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The Hotel Podcast from Aró
Áro Digital Strategy
34 episodes
2 days ago
Aró is a leading digital agency based in Galway, Ireland and London, UK. Five star by every measure, we partner with luxury, independent hotels to maximise revenue through their own website. We do this by providing bespoke design, a great booking engine and dynamic marketing strategy to our partners. And by asking ourselves – how can we help to grow your business?
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All content for The Hotel Podcast from Aró is the property of Áro Digital Strategy and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Aró is a leading digital agency based in Galway, Ireland and London, UK. Five star by every measure, we partner with luxury, independent hotels to maximise revenue through their own website. We do this by providing bespoke design, a great booking engine and dynamic marketing strategy to our partners. And by asking ourselves – how can we help to grow your business?
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Business
Episodes (20/34)
The Hotel Podcast from Aró
Episode 33 - Knock House Hotel - Eithne Cosgrove

Eithne Cosgrove, director of Sales, Marketing & Revenue at Knock House Hotel, shares insights about our 26-year partnership, which began in May 1999. Recently, the hotel has experienced an increase in revenue of over 30%. She gives particular credit to our wonderful team members Susie Kilgannon & Nieves Pequeño Feijoo her account manager and SEO manger

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2 months ago
12 minutes 15 seconds

The Hotel Podcast from Aró
Episode 32 - A conversation with Louis Murphy from The Dunraven, Adare

In this video episode, Alan Rowe from Aró Digital sits down with Louis Murphy who is one of the owners of The Dunraven, a luxury 4* hotel in the beautiful Limerick village of Adare.

Louis guides us through the history of this independent, family run hotel which has grown from 22 rooms to 90 including 24 suites.

The Dunraven has been an Aró client for over 8 years and Alan and Louis discuss what each bring to a very successful partnership.

The excitement is building in Adare (known as Ireland's prettiest village) and The Dunraven as the Ryder Cup is coming to Adare Manor in September 2027.

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3 months ago
15 minutes 18 seconds

The Hotel Podcast from Aró
Episode 31 - How To Convert Last Minute Summer Vacancies

For this timely episode, I chat with Aró Digital's new commercial director Ciara Clancy about last minute summer vacancies and her top tips for how hotels can fill them.


Rather than simply reducing rates, there are are several different approaches which your property can take to drive occupancy even at this stage of the season. For example, have you considered partnering with local attractions for a stay and play package?


As always Aró are here to help luxury hotels and resorts with their digital strategy and increase their online revenue. You can contact us at arodigitalstrategy.com/contact-us.

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3 months ago
21 minutes 38 seconds

The Hotel Podcast from Aró
Episode 30 - A conversation with Jonas Treffers from Aloft Dublin City and Tenters Gastropub

In this episode Aró's managing director Alan Rowe chats with Jonas Treffers, the General Manager of Aloft Dublin City and Tenters Gastropub.


Jonas explains why their location in Dublin's The Liberties is so important, what benefits their partnership with Aró brings them and how it has transformed their digital journey.

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5 months ago
9 minutes 25 seconds

The Hotel Podcast from Aró
Episode 29 - The design process for our new 5 star client Park Hotel Kenmare
In this episode I am joined by Erica Hogarty from the Aró Digital design team and Brett O'Mahony from Studio Saol. They worked together, and with the team in the hotel, on the design for the stunning new website for Park Hotel Kenmare, a 5* country house hotel in Co. Kerry, Ireland. Brett guides us through the initial work Studio Saol did as the hotel updated their branding and briefed them on what they wanted their website to do and how it should look. Erica tells us how she took this and made it work for implementation by the Aró build team. It's clear how much time and client collaboration goes into perfecting such a design. The result is a wonderful website of which they can be justifiably proud and reflects the splendour of Park Hotel Kenmare https://www.parkkenmare.com/ https://www.studiosaol.com/
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7 months ago
35 minutes 2 seconds

The Hotel Podcast from Aró
Episode 28 - An interview with Paul Broderick from Pembroke Hotel Kilkenny
Alan Rowe, the MD of Aró Digital, chats with Paul Broderick who is the general manager of Pembroke Hotel Kilkenny. This beautiful property is an independent 4 star hotel based right in the middle of the city and won Ireland's boutique hotel of the year 2024 award. They discuss the history and future of this unique property, why they chose Aró as their digital strategy partner and what the benefits of that decision have been.
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8 months ago
15 minutes 6 seconds

The Hotel Podcast from Aró
Episode 27 - A December digital health check for your book direct strategy
In this short episode we are joined by one of Aró's senior account managers, Ciara Keogh. She goes through the items hotels should be checking now to make sure their book direct strategy is in the best shape for 2025. This includes optimising your mobile site, checking rates for the year ahead and looking at your content calendar. We discuss these and several more - none of them are very time consuming but you will be rewarded many times over. If you would like to contact us you can email info@aro.ie or fill out our contact form at arodigitalstrategy.com/contact
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11 months ago
22 minutes 12 seconds

The Hotel Podcast from Aró
Episode 26 - A vision for the future of hospitality with Karen Fleming from The Cashel Palace
Karen Fleming is the accomplished Sales Director at the renowned Cashel Palace Hotel that is a member of Relais & Châteaux & Ireland's Blue Book. She has played a pivotal role in driving the hotel’s sales and marketing strategies, significantly contributing to its reputation for excellence and luxury. In this exclusive interview, Karen shares her insights with Lisa Leahy on leveraging digital innovation to boost sales and enhance guest experiences. Join us as we explore her journey, the challenges faced, and Karen's vision for the future of hospitality at The Cashel Palace Hotel.
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1 year ago
46 minutes 6 seconds

The Hotel Podcast from Aró
Episode 25 - An interview with Ronan & Brian Hughes from The Abbeyglen Castle Hotel, Clifden
Nestled amidst the rugged beauty of Connemara, Abbeyglen Castle Hotel is more than just a hotel; it’s a living, breathing narrative spun from the dedication and passion of its proprietors, Brian and Ronan Hughes. It's a testament to the enchanting allure of Ireland’s independent, family-run hospitality with a genuine charm that feels increasingly rare in today's world of corporate chains and standardised luxury. The hotel has been a client of Aró Digital Strategy for over three years, and this podcast aims to uncover the secrets behind their success. Their true secret can only be fully appreciated by experiencing it first-hand. Nothing could have prepared us for the legendary hospitality of Abbeyglen and the Hughes brothers, which transforms a stay into an unforgettable adventure steeped in warmth and charm. This experience was a wonderful reminder of why, at Aró, we love working with independent hoteliers: each client is unique, and their distinctiveness makes our job of finding and engaging their perfect guests all the more rewarding.
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1 year ago
40 minutes 30 seconds

The Hotel Podcast from Aró
Episode 24 - Lucy Gaffney from Business for Biodiversity Ireland
Lucy Gaffney is the executive director of Business For Biodiversity Ireland, a government funded initiative to help businesses make a positive impact on nature. It's a multidisciplinary role involving science, finance and nature and she is a passionate advocate for businesses embracing biodiversity as a benefit for their brand and their balance sheet as well as the natural world. We discuss the new Corporate Sustainability Reporting Directive (CSRD), what it means for hospitality and why hotels should embrace a nature positive approach now to prepare themselves for a changing environment, both business and natural. Corporate Sustainability Reporting Directive (CSRD) details: https://plana.earth/policy/corporate-sustainability-reporting-directive-csrd Hotels and biodiversity website: https://sustainablehospitalityalliance.org/
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1 year ago
41 minutes 46 seconds

The Hotel Podcast from Aró
Episode 23 - An interview with John Ryan from The Ardilaun Hotel, Galway
For over 60 years, The Ardilaun Hotel has been a cherished gem in the heart of Galway, and it was an honour to sit down with John Ryan, the Managing Director and Owner, to delve into the unique essence of this family-run establishment. Our conversation unveiled a deep-seated commitment to preserving a legacy of warmth, quality, and an unwavering dedication to guests - a commitment that can only be fully understood through a visit to The Ardilaun Hotel itself. At Aró Digital Strategy, we take immense pride in partnering with independent hotels like The Ardilaun, whose uniqueness and commitment to quality service make our role of connecting them with the right guests an absolute pleasure.
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1 year ago
48 minutes 8 seconds

The Hotel Podcast from Aró
Episode 22 - How to set your best available rate and get direct bookings with metasearch
In this episode of the Aró hotel podcast we are joined by Aró's head of digital marketing Jason Franz and hotel marketing expert Lisa Leahy. We discuss how hotels should be looking now to research and implement their best available rates (BAR) for the end of this year and into 2025 and even 2026. BAR is an intrinsic part of a hotel's direct booking strategy and Jason provides a comprehensive overview of how you can promote your hotel's BAR using metasearch for example Google Hotel Ads, Expedia and Trivago. If you would like to discuss further with us we would be delighted to hear from us - email on richard.blowes@aro.ie. Or use our contact page on arodigitalstrategy.com.
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1 year ago
40 minutes 2 seconds

The Hotel Podcast from Aró
Episode 21 - August Strategies To Fuel Festive Season Success
August is the prime time to gear up for December's celebrations. Whether it's Christmas, Twixmas, or New Year, starting early with your digital strategies can make all the difference. In this podcast with hotel marketing guru Lisa Leahy and Aró's senior account manager Ciara Clancy, we discuss how you can maximize bookings, engage guests, and create memorable experiences for the upcoming festive season, with actionable steps to ensure your property shines during the joyful festivities. Contact us via our website or richard.blowes@aro.ie. The accompanying blog is here: https://www.arodigitalstrategy.com/blog/2024/08/01/marketing/deck-the-halls-with-bookings-kickstart-your-festive-hotel-sales-now!/73-258/
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1 year ago
28 minutes 1 second

The Hotel Podcast from Aró
Episode 20 - Forward planning to fill your hotel rooms in Autumn
In this episode we chat with Lisa Leahy and Seamus Crotty who bring their years of hotel marketing and management experience to bear on the challenge of filling your hotel rooms in the Autumn period. They discuss why you should be planning before the Summer for Autumn occupancy, and provide proven strategies to fill your hotel with profitable business. This podcast ties in with our 'Top Ten Tips for Autumn Planning' blog which you can read here https://rb.gy/5nzu9n. If you would like to know more about our strategies, you can contact us via the website or email info@aro.ie.
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1 year ago
29 minutes 52 seconds

The Hotel Podcast from Aró
Episode 19 - The what, why and how of influencer marketing for hotels
In this deep dive, we talk to Daniel Stewart from influencer marketing agency Tailify to better understand this oft maligned marketing channel. He explains what an influencer is (and that they prefer to be called creators); why you would work with one (or several) to leverage this valuable marketing vertical; and how hotels can use the content influencers create for multiple organic and paid social media campaigns and measure the return on investment.
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2 years ago
50 minutes 25 seconds

The Hotel Podcast from Aró
Episode 18 - Key Q1 tasks to prep your luxury hotel's digital strategy for 2023
Welcome to 2023. Although economic uncertainty is swirling around us, the consensus is that this year will be a rewarding one for the hospitality industry. Direct bookings are rising and people are looking for an escape from a long winter of bad news. As a luxury hotelier, how you shape your digital strategy will define your performance in 2023. Digital is here to stay and will always be a crucial component for the luxury hotel industry. Listen to our quick update on the most important things you need to master in the first quarter of 2023 to be top of the shop for generating budgeted revenue and profit for the rest of the year.
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2 years ago
5 minutes 40 seconds

The Hotel Podcast from Aró
Episode 17 - Working with Google to increase your hotel revenue
Although picking the right agency to work with you on your book direct strategy is key, as we have mentioned in previous podcasts this works better as a partnership and that is certainly how we work with our clients. In this episode we talk about how we also partner with Google to keep increasing hotels’ online revenue. The worlds biggest search engine and advertising agency provides many tools which help hospitality businesses - some generic and some more specific. We talk about three in this podcast Google Analytics, Google hotel ads and brand PPC. Although we provide five star by every measure direct book strategies we can’t do it all our own. By partnering with you and appropriate 3rd parties such as Google we can boost our brilliant offering and turbocharge your hotel’s revenue and profit.
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2 years ago
8 minutes 32 seconds

The Hotel Podcast from Aró
Episode 16 - How your branding helps direct bookers choose your hotel
What is a brand? A logo or a name? Although those are indeed an integral part, it’s so much more. It is everything that touches or gets in front of your target audience. It is an absolute reflection of what your customers should expect from you. Getting your branding right and delivering on its promise will drive differentiation, advocacy & loyalty, salience, and trust. In turn these help to promote direct bookings. Lucidpress article https://info.marq.com/resources/report/brand-consistency Hospitality Net article https://www.hospitalitynet.org/opinion/4091173.html Edelman report https://www.edelman.com/sites/g/files/aatuss191/files/2019-06/2019_edelman_trust_barometer_special_report_in_brands_we_trust.pdf
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3 years ago
8 minutes 20 seconds

The Hotel Podcast from Aró
Episode 15 - Four consumer trends hotels should embrace as guests' confidence returns
At Aró in order to be five star by every measure and maximise online revenue for our luxury hotel clients, we follow the science and collect as much data as possible in order to make evidence based decisions about any changes we make to a hotel's book direct strategy. No strategy can exist in isolation – it has to reflect an up to date narrative and the values of the target audience. A recent Google survey identified four trends which brands should tap into as consumer confidence returns. In this episode we discuss these trends and how they apply to luxury hotels. Contact us here: https://www.arodigitalstrategy.com/contact-us Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCwP5vRWNu-kPuCOrDmHFdIg
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3 years ago
8 minutes 12 seconds

The Hotel Podcast from Aró
Episode 14 - How to identify and attract the ideal target market for your luxury hotel
One of the key pillars of a revenue strategy is understanding your target markets. A great way to do this is to create different audience types for your ideal guests. Once you have identified your preferred audiences, you will find it easier to influence them in terms of moving them to direct booking, increasing your room rate and cross-selling/upselling. Contact us here: https://www.arodigitalstrategy.com/contact-us Hotels mentioned in the podcast: https://www.rockhotelgibraltar.com/ https://www.parkhousehotel.ie/ https://www.grantleyhall.co.uk/ https://www.chubcay.com/
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3 years ago
7 minutes 10 seconds

The Hotel Podcast from Aró
Aró is a leading digital agency based in Galway, Ireland and London, UK. Five star by every measure, we partner with luxury, independent hotels to maximise revenue through their own website. We do this by providing bespoke design, a great booking engine and dynamic marketing strategy to our partners. And by asking ourselves – how can we help to grow your business?