In this episode, I'm catching up with Lily of The Salon Reset to talk all things business ownerships. We cover the icky, sticky and not-so-spoken-about topics in our industry. I hope you all enjoy this episode - it's a long one and is more conversational and raw in style - I've not really edited this. Our aim was to bring together salon owners and shed some light on the truths, hardships and real life challenges of owning a salon/taking the road less travelled (like moving abroad at the height of your business - who would do such a thing!)
MWAH - Mikki Auld xo
Carissa started a spray tanning & hair extension business from home when she was 21 and grew it into a chain of 3 stores that ran without her in them, using Facebook & Instagram ads to grow her brand and generate thousands of customers.
She has helped over 4000+ small business owners to double, triple and 10X their companies since 2014 with her courses and Facebook ad templates.
To learn more about Carissa head over to her website here
Tune into her podcast
Work with her directly - PEACE LOVE & PROFIT COURSE
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Are you a salon owner aspiring to boost your revenue? Well, here's the reality check - the key to making more money lies in understanding that your clients are your pay-check!
In this episode, we'll explore some strategic approaches to increase your hair salon business revenue without compromising your style or sanity.
We're making numbers sxc, by breaking it all down and getting fierce with our finance strategy.
You don't wanna miss this ep
Ready to completely transform your hair salon business in 2024? Standout Salon Academy is where it's at
For salon owners & freelancers ready for elevation…
Let’s build a future proof, profitable business and cult-like brand (without burnout) so that you can up your prices, attract perfect fit talent and thrive in an ever-changing industry
https://www.mikkiauld.com/standout-salon-academy
In this episode I’m unpacking 10 key things that I think are MOST IMPORTANT in building a successful and profitable salon brand in 2024… Spoiler alert… none of it has to do with how well you’re performing on instagram, sorry!
Imagine a salon that runs like a well oiled machine without you there 24/7 - imagine hitting 7 figures and maintaining a high profit margin - Are you ready for elevation in 2024!?
I’ve mentioned some of my favourite thought leaders in this episode because I’m tired of seeing rubbish circulating the web - Here they are…
Ready to truly kill it this year? Check out Standout Salon Academy - my 7 module course that will teach you EVERYTHING you need to know about building a knockout luxury brand, systemising your business, growing and building a star studded team and getting on top of your finances!
Business is hard, BUT it doesn’t have to feel lonely - all you need is someone (who’s actually done it first hand) to show you the way
If you're after a punchy episode that fuelled with straight up truths and unpacking the hard stuff, this is it...
Never one to shy away from the "real talk" Charlie Crothers is the owner and founder of The Nest Hair Boutique in Perth, Western Australia but not only that, she's a woman with her fingers in many pies...
As a self-confessed serial entrepreneur, Charlie has her own E-Comm line of hair products and tools with Charlii.com.au plus, her new podcast, The Salon Rebel
I LOVED how open and honest this conversation was with Charlie - it's no secret that salon ownership is tough and it's so refreshing to have a raw conversation that addresses some of the hard stuff that needs to be said.
To learn more about Charlie, head over to The Nest Hair Boutique or follow the queen herself on instagram - https://www.instagram.com/charlii_thenesthairboutique/
Let’s be real, creating a luxury salon that stands out requires a strategic approach that goes beyond just offering premium services. It may not happen over night but in this post I’m diving into everything you need to consider when building a luxury salon from the ground up. We’ll start by focusing on growing demand, designing a unique space, product consciousness, team development, and defining an unparalleled customer experience. The best bit? I’m spilling the beans on my own customer journey…
1. Positioning Yourself as the Best
2. Creating an Unforgettable Space
3. Conscious Product Selection
4. Growing and Educating Your Team
5. Defining your Unique Customer Experience
Ready to build a THRIVING luxury salon brand that grows and excels without you there 24/7? Head over here to learn about my wildly successful online course and memberships
As a thriving salon owner, the decision to hire a new stylist is a pivotal moment in the growth trajectory of your business. While it may be tempting to base this decision solely on the busyness of your salon, there are key indicators and strategic considerations that should guide this process for long-term success.
Join Standout Salon Academy
https://www.mikkiauld.com/standout-salon-academy
Work one on one with me
https://www.mikkiauld.com/coaching-shop
Want my FREE 7 Figure Method that will take you from overwhelmed and struggling to THRIVING?
Grab it HERE
✨ Elevate Your Salon Game: The Power of Career Pathways! ✨
Running a thriving hair salon is more than just fabulous cuts and colors—it's about cultivating talent and paving clear career paths for your team. 🌟 Here's why a structured career progression plan is a game-changer:
1️⃣ Attract & Retain the Best: In the beauty industry jungle, skilled stylists are treasures. A well-defined career path is your secret weapon for attracting and keeping top talent. Potential hires love a vision for growth, and once they're part of the family, clear pathways keep them shining with you.
2️⃣ Skill Mastery & Standout Training: Hair and beauty evolve at warp speed. Career pathways ensure your team stays at the cutting edge. As they climb the ranks, access to advanced training programs keeps skills razor-sharp. Win for them, win for you! 🌈✂️
3️⃣ Boost Motivation & Job Satisfaction: Clear paths light fires! When stylists know where they're headed, motivation soars. Promotions, more responsibility, and higher income become the norm. A motivated team equals exceptional service, loyal clients, and revenue growth. 🚀💇♀️
4️⃣ Consistency is Queen: Luxury salons thrive on consistent, top-tier service. Career pathways ensure expertise blooms, delivering A+ service every time. It's not just about keeping clients—word-of-mouth recommendations bring new ones to your chic doorstep. 👑💄
5️⃣ Build a Stellar Culture: Career paths create a culture of growth and teamwork. Seeing colleagues climb inspires collaboration. A commitment to personal and professional development radiates positivity to clients, turning them into loyal patrons. Be great, and the love follows! ❤️👥
6️⃣ Flexibility for Growth: As your salon evolves, so do your needs. Career pathways let you adapt seamlessly. Identify leaders, nurture them, and watch your salon grow sustainably. More growth, less stress—because you deserve it! 🌱📈
7️⃣ Client Trust Amplified: Clients trust their look to your experts. Career pathways turn stylists into trusted pros, building client confidence. Repeat business and referrals follow, creating a ripple effect of trust in your salon. 🤝💖
Want my 7 Figure Method that breaks down essential salon roles? Head here and grab it now
Maybe you were paying for a rent a chair and thought "I could have my own space for this money" BUT the strategy that got you so far freelancing will not get you far as a business owner.
Opening a salon business is extremely hard - you start finding that you're constantly problem solving and never switchingoff. You thought growing a team would be simple enough but leadership is incredibly hard and it feels like your overheads just keep getting bigger. You could have earned this much working on your own and without the responsibility of a salon.
What if I told you that there's a 6 step system that can set your salon business up for sustainable success & profit? What if I told you that by getting serious about strategy and systems is the key to success?
How do I know? Because I've done it. I learned the hard way but I'm here to give you my fool proof method. You're welcome.
https://www.mikkiauld.com/7figuremethoddownload
JOIN SSA
In this episode I am speaking with the incredible Danielle Renee, the creative force behind the esteemed Bobbie Charles brand.
With an unwavering commitment to perfection, and endless learning, Danielle has seamlessly woven strategy, fierce leadership and excellence into every area of her beauty salon brand.
Beyond Bobbie Charles, Dani is a strong advocate for personal and professional growth, coupled with a deep commitment to health and fitness. Her top tip? “As the leader, you need to be excited about your brand and growth FIRST”
Dani has a lot of awards under her belt - she's taken home...
• 2023/2022 Finalist Salon Owner of the Year, Australian Beauty Industry Awards
In this ep we’re unpacking what it takes to build a beauty brand that truly stands the test of time, plus we’ll be discussing how business ownership and an unwavering commitment to self-growth go hand in hand and are even unpacking whether or not SCALING truly aligns to our higher purpose.
Find Dani at @danielle_bobbiecharles
12 Wk Coaching: https://bobbiecharlesacademy.com.au/12-week-group-coaching-program/
Private Coaching with Dani here
FREE Strategy Call: https://calendly.com/danielle-renee
As Steve Jobs once said, "You can only connect the dots when you look backward and not when you look forward." In this blog post, we'll explore why policies are crucial for the success of a hair salon business and how they help you connect the dots to build a thriving company that stands the test of time.
In this episode, we're exploring "why" they're integral for winning & ensuring the following -
1. Creating Consistency
2. Managing Client Expectations
3. Promoting a Safe and Professional Environment
4. Efficient Staff Management
5. Financial Stability
6. Legal Protection
7. Adapting to Change
8. Brand Consistency
9. Employee Development
Looking back, you'll see that policies have been the backbone of your salon's success, creating consistency, managing client expectations, promoting safety, ensuring efficient staff management, maintaining financial stability, providing legal protection, adapting to change, maintaining brand consistency, and fostering employee development.
Want every system and policy I’ve ever created in my business? Head over to Standout Salon Academy and get ready for a complete salon makeover, plus get your hands on every system I’ve ever implemented with a step by step guide on how to use them.
Are you tired of the constant chatter about how to use social media for your business? It seems like everyone has an opinion on what you should be doing, and it can be overwhelming. There’s so much “STOP doing this” or, “You are making these 5 mistakes!” and honestly sometimes i feel like throwing my phone on the ground and giving up. Is social media and attracting new clients really this hard?
As business owners, we have so much on our plate and wouldn’t it be great if instead of being told about everything we are doing “wrong” people could share knowledge and tips by showing us the transformation instead…
But let's face it, our clients are probably feeling the exact same way. People are fatigued at the moment when it comes to instagram and to be honest, your efforts might be better spent elsewhere if you don't yet have a strong website that converts visitors into customers. 🤷♀️
Instagram and other social platforms are great for building connections, showcasing your work, and generating leads. But, if you don’t have a website that acts as your ultimate destination for your dream audience. It's time to shift your focus and make your website the star of the show. 💫 Why? Because you can spiral on social media and post and post and engage and like and dm and ALL OF THE THINGS, but if your website isn’t as beautiful as your salon business, those leads won’t be warm leads - they will turn cold.
After a brand audit? Head here
Want a complete website transformation? Apply here
SEO help? Check out Fiverr
Wanna win a ticket to Standout Salon Academy? Enter now and go in the draw to win a spot for 2024 ENTER NOW
So let’s just get a couple of things straight…
1. Biz owners certainly didn't get into salon ownership to feel stressed and financially burdened
and another one…
2. There’s a misconception that salon owners are profiting at stylist’s expense.
In this ep, we're breaking down the Stylist Vs Salon Owner debate and explaining why working together is essential for everyone's success.
Ready to level up in 2024? Join the Standout Salon Academy
If you're looking for a comprehensive solution to transform your salon into a thriving business that empowers both stylists and salon owners, jump on the waitlist for Standout Salon Academy 2024. We provide you with the tools, systems, and policies you need for insane success both for owners and your team. And guess what? YOU CAN WIN a free spot in our academy…
Head over here and take the first step toward a brighter and exceptionally more wealthy future in the hair industry. It may just be the best decision you've ever made!
Remember, we're all in this together. It's time to put an end to the Stylist Vs Salon Owner debate and start winning as a team. 💪🎉
https://www.mikkiauld.com/ssa-competition
WIN A TICKET TO STANDOUT SALON ACADEMY
So, my instagram account was disabled and deleted by Meta - wow, what a time!
While I was gutted by this, I used it as an opportunity to show up as my "ideal self" THE PERSON I WANT TO BECOME
If you've been following me on socials you will know that I developed Standout Salon Academy, an online course that takes new and overwhelmed salon owners from stressed to THRIVING - I am so proud to say that it sold out in less than 72 hours and it's been an amazing journey so far - my foundation round babes, are killing it.
While I was developing SSA (so this is before my account was deleted, I remember thinking crap, I shouldn't have a website that's themaneedit.com because that doesn't make sense long term with all of my coaching, online courses & business resources - so if you’ve listened to previous episodes, you’ll notice that I say head to the maneedit.com - that’s changed and for this reason —— the constant is always going to be me - so my website, that has Information about the mane edit (this podcast) SSA my online course and links to my coaching and workshops, should be mikkiauld.com - Just as I had that thought, my account was disabled. I was gutted. And can I just say too - I was meta verified, and there was still no added support - I wasn’t given the option to appeal and it didn’t seem to matter where I looked, it always sent me to help files so FYI - meta verification doesn’t mean your insta account is 100% secure.
It took losing my instagram for me to step into the person that I want to show up as and to also do a complete rebrand so that my website platform made sense…
If you loved the business templates for example that I’ve spoken about in previous episodes they will soon be available at mikkiauld.com - I’m just giving everything a little well deserved makeover so that everything I offer there is MINTTTT
SO - KEY TAKEAWAYS - Find everything you need via my website which is www.mikkiauld.com IT IS BEAUTIFUL - Please check it out (head to website to share what’s on it
And then on instagram - find me at mikkiauldofficial that’s (spell out)
Keep an eye on the podcast, incredible stuff is coming but for great business tips and fab advice, head to my social media account or website, you will not be disappointed - 2024 IS MY YEAR OF ELEVATION
AND IT’S YOURS - THAT’S WHY YOU NEED TO HEAD TO THE LINK IN THE SHOW NOTES
https://www.mikkiauld.com/ssa-competition
TO SECURE A FREE SPOT IN SSA CLASS OF 2024
IT’S GOING TO CHANGE YOUR LIFE - CHAT SOON DOLL
If I were to go back in time and start my business over, I would create a step by step guide on how to deliver THE PERFECT client experience. The proof is in the pudding and consistency is KEY - Successful businesses are built off solid foundations and so it's integral that you get this right first. Leading by example is the first step, the second is to make it part of your culture. Every client, every time! Here's a step by step ep on how to ensure your books are full in advance and your team smash their goals!
Learn more and grow your salon now at www.themaneedit.com.au
Follow me on instagram and @mikkiauld_hair
Get ready for the most EPIC salon transformation course ever - coming soon to TME!
Amelia Jane has taken the hairdressing world by storm! As a girl from far north Queensland who didn't quite know what she wanted from the industry, she's made a HUGE impact. Amelia has successfully built an iconic salon brand from the ground up but that doesn't mean that she hasn't had her share of setbacks. In this raw and open interview we discuss how she's created Milly The Space plus, become a leading educator that's known worldwide. Her story is certainly inspiring and is bound to leave you with a big dose of courage and motivation to go after your dreams.
The Mane Edit is an online platform and club for hairdressers and salon owners - access all of our salon guides and policies via our website www.themaneedit.com.au and the scale the salon brand of your dreams.
Join our annual membership and gain access to ALL of our business templates, brand development videos and guides plus CEO "real talk" videos - Business is tough but it needn't feel lonely, Join the Mane Edit.
.
It's a new era of hairdressing and here's what I'll be discussing in this spicy little ep.
People interview us now and not owners interviewing staff How do we stay ahead of the curve? Put micro changes in place and adapt Ask your team what is your ideal income? How much do you need to live a life you love, what does that look like? Know the numbers, your ability to apply new business models relies on you knowing your numbers - REPEAT AFTER ME - My business should become to machine that fuels the life of my dreams.
The Mane Edit will be your go-to for all things business, scaling brands, and CEO mindset. Plus, I’ll share the ins and outs of building life and a business that you love. I want you to think of this podcast as business school on the rocks with a whole lot of good times thrown in. Not only are we going to make your dream life a reality, but we’re going to have a hell of a time while we’re doing it. Don’t forget to check out themaneedit.com.au where you will find all of our business templates, CEO blogs, and brand development tools up for grabs. To reach out to me directly, hit up my Instagram @mikkiauld_hair. In the meantime, don’t forget to keep working on your goals!
I'm going to share all in this detailed episode about growing your hairdressing or salon instagram account. These are tips that have been trialled and tested by me and they're going to REALLY level up your insta game. Social media is one of the easiest ways to reach your target demographic - all it takes is a little time, strategy and discipline to see BIG results. It's time to take a step back and really hone in on your accounts - we're going to unpack a lot of what's happening in the back end and how you can set up your socials for serious SUCCESS.
Here are some things we'll be covering in this episode
- How to amplify your bio and land on your dream clients explore feed
- Connecting with authenticity and showing the real stuff
- Levelling up our strategy by decoding what is and isn't working
- Nutting out who you are and who you serve
- Reels, info graphics and all that jazz
- Creating content pillars through clever problem solving
- And SO much more good stuff
If you're serious about growing your brand - head to https://www.themaneedit.com.au/education-videos-on-demand and access our styling, photo taking and social media videos. These three gems will absolutely help transform your social media accounts and your branding strategy.
Want to dive in a little deeper? I offer one on one branding mentoring, social media audits, website development and salon takeovers - find out more about these offerings over here - https://www.themaneedit.com.au/mikki-workshops
Want to reach out and say hi? I'm always up for a chat doll, find me at https://www.instagram.com/mikkiauld_hair/
When I started out 6 years ago I had very little cash and only a few hundred followers online. In this episode I am going to share EVERYTHING in regards to start up costs, marketing, product orders & wages. To learn more about my journey, find me on instagram @mikkiauld_hair and to access ALL of my business templates and brand guides check out www.themaneedit.com.au
Social media can seem like such an enormous puzzle but in this episode I am going to share how I grew my brand in those early days and what I think guaranteed me success online. This is such a juicy episode and I'll be sharing insta secrets that I've not shared with ANYONE. We're going to be talking about growing your ideal client list, creating high ticketed salon services and expanding your community through influence. To keep up to date with my movements and for weekly instagram tips and tricks, head to @mikkiauld_hair and @themaneedit on instagram