”The Mission of the JP Revolution” podcast addresses the challenges small businesses face in marketing and advertising, overshadowed by more giant corporations’ prowess. The episode delves into the evolution of advertising tools from newspapers to digital platforms, highlighting small business owners’ struggles to keep up. It emphasizes the critical need for understanding the psychology and impact of marketing tools, not just their operational aspects. The podcast encourages listeners to join a movement to empower small businesses through better marketing strategies, positioning them competitively against more significant players. This call to action is a plea to spread awareness and support local businesses.

Small Business in Small Bites has helped small business owners all over the world better understand their customers.  WakeUp2Success has helped many of those same business owners deal with the internal stresses of running their businesses.  Now both are being combined into a new more complex podcast and platform called The JP Revolution.    The JP Revolution aims to give the power back to small businesses that are being overwhelmed by the marketing power of big corporations.  It's only through a better understanding of the science of marketing and advertising will those small business owners come to recognize that knowledge will help them overcome the endless resources of the big guys.

One of the biggest obstacles many of us face on our way to success is the simple fact that we like to stay in our comfort zone. It takes a lot of determination and willpower to take chances, risk rejection, and do the extra work needed to be successful. Many of us often fall short. Dreams were never earned inside of the comfort zone. You have to be willing to push yourself beyond those invisible boundaries. In this episode, we take a look at just how important it is for you to get comfortable being uncomfortable.

Do you understand your customers? One of the most important aspects of taking your business to the next level is having a good awareness of how your customers make decisions about whether or not to use your products or services. Unfortunately, many business owners mistakenly think they know what's going on inside the minds of their customers but have misread the situation entirely. So much about marketing and customer decision-making is counter-intuitive. What seems to be happening on the surface si rarely what's going on. Take online search (Google), for example. There is no question that in today's world if someone needs something (and doesn't know where to get it) they immediately do an online search. Your business name has to be on the screen when they search for your services/products. However, that's far from the whole story. They still have to choose you over all the other options that show up. In today's episode, we delve deeper into just what happens next. What you might find out is that all those advertising options you swore didn't work, just may have been working after all.

"Imposter Syndrome" is a real thing. Because we know our own weaknesses, it's very easy for us to look at others as knowing more than we do... even when it comes to our own product or service. We walk around convinced that someone is going to see behind the curtain and realize that we don't always know what we are talking about. It's almost always not true, of course. That's another way our inner voice works against us in our pursuit of success. The truth is that unless we are really bad at what we do, we are almost always the most knowledgeable about our business in nearly every situation. In this episode, we explore the importance of owning that expertise when you are trying to make a sale. The customer is looking to you for help. They need your confidence and knowledge before they will feel comfortable buying from you. It's not the time to deny your expertise.

Frequently the sales process is portrayed (and perceived) as a confrontational encounter. A mano-e-mano battle between the person with the goods or services versus the one with the money and the need. At least, that's the way many who aren't comfortable with the process like to see it in their mind. This image allows the would-be salesperson to assume a "noble" position when walking away from a possible transaction. "I am not one of THOSE salespeople," they will proudly proclaim when their fear of confrontation costs them a sale. Top-level professional salespeople realize a different truth. The ultimate goal of the sales process is to create a win-win situation, and it's to negotiate a deal that will leave both sides satisfied. This episode looks at some of the basic steps needed to achieve this genuinely noble result.

Achieving the level of success that every entrepreneur-minded person dreams of always requires a mastery (or at least a proficiency) of sales. It is often a fear of sales or fear of coming off as a "salesperson" that derails many dreams. Once you convince yourself you are not good at selling; that voice inside your head will begin to shut down your biggest plans. In this episode, we continue our look at some simple tips that will help you become more confident in your ability to sell. Ironically, the first step to gaining confidence in selling is to portray confidence while selling.

One of the biggest mistakes any salesperson makes is to spend way too much time talking about themselves and their products. No one likes to listen to someone talk about themselves. As hard as this is to hear, they don't care about your product or services. What they do care about is exactly how your product or services can help them. Everyone either has a problem they don't want, results they are not getting, or both. If you can aid them with either of those, you are worthy of their time, their attention, and their money. In this episode, we discuss the importance of weaving exactly how you can help the customer through your entire presentation. Often, we assume that the customer will be able to connect the dots between our products and their problems. In many cases, there is a bad assumption!

Most news salespeople are terrified of coming across as "too pushy". They have visions of the old used car salesman in the plaid jackets seen in hundreds of movies and TV shows. To avoid being that person, they almost always err too far the other way. They become so passive that they never make it any further than the first objection. That would be okay if objections always meant "no". However, this is seldom the case. In most instances, an objection is a quest for more information and really the beginning of the sales conversation. To void being "pushy", you want to make an effort to truly understand the customer's position and then help them overcome whatever barrier is preventing them from moving forward with the purchase. In this episode, we break this process into two simple steps: validate then conversate.

Truly great salespeople have three distinct skill sets: the ability to educate, the ability to persuade, and the ability to make the client feel comfortable enough to buy. Often, the first two make up the easiest part of the sale. If your product/service is good and you are a confident salesperson, it's relatively easy to persuade a customer they need what you have to offer. However, the customer's personal insecurities often block the sale. They convince themselves that they aren't qualified to make such an important buying decision. Those insecurities often lead them to avoid the risk and abort the purchase. In this episode, we focus on the language and empathy needed to make the customer feel comfortable with making a decision to purchase.

In almost every episode of this podcast, we discuss the myriad of ways that you can get your head ready to take on each day. The one thing that works against us all in that regard is the fear and uncertainty that comes with the "sales" part of growing your business. Starting today we are going to have a series of daily sales tips. The more confident you are with selling, the easier it is to focus on other things. Today's lesson is all about understanding that just because a customer doesn't say yes immediately doesn't mean he isn't already sold.

When you remember the person you were twenty years ago, are you thankful for the decisions you made back then? Or do you wish you had worked a little harder, treated people a little nicer, and made smarter, more productive decisions? Would your life be better today if you had just focused a little more on building your foundation for success? Perhaps, if you had known then what you know now, you'd already be retired living the life of your dreams in some exotic location. Now let's flip that around. Right now, you do know what you need to do to be successful. Are you taking the right steps to ensure your well-being in the decades to come? In this episode, we fast forward to You in twenty years and pose to him or her the same questions we just asked you. Will they be thankful for the work you are putting in today? Will they be proud of the decisions you are making right now concerning your growth and success? Today is your chance to do something that they will be grateful for.

How many days go by where you get caught up in the day-to-day grind and fail to do even one thing that moves you closer to your goal? Each day that plays out that way pushes reaching your goals one day further away. Eventually, most people just give up because it never seems they are making any progress. In this episode, we focus on one simple fact... anything you do toward your goal, no matter how small, moves you closer. Accomplishing at least one goal-driven task each and every day will give you that sense of progress and the confidence you need to keep moving forward.

How many days go by where you get caught up in the day-to-day grind and fail to do even one thing that moves you closer to your goal? Each day that plays out that way pushes reaching your goals one day further away. Eventually, most people just give up because it never seems they are making any progress. In this episode, we focus on one simple fact... anything you do toward your goal, no matter how small, moves you closer. Accomplishing at least one goal-driven task each and every day will give you that sense of progress and the confidence you need to keep moving forward.

One of the saddest things about the business world is how many potential entrepreneurs who are amazing at what they do watch their business fail because they don't know how to run a business or are afraid to take the risks needed to be successful. Comfortability and complacency can halt the growth of any business in its tracks. When this happens, the one-time dreamer can become just like every other 9-5 employee working for a paycheck. In this episode, we present three questions that will help you determine if you are truly an entrepreneur building your dreams or have slipped into a self-employed employee in a dead-end job.

Nothing can take the wind out of your sails faster than unexpected problems in your business. There's always some client that won't pay, a vehicle that breaks down at the worst possible time, or an employee who just up and quits. These headaches usually occur at the worst possible times. They make it very hard to stay positive and grateful. In today's episode, we take a look at the single most effective way to ensure that these setbacks don't disrupt your momentum and/or your mood. The best way to eliminate the unexpected is to simply expect problems. Problems are just part of life and certainly part of the business. You may not know the specifics of the problem heading your way, but you know something's coming. It always does. If you accept that, you are better ready to deal with the problems when they happen because you have taken the stress out of the equation.

The average life span is about 75 years. When you take away the first 20 years when most of us didn't accomplish a whole lot, that leaves 55 years to accomplish everything we want to accomplish in life. That's roughly 3-million minutes. You take away the time we spend sleeping, it's a little less than 2-million. Seems like a lot until you start thinking about how many we waste each day doing things that don't move us any closer to our life's goals. In this episode, we take a look at some ways to get yourself in the habit of using every second available to you to accomplish all the things you want to in life.

Success never lives within your comfort zone. When you are trying to achieve something great you have to be willing to do things that scare the heck out of you. You have to be able to make yourself takes chances that curl your insides. If you can't do that, your dreams will never get out f the starting block. In fact, that's how you know whether or not you're dreaming big enough. If your dreams don't scare you, dream bigger. In this episode, we take a look at how to know if your dreams are worth pursuing. You need to know that if they are big enough, they won't only scare you but those who love you as well.

Why are we so hard on ourselves? That's one trait we all naturally share. Given the choice between focusing on something positive we accomplished or something we failed to complete (or complete right), we will always focus on the failure. Research has shown that if given 100 tasks of which we finished 97, we will worry extensively about the three left undone. In our minds, we will declare the entire endeavor a negative experience. In this episode, we focus on the importance of shifting this perspective if you wish to keep plowing forward to success. Celebrating our wins releases endorphins into our system. As with all habits, this rush of endorphins can drive out behavior to repeat the experience. The next thing you know you are addicted to success.

When you are building a business, it can be so easy to get so caught up in doing the work that you forget to take any time for yourself. When you do take some r&r, you feel so guilty about it that you don't allow your brain to get the rest it needs to function at its best. If you are a parent, this guilt is ratcheted up a notch. You feel like you are forsaking your family if you spend any of the time you are not working by yourself. However, more and more research is indicating that alone time is essential for you to be at your best. Your brain simply needs time to process all of the nuances of growing your business. In this episode, we focus on just why that time spent in your own thoughts away from the distractions of others plays such an important role in your business growth.