, it’s Paul Gough here — welcome back to another episode of The Paul Gough Audio Experience.
In today’s show, I’ve pulled together the BEST clips that have gone out across my social channels this past week — but now, you get them in audio format so you can listen on the move, at the gym, or wherever you get your thinking done.
🔥 Inside this episode:
- Why trying to please everyone is a losing game
- How creativity only flows when you’re balanced and centered
- What “counterbalancing” really looks like as a business owner and parent
- The two things that define your success: leverage and your ability to handle risk
- The real difference between building a clinic and building a business that transforms lives
- Why you MUST stop selling your skills and start marketing the transformation you deliver
If you're growing a business and you're serious about breaking past the income plateau and reclaiming your time, this episode will hit you hard in the right way.
📲 Want to see these clips? Head to Instagram, TikTok, or YouTube — just search @ThePaulGough.
We’re posting content daily to help you become the best business owner you can be.
🎧 Listen now and turn up the volume.
👉 Follow @thepaulgough on Instagram to watch the clips and get daily business-building tips.
🎁 FREE BOOK OFFER: When you subscribe, I’ll send you a real, physical book—your choice from my bestselling lineup—to help you grow your practice and escape the treatment room. Just tell me where to send it:👉 www.paulgough.com/free
📘 Facebook: facebook.com/PaulGoughPhysioRooms
📸 Instagram: @ThePaulGough
🎥 YouTube: Paul Gough Media
🐦 Twitter/X: @ThePaulGough
🌐 Website: www.paulgough.com
🔥 Paul on Fire: Ditch the Rules
Hey, it’s Paul Gough here — and this episode might just be my favorite rant yet. I’ve gone full throttle on everything from why insurance is the slow death of your clinic, to what’s actually keeping you broke and burned out. If you’ve been feeling stuck, frustrated, or just done with being overworked and underpaid… this one’s for you.
Inside this Paul on Fire episode:
- Why the insurance system is a sinking ship (and how to escape without jumping overboard overnight)
- How to build a lucrative hybrid clinic with cash-pay services that patients actually want
- The real reason you feel so drained by your staff (hint: it’s not just the work)
- Why marketing isn’t about you — it’s about who your patient wants to become
- And why most clinic owners think they’re marketing… but are really just advertising out of desperation
Plus: the emotional freedom you’ll finally get when you stop being “just” a clinician and start thinking like a real business owner
If you’ve ever caught yourself thinking, “There has to be another way…” — this is it.
💥 You’re either going to keep playing by someone else’s rules… or you’ll set fire to the old system and start creating a business on your terms.
🎁 FREE BOOK OFFER: When you subscribe, I’ll send you a real, physical book—your choice from my bestselling lineup—to help you grow your practice and escape the treatment room. Just tell me where to send it: 👉 www.paulgough.com/free
🔥 Paul Gough. Unfiltered. Unapologetic. On Fire.
This episode of The Paul Goff Audio Experience brings together my most viral social media clips from the past week—raw, unfiltered, and straight from the frontlines of real business ownership.
In this highlight reel, I dive deep into what separates thriving clinic owners from everyone else. You’ll hear me on:
If you’re ready to hear the truths most clinic owners avoid—and you want to make more money, lead stronger teams, and finally build a business that runs without you—this is your episode.
🎧 Listen now and turn up the volume.
👉 Follow @thepaulgough on Instagram to watch the clips and get daily business-building tips.
🎁 FREE BOOK OFFER:When you subscribe, I’ll send you a real, physical book—your choice from my bestselling lineup—to help you grow your practice and escape the treatment room. Just tell me where to send it:👉 www.paulgough.com/free
📘 Facebook: facebook.com/PaulGoughPhysioRooms
📸 Instagram: @ThePaulGough
🎥 YouTube: Paul Gough Media
🐦 Twitter/X: @ThePaulGough
🌐 Website: www.paulgough.com
This episode will rattle your cage—in the best way possible.
In this Paul On Fire episode, I go off about one of the most toxic beliefs holding clinic owners back: the idea that you have to choose between success in business or fulfillment in life.
You’ve been taught that wanting BOTH is greedy. That to be a good parent, you need to sacrifice your ambition. That to run a clinic, you can’t have freedom, travel, or wealth.
Bollocks.
I call BS on it all—and share exactly how I’ve built a business AND a life worth living… and how I’m raising my kids to do the same.
🔊 Here’s what else I cover in this episode:
If you’re running a clinic but feel like you’re stuck in a job, THIS is the slap you need to wake up.
⚠️ WARNING: Explicit language, brutal truths, and the occasional motivational punch in the gut included.
🎁 FREE BOOK OFFER:
When you subscribe, I’ll send you a real, physical book—your choice from my bestselling lineup—to help you grow your practice and escape the treatment room. Just tell me where to send it:
👉 www.paulgough.com/free
🔥 Paul Gough. Unfiltered. Unapologetic. On Fire.
Subscribe now. The revolution has started.
In this powerful episode of Paul Meets, I sit down with the amazing Hoang Tran (https://handtherapysecrets.com) – an incredible hand therapist from Miami, FL – whose story is going to light a fire under any clinic owner feeling stuck, overwhelmed, or just plain tired of doing it all alone.
Hoang shares her journey from hospital-employed to private practice owner, and how the very thing that made her great– her clinical skill – also became the thing holding her business back.
If you've ever felt like you're “the only one who can do it right,” or you've sacrificed vacations, family time, or your sanity just to keep the doors open… Hoang’s story is going to hit home. We dive into:
✅ The trap of being TOO clinically skilled
✅ Hiring mistakes and the myth of “saving” every new therapist
✅ What really holds female entrepreneurs back (and how cultural expectations play a role)
✅ The power of letting go – and why your business can't scale until you do
✅ How one question, one belief, or one new decision can change everything
And most importantly – how Hoang finally broke free and reclaimed her time, her freedom, and her confidence by choosing to invest in HERSELF.
⚠️ WARNING: This episode contains truth bombs that may challenge your ego, but if you take them on board – they could change your life.
👉 If you want to stop being a slave to your clinic and build a business that supports your life, not consumes it, this episode is for you.
📍 Be sure to follow Hoang and check out her training platform at Hand Therapy Secrets – she’s one to watch. https://handtherapysecrets.com/
💥 Like, comment, and share this with another clinic owner who NEEDS to hear it.
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👉 Subscribe to the "Paul Meets" podcast now – and never miss an episode that could change the course of your business.
🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/
👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: www.paulgough.com/free
📲 Follow Paul here:
🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/
📘 Facebook: facebook.com/PaulGoughPhysioRooms
📸 Instagram: @ThePaulGough
🎥 YouTube: Paul Gough Media
🐦 Twitter/X: @ThePaulGough
🌐 Website: www.paulgough.com
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#paulgough #thepaulgoughshow #physio #physicaltherapist #physiotherapy #pt #physicaltherapy #privatepractice #businessgrowth #marketing #marketingtips #digitalmarketing #growth #success #mindset #business #sales #PaulGough #PTMarketing #PhysioFunnels #HoangTran #HandTherapy #PrivatePractice #ClinicOwner #MarketingForPTs #PhysioBusiness #TimeFreedom #BusinessGrowth #FemaleEntrepreneur
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PAUL GOUGH is a multi-time No.1 bestselling author of The New Patient Accelerator Method, The Physical Therapy Hiring Solution, and The Healthy Habit. He is also a former professional soccer physical therapist turned successful clinic owner from the UK (a country where healthcare is free). He is the founder of the Paul Gough Physio Rooms – a successful cash pay clinic he started from a spare room in his home with no money down and with no business or marketing skills. He has since scaled his clinic from one to four locations, and zero to $1m in cash pay revenue and he now helps clinic owners all across America and around the world to get more cash pay patients using his proven systems.
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Theme ℗ MoodMode Music
🎧 Why Clinical Skills Alone WON’T Make You Rich in 2025…
In this powerful episode of The Paul Gough Audio Experience, I rip apart one of the biggest myths in our profession: that clinical skills are all you need to succeed.
You’ll hear the most impactful social media clips of the week, covering topics like:
Why being “the best” therapist means NOTHING if no one knows who you are.
How marketing is your real job as a business owner.
The mindset shift that turns a flatlined practice into a profitable machine.
Why there’s always money in your town (even if you swear there isn’t).
How to sell wellness, recovery, and high-end services that multiply your revenue.
What really makes a great business owner (especially when tough decisions are needed).
💥 Marketing is not optional anymore. It’s your #1 job.
Whether you’re just starting out or scaling to 7-figures, this episode is packed with real, raw advice that will shake up your thinking and help you take serious steps forward.
👉 Follow @thepaulgough on Instagram to watch the clips and get daily business-building tips.
🎁 FREE BOOK OFFER:When you subscribe, I’ll send you a real, physical book—your choice from my bestselling lineup—to help you grow your practice and escape the treatment room. Just tell me where to send it:👉 www.paulgough.com/free
📘 Facebook: facebook.com/PaulGoughPhysioRooms
📸 Instagram: @ThePaulGough
🎥 YouTube: Paul Gough Media
🐦 Twitter/X: @ThePaulGough
🌐 Website: www.paulgough.com
Paul On Fire 🔥
This Isn’t Just Another Podcast—This Is Paul, Unleashed.
If you've ever said, “I just listen for the rants”… this one's for you.
Inside this special edition of The Paul Gough Podcast, I’m going OFF. No filters. No holding back. Just the raw, unvarnished truth about what it really takes to win in business and life as a physical therapy clinic owner.
We’re calling it: Paul On Fire — and for damn good reason.
In this episode, I share the exact moment I decided I’d had enough of being stuck in a treatment room, broke, and burned out. I reveal the mindset shift that got me out, and the marketing that gave me the freedom to build a business in a town where everyone said, “You’ll never make money here.”
Expect rants on:
🚫 Why “being good” is not enough in business
💰 How marketing gave me control of my prices, schedule, and life
🧠 Why most physios don’t actually know what they want—and how that’s killing their clinic
🧱 How to build real strength (spoiler: it’s not in your biceps)
🔥 The leadership mindset that separates wealthy clinic owners from overworked practitioners
This is for the ambitious clinic owner who’s sick of playing small, tired of listening to broke people for business advice, and ready to build a practice that actually gives them a LIFE.
If you’re ready to step up… or get slapped by the truth… turn this up loud and buckle up.
🎁 FREE BOOK OFFER:
When you subscribe, I’ll send you a real, physical book—your choice from my bestselling lineup—to help you grow your practice and escape the treatment room. Just tell me where to send it:
👉 www.paulgough.com/free
📘 Facebook: facebook.com/PaulGoughPhysioRooms
📸 Instagram: @ThePaulGough
🎥 YouTube: Paul Gough Media
🐦 Twitter/X: @ThePaulGough
🌐 Website: www.paulgough.com
🔥 Paul Gough. Unfiltered. Unapologetic. On Fire.
Subscribe now. The revolution has started.
In this powerful episode of Paul Meets, I sit down with Shiraj Chakraborty, a private practice owner from California who’s breaking through the $250K ceiling and building a business around his life — not the other way around.
From feeling overwhelmed with 10+ things pulling at him every day, to getting real clarity and confidence on pricing, positioning, and brand building… this episode is packed with lessons for any business owner who’s trying to escape the daily grind of treatment and finally step into the visionary seat.
👉 Subscribe to the "Paul Meets" podcast now – and never miss an episode that could change the course of your business.
📘 Claim Your Free Marketing Book
If you’re serious about growing your clinic and getting more cash-pay patients without relying on referrals or doctors…
👉 Grab your FREE copy of Paul’s best-selling marketing book right here: www.paulgough.com/free
📘 Facebook: facebook.com/PaulGoughPhysioRooms
📸 Instagram: @ThePaulGough
🎥 YouTube: Paul Gough Media
🐦 Twitter/X: @ThePaulGough
🌐 Website: www.paulgough.com
In this one, I share with you the story of one of the most ambitious and success-hungry PTs I've ever worked with. You're about to hear from Keith Roed - of Impact PT in Sioux City, Iowa - as he presents to the room at last year’s PPM LIVE (23) in Orlando. At each event, I invite 5 clients to the stage to share with the room their best lessons on growing a business as well as what worked in marketing to help them become so successful.
Keith's story is one I will never forget: He called me in 2018 after handing in his resignation at the clinic where he worked at the time with the goal of starting his own clinic. The owner told him "You will never make it work"... Keith laughed and said "Watch me"... Anyways, fast forward a few years, and Keith has a 7-figure practice that is THRIVING.
There's so much to learn from this podcast... be sure to listen to it more than once!
See ya' at PPM LIVE 24? Book your seats at www.ppmlive24.com (use the code "podcast" to save $100 on ANY ticket).
In this one, I share with you some amazing highlights from the keynote session James Lawrence gave at PPM LIVE in 2022. My favorite was when James spoke about it being ok to have a "five-minute pity party - but no more".
The best thing about this Podcast is not just the content, but the story behind how James was the INSPIRATION for the amazing Chris Nikic - who happens to be the speaker at PPM LIVE 24.
Turn me up nice and loud to listen to how it all works...
In this one I share with you LIVE footage from when we had Dan Kennedy - the worlds No.1 Marketing Expert and guy who taught me everything I know about Marketing - on my stage at PPM LIVE.
One of the things I got from Dan was the ability to make myself immune from criticism. Easier said than done, especially when you're in pursuit of a successful business that means you have to say and do things that lots of people don't agree with and we live in a world where most people have nothing else to do but pull other down.
Dan taught me that almost all people's opinions are irrelevant. It's one of the best SKILLS you'll ever develop. Turn us up nice and loud to hear more.
PPM LIVE Oct 17-20, use coupon code at: www.ppmlive24.com to save $100 on your tickets.
In this one I interview the amazing Kevin O'Leary from Shark Tank... Kevin was the keynote speaker at my event a few years ago and today I am sharing with you some of the highlights of his session... Including:
- Why Truthfulness is Your Best Business Strategy
- Non-Negotiable Standards: The Key to Entrepreneurial Success!
- The Key to Great Leadership: Listen and Tell the Truth
- Master Team Performance and Accountability
If you're coming to PPM LIVE 24, this should get you excited... and if you're not, this is a taste of what you are going to be missing out on ... go here for tickets: www.ppmlive24.com and use coupon code "podcast" to save $100 on a ticket.
In this one I share with you my own experience of meeting and working alongside Daymond John at one of the past PPM LIVE events. I got to spend an hour or so with Daymond before he went on stage to deliver a keynote, and I learned that he thinks RADICALLY different about time and how to make the most of it. I'll tell you more on the podcast.
He then went on to talk about having just "27 summers left"... and what that really means to how he lives life. It blew the minds of everyone in the room. I'll let him tell you more about that one... turn us up nice and loud and enjoy the show.
PPM LIVE 24 is happening October 17-20th and you can save $100 if you book your ticket at www.ppmlive24.com and use the coupon code "podcast" at the check out... See ya' in Orlando!
Get the book I mentioned at: www.EXABOOK.com "Extraordinary Achievement" - how to get to the next level of success in business and life (by yours truly)
In this one I RELIVE the magic of Marcus Lemonis - the Profit - who was last years headline speaker at PPM LIVE.
Marcus delivered real GOLD to the room - the type you expect from such a successful business owner - but it’s what he shared with my KIDS before his talk that impressed me most…
See, Marcus gave my 7 year old the best lesson in business I could have wished for. Just before his keynote he took the time to explain to Tobias why although he’d made $300 at PPM LIVE (selling his daddy’s books to the attendees), he wasn’t able to KEEP all of that $300 as, “that’s not how business works”…
Anyway, turn me up nice and loud to hear the full story, as well as listen to Marcus talk about:
- Why Employees Should Come Before Customers in Business
- Unlocking Confidence: Overcoming Insecurity and Delivering Tough Feedback
- Creating Generational Wealth…
After that, head over to PPMLIVE24.com and use the coupon code “podcast” to save $100 on a ticket to the big marketing event happening October 17-20 in Orlando.
In this one I share 5 reasons why your team may be holding you back from the growth you crave. It's easy to think that it's all their fault, and that they're not good enough, but there's also the possibility that you - or your managers - aren't doing what you should be to grow their talent and develop their skills.
Turn me up nice and loud as I explore the different reasons for your frustration with your team's progress.
Get PPM LIVE 24 tickets at: www.ppmlive24.com (use "podcast" to save $100)
In this one I go deep into the mind of people stuck at a life that is what you might call "average". They get to a certain point, but they can't seem to get beyond it. Life is "OK" but it's not amazing. It's had some success, but there's also lots of frustration.
In this podcast I describe a real-life situation I encountered with a PT who had quit her job but in the last 3 years hasn't been able to get her salary above that what she was making when employed.
There' s probably a lot of reasons for it, but one is that she's being held back what I call "shadow weaknesses" in her life that until recognized are a permanent source of frustration that delay progress. Millions of people live with one or more such weaknesses. I wonder if you can recognize any of what is happening to this PT in your own life??
Turn me up nice and loud and listen to the show. For details on PPM LIVE 24, go here: www.ppmlive24.com and use the coupon code "podcast" to save $100.
Welcome back to the Podcast! After a summer of travel, I have a LOT to share with you on the podcast. The first is the massive disruption that is happening over at Google which is causing a big headache for Clinic owners who have relied upon it for over a decade.
The disruption is real. The question is, is it a temporary thing? Or, is this the end of Google Ads and that once very reliable platform being as effective as it once was?
As they say, "every dog has its day"... is it time to start planning for life without Google ads?
On top of that, I share the amazing news about PPM LIVE 24 that is happening in Orlando, Oct 17-20... tune in to find out more about that and then book your seat at: www.ppmlive24.com (if you want my advice for which ticket, that will give you best value, book the "All Access" pass and come for FOUR days).
Go to: www.ppmlive24.com now and use the word "podcast" to save $100 on any ticket.
In this one, you can hear from 4 of the leading PT business owners in the USA at our recent New Jersey event. One panellist, Ida Hirst, from California, shared how she was considering closure as costs continued to rise, and insurance reimbursements tumbled. Fast forward a year in our community, and Ida is now much more profitable and has a higher percentage of cash-pay patients in her clinic.
And a special mention to Michael Chin, Jason Han, and Lauren Manna who also shared their biggest lessons on their path to very successful, and very profitable physical therapy businesses.
Our next event is in PPM LIVE in Orlando (Oct 18-19-20) and will bring together private practice owners from around the world...
If you want to be in the room, email me at paul@paulgough.com for more info, and tickets for the massive 3-day super conference.
And finally, a shout-out to our official podcast sponsor; PtEverywhere, the all-in-one practice management solution that can save you time, elevate patient care, and increase revenue. Reach out to them for a free demo today at www.pteverywhere.com and tell them I sent you :)
In this one, 5 of the most successful private practice owners in the UK take to the stage at our recent PPM LIVE UK event in London. They share their inspiring stories from employed physios and solo practitioners to extremely profitable physio clinic owners with big teams, multiple locations, and financial freedom.
If you're looking for inspiration, this is a great podcast. And with insights into the challenges, pitfalls, and painful lessons along the way, you can also discover important lessons for becoming a more successful clinic owner.
Our next event is in PPM LIVE in Orlando (Oct 18-19-20) and will bring together private practice owners from around the world...
If you want to be in the room, email me at paul@paulgough.com for more info, and tickets for the massive 3-day super conference.
And finally, a shout-out to our official podcast sponsor; PtEverywhere, the all-in-one practice management solution that can save you time, elevate patient care, and increase revenue. Reach out to them for a free demo today at www.pteverywhere.com and tell them I sent you :)