Running a nutrition business as a parent, or trying to grow your income in limited hours? This episode is for you.
I’m joined by Fertility Dietitian Cassandra Lawless, Momentum Club graduate, and former My Kitchen Rules contestant, who grew a profitable online practice by getting laser-focused with her marketing and how she spent her time.
Cassie went from seeing just a couple of clients a week to signing package clients, raising her prices, and even launching her hybrid program. In this conversation, she shares how niching into fertility transformed her business, the mindset shifts that helped her push past perfectionism, and what it really takes to balance motherhood with building a business you love.
What You’ll Learn:
✔️ Why a bigger audience doesn’t always equal more clients (and what actually works)
✔️ How packaging services boosted both client results and revenue
✔️ The simple mindset shifts that helped her charge more confidently
✔️ Cassie’s tips for showing up on Instagram, even as an introvert
LINKS MENTIONED IN THIS EPISODE:
📈 The 6-Figure Sprint Bootcamp: Design your signature online nutrition program in just 3 days and create a scalable income stream. Save your seat here →
🚀 Momentum Club: 6-month coaching program designed for practitioners who are ready to move beyond consults and grow to consistent $10K+ months. Apply here →
ABOUT CASSIE
Cassie is an Accredited Practising Dietitian specialising in fertility and pregnancy nutrition. With 10+ years of experience and her own postpartum journey fueling her passion, she helps women and couples navigate PCOS, endometriosis, male fertility, and coeliac disease. You may also recognise her from My Kitchen Rules (MKR), where she shared her love of food with the nation. Outside of work, she’s a wife, mum to Ziggy, and beach-loving foodie.
📲 CONNECT WITH CASSIE
Instagram: @fertilitydietitian.cassie
Website: https://cassandralawless.com/
📲 CONNECT WITH ME
Web: www.charlynooi.com
Facebook: @charlynooi
Instagram: @charlynooi
YouTube: @charlynooi
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