How can a legacy brand like Yahoo drive next-gen fan engagement while staying true to its roots? In this episode of The Future of Fandom, Miheer Walavalkar, CEO and Co-Founder of LiveLike, sits down with Ryan Spoon, President of Yahoo Media Group, to explore how Yahoo is rethinking fantasy sports, leveraging community feedback, and partnering with creators to deliver personalised, gamified experiences. Discover the balance between innovation and loyalty, and why Yahoo is betting big on commun...
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How can a legacy brand like Yahoo drive next-gen fan engagement while staying true to its roots? In this episode of The Future of Fandom, Miheer Walavalkar, CEO and Co-Founder of LiveLike, sits down with Ryan Spoon, President of Yahoo Media Group, to explore how Yahoo is rethinking fantasy sports, leveraging community feedback, and partnering with creators to deliver personalised, gamified experiences. Discover the balance between innovation and loyalty, and why Yahoo is betting big on commun...
Shopkick EVP Brittany Billings on How to Fuel Fandom from Couch to Cashier
The Future of Fandom
28 minutes
3 years ago
Shopkick EVP Brittany Billings on How to Fuel Fandom from Couch to Cashier
Today on The Future of Fandom, we dive deep into the behavioral mechanics of purchase. You’ll enjoy an ever-so-slightly nerdy illustration of the next-gen, couch to cashier journey with our guest Brittany Billings. Brittany is the EVP of Marketing & Strategic Markets at Shopkick, and brings some commerce insight to the show that most can’t even provide. When you think about learning who your customer is, most brands will look to their social analytics and their receipt-level purchase data...
The Future of Fandom
How can a legacy brand like Yahoo drive next-gen fan engagement while staying true to its roots? In this episode of The Future of Fandom, Miheer Walavalkar, CEO and Co-Founder of LiveLike, sits down with Ryan Spoon, President of Yahoo Media Group, to explore how Yahoo is rethinking fantasy sports, leveraging community feedback, and partnering with creators to deliver personalised, gamified experiences. Discover the balance between innovation and loyalty, and why Yahoo is betting big on commun...
