Aró is a leading digital agency based in Galway, Ireland and London, UK. Five star by every measure, we partner with luxury, independent hotels to maximise revenue through their own website. We do this by providing bespoke design, a great booking engine and dynamic marketing strategy to our partners. And by asking ourselves – how can we help to grow your business?
All content for The Hotel Podcast from Aró is the property of Áro Digital Strategy and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Aró is a leading digital agency based in Galway, Ireland and London, UK. Five star by every measure, we partner with luxury, independent hotels to maximise revenue through their own website. We do this by providing bespoke design, a great booking engine and dynamic marketing strategy to our partners. And by asking ourselves – how can we help to grow your business?
Episode 16 - How your branding helps direct bookers choose your hotel
The Hotel Podcast from Aró
8 minutes 20 seconds
3 years ago
Episode 16 - How your branding helps direct bookers choose your hotel
What is a brand? A logo or a name? Although those are indeed an integral part, it’s so much more. It is everything that touches or gets in front of your target audience. It is an absolute reflection of what your customers should expect from you.
Getting your branding right and delivering on its promise will drive differentiation, advocacy & loyalty, salience, and trust. In turn these help to promote direct bookings.
Lucidpress article https://info.marq.com/resources/report/brand-consistency
Hospitality Net article https://www.hospitalitynet.org/opinion/4091173.html
Edelman report https://www.edelman.com/sites/g/files/aatuss191/files/2019-06/2019_edelman_trust_barometer_special_report_in_brands_we_trust.pdf
The Hotel Podcast from Aró
Aró is a leading digital agency based in Galway, Ireland and London, UK. Five star by every measure, we partner with luxury, independent hotels to maximise revenue through their own website. We do this by providing bespoke design, a great booking engine and dynamic marketing strategy to our partners. And by asking ourselves – how can we help to grow your business?
