Your team knows your product inside and out. But when prospects land on your site or read your pitch, they don't get it. That gap between what you know and what customers understand is costing you conversions.
The Message-Market Fit Podcast helps B2B SaaS leaders close that gap. Hosted by Chris Silvestri, founder and conversion copywriter at Conversion Alchemy, each episode delivers actionable insights on creating messaging that actually resonates and converts—no jargon, no fluff.
Through two distinct formats, Chris unpacks real-world messaging wins and specialized tactics. Messaging Breakdowns (20-30 min) dissect specific copy or website messaging that worked—walking through the process, decisions, and results to extract practical lessons. Shop Talk Sessions (30-40 min) go deep on specialized topics in messaging strategy, customer psychology, and conversion tactics with concrete takeaways.
If you're a marketing leader, founder, or growth specialist at a B2B SaaS company, you'll get frameworks and insights to understand your customers better and communicate your value more clearly. Hit subscribe and bridge the gap between what you build and what buyers understand.
All content for The Message-Market Fit Podcast is the property of Chris Silvestri and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Your team knows your product inside and out. But when prospects land on your site or read your pitch, they don't get it. That gap between what you know and what customers understand is costing you conversions.
The Message-Market Fit Podcast helps B2B SaaS leaders close that gap. Hosted by Chris Silvestri, founder and conversion copywriter at Conversion Alchemy, each episode delivers actionable insights on creating messaging that actually resonates and converts—no jargon, no fluff.
Through two distinct formats, Chris unpacks real-world messaging wins and specialized tactics. Messaging Breakdowns (20-30 min) dissect specific copy or website messaging that worked—walking through the process, decisions, and results to extract practical lessons. Shop Talk Sessions (30-40 min) go deep on specialized topics in messaging strategy, customer psychology, and conversion tactics with concrete takeaways.
If you're a marketing leader, founder, or growth specialist at a B2B SaaS company, you'll get frameworks and insights to understand your customers better and communicate your value more clearly. Hit subscribe and bridge the gap between what you build and what buyers understand.
In this episode, we break down one of the highest-performing emails ever sent with Kyle Scott, SVP of Partnerships, Brand & Community at Luxury Presence and co-founder of Sell It with Ryan Serhant. Kyle spent nearly a decade as an NBC News producer before transitioning into luxury real estate marketing and digital media. We dissect the anatomy of an email invitation to a $250 million penthouse event that sold out in a single send, exploring how voice, tone, specificity, and strategic storytelling combine to create desire, exclusivity, and action. This is a masterclass in intentional copywriting—not theory, but real decision-making from someone who's proven it works at scale.
In this episode, we dive into revenue-focused SEO with Sam Dunning, founder of Breaking B2B, who has spent over 15 years helping B2B SaaS teams drive qualified pipeline through organic search—not just vanity traffic. Sam shares his "money keywords" framework for identifying high-intent search terms, his systematic approach to building competitor comparison pages that build trust rather than bash the competition, and his "blow out the water" content strategy for creating content moats around your category. He also provides data-driven insights on the evolving landscape of AI search and why customer research remains the foundation of effective SEO content.
In this episode, we sit down with Besnik Vrellaku, founder and CEO of Salesflow.io, a serial entrepreneur who has bootstrapped over 10 different MVPs since university and scaled his latest venture from just £1,000 to millions in revenue within a few years. Besnik shares his systematic five-stage product validation framework that has helped him avoid the common trap of building products nobody wants, his approach to messaging across multiple customer personas, and his contrarian insights on when product-market fit truly happens. Whether you're a bootstrap founder or growth marketer trying to validate ideas without burning through runway, this episode offers practical frameworks for validation, messaging, and scaling that you can apply regardless of your budget or team size.
In this episode, we dive deep into the world of quiz marketing with Maxwell Nee, former Chief Revenue Officer at ScoreApp and current co-founder of renewable energy technology provider Untapped Energies. With his extensive experience scaling ScoreApp to over 7,000 paying clients and 100,000+ free users, Maxwell reveals how quiz marketing achieves 30% conversion rates compared to traditional lead magnets at 10-15%. He shares ScoreApp's philosophy of "forcing clients to be successful," his approach to building teams of A-players who naturally elevate performance, and the market-driven product development strategies that eliminated their need for paid advertising while generating 100-150 new accounts daily through organic channels.
In this episode, we dive into the world of content marketing with Ronnie Higgins, a seasoned content strategist who specializes in building in-house media engines for SaaS companies. With experience at Eventbrite and Hopin, Ronnie shares his unique perspective on transforming traditional content marketing teams into media companies that drive engagement and brand loyalty.
In this episode, we dive into the world of brand messaging with Vassilena Valchanova, a content marketing strategist and brand messaging expert with over 15 years of experience. With a background in helping SaaS products and e-commerce stores craft compelling messaging, Vassi shares her framework for creating effective brand messaging, extracting valuable insights from internal teams, and maintaining consistency across all customer touchpoints.
In this episode, we explore the world of synthetic market research with Mike Taylor, CEO and co-founder of AskRally.com. With a background in growth marketing and prompt engineering, Mike shares how his platform helps companies create AI personas based on their audience to conduct market research at a fraction of traditional costs. We discuss how synthetic research complements rather than replaces traditional methods, and how it can help marketers test messaging and product ideas more efficiently.
In this episode, we dive into the world of go-to-market strategy with Maja Voje, a bestselling author and consultant who has spent 15 years working with high-profile companies like Google, Bayer, and Heineken, as well as over 800 startups. Maja shares her insights on why 74% of products fail due to GTM mistakes and how even average products can succeed with a solid plan.
In this episode, we dive into the fascinating world of synthetic research with Hugo Alves, Co-Founder and Chief Product Officer at Synthetic Users. With a unique background spanning clinical psychology, academic research, and product management, Hugo shares how his platform uses AI personas to simulate human behavior for product testing and user research without actual users.
In this episode, we dive into the undervalued world of offline advertising with Brandon Lutz, a B2B offline advertising expert who has worked with several well-known technology brands including Indeed, Miro, and Amazon. Brandon shares his unique perspective on how offline media can help B2B SaaS companies cut through digital noise and reach audiences when they're not at their computers or looking at their phones.
In this episode, I chat with Kris Rudeegraap, Co-CEO of Sendoso, a direct mail and gifting platform that helps sales and marketing teams stand out and build better relationships. With a decade in sales before founding Sendoso eight years ago, Kris shares how his background influenced the company's vision and how they evolved their messaging and category positioning to better resonate with their target audience.
In this episode, we dive into the world of content marketing with Chima Mmeje, Senior Content Marketing Manager at Moz. With extensive experience in SEO and content strategy, Chima shares her insights on creating content that truly resonates with users, the growing importance of brand authority in the AI era, and how to effectively approach omnichannel content marketing.
In this episode, we dive into the world of product marketing with Shirin Shahin, a seasoned product marketing consultant with over 10 years of experience helping organizations build and grow their product marketing foundations. Shirin shares her approach to crafting compelling product narratives, her process for aligning cross-functional teams around positioning and messaging, and the importance of being a "chief storyteller" for your product.
In this episode, we dive deep into scalable brand systems with Dmitry Shamis, founder of The Creative Brand. With a unique background transitioning from web development to creative marketing leadership at HubSpot, Dmitry shares his insights on building modular brand systems that enable teams to work efficiently while maintaining consistency.
In this episode, we dive deep into the world of B2B advertising with Kevin Lord Barry, co-founder of Right Percent, an ROI-focused B2B advertising agency. With years of experience managing multi-million dollar ad spends for venture-backed companies, Kevin shares his insights on creating high-converting ads, leveraging power laws in modern advertising, and tailoring messaging for different decision-makers.
In this episode, we dive deep into the world of customer interviews with Ryan Paul Gibson, founder of Content Lift. With over 1,900 interviews under his belt, Ryan shares his wealth of knowledge on conducting effective B2B customer research that drives actionable insights.
In this episode, we dive into the world of early-stage SaaS product marketing with Natália Tóth, Product Marketing Manager at Ranking Raccoon. With a background in B2B enterprise and startup marketing, Natália shares her insights on the challenges and strategies of marketing an anti-spam link building tool.
In this episode, we dive deep into the world of product-led growth (PLG) SaaS marketing with Tamara Ceman, a seasoned marketer and consultant at Practical Marketer. With over 16 years of experience in the industry, Tamara shares her unique insights on crafting effective messaging, conducting experiments, and understanding buyer psychology.
In this episode, we dive deep into the world of emotional targeting and conversion rate optimization with Talia Wolf, CEO at Getuplift. With a background in social media marketing and years of experience optimizing conversions for B2B brands, Talia shares her insights on leveraging emotional resonance to drive growth.
In this episode, we dive deep into the world of B2B messaging and product marketing with Gab Bujold, a B2B messaging strategist and co-host of the "We're Not Marketers" podcast. Gab shares his unique perspective on why product marketers are not marketers and how this mindset shift can lead to more impactful work.
Your team knows your product inside and out. But when prospects land on your site or read your pitch, they don't get it. That gap between what you know and what customers understand is costing you conversions.
The Message-Market Fit Podcast helps B2B SaaS leaders close that gap. Hosted by Chris Silvestri, founder and conversion copywriter at Conversion Alchemy, each episode delivers actionable insights on creating messaging that actually resonates and converts—no jargon, no fluff.
Through two distinct formats, Chris unpacks real-world messaging wins and specialized tactics. Messaging Breakdowns (20-30 min) dissect specific copy or website messaging that worked—walking through the process, decisions, and results to extract practical lessons. Shop Talk Sessions (30-40 min) go deep on specialized topics in messaging strategy, customer psychology, and conversion tactics with concrete takeaways.
If you're a marketing leader, founder, or growth specialist at a B2B SaaS company, you'll get frameworks and insights to understand your customers better and communicate your value more clearly. Hit subscribe and bridge the gap between what you build and what buyers understand.
