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The Nutrition Business Show
Charlyn Ooi
64 episodes
4 days ago
Hosted by Charlyn Ooi, The Nutrition Business Show is the ultimate podcast destination for dietitians, nutritionists, naturopaths, and wellness coaches. Get valuable insights, actionable strategies, and inspirational conversations with nutrition CEOs to fuel your online business. My mission is to help you break free from traditional private practice constraints, stop trading time for money, and build a scalable business for more freedom and impact. Tune in for tips on growing an online nutrition business, social media marketing, sales, funnels, and creating online programs.
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Entrepreneurship
Business
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All content for The Nutrition Business Show is the property of Charlyn Ooi and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Hosted by Charlyn Ooi, The Nutrition Business Show is the ultimate podcast destination for dietitians, nutritionists, naturopaths, and wellness coaches. Get valuable insights, actionable strategies, and inspirational conversations with nutrition CEOs to fuel your online business. My mission is to help you break free from traditional private practice constraints, stop trading time for money, and build a scalable business for more freedom and impact. Tune in for tips on growing an online nutrition business, social media marketing, sales, funnels, and creating online programs.
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Entrepreneurship
Business
Episodes (20/64)
The Nutrition Business Show
Beyond 1:1 Consults: Why Nutrition Practitioners Are Moving Online

Being fully booked might look like success from the outside, but does it equate to freedom? 


Over the past 5 years, I’ve worked with over 1200 practitioners at every stage of business growth: from brand-new online entrepreneurs to those hitting consistent $30K–$50K+ months. And one thing is always true: every new level brings new challenges. 


In this episode, I’m pulling back the curtain on what’s really happening behind the scenes of thriving practices and why more and more practitioners are transitioning beyond 1:1 consults. You’ll learn why being fully booked isn’t the finish line, the pitfalls of DIY online courses, and how to create a hybrid model that gives you freedom without sacrificing income or impact.


What You’ll Learn:

✔️ Why being fully booked shouldn’t be your end goal

✔️ The shift in client behaviour that makes pivoting online non-negotiable

✔️ Why DIY courses often fail to deliver results (and what works instead)

✔️ How to create a hybrid model that gives you stability while scaling

✔️ The reason more experienced practitioners are building signature programs


If you’ve been nodding along, this episode will give you clarity on how to scale smarter and set your business up for more freedom and flexibility.


LINKS MENTIONED IN THIS EPISODE: 

🚀 Client Funnel Starter Kit: Build your client attraction funnel and start turning leads into paying clients. Get instant access here →


📈 The 6-Figure Sprint Bootcamp: Learn how to design your own signature program and create a scalable income stream in just 3 days. Save your seat here→ 


✨ Momentum Club: 6-month coaching program designed for practitioners who are ready to move beyond consults and grow to consistent $10K+ months.  Apply here →


🌴 Phuket Nutrition Business Retreat: 5 days of strategy and recalibration to supercharge your business success and fuel your dreams, surrounded by other ambitious female entrepreneurs in paradise. Learn more →


📲 CONNECT WITH ME

Web: www.charlynooi.com

Facebook: @charlynooi 

Instagram: @charlynooi

YouTube: @charlynooi


REVIEW & SUBSCRIBE TO THE NUTRITION BUSINESS SHOW PODCAST

I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice! 

I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession. 

If you've enjoyed The Nutrition Business Show Podcast, don’t forget to hit SUBSCRIBE so you don’t miss any episodes!

Show more...
4 days ago
25 minutes 54 seconds

The Nutrition Business Show
Hot Seat Coaching with Nutritionist Anna: Cracking the Code to an Irresistible Offer

The key to building a wildly successful nutrition business? Crafting an irresistible offer that speaks directly to your clients’ needs. It gets to be simple.


This week we’re back with another Hot Seat Coaching Session, and I’m sitting down with nutritionist Anna Barry. Anna helps women navigate metabolic health, hormone balance, and perimenopause. 


In this live coaching session, you’ll hear me walk Anna through the exact steps to refining her messaging, creating structure around her programs, and setting up a pathway that turns leads into consistent clients and income.


What You’ll Learn:

✔️ How to structure your “hell yes!” offer

✔️ Why clarity in your marketing message is the key to standing out online

✔️ The critical element in your marketing funnel that so many nutritionists are missing

✔️ Practical steps to overcome imposter syndrome and show up with confidence


LINKS MENTIONED IN THIS EPISODE: 


🚀 Client Funnel Starter Kit: Build your client attraction funnel and start turning leads into paying clients. Get instant access here →


🌴 Phuket Nutrition Business Retreat: 5 days of strategy and recalibration to supercharge your business success and fuel your dreams, surrounded by other ambitious female entrepreneurs in paradise. Learn more →


ABOUT ANNA

Anna Barry is a Functional Nutritionist and Accredited Health Coach who supports women with metabolic health, hormone balance, and perimenopause. With a passion for proactive healthcare, she helps her clients use testing, nutrition, and lifestyle strategies to optimise their long-term wellbeing.


📲 CONNECT WITH ANNA

Instagram: @annabarrynutrition

Website: https://www.annabarrynutrition.com/ 


📲 CONNECT WITH ME

Web: www.charlynooi.com

Facebook: @charlynooi 

Instagram: @charlynooi

YouTube: @charlynooi


REVIEW & SUBSCRIBE TO THE NUTRITION BUSINESS SHOW PODCAST

I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice! 

I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession. 

If you've enjoyed The Nutrition Business Show Podcast, don’t forget to hit SUBSCRIBE so you don’t miss any episodes!

Show more...
1 week ago
37 minutes 41 seconds

The Nutrition Business Show
Hot Seat with Dietitian Jina: How to Scale Your Nutrition Business When You’re Already Fully Booked

How do you scale when you’re fully booked and have no time left?


In this hot seat coaching episode, I sit down with Jina George, a diabetes and insulin resistance dietitian from California whose insurance-based practice is thriving, but her calendar is at capacity and her energy is stretched thin.


Together, we uncover the roadblocks keeping her stuck and map out simple, scalable strategies to free up her time, protect her energy, and keep her business growing.


What You’ll Learn:

✔️ Why “booked out” isn’t always the dream it seems

✔️ How to shift from 1:1 consults into scalable offers

✔️ The easiest first step into workshops and digital products

✔️ Mindset shifts to move past fear, tech blocks, and perfectionism

✔️ Systems and boundaries that protect your time and energy


This conversation gives you a front-row seat to the exact strategies that help dietitians scale sustainably without burning out.


LINKS MENTIONED IN THIS EPISODE: 

🚀 Client Funnel Starter Kit: Build your client attraction funnel and start turning leads into paying clients. Get instant access here →


🌴 Phuket Nutrition Business Retreat: 5 days of strategy and recalibration to supercharge your business success and fuel your dreams, surrounded by other ambitious female entrepreneurs in paradise. Learn more →


ABOUT JINA

Jina George is a Registered Dietitian specialising in diabetes and insulin resistance. Based in California, she helps clients reduce medications, improve their health, and reclaim their freedom, all while raising three kids.


📲 CONNECT WITH JINA

Web: https://jinageorge.com/ 

Instagram: @jinageorge.nutrition


📲 CONNECT WITH ME

Web: www.charlynooi.com

Facebook: @charlynooi 

Instagram: @charlynooi

YouTube: @charlynooi


REVIEW & SUBSCRIBE TO THE NUTRITION BUSINESS SHOW PODCAST

I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice! 

I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession. 

If you've enjoyed The Nutrition Business Show Podcast, don’t forget to hit SUBSCRIBE so you don’t miss any episodes!

Show more...
2 weeks ago
46 minutes 53 seconds

The Nutrition Business Show
Branding Lessons from Taylor Swift Every Nutrition Entrepreneur Must Know

Taylor Swift is more than a pop star. She’s one of the most powerful personal brands of our time. And the way she markets herself holds powerful lessons for nutrition entrepreneurs who want to stand out online and attract clients.


In this episode, you’ll learn 5 branding lessons from Taylor Swift that you can apply in your business.


✨ Free Live Workshop Invitation - Happening THIS Week!

If building a 6-figure business is on your vision board, don’t miss my live training on September 3rd & 4th: The Proven $100K Nutrition Business Roadmap.


You’ll learn the step-by-step roadmap for growing your business to 6 figures a year, work less, and create more flexibility in your schedule.


🔗 CLICK HERE TO GRAB YOUR FREE TICKET


📲 CONNECT WITH ME

Web: www.charlynooi.com

Facebook: @charlynooi 

Instagram: @charlynooi

YouTube: @charlynooi


REVIEW & SUBSCRIBE TO THE NUTRITION BUSINESS SHOW PODCAST


I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice! 

I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession. 

If you've enjoyed The Nutrition Business Show Podcast, don’t forget to hit SUBSCRIBE so you don’t miss any episodes!

Show more...
3 weeks ago
22 minutes 59 seconds

The Nutrition Business Show
Stuck Under $5K Months? Fix These 3 Things

If you’ve been pouring your energy into your nutrition business but struggle to hit consistent $5K months, this episode is for you. I’m sharing the exact shifts that helped me go from just starting out… to hitting $1 million in revenue in 3.5 years.


Inside, I share:

✔️ Why selling sessions is capping your growth (and what to do instead)

✔️ The messaging mistake that causes potential clients to scroll past you

✔️ How to set up a simple client-attracting funnel so leads come in consistently

✔️ Practical tips you can implement this week to get out of the $5K rut


✨ Free Live Workshop Invitation

If building a 6-figure business is on your vision board, don’t miss my upcoming free training on September 3rd & 4th: The Proven $100K Nutrition Business Roadmap.


You’ll learn the step-by-step roadmap for growing your business to 6 figures a year, work less, and create more flexibility in your schedule.


🔗 CLICK HERE TO GRAB YOUR FREE TICKET



Other Relevant Links:

🚀 Client Funnel Starter Kit: Build your client attraction funnel and start turning leads into paying clients. Grab it here →


🌴 Phuket Nutrition Business Retreat: Join me for 5 days of strategy and recalibration to supercharge your business success and fuel your dreams, surrounded by other ambitious female entrepreneurs in paradise. Learn more →


📲 CONNECT WITH ME

Web: www.charlynooi.com

Facebook: @charlynooi 

Instagram: @charlynooi

YouTube: @charlynooi


REVIEW & SUBSCRIBE TO THE NUTRITION BUSINESS SHOW PODCAST


I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice! 

I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession. 

If you've enjoyed The Nutrition Business Show Podcast, don’t forget to hit SUBSCRIBE so you don’t miss any episodes!

Show more...
1 month ago
24 minutes 20 seconds

The Nutrition Business Show
I Built a Multi 6-Figure Nutrition Business… And Here Are My Biggest Regrets (So You Don’t Repeat Them)

Eight years ago, I was sitting at my kitchen table with no Plan B, no safety net. Just me, my laptop, and a determination to figure this out. Today, I’ve built 2 multi-six figures businesses and a 7-figure online business… but if I’m being honest, there are so many things I’d do differently if I could start over.


In this honest episode, I’m pulling back the curtain on the real and raw BTS on what worked, what didn’t, and the costly decisions I’d do differently if I had to start all over again.


Whether you’re just getting started or growing your practice online, these insights will help you shortcut the detours and get results faster (without the overwhelm).


Inside, I share:

✨ The no. 1 mistake that kept me stuck in the early years

✨ What I wish I knew before deciding what to sell

✨ The truth about referrals, burnout, and undercharging

✨ And how shifting from “clinician” to “CEO” changed everything


Hit play to learn from my missteps so you can build smarter, faster, and with way less stress 🎧


🔗 RELEVANT LINKS

🚀 REGISTER for my free live Masterclass here: The Proven $100K Nutrition Business Roadmap: Build a Freedom-Filled Business from Scratch (Even If You Have No Clients Yet)


🌴 Phuket Nutrition Business Retreat: Join me for 5 days of strategy and recalibration to supercharge your business success and fuel your dreams, surrounded by other ambitious female entrepreneurs in paradise. Learn more →


📲 CONNECT WITH ME

Web: www.charlynooi.com

Facebook: @charlynooi 

Instagram: @charlynooi

YouTube: @charlynooi


REVIEW & SUBSCRIBE TO THE NUTRITION BUSINESS SHOW PODCAST

I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice! 

I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession. 


If you've enjoyed The Nutrition Business Show Podcast, don’t forget to hit SUBSCRIBE so you don’t miss any episodes!

Show more...
1 month ago
24 minutes 14 seconds

The Nutrition Business Show
The Introvert-Friendly Instagram Strategy to Sign Nutrition Clients

Maybe you promised yourself 2025 would be the year you finally go all in, but we’re past the mid-year mark and you’re still staring at a blank content calendar wondering what to post. If showing up on Instagram feels overwhelming (and kind of pointless), this episode is for you.

I’m breaking down the Instagram strategy that’s helped my clients, many of them introverts, sign their first (and next) paying clients without a big following, dancing on Reels, or posting every day. 

This isn’t about chasing trends or hustling for likes. It’s about creating intentional content that builds trust and actually leads to conversions.


What You’ll Learn:

✔️ Why posting tips alone won’t bring in clients and what to do instead

✔️ The 3 types of content that move followers from lurkers to paying clients

✔️ How to optimise your Instagram profile to attract the right people

✔️ A 30-day content plan that works even if you have fewer than 500 followers

✔️ Why introverts often have the edge when it comes to Instagram marketing


Hit play to learn how to simplify your strategy, show up more authentically, and start signing clients with content that actually connects. 🎧


🔗 RELEVANT LINKS

📝 Content Marketing Club: Stop overthinking your content. Get plug-and-play Instagram posts designed to attract clients and book calls, so you can finally market with confidence and ease. See how it works here → 

🚀 Client Funnel Starter Kit: Build your client attraction funnel and start turning leads into paying clients. Grab it here →

🌴 Phuket Nutrition Business Retreat: 4 days of strategy and recalibration to supercharge your business success and fuel your dreams, surrounded by other ambitious female entrepreneurs in paradise. Learn more →


📲 CONNECT WITH ME

Web: www.charlynooi.com

Facebook: @charlynooi 

Instagram: @charlynooi

YouTube: @charlynooi


REVIEW & SUBSCRIBE TO THE NUTRITION BUSINESS SHOW PODCAST

I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice! 

I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession. 


If you've enjoyed The Nutrition Business Show Podcast, don’t forget to hit SUBSCRIBE so you don’t miss any episodes!


Show more...
1 month ago
36 minutes 22 seconds

The Nutrition Business Show
Starting Your Online Nutrition Business? Avoid This Costly Mistake!

Feeling stuck trying to grow your online nutrition business? 

Discover the #1 costly mistake keeping most dietitians broke and overwhelmed, and learn the simple first step to finally build momentum toward $5K months.


In this episode, you’ll discover:


✔️ The #1 reason your online business feels misaligned (and broke)

✔️ How to stop sounding like every other nutritionist and stand out online

✔️ A clarity-building exercise to define your niche and your signature offer

✔️ Your next steps to attract dream clients and gain traction toward $5K months


After coaching over 1,200 nutrition professionals, I’ve seen this same mistake hold so many dietitians back, causing them to work harder than ever but without real progress.


This could be the turning point to stop doing all the things and start building a focused, freedom-filled nutrition business that works.


Hit play on this episode and let’s clear the fog so you can move from confusion to clarity, confidence, and momentum. 🎧 


🔗 RELEVANT LINKS

Spots Are Now Open for the 2026 Phuket Nutrition Business Retreat! 🌴 Five luxurious days of strategy, connection, and clarity for your Nutrition Business. Get all the Details Here


Client Funnel Starter Kit: The practical, step-by-step training to help you create your lead magnet, welcome email sequence, and set up your sales funnel over one weekend without the tech overwhelm. 


📲 CONNECT WITH ME

Web: www.charlynooi.com

Facebook: @charlynooi 

Instagram: @charlynooi

YouTube: @charlynooi


REVIEW & SUBSCRIBE TO THE NUTRITION BUSINESS SHOW PODCAST

I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice! 

I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession. 


If you've enjoyed The Nutrition Business Show Podcast, don’t forget to hit SUBSCRIBE so you don’t miss any episodes!

Show more...
1 month ago
20 minutes 21 seconds

The Nutrition Business Show
Turn Your DMs into a Client-Generating Machine

After a restful two-week holiday (and locking in the dreamy ocean-view villa for the 2026 Nutrition Business Retreat in Phuket!), I’m diving into one of the most common sales mindset hurdles I see: how to confidently transition from DM convo to discovery call without the ick. 


Because the truth is having people reach out is just the beginning. If you don’t know how to guide those conversations toward your offers, you’ll stay stuck in “chatting mode” instead of actually signing clients.


What You’ll Learn:

✔️ A word-for-word script to progress someone from DM to discovery call

✔️ How to qualify leads (so you’re not giving away free coaching)

✔️ What to say when you’re scared of sounding “salesy”

✔️ Real-life examples to help you reframe rejection and handle objections like a pro

✔️ The exact questions to ask to move a lead to a clear and confident YES


Hit play on this episode and learn how to lead sales conversations with confidence, so you can turn warm leads into paying clients without second-guessing yourself. 🎧


🔗 LINKS MENTIONED IN THIS EPISODE

Spots Are Now Open for the 2026 Phuket Nutrition Business Retreat! 🌴 Five luxurious days of strategy, connection, and clarity for your Nutrition Business. Get all the Details Here


Client Funnel Starter Kit: The practical, step-by-step training to help you create your lead magnet, welcome email sequence, and setup your sales funnel over one weekend without the tech overwhelm. 


📲 CONNECT WITH ME

Web: www.charlynooi.com

Facebook: @charlynooi 

Instagram: @charlynooi

YouTube: @charlynooi


REVIEW & SUBSCRIBE TO THE NUTRITION BUSINESS SHOW PODCAST

I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice! 

I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession. 


If you've enjoyed The Nutrition Business Show Podcast, don’t forget to hit SUBSCRIBE so you don’t miss any episodes!

Show more...
2 months ago
29 minutes 30 seconds

The Nutrition Business Show
3 Simple Funnels to Get More Nutrition Clients (Even if You're Just Starting Out)

Instagram is a great place to get discovered, but it’s what happens after someone finds you that turns a follower into a paying client.


In this episode, I’m breaking down 3 beginner-friendly funnels every nutrition business needs to grow consistently without relying on social media 24/7.


What You’ll Learn:

✔️ How to use a freebie to turn followers into leads (Visibility Funnel)

✔️ How to build trust with a simple email sequence (Nurture Funnel)

✔️ How to guide warm leads into discovery calls (Sales Funnel)

✔️ How to put it all together inside the Client Funnel Starter Kit

If you’re making under $2K/month and want to hit consistent $10K months, these simple systems will help you get there, with less stress and more structure.

Hit play on this episode and let’s get your funnels working behind the scenes 🎧


🔗 LINKS MENTIONED IN THIS EPISODE

Client Funnel Starter Kit: The practical, step-by-step training to help you create your lead magnet, nurture sequence, and sales funnel from scratch without the tech overwhelm. 

Get early bird pricing before July 30 →


📲 CONNECT WITH ME

Web: www.charlynooi.com

Facebook: @charlynooi 

Instagram: @charlynooi

YouTube: @charlynooi


REVIEW & SUBSCRIBE TO THE NUTRITION BUSINESS SHOW PODCAST

I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice! 

I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession. 

If you've enjoyed The Nutrition Business Show Podcast, don’t forget to hit SUBSCRIBE so you don’t miss any episodes!

Show more...
2 months ago
25 minutes 13 seconds

The Nutrition Business Show
Here’s How I Run Two Online Businesses in 30 Hours/Week with a Fully Remote Team

In this behind-the-scenes episode, I’m pulling back the curtain on how I run two online businesses in around 30 hours a week while being a present mum and leading a remote team of 19.


You’ll hear the raw, honest truth about how I got here (hint: it wasn’t an overnight success), what I’ve learned from hiring and firing, and why outsourcing has been the key to sustainable growth and more freedom.


What You’ll Learn:

✔️ A full breakdown of my team (who does what, and how we stay connected)

✔️ My exact hiring journey: from my first 5-hour-a-week VA to now a team of 19

✔️ The hiring mistakes I made (and what I do differently now)

✔️ The leadership mindset shift that changed everything

✔️ What to outsource first if you’re feeling overwhelmed in your business


I also share how my Digital VA Concierge (DVAC) service can support you in growing your business with done-for-you marketing so you don’t need to worry about training someone from scratch.


LINKS MENTIONED IN THIS EPISODE

🔗 Download FREE Guide: Top 10 Tasks to Outsource as a Health Business Owner

🔗 Digital VA Concierge: Delegate your content, tech, and launch tasks to our expert virtual team so you can continue moving the needle forward in your business while you enjoy a slower season (or even take a well-deserved break).

🔗 Watch Free Training: Grow Your Business to 6-Figures With Scalable Online Programs.


📲 CONNECT WITH ME

Web: www.charlynooi.com

Facebook: @charlynooi 

Instagram: @charlynooi

YouTube: @charlynooi


REVIEW & SUBSCRIBE TO THE NUTRITION BUSINESS SHOW PODCAST

I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice! 

I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession. 

If you've enjoyed The Nutrition Business Show Podcast, don’t forget to hit SUBSCRIBE so you don’t miss any episodes!

Show more...
2 months ago
35 minutes 37 seconds

The Nutrition Business Show
The Only 3 Types of Instagram Posts You Need This Month

Struggling to come up with Instagram content this month? You’re not alone. The good news is, you don’t need to be posting every day to stay visible and get clients.

In this episode, I’m sharing the only three types of Instagram posts you need this month to stay top-of-mind, build trust, and keep your audience warm (even if you’re taking time off). 

What You’ll Learn:

✔️ Why “less but intentional” content works in July

✔️ The 3 post types that keep you visible and help you make sales

✔️ Simple visibility post ideas that drive DM automations & grow your list

✔️ How to build your content plan in under 60 minutes

✔️ Where to get support if content feels like a constant grind


Whether you’re feeling stuck with ideas or just want to simplify your content plan for the month, this is your go-to Instagram strategy for July.


Hit play on this episode and let’s get you visible on Instagram 🎧  


🔗 LINKS MENTIONED IN THIS EPISODE

  • Content Marketing Club: Make content creation easy with your weekly done-for-you marketing content, Reels ideas with plug-and-play captions, and ready-to-send marketing emails.

  • Digital VA Concierge: Delegate your content, tech, and launch tasks to our expert virtual team so you can continue moving the needle forward in your business while you enjoy a slower season (or even take a well-deserved break).

  • ManyChat: Automate your DM replies and grow your email list while you’re offline.


📲 CONNECT WITH ME

Web: www.charlynooi.com

Facebook: @charlynooi 

Instagram: @charlynooi

YouTube: @charlynooi


REVIEW & SUBSCRIBE TO THE NUTRITION BUSINESS SHOW PODCAST

I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice! 

I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession. 


If you've enjoyed The Nutrition Business Show Podcast, don’t forget to hit SUBSCRIBE so you don’t miss any episodes!

Show more...
2 months ago
26 minutes 56 seconds

The Nutrition Business Show
Worried About Slow Sales This Month? Here’s What to Focus On Instead

July feeling a little… quiet?


Sales slowing down and engagement dipping?


If you’re feeling the pressure of a slower sales month and questioning whether your offers still work, you’re not alone.


And no, your business isn’t broken.


In this episode, I’m sharing 3 simple strategies to help you stay visible, nurture warm leads, and stop second-guessing yourself during quieter seasons. If you’ve been doing “all the things” and still not seeing results, this is your July reset.


What You’ll Learn:

✨ Why slower months are part of the process (not a failure)

✨ How to stay front-of-mind without posting daily

✨ The easiest way to grow your email list using DM automation

✨ How to nurture leads now for stronger sales later in the year


This episode is actionable and focused on helping you shift your energy,  so you can stop spiraling and start building a business that works even when you’re taking time off.


Hit play on this episode and let’s get you back in control 🎧  


🔗 LINKS MENTIONED IN THIS EPISODE


Digital VA Concierge: Let my team help you stay visible and organised while you enjoy a slower season (or even take a well-deserved break).

ManyChat: Automate your DM replies and grow your email list while you’re offline.

Client Funnel Starter Kit: Build a simple client-getting funnel from scratch (even if you’re brand new to email marketing or aren’t techy).


📲 CONNECT WITH ME

Web: www.charlynooi.com

Facebook: @charlynooi 

Instagram: @charlynooi

YouTube: @charlynooi


REVIEW & SUBSCRIBE TO THE NUTRITION BUSINESS SHOW PODCAST

I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice! 

I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession. 


If you've enjoyed The Nutrition Business Show Podcast, don’t forget to hit SUBSCRIBE so you don’t miss any episodes!

Show more...
2 months ago
30 minutes 32 seconds

The Nutrition Business Show
Why Social Media Isn’t Enough: The Funnel Strategy Every Dietitian & Nutritionist Needs Now

Your content isn’t the problem. Your missing funnel is.


If you’ve been showing up on Instagram, creating Reels, designing carousels, and still not signing clients consistently, this episode is going to shift everything.


I just wrapped up hosting my first Bali Nutrition Business Retreat for dietitians and nutritionists, and the biggest breakthrough I taught wasn’t about content or visibility…


It was about building a simple funnel to turn that visibility into income.


While Instagram is great for getting discovered, it’s your email marketing funnel that actually builds trust and drives sales. And in this episode, I’m sharing exactly why even big creators with 100K+ followers are getting under 1% engagement… and yet making millions each year.


What You’ll Learn:

📉 Why relying on Instagram alone is hurting your business growth

📬 The funnel strategy every dietitian and nutritionist needs to grow a profitable business

🧠 How we mapped out client-converting systems during the retreat

💥 And how you can start building your automated funnel with Email Profit Lab


If you’re ready to stop chasing the algorithm and start building a business that runs on strategy and automation, the Email Profit Lab is for you.


Join Waitlist for the Email Profit Lab now → 


Hit play on this episode now! 🎧  


📲 CONNECT WITH ME

Web: www.charlynooi.com

Facebook: @charlynooi 

Instagram: @charlynooi

YouTube: @charlynooi


REVIEW & SUBSCRIBE TO THE NUTRITION BUSINESS SHOW PODCAST

I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice! 

I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession. 

If you've enjoyed The Nutrition Business Show Podcast, don’t forget to hit SUBSCRIBE so you don’t miss any episodes!

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3 months ago
29 minutes 56 seconds

The Nutrition Business Show
Tax & Money Tips for Online Health Businesses with Diana Todd

Let’s be honest: tax, superannuation, and money management aren’t exactly the fun part of running your nutrition business. But they are essential if you want to grow something sustainable (and avoid getting hit with a surprise tax bill later 😬). 


To celebrate our 50th episode (yay!), I've invited Diana Todd, an Australian-Registered Tax Agent and founder of Balance Tax Accountants to the podcast! Diana specialises in working with online business owners and has a real knack for making finance feel less scary and a whole lot more empowering. 


In this episode, we tackle some of the most common money questions I get from dietitians and nutritionists, like:

✔️ What type of tax structure should you set up (sole trader vs. company), and when is it time to transition?

✔️ When to register for GST and how it affects your services and digital products

✔️ How to set aside money for tax and plan your business finances (so you don’t get nasty surprises from the tax office!)

✔️ What’s actually tax deductible in your business (yes, even that wall art in your office!)


We also dive into bigger-picture topics around building a financially viable business, scaling for growth, and developing a strong money mindset; lessons that are valuable no matter where you are in the world.


Diana brings a fun, down-to-earth, and holistic approach to money management, making tax and finances feel way less intimidating. Whether you're just starting out or looking to scale your practice, this episode is packed with practical advice to help you feel more confident and in control of your business money.


Hit play on this episode now! 🎧  


ABOUT DIANA

Diana Todd is a business accountant who cures tax anxiety and ensures her clients feel seen, heard, understood, and in control of their business money.

Diana’s award-winning online accounting firm, Balance Tax Accountants, delivers stress-free online tax services to the Australian small business community. Diana’s Higher Money coaching program supports purpose-led entrepreneurs in building wealthy and sustainable businesses.


📲 CONNECT WITH DIANA

Web: www.balancetax.com.au

Instagram: @balancetax

Tiktok: @balancetax

Youtube: @balancetax

 

📲 CONNECT WITH ME

Web: www.charlynooi.com

Facebook: @charlynooi 

Instagram: @charlynooi

YouTube: @charlynooi


REVIEW & SUBSCRIBE TO THE NUTRITION BUSINESS SHOW PODCAST

I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice! 

I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession. 

If you've enjoyed The Nutrition Business Show Podcast, don’t forget to hit SUBSCRIBE so you don’t miss any episodes!

Show more...
3 months ago
54 minutes 28 seconds

The Nutrition Business Show
Crush These 3 Sales Objections and Start Signing More Clients

If sales calls make you feel icky or pushy, this episode is going to help you reframe everything. Let’s talk about how to sell in a way that actually feels good, for both you and your potential client.


In this episode of the Nutrition Business Show, I’m sharing how to lead aligned and ethical sales conversations, especially when selling high-touch programs. You’ll learn the mindset shifts and exact language I use to handle common objections, without pressure tactics or discounting your worth. 


Whether you’re new to sales or wanting to improve your conversion rate, this is a must-listen for any nutrition professional offering premium services.


In this episode, you’ll learn:


✔️ The top 3 objections that come up in sales calls, and what they really mean

✔️ How to respond when someone says “I need to think about it” without sounding pushy

✔️ Real-life examples of what you can say to guide someone to make a decision confidently


This episode is your reminder that objections are not rejections. Instead, they’re invitations to lead with empathy, trust, and clarity.


Hit play on this episode now! 🎧  


🔗 LINKS MENTIONED IN THIS EPISODE

💼 Start & Grow Your Business to $5K months - Get 10% off Accelerator Program today.

Enter code “TNBS10” for Upfront Payment or “TNBSPP10” for Payment Plan

📥 Join the Waitlist for Email Profit Lab (new email marketing course & snag an early bird discount!)


📲 CONNECT WITH ME

Web: www.charlynooi.com

Facebook: @charlynooi 

Instagram: @charlynooi

YouTube: @charlynooi


REVIEW & SUBSCRIBE TO THE NUTRITION BUSINESS SHOW PODCAST

I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice! 

I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession. 


If you've enjoyed The Nutrition Business Show Podcast, don’t forget to hit SUBSCRIBE so you don’t miss any episodes!

Show more...
3 months ago
27 minutes 24 seconds

The Nutrition Business Show
5 Quick & Easy Ways to Boost Your Revenue This Week

Feeling like you’re in a sales slump? If client enquiries have dried up or your Stripe account has been a little too quiet lately, this episode is for you.

I’m sharing 5 quick and easy revenue-boosting ideas that can help you bring in $500–$2,000 this week, without creating a brand new offer, building a full funnel, or relying on sales calls.

These strategies are perfect for dietitians, nutritionists, and wellness professionals who want a fast cash injection using what you already have. Whether you’ve got 100 followers or 10,000, these ideas are simple, scalable, and designed to get you moving again.

In this episode, you’ll learn:

✔️ How to turn your existing 1:1 consults into high-impact Power Sessions✔️ A clever way to get paid to grow your email list✔️ How to simply monetise what’s already sitting in your Google Drive✔️ Why a paid workshop could be your most profitable hour✔️ The easiest digital product to create + sell today

I’m sharing simple, strategic moves that can help bring a quick cash injection into your business when you’re stuck in a slow sales month without launching anything new.

Hit play on this episode now! 🎧  

🔗 LINKS MENTIONED IN THIS EPISODE

💼 Start & Grow Your Business to $5K months - Get 10% off Accelerator Program today. Enter code “TNBS10” for Upfront Payment or “TNBSPP10” for Payment Plan📥 Join the Waitlist for Email Profit Lab (new email marketing course & snag an early bird discount!)

📲 CONNECT WITH ME

Web: www.charlynooi.com

Facebook: @charlynooi 

Instagram: @charlynooi

YouTube: @charlynooi

REVIEW & SUBSCRIBE TO THE NUTRITION BUSINESS SHOW PODCAST

I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice! 

I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession. 

If you've enjoyed The Nutrition Business Show Podcast, don’t forget to hit SUBSCRIBE so you don’t miss any episodes!

Show more...
3 months ago
34 minutes 21 seconds

The Nutrition Business Show
Free vs Paid Content: How Much Should You Really Give Away?

If you're a dietitian, nutritionist, or health professional starting your online business journey, you've probably wondered...


“What should I post for free on social media, and what should I save for my paid program?”


In this episode, I’m breaking down the exact role of your free content, what belongs in your paid programs, and how to create content that builds trust and sparks interest (without giving away the whole farm).



In this episode, you’ll learn:

✔️ Why “giving away your best stuff” may actually hurt your bottom line

✔️ The real purpose of free content (and how it fits into your sales funnel)

✔️ What your paid offer should actually include to drive results

✔️ How to stop creating content for likes and start creating content for profit.



You’ll walk away with a clear strategy to show up online, attract the right people, and guide them from follower → lead → paying client.



Hit play on this episode now! 🎧



🔗 LINKS MENTIONED IN THIS EPISODE

💼Start & Grow Your Business to $5K months - Get 10% off Accelerator Program today. Enter code “TNBS10” for Upfront Payment or “TNBSPP10” for Payment Plan


📥 Join the Waitlist for Email Profit Lab (new email marketing course & snag an early bird discount!)


🎧 Episode 37: The Secret to Selling on Autopilot: An Automated Email Sales Engine



📲 CONNECT WITH ME

Web: www.charlynooi.com

Facebook: @charlynooi 

Instagram: @charlynooi

YouTube: @charlynooi



REVIEW & SUBSCRIBE TO THE NUTRITION BUSINESS SHOW PODCAST


I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice! 


I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession. 


If you've enjoyed The Nutrition Business Show Podcast, don’t forget to hit SUBSCRIBE so you don’t miss any episodes!

Show more...
4 months ago
23 minutes 37 seconds

The Nutrition Business Show
The 3 Nutrition Business Archetypes + 5 Metrics That’ll Change Everything

In this episode of The Nutrition Business Show, I’m breaking down the 3 business archetypes I see most often after coaching hundreds of dietitians and nutritionists. I’ll help you figure out which type you are, and what to do to scale to the next level in your business.


PLUS, I’m sharing 5 business metrics that will completely change how you grow. These are the exact ones we track inside Momentum Club to help our clients make data-driven decisions, not emotional ones.


In this episode, you’ll learn:

✔️ The 3 nutrition business archetypes (+ which one you are!)

✔️ Why “working harder” isn’t the solution, and what to do instead

✔️ The 5 powerful metrics that help you scale strategically

✔️ How to shift from emotional decision-making to data-driven strategy

✔️ A behind-the-scenes look at how I scaled my income without back-to-back client calls


If you’ve been stuck throwing spaghetti at a wall, hustling but not seeing results, and feeling unsure what to focus on, this episode will give you more clarity.


Hit play on this episode now! 🎧


🔗 LINKS MENTIONED IN THIS EPISODE

👉 Scale Your Business to $10K Months. Apply for the Momentum Club (6 Spots Only)


📲 CONNECT WITH ME

Web: www.charlynooi.com

Facebook: @charlynooi 

Instagram: @charlynooi

YouTube: @charlynooi


REVIEW & SUBSCRIBE TO THE NUTRITION BUSINESS SHOW PODCAST

I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice! 

I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession. 

If you've enjoyed The Nutrition Business Show Podcast, don’t forget to hit SUBSCRIBE so you don’t miss any episodes!

Show more...
4 months ago
31 minutes 11 seconds

The Nutrition Business Show
From $0 to $10K Months: The 3 Growth Stages of a 6-Figure Business

Feeling stuck in your business and feeling unsure what to focus on next? In Episode 45 of The Nutrition Business Show, I break down the exact roadmap to building a 6-figure online nutrition business.


I’ll walk you through the 3 growth stages every nutrition business goes through on the path to consistently hitting $10K/month and show you what to prioritise at each stage so you can stop spinning your wheels and finally grow with clarity and direction.


In this episode, you’ll learn:

💡 The 3 distinct phases of business growth and what defines them

📈 The real reason you’re stuck (hint: it’s not lack of effort)

🔥 What to prioritise at each stage to avoid wasting time and energy

💪 The #1 mistake I see dietitians and coaches make, and how to avoid it

🚀 Why scaling your business doesn’t mean doing more


By the end of this episode, you’ll have a clear roadmap for moving through the stages and scaling to consistent $10K months.


Hit play on this episode now! 🎧


🔗 LINKS MENTIONED IN THIS EPISODE

👉 Register for Live 3-Day Workshop (starts May 15): The 6-Figure Signature Program Intensive

👉 Apply for the Momentum Club: 6 Spots Only


📲 CONNECT WITH ME

Web: www.charlynooi.com

Facebook: @charlynooi 

Instagram: @charlynooi

YouTube: @charlynooi


REVIEW & SUBSCRIBE TO THE NUTRITION BUSINESS SHOW PODCAST

I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice! 

I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession. 


If you've enjoyed The Nutrition Business Show Podcast, don’t forget to hit SUBSCRIBE so you don’t miss any episodes!

Show more...
4 months ago
34 minutes 53 seconds

The Nutrition Business Show
Hosted by Charlyn Ooi, The Nutrition Business Show is the ultimate podcast destination for dietitians, nutritionists, naturopaths, and wellness coaches. Get valuable insights, actionable strategies, and inspirational conversations with nutrition CEOs to fuel your online business. My mission is to help you break free from traditional private practice constraints, stop trading time for money, and build a scalable business for more freedom and impact. Tune in for tips on growing an online nutrition business, social media marketing, sales, funnels, and creating online programs.