The Future of Fandom

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The Future of Fandom

LiveLike

32 episodes

3 days ago

How can a legacy brand like Yahoo drive next-gen fan engagement while staying true to its roots? In this episode of The Future of Fandom, Miheer Walavalkar, CEO and Co-Founder of LiveLike, sits down with Ryan Spoon, President of Yahoo Media Group, to explore how Yahoo is rethinking fantasy sports, leveraging community feedback, and partnering with creators to deliver personalised, gamified experiences. Discover the balance between innovation and loyalty, and why Yahoo is betting big on commun...

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How can a legacy brand like Yahoo drive next-gen fan engagement while staying true to its roots? In this episode of The Future of Fandom, Miheer Walavalkar, CEO and Co-Founder of LiveLike, sits down with Ryan Spoon, President of Yahoo Media Group, to explore how Yahoo is rethinking fantasy sports, leveraging community feedback, and partnering with creators to deliver personalised, gamified experiences. Discover the balance between innovation and loyalty, and why Yahoo is betting big on commun...

Show more...

Episodes (20/32)

The Future of Fandom

How Yahoo Reimagined Fan Engagement

How can a legacy brand like Yahoo drive next-gen fan engagement while staying true to its roots? In this episode of The Future of Fandom, Miheer Walavalkar, CEO and Co-Founder of LiveLike, sits down with Ryan Spoon, President of Yahoo Media Group, to explore how Yahoo is rethinking fantasy sports, leveraging community feedback, and partnering with creators to deliver personalised, gamified experiences. Discover the balance between innovation and loyalty, and why Yahoo is betting big on commun...

3 days ago

46 minutes

The Future of Fandom

Inside the Future of Fan Experiences

LiveLike takes listeners inside SportsPro AI and Leaders Week for a behind-the-scenes look at how AI is revolutionising the sports and media landscape. In this special edition of The Future of Fandom, leaders from LiveLike and major broadcasters unpack trends in fan engagement, workflow automation, and personalized streaming. Discover how rights holders and tech innovators are building the next generation of fan experiences. What you'll learn in this episode >> Why AI is central to futu...

2 weeks ago

50 minutes

The Future of Fandom

How Recast is Redefining Digital Content Monetisation with Andy Meikle

How can clubs, leagues, and content creators monetise digital assets without pushing away fans? In this episode of The Future of Fandom, Samuel Westberg, Co-Founder of LiveLike, sits down with Andy Meikle, Founder & CEO of Recast, to explore how fintech infrastructure is transforming fan engagement and content distribution. Discover the evolution of microtransactions, smart paywalls, and why subscription fatigue is pushing the sports media industry into a bold new era. What You'll Learn i...

1 month ago

39 minutes

The Future of Fandom

What is the Future of Fan Loyalty in a World of AI?

In this special edition of The Future of Fandom, the mics are turned around as hosts Miheer Walavalkar and Samuel Westberg become the guests. They dive deep into how artificial intelligence is reshaping fan engagement, from breaking down organisational silos to launching LiveLike's new AI assistant, Genie. A must-listen for sports and media professionals navigating the future of loyalty and fan data. What You'll Learn in This Episode >> Why fan engagement needs to be built brick by bric...

1 month ago

27 minutes

The Future of Fandom

Building Loyal Fans Beyond the Broadcast with Peter Hutton

In this special episode of The Future of Fandom, hosts Miheer Walavalkar and Samuel Westberg sit down with sports media veteran Peter Hutton to explore the evolving business case for fan engagement and gamification. They dive into how fan data, community-building, and interactive experiences are reshaping loyalty, monetisation, and broadcast strategies across the industry. What You'll Learn in This Episode >> Why capturing first-party fan data is essential for monetisation and lon...

2 months ago

42 minutes

The Future of Fandom

The Future of Fan Attention in Live Streaming with Bo Han from Transmit

In this episode of The Future of Fandom, Miheer Walavalkar, CEO and co-founder of LiveLike, sits down with Bo Han, Chief Commercial Officer at Transmit, to explore the evolving dynamics of live sports consumption and monetisation. Bo shares insights from his journey at Twitter, Buzzer, and now Transmit, diving deep into how real-time fan engagement, personalisation, and streaming innovation are reshaping the sports media landscape. This is a must-listen for anyone passionate about future-proo...

3 months ago

28 minutes

The Future of Fandom

How TMRW Sports is Reinventing Fan Loyalty with Kara Baker from TMRW Sports

Kara Baker, Senior Director at TMRW Sports, joins Miheer Walavalkar, CEO and co-founder of LiveLike, to unpack how TGL (Tomorrow's Golf League) is redefining digital fan engagement. This new indoor golf league created by Tiger Woods and Rory McIlroy crafts immersive experiences to monetising user journeys, and Kara shares what it takes to build a next-gen sports league for younger audiences. Discover the strategies behind TGL's explosive debut and what's next for community-driven fandom. What...

3 months ago

37 minutes

The Future of Fandom

Firework Chief Business Officer Jason Holland on How to Light a Fire Under Next Gen Consumers

Today on The Future of Fandom, we present the finale for our 2022 run of episodes. And hey, what good is a finale without a little Firework show? On this episode, we explore how Firework envisions the future of truly connected community-based live commerce in partnership with their Chief Business Officer, Jason Holland. Jason thinks like a modern content creator. From a long form, he builds for the short. Discarding the text and display of the past, he sees live and short-form video as the wa...

2 years ago

33 minutes

The Future of Fandom

USTA Chief Brand Officer Amy Choyne on How to Serve a World Class Next Gen Fan Experience

Today on The Future of Fandom, we serve up an open conversation about tennis. On this episode we explore how the US Tennis Association, or USTA, is crafting brand love (get it?) for next-gen fans in partnership with their Chief Brand Officer Amy Choyne. Amy's been a lifelong tennis fan. She's attended the US Open ever since she was four. And in 2016, after various tenures stewarding brands across fashion and retail, she got the chance to serve at the helm of the sport she's loved ever since s...

2 years ago

28 minutes

The Future of Fandom

US Soccer Chief Commercial Officer David Wright on Making a Pitch for Fans at the World Cup and Beyond

Today on The Future of Fandom, we get out on the pitch ahead of the World Cup. On this episode we got to sit down with US Soccer to think through their approach to a domestic football fandom, basing the frenzy of international action coming up this winter. And we got to do it through David Wright, who is their Chief Commercial Officer. Did you know that there is more soccer content consumed in the US than any other country around the world? As David can tell you directly, the sport has seen e...

3 years ago

29 minutes

The Future of Fandom

PointsBet SVP Content Liam Roecklein on How to Improve Your Odds of Winning Fans on Social

Today on The Future of Fandom, we get to read a few pages from a sportsbook via a content juggernaut. On this episode we look at PointsBet and the way it innovates within revenue-driven content to grow a responsible diehard following. Joining us on the show will be their Senior Vice President of Content, Liam Roecklein. This isn’t Liam’s first rodeo when it comes to shaking up an industry via content approach. He was previously the first content hire at Cheddar, and saw the brand through its ...

3 years ago

31 minutes

The Future of Fandom

Shopkick EVP Brittany Billings on How to Fuel Fandom from Couch to Cashier

Today on The Future of Fandom, we dive deep into the behavioral mechanics of purchase. You’ll enjoy an ever-so-slightly nerdy illustration of the next-gen, couch to cashier journey with our guest Brittany Billings. Brittany is the EVP of Marketing & Strategic Markets at Shopkick, and brings some commerce insight to the show that most can’t even provide. When you think about learning who your customer is, most brands will look to their social analytics and their receipt-level purchase data...

3 years ago

28 minutes

The Future of Fandom

StockX CMO Deena Bahri on the Next Gen Experience and How to Own It

Today on The Future of Fandom, we deep dive into the next gen experience – and how to Own It. On this episode we take a look at StockX and how it stays ahead of the curve, and even ahead of its brand partners, in this realm of consumer connection via their Chief Marketing Officer, Deena Bahri. StockX is known for sneakers, streetwear, accessories, collectibles and everything in between. It’s also been able to harness hype and build an ocean of fans drop by drop – and today Deena chats about h...

3 years ago

25 minutes

The Future of Fandom

talkshoplive CEO and Co-Founder Bryan Moore: Let's Get Shoppable!

Today on The Future of Fandom, we’re live! Well, not really, but we talk a lot about being live. On this episode we learn about the ever-evolving world of live shopping and commerce, thanks to the perspective of talkshoplive and its CEO and co-founder, Bryan Moore. As you probably know, this world of live shopping was started on television years and years ago. While live streamed content became more popular across sectors like gaming and then more broadly, Bryan was studying trends in the far...

3 years ago

32 minutes

The Future of Fandom

Rally Co-Founder Rob Petrozzo on How to Let Your Superfans Tell Your Story

Today on The Future of Fandom, we explore how to let super fans tell your story for you. On this episode, we take a look at Rally and how it creates shareable experiences for its investors and die-hards, all with the help of Rob Petrozzo, their Co-Founder and Chief Product Officer. We've chatted with a few fintechs and investing brands on this show. You know that. We know that. But Rob is a true modern day pioneer of the belief that anything can be an investment. So he's seen the best and the...

3 years ago

28 minutes

The Future of Fandom

Extend Founder & CEO Woody Levin on Protecting the Future of Your E-Commerce Experience

Today on The Future of Fandom, we protect you, starting with your stuff. On this episode, we explore how Extend is building and borrowing fandoms in the name of protecting product, with their founder and CEO, Woody Levin. On the show, Woody refers to Extend as the AppleCare for everything, and our conversation drifts into what a best-in-class e-commerce purchasing experience might look like in the future. He's betting that it will include warranties on what you love written in plain English,...

3 years ago

30 minutes

The Future of Fandom

Fundbox Head of Brand & Content Marketing Cameron Maxwell on Fostering Fans from the Small Side of Small Business

Today on the Future of Fandom, we explore an explosion of entrepreneurialism. On this episode, we chat with Fundbox about how to build and retain communities of small businesses and its similarities with consumer efforts via their Head of Brand and Content Marketing, Cameron Maxwell. Think about it for a moment. How many people that you know, have started up a side hustle over the last few years? The truth is, small business is on the rise, and Cameron has a front seat as to how those busines...

3 years ago

20 minutes

The Future of Fandom

Age of Learning Chief Innovation Officer Sunil Gunderia on How to Teach the Newest Class of Consumers

Today on The Future of Fandom, we teach you a lesson. On this episode, we learn about the consumerization of education and its future at the primary level with Age of Learning and their Chief Innovation Officer, and Head of Mastery and Adaptive Product, Sunil Gunderia. It's no secret that one of the most disrupted arenas over the last few years has been the classroom. Alongside that, tech has evolved from forced Zoom rooms to increasingly individualized programs, giving children a new lease ...

3 years ago

26 minutes

The Future of Fandom

Dave CMO Michael Goodbody on Building a Better Bank for All Humans

Today on The Future of Fandom, we bank for humans. You're a human, right? Well, then you're going to love this. On this episode, we explore how Dave is creating an ecosystem for, and inspired by, those facing economic hardship, through the lens of their CMO, Michael Goodbody. Ever notice how most fintechs or financial apps you see gain popularity, target investing and other actions frequented by high earners or high net worth individuals. Well, guess what? Most people aren't in that position...

3 years ago

28 minutes

The Future of Fandom

Ladder VP of Marketing Olivia Borsje on Ensuring Your Customers Are Set for Life

Today on The Future of Fandom, get a life, or at least some insurance for it. On this episode we learn about some terms of digital engagement as a startup with Ladder and their VP of marketing, Olivia Borsje. Ladder lets you get a life insurance policy in as little as five minutes, which is obviously a great pull, but it got me thinking. If you can get your customer to make a lifelong decision in such little time, how do you build community from minute six onwards? Olivia does a great job e...

3 years ago

28 minutes