Your team knows your product inside and out. But when prospects land on your site or read your pitch, they don't get it. That gap between what you know and what customers understand is costing you conversions.
The Message-Market Fit Podcast helps B2B SaaS leaders close that gap. Hosted by Chris Silvestri, founder and conversion copywriter at Conversion Alchemy, each episode delivers actionable insights on creating messaging that actually resonates and converts—no jargon, no fluff.
Through two distinct formats, Chris unpacks real-world messaging wins and specialized tactics. Messaging Breakdowns (20-30 min) dissect specific copy or website messaging that worked—walking through the process, decisions, and results to extract practical lessons. Shop Talk Sessions (30-40 min) go deep on specialized topics in messaging strategy, customer psychology, and conversion tactics with concrete takeaways.
If you're a marketing leader, founder, or growth specialist at a B2B SaaS company, you'll get frameworks and insights to understand your customers better and communicate your value more clearly. Hit subscribe and bridge the gap between what you build and what buyers understand.
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Your team knows your product inside and out. But when prospects land on your site or read your pitch, they don't get it. That gap between what you know and what customers understand is costing you conversions.
The Message-Market Fit Podcast helps B2B SaaS leaders close that gap. Hosted by Chris Silvestri, founder and conversion copywriter at Conversion Alchemy, each episode delivers actionable insights on creating messaging that actually resonates and converts—no jargon, no fluff.
Through two distinct formats, Chris unpacks real-world messaging wins and specialized tactics. Messaging Breakdowns (20-30 min) dissect specific copy or website messaging that worked—walking through the process, decisions, and results to extract practical lessons. Shop Talk Sessions (30-40 min) go deep on specialized topics in messaging strategy, customer psychology, and conversion tactics with concrete takeaways.
If you're a marketing leader, founder, or growth specialist at a B2B SaaS company, you'll get frameworks and insights to understand your customers better and communicate your value more clearly. Hit subscribe and bridge the gap between what you build and what buyers understand.
#042 - Sam Dunning - Revenue-First SEO: Money Keywords, Competitor Pages & Building Content Moats
The Message-Market Fit Podcast
48 minutes 15 seconds
1 month ago
#042 - Sam Dunning - Revenue-First SEO: Money Keywords, Competitor Pages & Building Content Moats
In this episode, we dive into revenue-focused SEO with Sam Dunning, founder of Breaking B2B, who has spent over 15 years helping B2B SaaS teams drive qualified pipeline through organic search—not just vanity traffic. Sam shares his "money keywords" framework for identifying high-intent search terms, his systematic approach to building competitor comparison pages that build trust rather than bash the competition, and his "blow out the water" content strategy for creating content moats around your category. He also provides data-driven insights on the evolving landscape of AI search and why customer research remains the foundation of effective SEO content.
The Message-Market Fit Podcast
Your team knows your product inside and out. But when prospects land on your site or read your pitch, they don't get it. That gap between what you know and what customers understand is costing you conversions.
The Message-Market Fit Podcast helps B2B SaaS leaders close that gap. Hosted by Chris Silvestri, founder and conversion copywriter at Conversion Alchemy, each episode delivers actionable insights on creating messaging that actually resonates and converts—no jargon, no fluff.
Through two distinct formats, Chris unpacks real-world messaging wins and specialized tactics. Messaging Breakdowns (20-30 min) dissect specific copy or website messaging that worked—walking through the process, decisions, and results to extract practical lessons. Shop Talk Sessions (30-40 min) go deep on specialized topics in messaging strategy, customer psychology, and conversion tactics with concrete takeaways.
If you're a marketing leader, founder, or growth specialist at a B2B SaaS company, you'll get frameworks and insights to understand your customers better and communicate your value more clearly. Hit subscribe and bridge the gap between what you build and what buyers understand.
