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The Goldenbrand: For women ready to stop hating their photos and start owning their story.
Lisa Haukom
40 episodes
1 week ago
Hosted by Lisa Haukom, creator of the Photo Club Method, the Goldenbrand Podcast is a sharply insightful guide to visibility and self-image—for women who want more than the same tired advice. Forget filters, perfection, and toxic positivity—this is about taking back your image, owning your story, and redefining what it means to be seen. Every episode blends Lisa’s sharp eye, bold perspective, and proven tools for showing up with confidence. Expect unfiltered takes, creative exercises, and the kind of “aha” moments that leave you asking, “Why didn’t I think of that?"
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Self-Improvement
Education
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All content for The Goldenbrand: For women ready to stop hating their photos and start owning their story. is the property of Lisa Haukom and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Hosted by Lisa Haukom, creator of the Photo Club Method, the Goldenbrand Podcast is a sharply insightful guide to visibility and self-image—for women who want more than the same tired advice. Forget filters, perfection, and toxic positivity—this is about taking back your image, owning your story, and redefining what it means to be seen. Every episode blends Lisa’s sharp eye, bold perspective, and proven tools for showing up with confidence. Expect unfiltered takes, creative exercises, and the kind of “aha” moments that leave you asking, “Why didn’t I think of that?"
Show more...
Self-Improvement
Education
Episodes (20/40)
The Goldenbrand: For women ready to stop hating their photos and start owning their story.
39. Why You’re Miserable Even When Everything ‘Looks’ Right—Guest Emma Whittard Shares the Fix

nday stories newsletter format? ndayEmma Whittard is living proof that it’s never too late to make big, life-changing moves. Our guest this week shares her incredible journey from a "perfect on paper" life to a truly fulfilling one. We discuss the moment she promised herself never to be inauthentic again and how that choice reshaped everything—from her career to her sense of self.

💡 What You’ll Learn:

  • Why most of us don’t know what we actually want (and how to figure it out).
  • The role of boundaries in creating a life that serves you.
  • How to let go of perfectionism and embrace the magic of authenticity.
  • Why happiness isn’t tied to material success—and what really makes life richer.
  • The simple but powerful question you need to start asking yourself today.


📖 Emma’s Key Takeaways:

  • “Authenticity starts with knowing what you want—even if you don’t act on it immediately.”
  • “You matter. Your happiness matters. And figuring it out is worth the time.”
  • “Nobody’s coming to save you—so why not start saving yourself?”


🎯 Resources Mentioned in This Episode:

  • Emma’s coaching community: Wild Woman
  • Emma’s website: emmawittard.com
  • Sharon Blackie’s book: Hagitude
  • Join Emma’s newsletter for thoughtful coaching prompts: Sign Up Here


💬 Join the Conversation:
What’s one area of your life where you need to get honest about what’s not working? Share your thoughts in the comments or DM me on Instagram at @thegoldenbrandco.


Show more...
11 months ago
47 minutes 28 seconds

The Goldenbrand: For women ready to stop hating their photos and start owning their story.
38. Mid-Week Minisode: Stop Waiting for 2025—Start Getting Found NOW


Feeling stuck on the sidelines, waiting for the “perfect time” to get visible? Spoiler alert: it’s not about 2025—it’s about right now.
In this minisode, we’re cutting through the noise of resolutions and New Year overwhelm to focus on what really matters: showing up as you are, today.

💡 What You’ll Learn in This Minisode:

  • Why waiting for the “perfect time” is holding you back.
  • How to ditch the pressure of makeovers and overhauls (you’re enough as you are!).
  • Practical tools to get started on your visibility journey—right now, without overthinking it.

🌟 Your 2025 Magic-Making Tools:

  1. The Spell-List Podcast Playlist: A curated collection of Goldenbrand episodes to inspire and guide your next steps. [Link to playlist]
  2. The Mood Board Ritual: A simple, reflective practice to envision the year ahead with intention and creativity.

🎧 Featured Episodes in the Spell-List:

  • Ep 36: Lost Your Sparkle? Three Ways to Zhuzh Yourself.
  • Ep 35: “I Hate Photos of Myself!” Why We Feel This Way (and How to Heal).
  • Ep 33: The Visibility Gap: It’s Not Just About Being Seen, It’s About Feeling Safe to Shine.

💌 Want More?

  • Sign up for Sunday Stories: Here

🔗 Links & Resources:

  • The Goldenbrand Podcast Playlist: Here
  • Join the Photo Club: Here
  • Instagram: Here
  • Pinterest for Magic-Making Inspiration: Here

Ready to stop waiting and start showing up? Listen now, and take one small action today to get found.

Show more...
11 months ago
18 minutes 35 seconds

The Goldenbrand: For women ready to stop hating their photos and start owning their story.
37. Failing My Way to Success: What Being a ‘Bad Photographer’ Taught Me

In this episode, I’m getting real about failure—specifically, my failure as a photographer. I’m sharing why I could never master the technical side of photography, how I found my own way forward, and why that’s actually a win for you.

We’re talking about:
✨ Why I resorted to a staple gun and Sharpie for my wallpaper (and what that taught me about visibility).
✨ How I failed to become a “real” photographer and embraced what felt true for me instead.
✨ The difference between sitting with discomfort and knowing when it’s time to pivot.
✨ How my failures led me to build a career I love—one that aligns with my instincts, brings me joy, and helps others step into their own spotlight.

Plus, I’ll give you practical tips on:

  • Recognizing when discomfort is a sign to grow or a sign to let go.
  • Finding your own way through challenges (even if it’s unconventional).
  • Following ease and joy to build a life and career that feels like home.

Key Moments:

  • [0:00] Intro and the wallpaper story
  • [3:30] Why I’m a failed photographer (and why that’s great for you)
  • [6:00] The problem with perfection in photography (and life)
  • [9:00] How I followed what felt right and created my own method
  • [12:30] When to sit with discomfort vs. when to pivot
  • [15:00] Why I love what I do now: Photo Club, producing shoots, and more
  • [18:00] Practical takeaways for your visibility journey

Takeaways:

  • Your path doesn’t have to look like anyone else’s to work for you.
  • Failure isn’t an end; it’s a pivot point.
  • Embrace your instincts, find what feels natural, and let go of the pressure to “do it right.”

Connect with Me:

  • Website: thegoldenbrand.co
  • Instagram: @thegoldenbrand
  • Join the Photo Club: Explore the community helping women step into their spotlight.

In this episode, I’m getting real about failure—specifically, my failure as a photographer. I’m sharing why I could never master the technical side of photography, how I found my own way forward, and why that’s actually a win for you.

We’re talking about:
✨ Why I resorted to a staple gun and Sharpie for my wallpaper (and what that taught me about visibility).
✨ How I failed to become a “real” photographer and embraced what felt true for me instead.
✨ The difference between sitting with discomfort and knowing when it’s time to pivot.
✨ How my failures led me to build a career I love—one that aligns with my instincts, brings me joy, and helps others step into their own spotlight.

Plus, I’ll give you practical tips on:

  • Recognizing when discomfort is a sign to grow or a sign to let go.
  • Finding your own way through challenges (even if it’s unconventional).
  • Following ease and joy to build a life and career that feels like home.

Key Moments:

  • [0:00] Intro and the wallpaper story
  • [3:30] Why I’m a failed photographer (and why that’s great for you)
  • [6:00] The problem with perfection in photography (and life)
  • [9:00] How I followed what felt right and created my own method
  • [12:30] When to sit with discomfort vs. when to pivot
  • [15:00] Why I love what I do now: Photo Club, producing shoots, and more
  • [18:00] Practical takeaways for your visibility journey

Takeaways:

  • Your path doesn’t have to look like anyone else’s to work for you.
  • Failure isn’t an end; it’s a pivot point.
  • Embrace your instincts, find what feels natural, and let go of the pressure to “do it right.”

Connect with Me:

  • Website: thegoldenbrand.co
  • Instagram: @thegoldenbrand
  • Join the Photo Club: Explore the community helping women step into their spotlight.


Show more...
11 months ago
22 minutes 31 seconds

The Goldenbrand: For women ready to stop hating their photos and start owning their story.
36. Lost Your Sparkle? Three Ways to Zhuzh Yourself When You Need A Self Love Boost.

Lost Your Sparkle? Try This.

In this episode, Lisa addresses the heaviness and uncertainty many of us are feeling and offers practical tips for cultivating joy and self-care, even when the world feels dark. She shares three powerful tools used in the Photo Club to shift energy and reignite your inner spark: movement, music, and color.

Resources Mentioned:

  • The Photo Club: Join Here
  • Connect with Lisa here.

This episode is a love note and a reminder that you are exactly where you need to be right now. Tune in for a dose of inspiration and practical advice to help you navigate these challenging times with grace and resilience. 🎧

Show more...
1 year ago
19 minutes 59 seconds

The Goldenbrand: For women ready to stop hating their photos and start owning their story.
35. "I Hate Photos of Myself!" - Why We Feel This Way (and How to Heal)

Ever cringed at a photo of yourself? Deleted a picture because you couldn't stand to see your own face? You're not alone. Many of us struggle with negative self-image, especially when it comes to photographs.

In this episode, Lisa dives deep into the fascinating "Black Bag" experiment, where a mysterious, bag-clad student attended university classes, sparking a range of reactions from hostility to curiosity to friendship. This unusual tale reveals the science behind how we perceive and accept the unfamiliar, and how this relates to our own self-image.

Lisa connects this experiment to her own journey of self-discovery through self-portraiture, highlighting the importance of repeated exposure and facing our "inner critic" to cultivate self-love and confidence.

Key Takeaways:

  • The Familiarity Principle: Discover how repeated exposure can shift our attitudes, even towards things we initially dislike (including our own image!).
  • Self-Portraiture as a Tool: Learn how facing the camera can be a powerful way to challenge negative self-talk and embrace your authentic self.
  • The Black Bag Experiment: Uncover the surprising story behind this unique social experiment and its impact on marketing and branding.
  • Overcoming the "Ick": Lisa shares her personal experience of pushing through discomfort and self-doubt to achieve a greater sense of self-acceptance.
  • The Magic of the Photo Club: Find out how joining a supportive community can accelerate your journey to self-love and confidence.

Resources Mentioned:

  • The Photo Club: Join here.
  • No More Bad Photos Course: Buy here.
  • The Real Girls POV Playbook: Get it here.

Keywords:

Self-image, self-love, photography, self-portraiture, The Black Bag experiment, familiarity principle, mere exposure effect, marketing, branding, confidence, authenticity, Photo Club, POV Playbook, video content, social media, psychology, self-discovery.

Show more...
1 year ago
21 minutes 38 seconds

The Goldenbrand: For women ready to stop hating their photos and start owning their story.
34. Fearful Fables And Your Powerful Image

As spooky season casts its spell, it's the perfect time to explore the mystical and uncover the secrets hidden within your own image. In this episode, Lisa Haukom weaves together personal stories, ancient folklore, and practical magic to help you reclaim your power and embrace your authentic self.

Listen to this episode for:

  • Your image holds a powerful energetic imprint that can shape your reality.
  • Self-portraiture can be a fun and transformative tool for self-discovery and empowerment.
  • Creating a safe and intentional space for self-portraiture can deepen the experience.
  • Embracing your authentic self, quirks and all, is the key to unlocking your full potential.

Resources Mentioned:

  • The Goldenbrand Photo Club Here.

Connect with Lisa:

  • Instagram: @thegoldenbrandco
  • Website

Thank you to our partner LACSON RAVELLO

Click here for 15% off your purchase.

Call to Action:

  • Share this episode with a friend who loves all things mystical and magical.
  • Leave a review and tell us how this episode has inspired you to embrace your inner sorceress!
  • Join the Goldenbrand Photo Club to connect with a supportive community and embark on your own journey of self-discovery.

This episode is perfect for:

  • Anyone intrigued by the mystical and magical aspects of self-portraiture.
  • Those who want to explore the power of their own image and embrace their authentic selves.
  • Women who are ready to reclaim their power and step into the spotlight.
  • Those seeking practical tips and rituals to enhance their self-portraiture practice.
Show more...
1 year ago
15 minutes 35 seconds

The Goldenbrand: For women ready to stop hating their photos and start owning their story.
33. Stop the Scroll: How to Create a Visual Story for Instagram That Magnetizes Your Followers

In this episode, Lisa shares her secrets for maximizing content creation, inspired by a recent trip to Los Angeles where she shot months' worth of photos and videos in just two hours. She provides practical tips and actionable advice on everything from choosing the perfect location and planning outfits to creating mood boards and shot lists.

Who is this episode for?

  • Busy entrepreneurs and creators who want to create a consistent stream of high-quality content without spending hours on it.
  • Those who feel overwhelmed by the thought of planning a photoshoot.
  • Anyone who wants to take control of their content creation and ditch the need to constantly hire a photographer.
  • Those who are ready to ditch the "perfect grid" mentality

In this episode, you'll learn:

  • How to overcome that "overwhelmed" feeling and create a photoshoot that feels aligned with your brand.
  • Simple strategies to capture both stunning photos AND engaging videos.
  • Why "less is more" when it comes to planning your wardrobe and props.
  • The power of a well-crafted mood board and shot list to guide your creative vision.
  • How to embrace spontaneity and capture those magical, unexpected moments.

Think you need a fancy camera or a professional studio to create amazing content? Think again! Lisa shares her secrets for making the most of any space and any camera, even your smartphone.

Resources Mentioned:

  • Peerspace (Save $50)
  • The Goldenbrand Podcast Free Toolkit
  • The POV Playbook
  • Photo Club

Connect with Lisa:

  • Instagram: @thegoldenbrandco
  • Website
Show more...
1 year ago
23 minutes 41 seconds

The Goldenbrand: For women ready to stop hating their photos and start owning their story.
32. She's Here to Stay: Women on Fire - Owning Their Power, Changing the World

Episode Summary:

Are you ready to step out of the shadows and into the spotlight? Listen to Photo Club members who've transformed their relationship with the camera, their self image, and their brands. You'll love hearing these generous and real case studies!

This episode explores the transformative power of visibility and why it's essential for achieving your goals, building your brand, and making a real impact. Lisa debunks the myth that you need to be "ready" before showing up, sharing her own journey and inspiring stories from Photo Club members. She also provides actionable strategies for increasing your visibility on different platforms and addresses common objections that hold people back. If you're even on the fence about visibility, this episode will change your mind!

Key Takeaways:

  • The Visibility Gap: Understand the gap between your current reality and your desired impact, and how visibility is key to closing it.
  • Consequences of Invisibility: Recognize the missed opportunities and diminished impact that come with staying hidden.
  • Visibility Strategies: Learn actionable strategies for increasing visibility on Instagram and other platforms.


Follow us! Love the episode? Tag us on Instagram with your favorite episode and we will share it!

Ready for the spotlight? Join the Club!

  • Goldenbrand Photo Club
  • Lisa's Instagram

A BIG thank you to our Podcast Sponsor Lacson Ravello!

Show more...
1 year ago
27 minutes 6 seconds

The Goldenbrand: For women ready to stop hating their photos and start owning their story.
31. The Energetics of Style with Susanna Merrick: Tired of "What should I wear" Photoshoot Panic? Styling Tips From an Aura Reader

Ever wondered what your aura says about you? Curious about how to express your true self through your style and photos?


Lisa Haukom chats with Susanna Merrick, founder of Aura Wear and gifted aura reader, in a fascinating exploration of personal energy, color, and style. Discover how embracing your authentic self can lead to both personal and professional success.


"The way that people experience you are only in frames... the more you just kind of accept that, the easier it is to be like, cool, I can just show up." - Susanna Merrick


Calling all Photo Club members: Tired of the "What should I wear?" dilemma? Susanna's got your back! Learn how understanding your aura can guide your style and boost your confidence on camera. 📸

What You'll Learn:

  • Discover your unique energy: Understand how aura readings reveal your personality and strengths.
  • Harness the power of color: Learn how to use color intentionally to feel confident and attract opportunities.
  • Dress to express: Susanna shares her method for aligning your wardrobe with your aura.

"When you can start to have a little bit more say in that world, then it becomes easy and fun on the externals." - Susanna Merrick

  • Overcome self-doubt: Hear Susanna's inspiring journey to embracing her authentic self.
  • Build genuine connections: Learn how authenticity attracts opportunities and fosters meaningful relationships.
  • Align your inner and outer worlds: Create a life that feels true to you.

Resources & Offers Mentioned:

  • Susanna's Instagram @aurawearnyc
  • Be That Bitch Bootcamp

Connect with Lisa:

  • Instagram
  • Website



Show more...
1 year ago
45 minutes 18 seconds

The Goldenbrand: For women ready to stop hating their photos and start owning their story.
30. Feel that cringe when someone sees you snapping a selfie? This one's for you.

Lisa Haukom, host of the Golden Brand Podcast, dives into the common fear of visibility that many entrepreneurs and creators experience, especially those with a carefully curated online presence. She shares her personal journey of overcoming this obstacle and offers practical tips to help you confidently create content in public spaces.

Key Takeaways & Action Steps:

  • Bring a Friend: Don't go it alone! Invite a supportive and fun-loving friend to help you feel comfortable and capture those perfect shots.
  • Start Small & Familiar: Begin in a comfortable environment like your favorite coffee shop, where friendly faces and familiar surroundings can ease any anxieties.
  • Gear Up: Use a tripod and self-timer for stability and control. Lisa recommends the Lens Buddy app or a Bluetooth remote shutter.
  • Practice Makes Perfect: Start with prompts or inspiration from other creators, and gradually build your confidence.
  • Embrace the Awkwardness: It's okay to feel silly at first! Have fun with it and let your personality shine through.
  • Don't Worry About the Haters: Most people are supportive and encouraging. Focus on creating content that feels authentic to you.
  • Play with Movement: Small, intentional movements can add visual interest without being overwhelming. Think sipping coffee, adjusting sunglasses, or playfully interacting with your surroundings.
  • Tell a Story: Give your content a narrative arc. What are you doing? Where are you going? What are you feeling?
  • Interact with Your Environment: Lean against a wall, sit on a bench, or bring a prop to create a sense of ease and naturalness.
  • Remember, Confidence is Buildable: Each time you step in front of the camera, you're building confidence and owning your space.

Resources Mentioned:

  • Join Photo Club!
  • Free Toolkit (includes tripod and remote shutter recommendations)


    Remember:

    "You are incredible. You are powerful. You are deserving and worthy of being seen. But you have to start for that to happen." - Lisa Haukom

Show more...
1 year ago
28 minutes 20 seconds

The Goldenbrand: For women ready to stop hating their photos and start owning their story.
29. Binge Eating, Body Image, and Imposter Syndrome: Renae Saager on Self-Trust and Having Your Own Damn Back

Join Lisa for an intimate conversation with Renae Saager, a coach and the "Ballsy Broad" behind the popular podcast Ditch the Binge tackling binge eating and self-doubt. Renae bravely shares her personal battles with eating disorders, alcoholism, and the devastating loss of her mother. Discover how she transformed these challenges into a powerful force for change, now guiding women on their own journeys to healing and self-love.

This episode explores the messy reality of body image, the insidious nature of negative self-talk, and the raw emotions of motherhood. Renae's candor and humor create a safe space for listeners to confront their own struggles and find solace in shared experiences.

What You'll Gain:

  • Insights into the root causes of disordered eating and self-sabotage
  • Strategies for cultivating self-compassion and silencing your inner critic
  • Inspiration to embrace vulnerability and authenticity as catalysts for growth
  • Practical tools for taking action and creating lasting change in your life

Resources Mentioned:

  • ⁠Renae's book⁠
  • ⁠Renae's Instagram⁠
  • ⁠No More Bad Photos Course⁠
  • ⁠Lacson Ravello⁠, website, includes discount code

Connect with Lisa:

  • ⁠@thegoldenbrandco⁠
  • ⁠thegoldenbrand.co⁠


Disclaimer: This episode contains frank discussions about bulimia, eating disorders, alcoholism, and grief. Listener discretion is advised.

Renae's message resonates with you? Reach out! She welcomes your thoughts and connection via DM on Instagram.

Show more...
1 year ago
41 minutes 51 seconds

The Goldenbrand: For women ready to stop hating their photos and start owning their story.
28. Lisa Spills the Tea: All About The Photo Club

In this episode, Lisa Haukom answers questions about her upcoming 8-week challenge and the No More Bad Photos course. She shares insights into the transformative power of self-portraiture and how it can help you overcome self-doubt, build confidence, and create a visual brand that reflects your authentic self. She also emphasizes the importance of community, innovation, and embracing your unique journey. If you're ready to take the next step in your creative journey, be sure to check out the resources mentioned in the show notes!

Key Takeaways:

  • The Self Portrait Method is NOT your typical photography course. It's about doing and creating visual benchmarks for change.
  • The 8-week challenge helps you break free from old patterns and achieve lasting transformation.
  • The supportive community fosters growth and connection among participants.
  • The "Do Not Delete" rule is essential for tracking progress and shifting self-perception.
  • The ultimate goal is to feel sure and secure in yourself, not just have pretty photos.
  • Lisa's own journey of self-discovery through self-portraiture inspired her to create the method.
  • The course and the challenge work hand-in-hand to provide a comprehensive transformative experience.
  • Lisa pioneered remote brand photography using iPhones, opening new possibilities for photographers and clients alike.
  • The importance of embracing your unique brand identity and evolving with it, rather than trying to fit into a box.
  • The power of vulnerability and authenticity in connecting with your audience.

Tips to Listen For:

  • How to overcome the fear of being in front of the camera.
  • The importance of self-compassion and acceptance in the creative process.
  • How to use feedback to improve your photography skills and self-perception.
  • The benefits of community support and shared learning experiences.
  • How to create a visual brand that authentically reflects your personality and values.
  • Strategies for building a sustainable photography business.
  • How to think outside the box and innovate in your creative work.

Resources Mentioned:

  • No More Bad Photos Course
  • Lacson Ravello, website, includes discount code
  • Sarah's Story, Ep. 20
  • Mike's Story, Ep. 16

Connect with Lisa:

  • @thegoldenbrandco
  • thegoldenbrand.co

Important Dates:

  • September 23rd: Doors to the Photo Club open & 8-week challenge begins.

Call to Action:

  • Join the early bird waitlist for the next Photo Club challenge and get the best pricing and exclusive access to new modules.
  • Get the No More Bad Photos course to prepare for the challenge and build your foundational skills.
  • Follow Lisa on Instagram and join her Golden Bee broadcast channel for Q&As and updates.


Show more...
1 year ago
42 minutes 28 seconds

The Goldenbrand: For women ready to stop hating their photos and start owning their story.
27. Sustainable Branding Secrets: Lisa's Guide to Zhuzhing Your Way to Success

Lisa Haukom joins Ingvild Kolnes on the Sustainable Photography Podcast to share the innovative strategies and how she poineered a remote brand photography business. Lisa shares tips on how entrepreneurs & photographers can build sustainable and successful brands working with clients from anywhere.

Key Takeaways:

  • Thinking Outside the Box: Learn how Lisa pioneered remote brand photography during the pandemic, offering a convenient and effective solution for clients who needed to pivot their businesses online.
  • Building a Sustainable Brand: Discover the importance of creating a brand that can evolve and grow with you,rather than limiting yourself to a fixed box.
  • The Power of Visual Storytelling: Get insights into Lisa's unique approach to brand strategy, focusing on translating your values and personality into compelling visuals.
  • Overcoming the Fear of Visibility: Hear Lisa's personal story of overcoming her camera shyness and embracing her authentic self, both in front of and behind the lens.
  • Embracing Technology: Explore how photographers can leverage technology like smartphones and remote shooting apps to expand their offerings and reach new clients.

Tips to Listen For:

  • How to identify and capitalize on emerging trends and opportunities in the photography industry.
  • The importance of adapting your business to changing circumstances and embracing innovation.
  • Practical tips for creating a visual brand that resonates with your ideal clients.
  • How to use self-portraits to build confidence and connect with your audience.
  • The value of community and collaboration in building a successful photography business.

Resources Mentioned:

  • The Goldenbrand Co
  • The Golden Photographers Roadmap
  • No More Bad Photos

Connect with Lisa:

  • Instagram: @thegoldenbrandco

Connect with Ingvild:

  • Website
  • Instagram: @ingvildkolnes

In this episode, Lisa shares her inspiring story of building a successful photography business by challenging traditional norms and embracing innovation. Tune in to discover how you can apply her strategies to your own creative business and create a brand that truly stands out.

Show more...
1 year ago
49 minutes 32 seconds

The Goldenbrand: For women ready to stop hating their photos and start owning their story.
26. Don't Sweat the Copycats: 10 Tips to Protect Your Brand Content & Stay Original

In this episode, host Lisa Haukom dives into the world of copycats and shares why imitation is actually a sign you're doing something right! Learn how to embrace your unique POV, leverage the power of community, and turn copycat energy into fuel for your own creative fire.

Key Takeaways:

  • The Copycat Conundrum: Understanding the psychology behind copycats and reframing imitation as a compliment.
  • The Silver Lining: How copycats can actually be a valuable asset, helping you reach new audiences and refine your brand.
  • 10 Tips to Turn Copycats into Cheerleaders: Actionable strategies for embracing imitation, innovating your content, and building a loyal community.
  • The Power of Blanketing Your POV: Why sharing your unique perspective across multiple platforms is a game-changer for brand growth and authenticity.
  • Brand Examples: Discover how successful brands like Supreme, Glossier, and Apple have leveraged copycats to their advantage.
  • The POV Playbook: A resource to help you define your unique point of view and create content that truly reflects you.

Resources Mentioned:

  • ⁠POV Playbook⁠
  • Episode 21: Fear of Being Seen?
  • Episode 17: Why Community is Your Business's Biggest Asset
  • Episode 5: How to Show Up Consistently on Social Media Without Burning Out
  • Episode 22: Selfies Are So 2015. Meet the New Selfie. Plus the Ripple Effect of One Good Photo
  • Episode 8: How to Create a Content Strategy (and Actually Stick to It!)

Where to Find Us

  • Instagram: @thegoldenbrandco
  • Freebies here!

Don't let copycats discourage you – embrace them as a sign of your growing influence and use these strategies to elevate your brand even further!

Show more...
1 year ago
22 minutes 40 seconds

The Goldenbrand: For women ready to stop hating their photos and start owning their story.
25. Dealing with Content Copycats? Five ways to 5 Ways to Stay Unique when everybody’s copying your style.

Imitation is Flattery... (But Let's Be Real, It's Annoying!) 5 Ways to Stay Unique.

In this episode, Lisa discusses how to handle copycats and emphasize your unique point of view (POV). She shares a story of a client who successfully used video to differentiate herself, leading to more engagement and inspiring copycats to find their own style. Lisa then provides five actionable tips to help you stand out when others copy you.

Key Takeaways:

  • Copycats mean you're doing something right: It shows your content is resonating and your style is unique.

  • Your POV is your strength: It's your unique perspective and what makes your content special.

  • Five ways to stand out: Be yourself, share your story, get on camera, create reusable content, and keep evolving.

  • Use video: Showcase your personality and energy to connect more deeply with your audience.

  • Create reusable content: Plan content that aligns with your style and can be used across platforms.

  • Keep evolving: Don't be afraid to experiment and try new things as you grow.

Resources Mentioned:

  • Get the POV Video Playbook: A resource for creating content that reflects your style.

  • No More Bad Photos Course: A course to help you feel confident on camera.

  • Episode 23 with Meredith DeSantos

  • Episode 3: Define Yourself Before They Do.

Connect with Lisa

Website

Instagram


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1 year ago
21 minutes 54 seconds

The Goldenbrand: For women ready to stop hating their photos and start owning their story.
24. Creative Boss Moves: Own Your Expertise, Test Your Ideas, & Find a Mentor (with Andi Alleman)

Join Lisa Haukom and special guest Andi Eaton Alleman for an insightful conversation about Andi's 10-year entrepreneurial journey. They discuss the lessons learned, the importance of embracing your multifaceted identity, and strategies for avoiding the dreaded "ideation trap." Andi shares her experience pivoting from corporate work to launching multiple businesses, including her beauty brand, Casa Noon. Discover how to trust your intuition, iterate quickly, and find the balance between creative passion and strategic business growth.


Key Takeaways:

  • Own Your Expertise: Don't hide your skills; showcase all aspects of your professional experience.
  • Test Before You Invest: Validate your business ideas with research and feedback before committing fully.
  • Find a Mentor Early: Seek guidance from experienced entrepreneurs to navigate challenges and accelerate growth.
  • Prioritize Efficiency: Streamline operations and automate tasks to free up time for your core strengths.
  • Take Action Despite Doubts: Move past imposter syndrome by taking risks and embracing failures as learning opportunities.
  • Define Your Target Audience: Clearly understand who your ideal customers are to create effective marketing and build a loyal community.
  • Focus on Progress, Not Perfection: Launch imperfect products or services and improve them over time.
  • Consider Your Long-Term Goals: Decide whether you're building a business to keep or to sell, and plan accordingly.
  • Trust Your Intuition: Listen to your gut feelings and be willing to pivot when necessary.
  • Don't Be Afraid to Ask for Help: Seek out mentors, coaches, and communities to support your entrepreneurial journey.


SEO Keywords:

entrepreneur, business strategy, branding, mentorship, imposter syndrome, ideal client, beauty brand, monetize creativity, Instagram marketing

Call to Action:

Share your biggest takeaway from this episode on Instagram and tag @thegoldenbrandco.

Additional Notes:

This episode is packed with actionable advice for aspiring and established entrepreneurs alike. Whether you're just starting or looking to scale, Andi's insights will inspire you to embrace your unique path and create a business that truly lights you up.


References Mentioned:

  • The POV Playbook
  • The Goldenbrand Website
  • Lisa's Instagram
  • The 4-Hour Workweek by Timothy Ferriss
  • The Unschool Podcast
  • Andi Alleman's Instagram
  • Casa Noon Beauty



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1 year ago
43 minutes 50 seconds

The Goldenbrand: For women ready to stop hating their photos and start owning their story.
Ep. 23 Real Girls Your Point of View is Perfect: The Importance of POV, Why It's Your Superpower, & Tactical Tips From the Video Playbook

Today, we're diving into the importance of embracing your POV, why it's your superpower, and some actionable tips from the POV guide in the playbook.

In this episode I share how to discover your visual POV, how to assess your photos and videos to see if you're expressing it, and provide some tactical counterintuitive tips to help you create content that reflect your true self.

We talk about:

  1. Discovering Your Visual POV

    1. Go Beyond Branding: This isn't about your brand; it's about you. Forget the buzzwords and focus on self-discovery. What do you want? Who are you? What do you stand for? This is about uncovering your unique perspective, not creating a brand image.
    2. Explore Your Themes: Consider the recurring themes in your life. What do you want to express visually? Make sure it's something you have easy access to and that feels sustainable. If it’s not naturally part of your world, it won’t resonate authentically.
    3. Find Your Anchor Words: Anchor words are the core of your POV. They guide your creative direction. Spend time discovering these words, distilling your inspiration into three key terms that represent your essence. These words will shape your visuals and make your POV unmistakable.
    4. Look for Clues: Check your recent Instagram or Pinterest saves. What patterns do you see? These are clues to your authentic visual preferences. Translate these into a mood board to help visualize your POV.
    5. Find New and Unusual Inspiration: Step out of your comfort zone. Sometimes, discovering what your POV isn't helps you understand what it is. Use resources like the Pin Prompt Vault, which offers 50 keywords and mood boards to help you explore different aesthetic trends.


    Resources mentioned in this episode:

    ⁠Real Girls Playbook Waitlist

    ⁠No More Bad Photos Course⁠

    ⁠Free Pin Prompt Vault!

    ⁠Follow us on Instagram @thegoldenbrandco⁠

    Episode 18 with Amanda Gibby Peters



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1 year ago
26 minutes 28 seconds

The Goldenbrand: For women ready to stop hating their photos and start owning their story.
22. Selfies Are So 2015. Meet the New Selfie. Plus the Ripple Effect of One Good Photo

Selfies are so 2015 🤳🏼... Let's talk self-portraits instead.

If you're a business or a brand, you know the drill – Instagram, website updates, and the constant need for fresh photos can feel relentless. It’s a lot of pressure, especially if you dread being in front of the camera. 📸 But here's the thing: social media isn't going anywhere. It’s only becoming more integral to how we connect and thrive in the world.

  • Buh-Bye Selfies
  • I’ve been having an eye-opening conversation with you all about photos over on Instagram and the results aren't all that surprising. We have all the feelings and triggers around pictured of ourselves, particularly selfies. Here are a few of those responses.

    • "If I take them, I'm being self-centered and self-absorbed."

    • “Photos give me failure to launch. I dread them.”

    • “Every entrepreneur's nightmare.”

    • “I worry about my body, my face, my hair.”

    • "Who really wants to see my picture anyway?"

    • "Posting them feels like too much."

    • "Honestly? I judge other women for oversharing their photos.”

    • “I’m missing the photogenic gene.”

    • "What will my friends think?"

    • "I hate how I look in pics.”

    • “Posing for pictures feels so fake and cringe”

    • “I’m curvy. My last photographer fixated on hiding my belly. Worst experience yet.”


    Can you relate?? These feelings are REAL & VALID. It's okay to feel uncomfortable, vulnerable, or even a little self-conscious. We've all been there.

    But what if photos weren't about vanity, but visibility?

    In this episode, we explore the transformative No More Bad Photos Method, born from a 30-day self-portrait challenge that delves into self-perception, psychology, and neuroscience. Discover how this method can help rewire your brain to accept and prefer your authentic self, boosting your confidence and changing how you show up in life.


    Resources mentioned in this episode:

    ⁠Pose with Purpose Guide⁠

    ⁠No More Bad Photos Course⁠

    ⁠Daily Guidebook⁠

    ⁠Follow us on Instagram @thegoldenbrandco⁠


    Keywords: Self-portrait photography, Self-care routines, Authenticity in photography, Internal self-care vs. external self-care, Breaking free from societal norms, Taking up space, Making oneself at home, Integrating internal and external self-perception, Overcoming self-criticism, Personal empowerment through self-portraits.

    Show more...
    1 year ago
    33 minutes 20 seconds

    The Goldenbrand: For women ready to stop hating their photos and start owning their story.
    21. Fear of Being Seen? We've Got You Covered. Plus Tips for a Confident Photoshoot with Guest Meredith DeSantos

    I'm excited to share this special guest episode with my friend Meredith DeSantos, where we disucuss overcoming the deep-rooted nervousness and feelings of unsafety that hold us back from being truly seen.

    A heads up: We discuss sensitive topics like sexual abuse and trauma. If this is triggering for you, please proceed with care.

    In this episode, we meet:

    Meredith DeSantos, a former entertainment industry survivor turned NLP practitioner, shares her journey of overcoming burnout and generational trauma. She discusses how she found healing through NLP and human design

    Meredith explains how she helps her clients reprogram their minds, overcome imposter syndrome, and achieve success in their careers by combining NLP, manifestation techniques, and action, while customizing her approach to their individual human design.

    In a candid conversation, Meredith reveals a personal experience of having an unsatisfactory photoshoot and how it triggered past traumas related to being seen and taking up space. She shares how a coaching session with Lisa helped her shift her perspective, embrace her body, and reclaim her confidence.

    This episode is packed with valuable insights and actionable advice for anyone who wants to break free from limiting beliefs, embrace their authentic selves, and create a life that feels truly fulfilling.

    Additional takeaways:

    • Why joining a community can be transformative, even if you're camera shy.
    • How my unique method helps reprogram the brain and rewire self-image triggers.
    • The magic of vulnerability and shared experiences in a supportive community.
    • How the NMBP Method guides you through a step-by-step process of self-discovery.
    • The importance of addressing energetic and internal blocks for lasting change.
    • Why hacks and tricks don't work, and how to truly feel comfortable in the frame.
    • The power of live calls, critiques, and real-time tracking of progress.
    • How to overcome feelings of self-indulgence and shame around self-portraits.
    • Why everyone needs the No More Bad Photo course, even if you're not on social media.
    • The benefits of prioritizing self-care and the impact it has on all areas of your life.

    Resources mentioned in this episode:

    Free Make Your Mark Masterclass.

    ⁠Pose with Purpose Guide⁠

    ⁠No More Bad Photos Course⁠

    ⁠Daily Guidebook⁠

    ⁠Follow us on Instagram @thegoldenbrandco⁠

    Meredith on Instagram


    Keywords:

    • self-love
    • confidence
    • body image
    • overcoming insecurity
    • self-acceptance
    • personal growth
    • transformation
    • empowerment
    • vulnerability
    • authenticity
    • self-expression
    • mental health
    • photography tips
    • posing for photos
    • camera shy
    • feeling uncomfortable in photos
    • posing tips
    • self-esteem
    • mindset
    Show more...
    1 year ago
    47 minutes 30 seconds

    The Goldenbrand: For women ready to stop hating their photos and start owning their story.
    20. Facing Herself & Finding Strength: How Sarah is using Self Portrait Photography to Overcome Body Dysmorphia, Self-Doubt, a Lack of Confidence, and improve her Mental Health

    This episode is for anyone who has ever felt like an outsider, struggled with self-doubt, or questioned their own value. Sarah's story is a testament to the power of perseverance and the importance of building a brand that reflects your authentic self.

    The Golden Brand Podcast features Sarah Loughry, a successful entrepreneur and founder of Em Dash Content Studio. Sarah shares her inspiring journey from feeling like a "token female" in a male-dominated corporate environment to finding her voice and building a thriving online business despite struggling with self-doubt & imposter syndrome.


    Key Takeaways:

    • The impact of corporate culture: Sarah discusses the challenges she faced working in a corporate environment where her ideas were undervalued and her voice was unheard.
    • Finding empowerment in female-led spaces: She describes the positive influence of a supportive, female-led workplace that fostered her confidence and creativity.
    • The struggle with visibility: Sarah opens up about the difficulties of putting yourself out there online after experiencing negativity and judgment in previous public roles.
    • Overcoming self-doubt: She shares her ongoing battle with imposter syndrome and how she's working on building confidence to charge her worth and promote her business authentically.
    • The power of a personal brand: The episode explores the importance of self-discovery and building a personal brand that reflects your true value.


    Resources mentioned in this episode:

    ⁠Pose with Purpose Guide⁠

    ⁠No More Bad Photos Course⁠

    ⁠Daily Guidebook⁠

    ⁠Follow us on Instagram @thegoldenbrandco⁠

    Sarah Loughry IG


    Keywords: Self-portrait photography, Self-care routines, Authenticity in photography, Internal self-care vs. external self-care, Breaking free from societal norms, Taking up space, Making oneself at home, Integrating internal and external self-perception, Overcoming self-criticism, Personal empowerment through self-portraits.

    Show more...
    1 year ago
    52 minutes 22 seconds

    The Goldenbrand: For women ready to stop hating their photos and start owning their story.
    Hosted by Lisa Haukom, creator of the Photo Club Method, the Goldenbrand Podcast is a sharply insightful guide to visibility and self-image—for women who want more than the same tired advice. Forget filters, perfection, and toxic positivity—this is about taking back your image, owning your story, and redefining what it means to be seen. Every episode blends Lisa’s sharp eye, bold perspective, and proven tools for showing up with confidence. Expect unfiltered takes, creative exercises, and the kind of “aha” moments that leave you asking, “Why didn’t I think of that?"