What if the biggest barrier preventing you from dominating your local market with video content isn't your camera skills or technical expertise, but simply not knowing that AI can now handle the entire video creation process for you?In this episode of the Health and Wellness Marketing Show, Uli Iserloh is joined by his co-founder and wife Jennifer Iserloh to reveal how AI has revolutionized video creation for healthcare practitioners. Drawing on insights from a recent AI conference where they witnessed avatars so realistic they couldn't distinguish them from real people, they break down the complete AI-powered workflow that can take you from a single idea to a fully produced, professional video reel in just 15 minutes. From custom GPT script generators trained on hundreds of healthcare video scripts to AI avatars that can serve as digital twins or practice spokespersons, this episode demonstrates how busy practitioners can now produce video content without ever stepping in front of a camera.Whether you're camera-shy, time-strapped, or simply overwhelmed by the technical aspects of video production, this conversation reveals how AI tools like HeyGen and Synthesia are making professional video marketing accessible to every healthcare practitioner ready to go from "best kept secret to best known practitioner" in their community. Listen To Learn: Discover why health practitioners need to post more frequently to cut through the noise, and how AI makes this volume achievable without burnout. Learn the three-step AI video creation process: scripting with custom GPT, shooting with digital avatars, and sharing across all platforms in 15 minutes total. Understand how the "mere exposure effect" works in your favor when patients see your content consistently, even if they don't engage with every post. Explore the difference between faceless reels, digital team members, and digital twin technology for creating authentic practice content. Find out how to leverage AI-generated B-roll, captions, and post-production to create polished videos without technical expertise Quotes to Remember: “You don’t have to be great on camera  – you just have to show up. AI can handle the rest.” (03:12 | Jennifer Iserloh) “We’ve gone from needing eight hours to write scripts to generating them in three minutes with AI.” (09:44 | Uli Iserloh) “AI avatars have evolved so much that you can’t tell the difference between a real nurse practitioner and a digital one.” (12:12 | Jennifer Iserloh) “Every time your video shows up online, it builds the perception that you’re the expert.” (06:18 | Jennifer Iserloh) “Our goal is to take you from best-kept secret to best-known practitioner in your zip code.” (20:43 | Uli Iserloh) ====  Thank You For Listening! If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.ResourcesWhat Drives AI Visibility? – Learn how to get found in Google and ChatGPT search results. Get your AI Visibility Checkup - Discover where your practice stands today and what you can do to stand out tomorrow.AI Video Reel Bootcamp – Learn how to create educational video reels for your practice With AI – In as little as 15 Minutes AnswerThePublic.com – Generate FAQ topics and content ideas based on real patient questions.Connect With Uli IserlohWebsite: https://bigboost.marketingFacebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

What if the secret to standing out in a crowded healthcare market isn't just what you know, but how you deliver that knowledge to busy patients who consume content on the go?In this episode of the Health and Wellness Marketing Show, Uli Iserloh is joined by Big Boost's co-founder and wife Jennifer Iserloh to explore why video reel marketing has become the dominant force in patient education. Drawing from Jennifer's 15+ years in television and media, including appearances on major networks like the Today Show, Fox, CBS, and ABC – they reveal how TikTok fundamentally changed content consumption during COVID and why short-form video reels now reign supreme over traditional blog posts and email newsletters. From understanding the psychology of busy women scrolling through social media at 2 AM to mastering the hook-retention-call to action formula that stops the scroll, this episode provides a solid framework for creating compelling 45-90 second educational videos that position you as the go-to expert in your field.Whether you're camera-shy or a natural on video, this conversation reveals how AI-powered tools can now create professional video reels complete with avatars, B-roll, captions, and background music in just 15 minutes, making video marketing accessible to every practitioner ready to embrace the future of patient education. Listen To Learn: Discover why TikTok's rise during COVID fundamentally changed how consumers want to receive health information, shifting from text-based content to short-form vertical video. Learn the proven formula for 45-90 second video reels: hook to stop the scroll, problem explanation, content nuggets, and clear call-to-action to drive deeper engagement. Understand how to use AnswerThePublic to identify the exact questions your ideal patients are asking online, ensuring your video content addresses real consumer concerns. Explore how B-roll footage and dynamic captions can make your videos more professional and accessible, because 90% of viewers watch without sound. Find out how AI-powered video creation tools can generate complete video reels with avatars, eliminating the need for on-camera appearances. Quotes to Remember: "Pre-education through video reels is such an easy way to hit a lot of those areas all at once." "Today's consumers are overwhelmed. They're cognitively depleted. Spell it out for them." (20:00 | Jennifer Iserloh) "Video is really the currency, the gateway to get patient education delivered." (05:58 | Uli Iserloh) "In the age of AI, especially when everyone creates text content, video reigns supreme." (04:30 | Uli Iserloh) "The lack of education really puts it on your shoulders to be there to educate and guide people." (23:30 | Jennifer Iserloh) ====  Thank You For Listening! If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.ResourcesWhat Drives AI Visibility? – Learn how to get found in Google and ChatGPT search results. Get your AI Visibility Checkup - Discover where your practice stands today and what you can do to stand out tomorrow.AI Video Reel Bootcamp – Learn how to create educational video reels for your practice With AI – In as little as 15 Minutes AnswerThePublic.com – Generate FAQ topics and content ideas based on real patient questions.Connect With Uli IserlohWebsite: https://bigboost.marketingFacebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

Launching a BHRT or longevity-based practice can feel overwhelming  – from websites and SEO to social media and patient education, there are countless moving parts. But what if there was a clear, proven playbook to help you set up everything the right way – from the ground up?In this episode of the Health and Wellness Marketing Show, Uli Iserloh is joined by his co-founder and wife Jennifer Iserloh to break down the 7 core systems essential for launching a successful practice – whether it's a BHRT/TRT clinic or an integrative, functional, longevity or regenerative medicine practice. Drawing from their experience helping hundreds of practitioners in the longevity, peptide, and hormone optimization space, they reveal why today's competitive landscape demands more than just a basic 10-page website and how patient pre-education has become the cornerstone of practice growth. From creating comprehensive FAQ clusters that feed AI search algorithms to mastering discovery calls that convert prospects into patients, this episode provides the complete playbook for building a practice that attracts the right patients and positions you as the go-to BHRT expert in your market.If you're a practitioner ready to launch your BHRT practice, struggling to attract qualified patients, or wondering how to stand out in an increasingly crowded hormone optimization market, this conversation provides the step-by-step framework for building the marketing foundation that supports sustainable practice growth. Listen To Learn: Discover the 7 core systems behind every successful BHRT or longevity practice. Learn why your website  – complete with condition pages, service pages, and FAQs  – is still the cornerstone of trust and discoverability. Understand how to make your content AI-friendly so you rank higher in both Google and ChatGPT search results. Find out how to repurpose website content into social media reels, blog posts, and newsletters to reach more patients effortlessly. Explore how funnels, lead magnets, and pre-education can nurture prospects long before the discovery call. Learn how to confidently explain your care delivery methodology  – blending fee-for-service, programs, and memberships for long-term success. Quotes to Remember: “Patients don’t just want treatment  – they want trust. Your website is where that trust begins.” (02:05 | Jennifer Iserloh) “You can’t rely on generic BHRT content. You need patient-centric language that shifts mindset and educates.” (03:44 | Uli Iserloh) “If your content answers real questions, AI will reward you  – and patients will find you faster.” (07:10 | Uli Iserloh) “The discovery call isn’t a sales call. It’s a mindset shift  – helping patients see what’s possible for their health.” (18:40 | Jennifer Iserloh) “A thriving practice blends all three models: fee-for-service, programs, and memberships  – that’s how you grow sustainably.” (21:20 | Uli Iserloh) ====  Thank You For Listening! If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.ResourcesWhat Drives AI Visibility? – Learn how to get found in Google and ChatGPT search results. Get your AI Visibility Checkup - Discover where your practice stands today and what you can do to stand out tomorrow. AnswerThePublic.com – Generate FAQ topics and content ideas based on real patient questions.Connect With Uli IserlohWebsite: https://bigboost.marketingFacebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

What if the fastest way to grow your cash-based practice wasn’t about more certifications  – but about mastering five foundational power moves that build trust, visibility, and momentum?In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat down with James Chester, founder of Chiro Hustle and Digital Hustle Agency, to explore what it really takes to build a thriving, cash-based health business in today’s competitive landscape.James has interviewed over 1,100 chiropractors and health entrepreneurs, gaining rare insight into what separates struggling practitioners from the ones creating scalable, purpose-driven success. In this conversation, he reveals five power moves that any cash-based health professional can use to grow without burnout  – by focusing on relationships, storytelling, and consistent marketing.If you’re ready to stop chasing patients and start attracting them naturally, this episode will show you the mindset, strategy, and systems to make that happen. Listen To Learn: Discover why lifestyle care and patient education are the keys to thriving in a cash-based model. Learn how to become the go-to practitioner in your community through connection, outreach, and brand consistency. Understand why being a product of your own service builds authenticity and long-term trust. Explore the “human funnel system”  – a relationship-driven approach to attracting, converting, and retaining patients. Find out how to use storytelling, digital ads, and content marketing to build a pipeline of ideal patients. Quotes to Remember: ““The doctor of the future doesn’t prescribe  – they teach people how to live healthier.” (08:22 | James Chester) “Be the greatest at what you’re certified to do  – and make sure you’re living your message.” (10:10 | James Chester) “A thriving practice doesn’t happen behind your desk. You’ve got to get out, shake hands, and show up.” (16:47 | James Chester) “If your phone isn’t bringing you new patients, it’s time to learn digital traffic.” (23:14 | James Chester) “Marketing is about connection  – when you lead with service, sales take care of themselves.” (27:09 | James Chester) ====  Thank You For Listening! If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.Connect With Uli IserlohWebsite: https://bigboost.marketingFacebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/Connect With James ChesterWebsite: https://www.chirohustle.com/Podcast: https://www.chirohustle.com/podcast-timeline/Facebook Page: https://www.facebook.com/chirohustlepodcast/Instagram: https://www.instagram.com/chirohustle

What if the most powerful sales strategy wasn’t another funnel or ad  –  but an authentic conversation that builds trust at scale?In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat down with Mary Kathryn Johnson, automation strategist and founder of Messenger Funnels, to discuss how to design conversations that convert. Known as one of the early pioneers of chatbot and conversational marketing, Mary shares how blending empathy with automation can transform how health practitioners connect, nurture, and enroll clients online.From the psychology of micro-commitments to creating congruent, human-centered automation, this conversation reveals how conversational design is reshaping the way practitioners attract, qualify, and convert patients  –  without feeling salesy or robotic.If you’ve ever wondered how to build trust digitally or how automation can actually make your marketing feel more personal, this episode will show you the path forward. Listen To Learn: Discover why marketing has shifted from a one-way monologue to an authentic dialogue  –  and how to make your automation sound more human. Learn how to apply Mary’s LEAP Framework (Listen, Empathize, Ask, Present) to create conversational experiences that naturally lead to enrollment. Understand how to use micro-commitments to build momentum and engagement throughout your automation journeys. Explore the concept of congruent conversation flow  –  ensuring every automated touchpoint matches the tone and expectations set at the start. Find out how to blend chatbots, SMS, and personalized messaging to create seamless, high-converting communication across your marketing ecosystem. Quotes to Remember: “Marketing used to be a monologue  –  now it’s about creating a dialogue that makes people feel seen and heard.” (07:42 | Mary Kathryn Johnson) “Automation doesn’t replace human connection  –  it amplifies it when done right.” (11:18 | Mary Kathryn Johnson) “Every ‘no’ is still a form of engagement  –  it’s a sign someone is paying attention.” (19:36 | Uli Iserloh) “The end of your automation journey should feel as personal as the first message.” (25:27 | Mary Kathryn Johnson) “When you build conversations that serve first, sales become the natural outcome.” (31:12 | Mary Kathryn Johnson) ====  Thank You For Listening! If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.Resources:For business owners looking to understand the power of conversational design: https://chatbotmom.comFor agency owners or freelancers to learn how to create conversational marketing flows: https://botacademy.com/learn Connect With Uli IserlohWebsite: https://bigboost.marketingFacebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/Connect With Mary Kathryn JohnsonWebsite: https://callmemkj.comFacebook: https://www.facebook.com/CallMeMKJ/ Instagram: https://www.instagram.com/callmemkj/

What if the secret to building a highly qualified email list isn't another PDF lead magnet, but tapping into people's innate curiosity about themselves?In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat down with Maeve Ferguson, creator of the Client Engine and expert in transforming intellectual property into scalable lead generation systems. As a trained specialist in Ryan Levesque's Ask Method and consultant to 7, 8, and 9-figure entrepreneurs, Maeve reveals why quiz and assessment funnels consistently outperform traditional lead magnets in 2025. From generating $3.37 qualified leads to helping clients run $900,000 monthly ad campaigns, she breaks down the three types of diagnostic assessments and shares the strategic framework that turns your expertise into an automated qualification and sales system.If you're a health practitioner tired of attracting unqualified leads, struggling with low email engagement, or wondering how to stand out in an increasingly noisy marketplace, this conversation provides the blueprint for creating assessment funnels that not only grow your list but pre-qualify prospects and position you as the obvious solution to their biggest challenges. Listen To Learn: Discover why assessment funnels tap into people's innate curiosity about themselves, creating desire-based marketing that prospects actually want to complete. Learn the three types of diagnostic assessments: multi-factor diagnostics (like Myers-Briggs), quiz funnels for lead generation, and score-based assessments that show performance across key areas. Understand the critical importance of "funnel congruence" - starting with your offers and reverse-engineering your assessment questions to ensure seamless alignment. Explore how automated segmentation and personalized follow-up sequences eliminate "spray and pray" marketing and create tailored experiences for different prospect types. Find out why assessment completion rates are higher than PDF downloads and how 5-7 minutes of engagement builds more trust than traditional lead magnets. Quotes to Remember: “Quizzes work because they tap into the most powerful emotion of all – curiosity.” (06:20 | Maeve Ferguson) “Start with your offer first. Everything in your diagnostic should lead people naturally toward the next step.” (09:44 | Maeve Ferguson) “Your diagnostic isn’t just a funnel – it’s a data asset that helps you understand your audience deeply.” (22:18 | Maeve Ferguson) “When you personalize your nurture based on someone’s score, conversions skyrocket.” (29:33 | Uli Iserloh) “Don’t just build leads – build insights. That’s where the real growth happens.” (31:05 | Maeve Ferguson) ====  Thank You For Listening! If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.Resources:A Done-For-You Diagnostic Thought Leadership Assessment:https://www.impactscoreassessment.com/ Connect With Uli IserlohWebsite: https://bigboost.marketingFacebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/Connect With Maeve FergusonWebsite:  https://www.maeveferguson.com/Facebook: https://www.facebook.com/maeve.gormley.5Instagram: https://www.instagram.com/iammaeveferguson/Youtube: https://www.youtube.com/@maeveferguson Linkedin: https://www.linkedin.com/in/maeveferguson/

What if your clinic disappeared from search overnight – not because of Google, but because of AI?In this episode of the Health and Wellness Marketing Show, Uli Iserloh breaks down one of the biggest shifts in online search: patients are bypassing Google and going straight to ChatGPT, Gemini, Perplexity, and other AI tools for answers about their health. Unlike traditional search engines, these platforms don’t serve up a list of links – they deliver curated answers. If that answer doesn’t come from your website, your practice is pretty much invisible on AI search.Uli explains why this is the “SEO of 2001” moment all over again – an open playing field where health practitioners who act now can dominate AI search results. He shares actionable steps you can take to position your practice as the trusted authority these AI engines quote, link to, and recommend. Listen To Learn: Discover why patients are skipping Google and going directly to AI tools for health answers – and what that means for your visibility. Learn the difference between SEO (Search Engine Optimization) and AEO (Answer Engine Optimization) and why optimizing for answers is the new key to being found. Understand the two critical steps to ranking in AI: getting your site indexed in AI databases and being chosen as the quoted answer. Find out how to build “answer-ready” FAQ content that both educates patients and gets pulled into ChatGPT results. Explore the role of schema markup, authority building, fresh content, and conversational tone in boosting your AI search ranking. Quotes to Remember: “This is like SEO in 2001 – it’s a blue ocean, and the door won’t stay open forever.” (02:26 | Uli Iserloh) “SEO gets you ranked on Google. AEO gets you quoted in ChatGPT.” (05:26 | Uli Iserloh) “If ChatGPT or Gemini can’t crawl your site, you have zero chance of being found in AI search.” (05:30 | Uli Iserloh) “AI wants clarity, compassion, and safety – it’s not about keyword stuffing, it’s about sounding like a trusted human.” (17:00 | Uli Iserloh) “This is your window of opportunity before everyone else figures it out.” (20:11 | Uli Iserloh) ====  Thank You For Listening! If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.Resources:How To Get Your FxMed Practice To Show Up In ChatGPT & AI Searches: AISearchBootcamp.com Connect With Uli IserlohWebsite: https://bigboost.marketingFacebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

In a world of automation and AI, why are the most successful health practitioners going back to handwritten thank-you notes and personal storytelling to connect with their audience?In this episode of the Health and Wellness Marketing Show, Uli Iserloh sits down with award-winning branding and copywriting expert Marisa Shadrick to explore how to create genuine human connection through written communication. As a former ministry leader turned international speech champion and copywriter, Marisa reveals the psychology behind why stories release endorphins and create emotional bonds that facts and features simply cannot. From overcoming her own insecurities to becoming one of the top 100 speakers in the world, she shares the tactical frameworks that help health practitioners turn their knowledge into compelling copy that converts prospects into patients.If you're a health practitioner struggling to communicate your value online, tired of being invisible in a crowded marketplace, or wondering how to create the same connection through copy that you have in face-to-face conversations, this episode provides the missing piece to transform your marketing from forgettable to unforgettable. Listen To Learn: Discover why human-to-human connection has become more crucial than ever in our automated world and how to bridge the gap between technology and authentic communication. Learn the power of narrative writing and how stories release endorphins that create emotional engagement, making it nearly impossible for prospects to argue with your message. Understand the two types of stories that impact your copy: the story you tell yourself (confidence and mindset) and the story your audience is living (their current challenges and needs). Explore three tactical copywriting techniques: making every word earn its place, using dialogue instead of just quotes, and finding your real hook buried in the second or third paragraph. Find out how to overcome objections by addressing four different personality types and their specific concerns within your copy. Quotes to Remember: "In the world of automations and bots and tools, we've lost something. We've lost that human to human connection." (02:15 | Marisa Shadrick) "People can argue with an opinion, assertion or claim, but it's pretty hard to argue with a story." (08:30 | Marisa Shadrick) "Every piece of communication is ultimately going to serve someone, so how can we serve them well? When I took myself out of the equation, that's when I started seeing changes in my writing." (13:04 | Marisa Shadrick) "Less is more. Every word needs to earn its right to be on that piece of communication." (18:15 | Marisa Shadrick) "If you can change someone's life one person today, wouldn't that make it worth it? We can compound that by being more strategic in the way we communicate." (29:20 | Marisa Shadrick) ====  Thank You For Listening! If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.Resources:How to Secure More Clients or Customer with Compelling Copy: https://marisashadrick.com/workbookConnect With Uli IserlohWebsite: https://bigboost.marketingFacebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/Connect With Marisa ShadrickWebsite:  https://marisashadrick.comFacebook: https://www.facebook.com/marisacopywriterInstagram:  https://www.instagram.com/marisashadrick.copywriter/Linkedin: https://www.linkedin.com/in/marisashadrick/

What if you could build a waiting list of qualified patients, become a local celebrity, and generate six-figure revenue increases – all from hosting a single day of virtual content?In this episode of the Health and Wellness Marketing Show, Uli Iserloh welcomes Dr. Mark Wade, founder of Virtual Summit Software and creator of the revolutionary one-day summit format. With over a decade of experience building six and seven-figure companies through virtual summits, Dr. Wade reveals how healthcare practitioners can leverage focused, single-day events to attract their ideal patients, establish authority, and create sustainable growth. From a Memphis chiropractor who generated $7,000 and built a three-week waiting list during COVID lockdowns, to practices that have generated over $1 million in patient revenue from monthly summits, this conversation provides a complete blueprint for transforming your practice through strategic virtual events.If you're a healthcare practitioner looking to build your patient base, establish yourself as the go-to expert in your community, or create predictable patient flow without massive marketing budgets, this episode offers a proven, scalable solution. Listen To Learn: Discover the difference between multi-day summits (25+ speakers, audience building) and one-day summits (6-12 speakers, problem-focused) and why smaller can be more profitable. Learn the four-part customer journey framework: Magnetize (build relationships), Monetize (solve one problem), Maximize (full transformation), and Multiply (recurring revenue). Understand how to choose summit topics that align with your services and attract qualified patients who are ready to take action in your practice. Explore real case studies of practitioners who've generated $7,000-$1M+ in revenue, built waiting lists, and become local celebrities through strategic summits. Find out why starting with the end in mind is crucial – building summits around the problems you solve, not popular topics that don't convert to patients. Quotes to Remember: "You don't need 10,000 people to be successful. You need qualified and engaged people." (07:50 | Dr. Mark Wade) "If you don't take anything else away from this entire interview, you have to start with the end in mind." (06:45 | Dr. Mark Wade) "Most conferences can't get over 50 people. If you've got 500 people in your virtual summit, you're doing amazing." (09:30 | Dr. Mark Wade) "It gives them an opportunity to get to know you before they ever have to commit to anything." (24:15 | Dr. Mark Wade) "If you don't have recurring revenue, you're essentially one bad month away from going out of business." (28:20 | Dr. Mark Wade) ====  Thank You For Listening! If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.Connect With Uli IserlohWebsite: https://bigboost.marketingFacebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/Connect With Dr. Mark WadeFacebook: https://www.facebook.com/Dr.MarkWade

What if the biggest barrier to healing isn't the treatment itself, but who holds the power to make change happen?In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat down with JR Burgess, three-time bestselling author and healthcare innovator who has transformed over 100 clinics worldwide. Jr shares his remarkable journey from building the top-volume stem cell clinic in the country to discovering the revolutionary concept of "power transfer" - the critical shift that determines whether patients succeed or fail in their healing journey. JR reveals how practitioners can become influential guides who empower patients to take ownership of their health while building profitable, outcome-based practices.If you're a practitioner struggling with patient compliance, feeling isolated in your practice, or wondering how to create lasting change beyond the treatment room, this conversation offers a blueprint for transforming both your impact and your business model.   Listen To Learn: Discover the "power transfer" concept and why both doctors and patients are right when they blame each other for healthcare failures. Learn the four-option framework that meets patients exactly where they are - from insurance-based care to transformational protocols used by professional athletes. Understand how "coopetition" (cooperation + competition) can replace healthcare ego battles and create collaborative care teams that get better outcomes. Explore the white-labeled lifestyle medicine model that allows practitioners to scale their impact without additional time, money, or risk through 50/50 partnerships. Find out why becoming preeminent at education and communication is more powerful than any treatment modality for creating lasting patient transformation. Quotes to Remember: "Whatever we believe to be true is our reality, and I call it the power transfer." (03:02 | JR Burgess) "People don't like to be sold, but they like to be told the truth." (09:14 | JR Burgess) "Every human and system is completely designed for the results that it produces." (13:15 | JR Burgess) "I'd rather go bankrupt than to go back to practicing medicine that does more harm than good." (06:30 | JR Burgess) "The most scalable and impactful way to change your patient's life with zero risk and without your time or money in the room." (21:45 | JR Burgess) ====  Thank You For Listening! If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.Connect With Uli IserlohWebsite: https://bigboost.marketingFacebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/Connect With JR Burgess Website: https://jrburgessconsulting.comWebsite: https://healthovators.comFacebook: https://www.facebook.com/jr.burgess.56LinkedIn: https://www.linkedin.com/in/jr-burgess-36908846/The Influential Doctor is the marketing and sales playbook for physicians and wellness professionals who want to make a greater impact and increase their income through cash-pay services and recurring income models. Grab your free copy.  

In this episode of the Health and Wellness Marketing Show, Uli Iserloh reconnects with James Maskell, founder of Evolution of Medicine and pioneer in functional medicine community building

What if the biggest barrier to scaling your practice isn't more patients – but understanding which phase of business you're actually in?In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat down with Seth Conger, COO of Freedom Practice Coaching and serial entrepreneur with over a decade in functional medicine. Seth breaks down the four distinct phases every health practice goes through – new business, startup, growth, and scaling – and reveals why 80% of practitioners get stuck in the "messy middle" of startup mode. From switching business models to mastering the money conversation, Seth shares the exact framework that's helped over 1,000 practices move from overwhelmed and overworked to profitable and scalable.If you're feeling stuck in your practice growth, working too many hours for too little profit, or wondering why more patients seem to create more problems, this conversation offers a clear roadmap forward.   Listen To Learn: Discover the four phases of practice development and why most practitioners get trapped in startup mode instead of progressing to growth and scale. Learn why switching from fee-for-service to programs or membership models can instantly add recurring revenue without additional costs. Understand the critical difference between hiring generalists versus specialists as you scale, and why the sequence of hiring matters more than you think. Find out how to master the "money conversation" and why your discovery call process might be sabotaging your growth without you realizing it. Explore why reactive hiring fails and the systematic approach that makes finding great local talent predictable and repeatable. Quotes to Remember: "More clients is going to turn into more work, which means more people, which means more overhead, which means less profits." (16:30 | Seth Conger) "You don't have to grow and scale for growth and scale sake." (34:35 | Seth Conger) "Scale is not about how many beach days can I take. It's about being able to predict what's going to happen in the future." (39:15 | Seth Conger) "You can control the chronic problems in your own business, if you identify them first." (49:13 | Seth Conger) ====  Thank You For Listening! If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.Resources:Freedom Practice Coaching Scalability Assessment: https://freedompracticecoaching.com/scalability-assessment/Connect With Uli IserlohWebsite: https://bigboost.marketingFacebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/Connect With Seth CongerWebsite: https://freedompracticecoaching.com/Facebook: https://www.facebook.com/conger.seth/Instagram: https://www.instagram.com/sethconger/Linkedin: https://www.linkedin.com/in/seth-conger-77911949/

What if the secret to scaling your practice isn't working harder – but working smarter with AI?In this solo episode of the Health and Wellness Marketing Show, Uli Iserloh explores the current state of AI-powered health and wellness marketing and why this technology represents the biggest shift since the internet arrived in the mid-90s. From ChatGPT's explosive growth to specialized tools like FunctionalMind.ai, Uli breaks down how busy practitioners can leverage AI to create better content, educate patients more effectively, and establish themselves as the go-to expert in their community – all while maintaining authenticity and clinical integrity.If you're feeling overwhelmed by content creation, struggling to educate patients at scale, or wondering how to stay competitive in an AI-driven world, this episode offers a practical roadmap to get started now.   Listen To Learn: Discover why AI adoption has exploded faster than any consumer technology in history and how it's transforming healthcare marketing. Learn how to use AI as a "thinking partner" for developing better strategies rather than just generating content. Understand the three key areas where AI can revolutionize your practice: content creation, video/audio production, and campaign support. Find out how specialized tools like FunctionalMind.ai provide clinically validated recommendations with proper citations. Explore why this is your "internet in 1995 moment" and why becoming the first mover in your local market is critical. Quotes to Remember: "AI can help you scale personalized education without adding hours to your week." (05:27 | Uli Iserloh) "Trust but verify." (09:15 | Uli Iserloh) "AI is always the first draft, not a final authority." (22:01 | Uli Iserloh) "This is really the internet in 1995 moment, except a lot bigger and a lot faster." (23:32 | Uli Iserloh) "Start small, but start now, before the space is saturated." (26:23 | Uli Iserloh) ====  Thank You For Listening! If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.Resources:You Are The Brand AI Summit: https://youarethebrand.ai/Functional Mind AI: https://functionalmind.ai/Connect With Uli IserlohWebsite: https://bigboost.marketingFacebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

What if the secret to better time management wasn’t another productivity hack – but learning how to pre-decide what really matters?In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat down with author, speaker, and Real Life Process® creator Teresa McCloy to explore a new approach to decision-making, time blocking, and life design. Drawing from her book Do What Matters, Teresa shares how pre-decision and intentional rhythms can help you reduce decision fatigue, live from rest – not rush – and align your calendar with your values.If you’re constantly overwhelmed, over-scheduled, or stuck in indecision, this conversation offers a gentle but powerful reset.   Listen To Learn: Discover why decision fatigue is draining your energy – and how pre-deciding your values and priorities helps free up mental bandwidth. Learn Teresa’s Real Life Process® framework for creating a modern-day “rule of life” with rhythms of rest, review, and renewal. Understand the power of pre-decision as a discernment tool to help you say yes (and no) with confidence. Find out how to align your calendar with what truly matters – your people, your self-care, your creative work, and your big projects. Explore simple practices like quarterly retreats, gratitude journaling, and soul care to stay grounded and present in your daily life. Quotes to Remember: “You don’t have a time problem – you have a priority problem.” (09:15 | Teresa McCloy) “Every ordinary day has an extraordinary moment – you just have to look for it.” (24:06 | Teresa McCloy) “When you pre-decide what matters, the rest of your calendar starts to take shape with ease.” (10:45 | Teresa McCloy) “We sabotage ourselves with indecision and procrastination – just decide, and free your mind.” (14:30 | Uli Iserloh) ====  Thank You For Listening! If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.Connect With Uli IserlohWebsite: https://bigboost.marketingFacebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/ Connect With Teresa McCloyWebsite: https://www.therealifeprocess.com/Book: https://www.therealifeprocess.com/bookPodcast: https://www.therealifeprocess.com/blogFacebook: https://www.facebook.com/realifeprocessInstagram: https://www.instagram.com/teresa.mccloyLinkedIn: https://www.linkedin.com/in/teresamccloy/

What if burnout wasn’t a sign of failure – but a signal that your brain is starved of creativity?In this episode of the Health and Wellness Marketing Show, Uli Iserloh reconnects with Dr. Lara Salyer to explore the neuroscience of flow – why it matters, how it impacts your productivity and mental health, and what practical steps you can take to invite more flow into your daily life. From the biochemistry behind creative states to the AHA framework and boundary-setting tips, Dr. Salyer shares a roadmap to reignite your inner spark.If you're feeling stuck, overwhelmed, or creatively blocked, this episode will help you access the energy, clarity, and joy needed to thrive again.   Listen To Learn: Discover the four phases of flow and how your brain releases five key neurochemicals that fuel creativity, clarity, and productivity. Learn why planning and boundary-setting are essential to access deep flow – and why multitasking and reactivity kill it. Understand the biggest blockers of flow, including poor physiology, clutter, and fixed mindset patterns. Find out how Dr. Salyer’s AHA framework – Anchor, Highlight, Activate – can help you shift from burnout to brilliance. Explore how creative rituals, morning routines, and micro-moments of play can rewire your brain and bring joy back into your work. Quotes to Remember: “Flow is the only time your brain produces all five neurochemicals of happiness.” (02:30 | Dr. Lara Salyer) “Creativity is not a luxury – it’s a daily vitamin your brain craves.” (04:40 | Dr. Lara Salyer) “Your brain is like a battery – every distraction drains your cognitive reserve.” (10:18 | Dr. Lara Salyer) “Burnout and grief look the same on a brain scan – it's time we normalize both.” (22:34 | Dr. Lara Salyer) “You can’t create without space. Make room for the ‘no’ so flow can enter.” (26:10 | Dr. Lara Salyer)   ====  Thank You For Listening! If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.Connect With Uli Iserloh Website: https://bigboost.marketingFacebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/ Connect With Lara Slayer Facebook: https://www.facebook.com/drlarasalyerInstagram: https://www.instagram.com/drlarasalyerLinkedIn: https://www.linkedin.com/in/drlarasalyer/TikTok: https://www.tiktok.com/@creativity.doctorWebsite: https://drlarasalyer.com/Membership Magic CourseBrainstorm session (if booked before before Jul 11, will qualify for summer promo even if appointment is after Jul 11)Catalyst Podcast Episodes On Membership:   • First Steps to Catalyze a Membership Practice   • Never Dread a Discovery Call Again (why Membership works)   • Learn about Catalyst Studio Mentorship 

What if your biggest business breakthroughs didn’t require more strategy – just a shift in your brain state?In this episode of the Health and Wellness Marketing Show, Uli Iserloh is joined by Dr. Eugene Choi, a clinical pharmacist turned neuroscience and mindset expert, to explore how understanding your brain’s survival and executive modes can radically transform your decision-making, productivity, and leadership. Dr. Choi explains why so many entrepreneurs and practitioners operate from fight-or-flight without realizing it – and how to shift into a high-performance state where your best ideas and actions flow effortlessly.If you feel stuck, overwhelmed, or reactive in your practice or business, this conversation offers both science and soul to help you shift gears.   Listen To Learn: Discover how your brain's survival state (amygdala hijack) impacts your decisions – and keeps you stuck in busywork and reactivity. Learn how to train your nervous system to access executive function more often, unlocking clarity, calm, and creative problem-solving. Understand how high-performers operate with awareness, choosing when and how to respond instead of reacting from fear. Find out the physical sensations and mental cues that signal whether you're in a survival or executive state – and how to shift in real time. Explore how awareness practices, breathwork, and intention can help you build habits that support more powerful and profitable decisions. Quotes to Remember: “You don’t have a procrastination problem – you have a nervous system problem.” (07:48 | Dr. Eugene Choi) “When you’re in survival mode, your IQ literally drops. You can’t think clearly, let alone innovate.” (13:26 | Dr. Eugene Choi) “Every high performer is good at catching when they’re in survival state – and choosing to shift out of it.” (25:55 | Dr. Eugene Choi) “Awareness is what puts you back in the driver’s seat.” (37:02 | Dr. Eugene Choi)   ====  Thank You For Listening! If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.Connect With Uli Iserloh Website: https://bigboost.marketingFacebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/ Connect Dr. Eugene ChoiWebsite: https://destinyhacks.co/Instagram: https://www.instagram.com/eugenekchoi/LinkedIn: https://www.linkedin.com/in/eugenekchoi/

What if the key to scaling your practice wasn’t more hours – but more efficiency, simplicity, and systems?In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat with integrative and functional medicine trailblazer Dr. Buddy Touchinsky, founder of Peak Integrative Wellness.Buddy shares his candid journey to building a thriving, team-based integrative practice using smart systems, streamlined marketing, and community-based visibility. Whether you’re just starting out or ready to evolve, this episode will show you how to grow your practice with less chaos and more clarity.   Listen To Learn: Discover how Buddy scaled from a solo practice to a team-based integrative model – and the business models that helped him grow. Learn why simplicity in pricing, offers, and processes leads to higher conversions and better patient experiences. Understand how Buddy uses SEO, Facebook content, and community outreach to consistently attract the right patients. Find out how Big Boost's automations, pre-education funnels, and consistent messaging helped reduce no-shows and boosted conversions. Explore how AI tools like ChatGPT, functional medicine scribes, and automated documentation are reshaping practice efficiency. Quotes to Remember: “Complexity can’t scale. If it’s all in your head, it doesn’t grow.” (28:09 | Dr. Buddy Touchinsky) “Patients show up educated, engaged, and ready to say yes – and it makes discovery calls so much easier.” (15:17 | Dr. Buddy Touchinsky) “If you're not out there, the less ethical providers are – and patients pay the price.” (24:07 | Dr. Buddy Touchinsky) “Consistency builds momentum. Show up. Keep going. Eventually, you’ll make it.” (37:03 | Dr. Buddy Touchinsky) “You don’t have to do it all at once – or alone. Build your team and take the next step.” (43:00 | Dr. Buddy Touchinsky)   ====  Thank You For Listening! If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.Connect With Uli Iserloh Website: https://bigboost.marketingFacebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/ Connect Dr. Buddy TouchinskyWebsite: https://peakintegrativemed.com/Facebook Personal: https://www.facebook.com/dr.touchinsky/Facebook: https://www.facebook.com/PEAKIntegrativeMed/LinkedIn: https://www.linkedin.com/in/drtouchinsky/Instagram: https://www.instagram.com/peakintegrativemedicine/

What if scaling your practice wasn’t about working harder – but about working smarter with group coaching?In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat down with Sachin Patel, founder of The Living Proof Institute and Perfect Practice, to unpack how group coaching programs can help practitioners deliver more impact with less burnout. Sachin shares practical insights from years of running hybrid and group-based programs, including how to structure sessions, what tech tools to use, and how his licensing model helps practitioners implement turnkey programs without reinventing the wheel.If you’re looking for a smarter way to scale care, improve outcomes, and create sustainable revenue, this episode is your roadmap.    Listen To Learn: Discover why one-on-one time should focus on transformation, while group coaching is perfect for delivering information and creating community. Learn how to transition from one-on-one to group care through open office hours, hybrid models, and educational modules. Understand how to structure group sessions with choreography that combines education, mindfulness, and Q&A to maximize engagement. Find out what tech stack (like Practice Better and HighLevel) supports streamlined group coaching delivery. Explore how licensing a proven program like Living Light helps practitioners save time, reduce friction, and guarantee client results. Quotes to Remember: “One-on-one is for transformation – one-to-many is for information.” (03:05 | Sachin Patel) “Retention is the real success metric – not just revenue, but loyalty and trust.” (24:39 | Uli Iserloh) “There’s no prize for reinventing the wheel. Your job is to help as many people as possible, as quickly as possible.” (34:21 | Sachin Patel) “With licensing, we take you from batting practice to third base in 30 days or less.” (19:54 | Sachin Patel) ====  Thank You For Listening! If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.Connect With Uli Iserloh Website: https://bigboost.marketingFacebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/ Connect With Sachin PatelGet Your FREE Copy of Perfect Practice, Bonus Mailers, and 30 Practice Growth StrategiesWebsite: https://thelivingproofinstitute.com/Living Light Metabolic Program: https://thelivingproofinstitute.com/livinglight/Practitioner Coaching website: https://www.perfectpracticementorship.com/Perfect Practice Podcast: https://podcasts.apple.com/ca/podcast/perfect-practice/id1409852371Facebook: https://www.facebook.com/thesachinpatelPersonal Facebook: https://www.facebook.com/sachinpateldcInstagram: https://www.instagram.com/thesachinpatel/LinkedIn: https://www.linkedin.com/in/drsachinpatel/

What if the key to freedom and creativity wasn’t doing more – but building systems that let you do less?In this episode of the Health and Wellness Marketing Show, Uli Iserloh sits down with systems and operations strategist Chelsea Brinkley to explore how entrepreneurs can build simple, effective systems to create more balance, reduce overwhelm, and scale sustainably. From project management to email organization, Chelsea shares the common pitfalls she sees – and how even the most free-spirited entrepreneur can benefit from putting foundational processes in place.If you’re tired of feeling scattered and ready to build a business that supports your life (not the other way around), this episode is a must-listen.   Listen To Learn: Discover why success isn’t about doing more – it’s about having the right systems working in the background so you can focus on what matters most. Learn where most entrepreneurs get stuck with systems, including project management, file organization, and email – and how to fix it fast. Understand how building systems is the prerequisite for hiring, delegating, and scaling without stress. Find out Chelsea’s favorite tools (like Trello, Slack, Loom, and LastPass) and how to use them to streamline operations and communication. Explore why creating systems actually gives you more creative freedom – not less – and how to start, no matter where you are in your journey. Quotes to Remember: “Systems may not be sexy – but having your life be easier and monetizing more absolutely is.” (02:10 | Chelsea Brinkley) “Start building processes before you think you need them – they’ll make your life easier and set the stage for growth.” (03:05 | Chelsea) “Disorganization drains your cognitive reserves – you can’t do your best work when you’re constantly looking for files or sifting through email.” (11:10 | Uli Iserloh) “It’s never too late to put systems in place – no matter how long you’ve been in business.” (29:35 | Chelsea) ====  Thank You For Listening! If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.Connect With Uli Iserloh Website: https://bigboost.marketingFacebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/ Connect With Chelsea BrinkleyWebsite: https://www.chelseabrinkley.com/Facebook: https://www.facebook.com/chelseabrinkleybizFacebook Group: https://www.facebook.com/groups/workfromwifi/Instagram: https://www.instagram.com/chelseabrinkleyLinkedIn: https://www.linkedin.com/in/chelseabrinkley/

What if the secret to a thriving functional medicine practice wasn’t selling more appointments – but designing a care model that supports long-term healing and financial stability?In this episode of the Health and Wellness Marketing Show, Uli Iserloh welcomes back functional medicine membership innovator Dr. Lara Salyer to dive deep into one of the most impactful shifts a practitioner can make: transitioning to a membership model. Dr. Salyer shares how she evolved from fee-for-service to a flexible, tiered membership structure that not only empowers patients – but prevents burnout while creating sustainable, recurring revenue.If you’re feeling drained by the constant hustle for new patients or worried about affordability for new patients, this episode will open your eyes to a model that works – for you and your community.   Listen To Learn: Discover the core problems with fee-for-service and package models – and why they often lead to practitioner burnout or patient disengagement. Learn how Dr. Salyer designed a three-tier membership system that meets patients where they’re at while honoring clinical boundaries. Understand how membership models foster patient ownership of their healing journey – shifting the dynamic from “fix me” to “partner with me.” Find out how to incorporate digital content, group visits, and health coaching into your membership – even without a big team or tech stack. Explore practical tips for pricing, tier design, retention, and launching your membership – even if you’re starting from scratch. Quotes to Remember: “Fee-for-service is not good for relationships – it creates friction and delays care.” (15:12 | Dr. Lara Salyer) “Membership invites people in with boundaries – it’s a red carpet with structure.” (16:50 | Dr. Lara Salyer) “You’re not promising results – you’re offering support. You’re the guide, not the fixer.” (18:57 | Dr. Lara Salyer) “Retention is the real success metric – not just revenue, but loyalty and trust.” (24:39 | Uli Iserloh)   ====  Thank You For Listening! If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.Connect With Uli Iserloh Website: https://bigboost.marketingFacebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/ Connect With Lara Slayer Facebook: https://www.facebook.com/drlarasalyerInstagram: https://www.instagram.com/drlarasalyerLinkedIn: https://www.linkedin.com/in/drlarasalyer/TikTok: https://www.tiktok.com/@creativity.doctorWebsite: https://drlarasalyer.com/Membership Magic CourseBrainstorm session (if booked before before Jul 11, will qualify for summer promo even if appointment is after Jul 11)Catalyst Podcast Episodes On Membership:   • First Steps to Catalyze a Membership Practice   • Never Dread a Discovery Call Again (why Membership works)   • Learn about Catalyst Studio Mentorship