When Michael Gibben started his tutoring business back in 2011, he thought charging nine hours for $99 was a great deal. But that “amazing offer” turned out to be the wake-up call that changed everything.
In this episode, Michael shares how his early struggles—imposter syndrome, burnout, and low prices—led him to completely rebuild his business from the ground up. You’ll hear how one major mindset shift helped him go from barely breaking even to running a thriving six-figure tutoring company… and later helping other tutors do the same.
Use my code LSSJ15 to get 15% off your ticket — instead of $30, it’s only $25.50!
👉 Save your spot here:
https://www.coachfortutors.com/event-details/leadership-skills-summit-for-tutors-six-steps-to-a-6-figure-tutoring-business/
In this episode, Joanne Kaminski shares 12 powerful ways to build trust online for your tutoring business, ensuring you get found, hired, and referred—by both people and AI platforms like ChatGPT, Google's AI overviews, Gemini, and Perplexity. Joanne dives into practical strategies like social proof, testimonials, and creating valuable content that answers real questions. Plus, she gives a special invitation to join her Insider Secrets Club 3.0, where she helps tutors future-proof their businesses. Tune in for actionable insights that will elevate your online presence!
Links mentioned
Join the Insider Secrets Club - https://tutors-network-together.circle.so/checkout/insider-secrets-club-30
4 questions for the perfect testimonial - https://youtu.be/MxOrrApGMII?si=RYiXtpZibTRH4hbt
Fullscope Freelancer - https://fullscope.tools/joanne-kaminski_?am_id=joanne606
Check robots on your website - www.yourdomain.com/robots.txt
Check schema on your website - www.yourdomain.com/sitemap.xml
What does it really take to go from quietly helping students behind the scenes… to becoming a finalist for one of the most recognized tutoring awards?
In this episode, Joanne sits down to share the inspiring journey of Rose Kurian, an online chemistry tutor who started with handwritten notes and a passion for learning—and ended up capturing the hearts of voters across the globe.
You’ll hear:
How Rose went from agency work to finding her own clients
The simple (but powerful) teaching style that makes her stand out
What surprised her most about the award nomination process
Why visibility was the biggest game-changer in her business
How you can take the next step toward recognition through the World’s Greatest Tutor Award
This episode isn’t about chasing fame—it’s about recognizing the impact you already make… and learning how to share it with the world.
Apply to be voted as the World's Greatest Tutor today.
Join the Insider Secrets Club here.
In this episode of the Online Tutor Business Podcast, Joanne Kaminski dives into the next big shift in online visibility for tutors: Generative Engine Optimization (GEO)—what it is, why it matters, and how to use it to get found by tools like ChatGPT, Gemini, Claude, and Perplexity.
You’ll learn:
Why SEO alone isn't enough anymore
What GEO is (and how it’s changing the game)
Why being quoted by AI is more important than being clicked
How to turn your website and LinkedIn into AI-friendly authority hubs
The two biggest myths about AI and tutors (spoiler: no, AI isn’t replacing you)
Why writing content that answers real questions is your best strategy
Joanne shares personal stories, real-world examples (including a student success story and a viral video win from a fellow tutor), and a practical framework to start using right away—even if you're not "techy."
Ready to Join the Insider Secrets Club? Click here!
Want special pricing for Full Scope Freelancer? Check it out!
Want to apply to have your website done for you? Fill out this form. https://www.surveymonkey.com/r/5RCXSQW
Kristi opens up about the fears she had when leaving the classroom, how she built confidence as a tutor, the mindset shifts that helped her grow, and how she now has a fully booked schedule working with kids who have ADHD, autism, and other learning challenges.We dive into real talk about building a tutoring business from scratch, dealing with imposter syndrome, learning marketing skills no one teaches you in college, and the power of finding the right support community.
Join the Free Facebook Group - https://www.facebook.com/groups/303391446535402 2.
Download 50 + Ways to get Online Tutoring Students – www.onlinetutorcoach.com
Get the Business in a Box for Online Tutors at 50% off - https://www.onlinetutorcoach.com/offers/XYg9Kshe?coupon_code=BUSINESS50
Learn how to create an online presence that makes parents feel at ease with hiring you and stop comparing your services by price. https://www.onlinetutorcoach.com/pl/2148508645
Want to know how to set up an LLC on your own—without spending thousands on legal fees? In this episode, I chat with Katie Walker, a tutor turned author, who used her educator brain to break down every confusing step into something simple and clear. We’re talking about EINs, business bank accounts, registered agents, and all the “unsexy” but essential stuff most business coaches skip. If you're a solopreneur or tutor thinking about forming an LLC, this conversation is a must-watch.📘 Grab Katie’s book on Amazon: Start an LLC by Catherine Walker - https://amzn.to/3YFiKZESave the date for IMPACT 8- May 30th to June 1stTHE LINKS MENTIONED IN THIS PodcastSteps to a Successful Online Tutoring Business1. Join the Free Facebook Group - https://www.facebook.com/groups/303391446535402 2. Download 50 + Ways to get Online Tutoring Students – www.onlinetutorcoach.com 3. Get the Business in a Box for Online Tutors at 50% off - https://www.onlinetutorcoach.com/offers/XYg9Kshe?coupon_code=BUSINESS50 4. Learn how to create an online presence that makes parents feel at ease with hiring you and stop comparing your services by price. https://www.onlinetutorcoach.com/pl/2148508645
In this heartwarming and real conversation, Joanne Kaminski sits down with long-time community member and reading tutor, Malissa Stoudymire, to talk about her incredible journey from a career in advertising to becoming a powerful force for change in the lives of struggling readers.
Melissa opens up about:✔️ Her shift from the corporate world to the classroom
✔️ Why her background in business helped her grow her tutoring practice
✔️ The magic of working 1:1 with struggling readers
✔️ What it's really like to run a reading intervention business online
✔️ And why being in a strong community helped her skip years of trial and error
Whether you're a teacher looking to pivot, a tutor feeling stuck, or someone trying to figure out how to serve struggling readers more effectively—this episode is for you.
✨ Key Takeaways:
How mentorship fast-tracked Melissa’s growth
What it's like to move from group instruction to personalized support
The confidence shift that comes from knowing your worth
Real talk about pricing, boundaries, and building long-term student relationships
Why trying to figure it out alone will slow you down
Negative feedback happens—to all of us. Whether it’s about your teaching style, your content, or a misunderstanding of your offer, it can feel personal. In this episode, I sit down with the always-wise Michael Gibbon to talk about:
Michael shares a powerful story about a painful two-star review—and how he turned it into growth, reflection, and a stronger tutoring experience. If you’ve ever hesitated to create content or doubted your services after hearing a critique, this one’s for you.
🎧 Press play. Breathe deep. And let's talk about how to handle criticism like a pro without losing your heart in the process.
🎯 Sponsored by Pencil Spaces – Special pricing for Online Tutor Business listeners:
a. One on one tutors just getting started - https://docs.google.com/document/d/1ca0KAM0VuMarY4hmW5VkYYVJCGOlZLnNtQmpu4Swgvs/edit?usp=sharing
🧠 Watch Michael’s TED Talk: “Transforming Anxiety”: https://youtu.be/knuT6my4atk?si=Bkukznvpif3nKPDH
💬 Join Michael’s Facebook Group: Tutoring Business Success Support: https://www.facebook.com/share/g/16SKR4vNSu/
🎙️ Check out Michael’s Podcast: Coach for Tutors: https://open.spotify.com/show/5SFy33R6YFV7yfHADHolYP?si=5c49b6305e0c4d0e
📧 Free Masterclass – How to get students from around the world: https://www.onlinetutorcoach.com/insider-secrets-club-with-free-offer
👥 Join our free Facebook Group: “The Ultimate Support Group for Online Tutors”: https://www.facebook.com/share/g/1DteY9HjiJ/
🎥 YouTube Channel: https://www.youtube.com/@joannekaminski
🔗 Follow Joanne on LinkedIn: https://www.linkedin.com/in/joannekaminski/
Ready to take your tutoring business into your own hands? In this episode of the Online Tutoring Business Podcast, Joanne Kaminsky dives into why having your own website is a total game changer. Say goodbye to hefty platform fees and limited branding—your website gives you the freedom to showcase who you are, keep more of what you earn, and attract your dream students.
n this episode of the Online Tutor Business Podcast, we’re diving deep into what it takes to set intentional goals and achieve incredible results in your tutoring business. Hear from two powerhouse tutors, Dimitra and Millie, who’ve transformed their businesses by ditching vague plans and adopting data-driven strategies.
Discover how:
We’ll explore the secrets to creating realistic, actionable goals, overcoming the fear of financial planning, and applying inspired actions that get results. Plus, hear their tips for following up with potential clients and turning missed opportunities into thriving relationships.
If you’ve been relying on “hope marketing” or struggling to move the needle in your business, this episode will inspire and equip you to take the leap toward intentional success.
🔗 Ready to join a community that has your back and helps you thrive? Join the Insider Secrets Club Today https://tutors-network-together.circle.so/checkout/insider-secrets-club-30
In this episode of the Online Tutor Business Podcast, we dive into the transformative power of AI in education with Dr. Sarvesh Bhardwaj, founder and CEO of Magna Education AI, and Steve Rossi, an experienced AP educator turned edtech innovator. Discover how Magna Education AI is equipping AP tutors with cutting-edge tools to streamline grading, provide instant feedback, and personalize learning—freeing up valuable time for what truly matters: teaching and mentoring students.
But the conversation doesn’t stop there. We explore the broader role of AI in education, its potential to enhance—not replace—teaching, and how all tutors, regardless of subject, can responsibly integrate AI tools into their practice to save time and improve outcomes.
Whether you’re an AP tutor, an edtech enthusiast, or simply curious about how AI is shaping the future of education, this episode is packed with actionable insights and thought-provoking discussion. Tune in to learn how you can harness AI to elevate your tutoring business while staying true to the core values of teaching and learning.
Link mentioned in the podcast to learn more about Magna AI for AP teachers and tutors. Magna Education - Magna Education
To chat with a member of the Insider Secrets Club 3.0 fill out this form. https://forms.gle/YMqXJ8wLAYaUVecJ6 Join our free Facebook Group - The Ultimate Support Group for Online Tutors. (20+) Ultimate Support Group for Online Tutors | Facebook
In this episode of the Online Tutor Business Podcast, host Joanne Kaminski sits down with Maria Sevilla, a bilingual educator and certified ADHD life coach, to tackle a challenge nearly every student faces: test anxiety. Maria shares powerful insights into the connection between the brain's fight, flight, or freeze response and test stress, offering actionable strategies tutors can use to help their students thrive.
Here are links for how you can get in touch with Maria Sevilla:
To chat with a member of the Insider Secrets Club 3.0 fill out this form. https://forms.gle/YMqXJ8wLAYaUVecJ6 Join our free Facebook Group - The Ultimate Support Group for Online Tutors. (20+) Ultimate Support Group for Online Tutors | Facebook
In this episode of the Online Tutor Business Podcast, we're diving into a game-changing marketing strategy that can transform the way you attract students to your tutoring business. Forget slashing prices or running endless promotions—this surprising incentive is all about adding value while setting your services apart.
Join host Joanne Kaminski as she sits down with John Dwyer, founder of the Institute of WOW, to explore the power of creative offers that captivate potential clients and turn leads into loyal customers. Learn how tutors like you can leverage unique incentives (like vacations!) to fill your calendar faster than ever—all without resorting to discounts that cut into your bottom line.
To check out the vacation package go here. https://vacationsincentive.com/
To chat with a member of the Insider Secrets Club 3.0 fill out this form. https://forms.gle/YMqXJ8wLAYaUVecJ6 Join our free Facebook Group - The Ultimate Support Group for Online Tutors. (20+) Ultimate Support Group for Online Tutors | Facebook
In this episode of the Online Tutor Business Podcast, host Joanne Kaminski chats with executive functioning expert Crista Hopp about why these skills are the #1 predictor of success. From self-regulation to managing emotions, Krista reveals practical strategies every educator and parent can use to support students, especially those with ADHD. Tune in for myth-busting insights, a free time management mini-course, and essential tools to help students thrive!"
Connect with Crista on LinkedIn https://www.linkedin.com/in/crista-hopp-64314090/ Get Crista's free time management course. https://www.connectedpathwaysacademy.com
To chat with a member of the Insider Secrets Club 3.0 fill out this form. https://forms.gle/YMqXJ8wLAYaUVecJ6 Join our free Facebook Group - The Ultimate Support Group for Online Tutors. (20+) Ultimate Support Group for Online Tutors | Facebook
Are you over Zoom’s lack of interactive features? In this episode with Yan Weng, we’re diving into a revolutionary platform that brings gamification into online tutoring. Say goodbye to boring, static sessions and hello to an engaging, dynamic learning environment!
This platform has built-in game mechanics that keep students motivated, participating, and excited to learn—something Zoom just can’t deliver. Tune in to discover how this new tool is transforming online tutoring with fun, interactive elements that will change how you and your students experience learning!
To chat with a member of the Insider Secrets Club 3.0 fill out this form. https://forms.gle/YMqXJ8wLAYaUVecJ6 Join our free Facebook Group - The Ultimate Support Group for Online Tutors. (20+) Ultimate Support Group for Online Tutors | Facebook
Ever wonder what it takes to leave the classroom behind and build a thriving full-time tutoring business? In this episode, we’re sitting down with Hailee Didio, a reading tutor who not only gained seven new students and raised her rates but is on track to quit her teaching job by the end of the year! Hailee spills the tea on how she made it happen—her secret to finding the right niche, mastering pricing, and why community is everything. If you’re dreaming of scaling your tutoring biz and want to hear how she did it, you won’t want to miss this one!
To chat with a member of the Insider Secrets Club 3.0 fill out this form. https://forms.gle/YMqXJ8wLAYaUVecJ6 Join our free Facebook Group - The Ultimate Support Group for Online Tutors. (20+) Ultimate Support Group for Online Tutors | Facebook
Think experience and qualifications are all it takes to stand out as a tutor? Think again! In this eye-opening episode of the Online Tutor Business Podcast, host Joanne Kaminski dives into the secrets of what really matters to parents—and it’s not just your resume. Tune in as two superstar tutors, Millie Cosme and Frankie Mesmer, reveal their game-changing strategies for building authentic connections with students and getting real results. Plus, learn how to use testimonials and case studies to skyrocket your credibility and leave the competition in the dust!
00:00 Introduction and Overview
00:36 Meet the Host: Joanne Kaminsky
01:38 Introducing the Panelists: Millie
02:03 Millie's Tutoring Insights
03:52 Importance of Connection in Tutoring
05:51 Introducing the Panelists: Frankie
06:29 Frankie's Tutoring Insights
07:14 Showcasing Connection on Your Website
09:55 The Power of Testimonials and Case Studies
15:10 Using Social Proof Effectively
22:42 Leveraging Social Media for Referrals
25:26 The Power of Referrals
26:14 Highlighting Credentials and Qualifications
28:21 Leveraging LinkedIn for Credibility
29:42 The Importance of Endorsements
33:20 Creating Impactful Case Studies
35:26 Standing Out as a Tutor
40:07 Building Your Brand Voice
41:58 Effective Content Strategy
44:47 Final Thoughts and Encouragement
Host Joanne Kaminski reveals the untapped power of networking in the tutoring world with special guest Alex McKercher, the career coach who transitioned from ed-tech to founding Career Pursuit! Discover how to find your unique value, make meaningful connections, and skyrocket your tutoring career. Get insider tips on financial planning, leveraging your skills, and mastering the mindset needed to succeed.
00:00 Introduction to Networking in Tutoring
00:28 Welcome to Season Four
01:30 Interview with Alex McKercher
02:06 Alex's Career Journey
05:00 Transitioning from Teaching to a New Career
06:48 Financial Considerations for Career Change
08:06 Building and Marketing Your Tutoring Business
09:58 Networking and Collaboration
15:38 Mindset and Business Success
20:13 Next Steps To chat with a member of the Insider Secrets Club 3.0 fill out this form. https://forms.gle/YMqXJ8wLAYaUVecJ6 Join our free Facebook Group - The Ultimate Support Group for Online Tutors. (20+) Ultimate Support Group for Online Tutors | Facebook
In this episode of the Online Tutor Business Podcast, host Joanne Kaminski welcomes Loni Lebanoff, founder and CEO of Cognitutor. Lonnie shares her remarkable journey, from starting as an independent tutor to building a business that spans 21 states and serves over a thousand students. They discuss how Cognitutor uniquely focuses on teaching students life skills alongside their academic tutoring, especially for foster youth and those with special needs. Additionally, Lonnie talks about the importance of systems, marketing strategies, and the mindset shift required when moving from individual tutoring to managing a larger business. Tune in for actionable insights on growing a tutoring business and making a significant impact on students' lives.
To speak with a member of our community fill out this form. https://forms.gle/YMqXJ8wLAYaUVecJ6
Link for Full Scope Freelancer Joanne Kaminski | Full Scope Freelancer
00:00 Introduction and Welcome
01:31 Meet Lani Lebanoff: A Tutor's Journey
01:54 Founding Cognitutor: A Mission to Help
03:15 Challenges and Success Stories
05:17 Specialized Tutoring for Foster Youth
08:38 Differentiators of Cognitutor
12:55 Scaling the Business: Hiring and Training Tutors
21:04 Marketing and Growth Strategies
23:33 Reality TV and Future Plans25:33 Advice for New Tutors
In this episode of the Online Tutor Business Podcast, host Joanne Kaminski welcomes special guest Catherine Witcher, an IEP expert, to discuss the IEP (Individualized Education Program) process. They explore the significance of understanding IEPs for tutors working with students who have special educational needs. Catherine shares insights from her journey from a special education teacher to an IEP expert and discusses her Master IEP Coach Mentorship program. They also highlight the importance of collaboration between tutors, parents, and teachers to ensure the best educational outcomes for students. The episode concludes with information on Catherine's Special Education Inner Circle Podcast and additional resources for parents and educators.
To chat with a member of the Insider Secrets Club 3.0 fill out this form. https://forms.gle/YMqXJ8wLAYaUVecJ6