The Micropractice Mama Podcast

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The Micropractice Mama Podcast

Sonia Singh MD

51 episodes

1 month ago

In this episode I review 5 highly effective marketing concepts that feel a lot less icky with a little mindset work including an example of how a little positive pressure can be helpful to a potential patient/consumerthe micropractice feature that is marketing goldways you can make potential patients feel more confident/comfortable with their decision to jointhe argument for unapologetically tooting your own horn Influence by Robert Cialdini: https://a.co/d/3JjCkRv If you're enjoying this po...

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Health & Fitness

All content for The Micropractice Mama Podcast is the property of Sonia Singh MD and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

In this episode I review 5 highly effective marketing concepts that feel a lot less icky with a little mindset work including an example of how a little positive pressure can be helpful to a potential patient/consumerthe micropractice feature that is marketing goldways you can make potential patients feel more confident/comfortable with their decision to jointhe argument for unapologetically tooting your own horn Influence by Robert Cialdini: https://a.co/d/3JjCkRv If you're enjoying this po...

Show more...

Health & Fitness

Episodes (20/51)

The Micropractice Mama Podcast

5 Highly Effective Marketing Strategies without the "Ick"

In this episode I review 5 highly effective marketing concepts that feel a lot less icky with a little mindset work including an example of how a little positive pressure can be helpful to a potential patient/consumerthe micropractice feature that is marketing goldways you can make potential patients feel more confident/comfortable with their decision to jointhe argument for unapologetically tooting your own horn Influence by Robert Cialdini: https://a.co/d/3JjCkRv If you're enjoying this po...

1 month ago

29 minutes

The Micropractice Mama Podcast

Personal Safety & Sensitive Exams in Micropractice (+ Reflections on My Own Experiences w/ Harassment as a Physician)

In this episode I reflect on instances when I have felt most unsafe in medicine including the surprising emotions I felt during each incidenthow I reacted then vs how I would react nowhelp advice given to me by a co-residentthe argument for medical chaperoneschallenges to using chaperones in micropractice and potential solutionsbest practices for performing sensitive exams Congrats to these Micropractice 101 Alums opening this month: Dr. Meghan Monthie: https://heirloomfamilymed.com/ Dr. Lau...

2 months ago

57 minutes

The Micropractice Mama Podcast

The Pep Talk Episode

If you've had or have any of the following thoughts and need a pep talk, this episode is for you: This seems crazy. I don’t know anything about business. I don’t have any time to learn/plan/work on this. How can I abandon n my patients? Is this ethical? What if I fail? Will patients be willing to pay? Can I really be “on” all the time? Can I really do the job of all these other people? What if they abuse their access to me? What will my colleagues think? Will my colleagues think I sold out? I...

2 months ago

55 minutes

The Micropractice Mama Podcast

[Bonus Episode] Inspiration vs Imitation: How to Glean Inspo from your DPC Crushes Without Plagiarizing

In this episode I discuss how to draw inspiration from DPCs you admire without imitating or plagiarizing, including my own experience with plagiarism and how it feltwhy copy-paste and imitation hurts you in the long runexamples of inspiration/influence without imitationtips for how to clean inspo while still being original and authenticIf you're enjoying this pod, I would love to connect! Real human feedback is so deeply appreciated. Here are a few ways to reach me: Connect with me on IG @so...

2 months ago

31 minutes

The Micropractice Mama Podcast

Q&A Episode: Handling Admin Tasks, Saying "No" & My Hot Take on Executive Physicals

In this episode I answer listener questions including, how do handle administrative tasks that are normally done by an MA, referral coordinator, etc.?what are my tips for doctors who are direct care specialists or don't plan to do primary care?who are the hardest patients to turn away?plus my hot takes on non-physician run DPCs and executive physicalsIf you're enjoying this pod, I would love to connect! Real human feedback is so deeply appreciated. Here are a few ways to reach me: Connect wi...

2 months ago

47 minutes

The Micropractice Mama Podcast

Tough Love: 7 Signs Micropractice is WRONG For You

In this episode I discuss seven signs that direct care micropractice might not be a good fit for you including Why micropractice stats can sometimes be misleadingThe things patients can sense right away that will tank your practiceA good “test” to decide if you’re ready to make the leapA guarantee I can make about micropracticeThe ways side gigs can hold you backIf you're enjoying this pod, I would love to connect! Real human feedback is so deeply appreciated. Here are a few ways to reach me:...

3 months ago

41 minutes

The Micropractice Mama Podcast

Micropractice Mama 1:1 w/ Dr. Shayne Taylor of Blue Canyon Primary Care (Northampton, MA)

In this episode I chat with Dr. Taylor about her journey to direct care micropractice including, how and why she moved from academic medicine to traditional concierge to DPChow she started her practice with over 60 patients pre-enrolledthe biggest reservations she had about starting a practice and how she overcame themthe resources that finally made her go "all in"what a week in her life looks like now 8 months after opening with 100+ patientsShayne's Email: s.taylor@bluecanyonprimarycare.com...

3 months ago

58 minutes

The Micropractice Mama Podcast

5 Lies You've Been Told As A PCP

In this episode I discuss several ideas and “facts” that we as physicians often believe to be self-evidence truths but are in fact, lies, including The “industry standard” that nobody likes that is not based on evidenceThe lie your employer is likely telling you about your compensationThe lie insurance companies perpetuate to patients and doctorsThe lie that academic training often instills in usThe lie that I have the hardest time letting go of and that likely does the most damage long-termD...

3 months ago

35 minutes

The Micropractice Mama Podcast

Every Hill I Will Die On: My Top 5 Hot Takes for Future DPC Docs

In this episode I’m sharing my top five (somewhat) controversial opinions starting a successful direct care practice, including The two invaluable things I spend $$$ on that everyone told me not toWhy I think copied & pasted legal docs are a bad ideaMy thoughts on choosing an appropriate priceThe types of practices I try not to associate myself withA tip that most docs are nervous to take but creates magicIf you're enjoying this pod, I would love to connect! Real human feedback is so deep...

3 months ago

31 minutes

The Micropractice Mama Podcast

Season 3 Preview + Personal Updates & Announcements 📣

In this episode I share what's in store for Season 3 of the Micropractice Mama Podcast, including Updates on the course and upcoming webinarWhat I've been struggling with personally & professionally over the past 6 monthsThe steps I've taken to protect myself physically and mentallyA sneak peek of upcoming episodesDocDefender: https://www.doximity.com/docdefender If you're enjoying this pod, I would love to connect! Real human feedback is so deeply appreciated. Here are a few ways to reac...

3 months ago

33 minutes

The Micropractice Mama Podcast

The Only Reviews That Actually Matter + A Special Update

In this episode I share my thoughts on patient reviews and how they relate to micropractice, including why I have a different opinion on this compared to most doctorswhy they are especially important in DPC and micropracticethe only type of reviews I believe really matter and whyhow I typically ask for reviews a special update on one of our very special Micropractice Mamas Everything at Micropractice Mama is currently on SALE through 5/26/25 at midnight. Here are direct links to lea...

5 months ago

29 minutes

The Micropractice Mama Podcast

How To Grow Your Micropractice Using Facebook Groups

In this episode I discuss how to grow your practice via Facebook groups in a non-sleazy way including why Facebook groups are a powerful tool for marketingwhich groups to joinwhat types of posts are and aren't effectivewhat NOT to do & common mistakes doctors makeFor more non-sleazy marketing tips, check out this episode, sign up for the Micropractice Memo or the Micropractice 101 E-Course (links below). If you're enjoying this pod, I would love to connect! Real human feedback is so deepl...

6 months ago

30 minutes

The Micropractice Mama Podcast

Entrepreneurship as a Feminist Act: Micropractice as a Path to Equity, Empowerment & Wellness for Women in Medicine

In this episode I discuss how entrepreneurship is more than just starting a business, it is a path to equity, empowerment and wellness for women physicians. I try to convince you of this hypothesis by sharing The evolution of my own thoughts about entrepreneurship The current state of affairs for women in medicineThe ways in which entrepreneurship addresses inequity Male Physicians Earn More Than Women Physicians in Primary Care & Specialty: https://www.commonwealthfund.org/blog/202...

6 months ago

30 minutes

The Micropractice Mama Podcast

Micropractice Mama 1:1 w/ Dr. Katie Pencek of Hometown Health (Hunt Valley, MD)

In this episode I chat with Dr. Katie Pencek, a board-certified internist and former hospitalist, about her micropractice journey including How and why she transitioned from hospital medicine to primary careWhat it was like starting a panel from scratch in a city she had never practiced inHow she she got 10 patients signed up in the first week despite spending almost nothing on marketing What she wishes she spent less time stressing aboutHometown Health: https://hometownhealthmd.com/ Fol...

6 months ago

45 minutes

The Micropractice Mama Podcast

3 “Employees” in Micropractice That Make It Possible to Have NO Employees

In this episode I share how I'm able to run a full, profitable primary care practice without any staff, including perks and downsides of having zero staffthe 3 key "employees" that prevent me from drowning in scutwhy running a micropractice is only going to get easierhow to get these "employees" to work for youPlus a sneak peak of what's in store for the next free webinar, May 19th, 2025 @ 7pm CST via Zoom! See link below. If you're enjoying this pod, I would love to connect! Real human feedb...

6 months ago

28 minutes

The Micropractice Mama Podcast

Practicing Evidence-Based Medicine (EBM) in a Cash-Based World

In this episode I discuss what it’s like practicing evidence-based medicine (EBM) in a cash-based environment including Common assumptions doctors and patients make about cash-based practiceWhy EBM is critical to the future of DPCTop reasons for falling down the slippery slope to quack-townHow do talk to your patients about EBM and why you do itIf you're enjoying this pod, I would love to connect! Real human feedback is so deeply appreciated. Here are a few ways to reach me: Connect with me ...

7 months ago

32 minutes

The Micropractice Mama Podcast

Why I’ve Been MIA for 6 Weeks (A Peek BTS of My Businesses & the Lessons I Learned)

In this episode I pull back the curtain on Micropractice Mama and share some of my successes and blunders recently as well as the lessons I learned along the way including: what happened after the last webinarthe mistake I made recently in my practicemy own surprising reaction to falling short of expectationsthe thing no one tells you about "passive" incomethe topic for my next webinar (May 19th, 2025 @ 8pm CST via Zoom)For webinar details & registration link, make sure to subscribe to th...

7 months ago

23 minutes

The Micropractice Mama Podcast

Why I Tried to Quit Residency: My Story of Imposter Syndrome, Burnout, Shame & Finding My Place in Medicine

In 2014, I walked into my program director's office as second year internal medicine resident and told him I was quitting. I recall sitting in the chair in his office and believing in my bones that becoming a doctor had been a mistake, and that there was no place for me in clinical medicine. It's crystal clear to me now, 11 years later, that I was wrong. This is my story. To read my essay "Open Letter To a Burned Out Intern" click here. If you're enjoying this pod, I would love to con...

8 months ago

44 minutes

The Micropractice Mama Podcast

How I’m Leveling Up My Businesses in 2025: BTS Practice & E-Course Updates

In this episode I take you behind the scenes of BOTH of my businesses (Juniper Modern Primary Care & Micropractice Mama) and share some of my goals & priorities for 2025 including how my goals have changed in year 4 compared to years 1-2 in practicewhy I'm moving away from social mediathe new perk I added for my practice membersexciting updates to my signature E-coursethe importance of framing goals in terms of value added, rather than just $$$If you're enjoying this pod, I woul...

8 months ago

26 minutes

The Micropractice Mama Podcast

Micropractice Mama 1:1 w/ Dr. Heather Jackson of Become Health (Salt Lake City, UT)

In this episode I interview Dr. Heather Jackson, a board certified family medicine physician, mother of 4 and beekeeper. Heather enrolled in the Micropractice Mama E-Course in October 2024 and is celebrating the grand opening of her micropractice, Become Health next week (mid February 2025). In this interview we discuss what led Heather to leave traditional practice after over 16 years with the same groupwhat steps she took to convince herself that direct care was the right model for herwhat ...

9 months ago

49 minutes