What if the biggest barrier to scaling your practice isn't more patients – but understanding which phase of business you're actually in?In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat down with Seth Conger, COO of Freedom Practice Coaching and serial entrepreneur with over a decade in functional medicine. Seth breaks down the four distinct phases every health practice goes through – new business, startup, growth, and scaling – and reveals why 80% of practitioners get stuck in the "messy middle" of startup mode. From switching business models to mastering the money conversation, Seth shares the exact framework that's helped over 1,000 practices move from overwhelmed and overworked to profitable and scalable.If you're feeling stuck in your practice growth, working too many hours for too little profit, or wondering why more patients seem to create more problems, this conversation offers a clear roadmap forward.   Listen To Learn: Discover the four phases of practice development and why most practitioners get trapped in startup mode instead of progressing to growth and scale. Learn why switching from fee-for-service to programs or membership models can instantly add recurring revenue without additional costs. Understand the critical difference between hiring generalists versus specialists as you scale, and why the sequence of hiring matters more than you think. Find out how to master the "money conversation" and why your discovery call process might be sabotaging your growth without you realizing it. Explore why reactive hiring fails and the systematic approach that makes finding great local talent predictable and repeatable. Quotes to Remember: "More clients is going to turn into more work, which means more people, which means more overhead, which means less profits." (16:30 | Seth Conger) "You don't have to grow and scale for growth and scale sake." (34:35 | Seth Conger) "Scale is not about how many beach days can I take. It's about being able to predict what's going to happen in the future." (39:15 | Seth Conger) "You can control the chronic problems in your own business, if you identify them first." (49:13 | Seth Conger) ====  Thank You For Listening! If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.Resources:Freedom Practice Coaching Scalability Assessment: https://freedompracticecoaching.com/scalability-assessment/Connect With Uli IserlohWebsite: https://bigboost.marketingFacebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/Connect With Seth CongerWebsite: https://freedompracticecoaching.com/Facebook: https://www.facebook.com/conger.seth/Instagram: https://www.instagram.com/sethconger/Linkedin: https://www.linkedin.com/in/seth-conger-77911949/