How can a legacy brand like Yahoo drive next-gen fan engagement while staying true to its roots? In this episode of The Future of Fandom, Miheer Walavalkar, CEO and Co-Founder of LiveLike, sits down with Ryan Spoon, President of Yahoo Media Group, to explore how Yahoo is rethinking fantasy sports, leveraging community feedback, and partnering with creators to deliver personalised, gamified experiences. Discover the balance between innovation and loyalty, and why Yahoo is betting big on commun...
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How can a legacy brand like Yahoo drive next-gen fan engagement while staying true to its roots? In this episode of The Future of Fandom, Miheer Walavalkar, CEO and Co-Founder of LiveLike, sits down with Ryan Spoon, President of Yahoo Media Group, to explore how Yahoo is rethinking fantasy sports, leveraging community feedback, and partnering with creators to deliver personalised, gamified experiences. Discover the balance between innovation and loyalty, and why Yahoo is betting big on commun...
Firework Chief Business Officer Jason Holland on How to Light a Fire Under Next Gen Consumers
The Future of Fandom
33 minutes
2 years ago
Firework Chief Business Officer Jason Holland on How to Light a Fire Under Next Gen Consumers
Today on The Future of Fandom, we present the finale for our 2022 run of episodes. And hey, what good is a finale without a little Firework show? On this episode, we explore how Firework envisions the future of truly connected community-based live commerce in partnership with their Chief Business Officer, Jason Holland. Jason thinks like a modern content creator. From a long form, he builds for the short. Discarding the text and display of the past, he sees live and short-form video as the wa...
The Future of Fandom
How can a legacy brand like Yahoo drive next-gen fan engagement while staying true to its roots? In this episode of The Future of Fandom, Miheer Walavalkar, CEO and Co-Founder of LiveLike, sits down with Ryan Spoon, President of Yahoo Media Group, to explore how Yahoo is rethinking fantasy sports, leveraging community feedback, and partnering with creators to deliver personalised, gamified experiences. Discover the balance between innovation and loyalty, and why Yahoo is betting big on commun...
