Aró is a leading digital agency based in Galway, Ireland and London, UK. Five star by every measure, we partner with luxury, independent hotels to maximise revenue through their own website. We do this by providing bespoke design, a great booking engine and dynamic marketing strategy to our partners. And by asking ourselves – how can we help to grow your business?
All content for The Hotel Podcast from Aró is the property of Áro Digital Strategy and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Aró is a leading digital agency based in Galway, Ireland and London, UK. Five star by every measure, we partner with luxury, independent hotels to maximise revenue through their own website. We do this by providing bespoke design, a great booking engine and dynamic marketing strategy to our partners. And by asking ourselves – how can we help to grow your business?
Episode 14 - How to identify and attract the ideal target market for your luxury hotel
The Hotel Podcast from Aró
7 minutes 10 seconds
3 years ago
Episode 14 - How to identify and attract the ideal target market for your luxury hotel
One of the key pillars of a revenue strategy is understanding your target markets. A great way to do this is to create different audience types for your ideal guests. Once you have identified your preferred audiences, you will find it easier to influence them in terms of moving them to direct booking, increasing your room rate and cross-selling/upselling.
Contact us here: https://www.arodigitalstrategy.com/contact-us
Hotels mentioned in the podcast:
https://www.rockhotelgibraltar.com/
https://www.parkhousehotel.ie/
https://www.grantleyhall.co.uk/
https://www.chubcay.com/
The Hotel Podcast from Aró
Aró is a leading digital agency based in Galway, Ireland and London, UK. Five star by every measure, we partner with luxury, independent hotels to maximise revenue through their own website. We do this by providing bespoke design, a great booking engine and dynamic marketing strategy to our partners. And by asking ourselves – how can we help to grow your business?