In this episode of the Online Tutor Business Podcast, host Joanne Kaminski welcomes Loni Lebanoff, founder and CEO of Cognitutor. Lonnie shares her remarkable journey, from starting as an independent tutor to building a business that spans 21 states and serves over a thousand students. They discuss how Cognitutor uniquely focuses on teaching students life skills alongside their academic tutoring, especially for foster youth and those with special needs. Additionally, Lonnie talks about the importance of systems, marketing strategies, and the mindset shift required when moving from individual tutoring to managing a larger business. Tune in for actionable insights on growing a tutoring business and making a significant impact on students' lives.
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00:00 Introduction and Welcome
01:31 Meet Lani Lebanoff: A Tutor's Journey
01:54 Founding Cognitutor: A Mission to Help
03:15 Challenges and Success Stories
05:17 Specialized Tutoring for Foster Youth
08:38 Differentiators of Cognitutor
12:55 Scaling the Business: Hiring and Training Tutors
21:04 Marketing and Growth Strategies
23:33 Reality TV and Future Plans25:33 Advice for New Tutors