In today’s article, I’m going to share with you how to adapt proven Facebook ad strategies to the unique goals of your business.
So far, in recent articles we’ve covered:

* Advertising On Facebook, click here to catch up.
* Facebook Ads: Choose A Profitable Niche, click here to catch up.
* Facebook Ad Targeting: Demographics, click here to catch up.
* The Customer Avatar, click here to catch up.
* Top Tips To Advertise On Facebook Effectively, click here to catch up.
* Facebook Ad Strategies, [YOU ARE HERE]

What many people forget when it comes to marketing through Facebook ads, is that the best strategy will vary depending on what it is that you’re trying to accomplish.
When I first started with Facebook Ads, I found a lot of information on running ads but it was extremely difficult to duplicate the results I was reading about for my own business.
In this article, we’ll look a little bit at why that is.
And how to make sure you’re using the right methods to best achieve your goals.
Additionally, I documented our process and put together a FREE report that you can download here that lays out the entire Facebook ad campaign …
… we deployed for one of our clients so you can see what’s possible when you implement these Facebook ad strategies.

For Selling a Product
If your aim is to sell a product, then the single most important thing is that you very precisely target your audience – even to the point of filtering.
Look at it this way: you are paying each time someone clicks on your ad. And as such, you want to try and get as few people as possible to click.
You’re looking for quality clicks! Your ROI is dependent on getting the highest possible percentage of clicks to convert into sales.
So, one thing you need to do is to filter out all of the people who might click on your ad. And then not actually buy anything.
So how might you do this?
One trick will be to make sure you are using the Facebook Ads features to target the users precisely. If you’re selling wedding dresses for example, then you only want to target people who are female and engaged.
The other trick though is to put the price right there in the title. When people see that you’re selling a fitness eBook for $30, then they probably won’t click unless they’re willing to at least entertain the idea of spending that much money on an eBook.
You could even weigh the odds further in your favor by having the book on discount. And available for less, once they load up the page.
Now, if you’re selling a service then you’ll want to focus on implementing the next Facebook ad strategies.
For Selling a Service
When selling a service, it’s actually more important than you think to capture leads rather than customers.
The more expensive the service you’re going to sell, the more you need to build trust and interest first.
Thus, you’re going to need to be willing to sink a little money upfront in order to invest in future sales and the CLV (customer lifetime value).
To do this, you may want to avoid focusing purely on the types of ads that send people to a website or offer a special promotion.
Instead, try a CPA (cost per action) campaign to get Facebook likes or subscribers. CPA means you’re only paying when someone actually goes through with the action you choose.
Now,

In today’s article, I’m going to share with you top tips to advertise on Facebook effectively that my team and I have learned…
… while running numerous Facebook campaigns in different niches, even narrow niches like Straps.
Here’s what Douglas Foster, Co-owner of Strapworks.com, one of the leaders in the Strap industry, had to say about us…

“I’ve been working with Eric Dahl with Dahl Integration Marketing for several years. He’s does an excellent job in taking our marketing to a new level online and offline. And has done a great job of helping us understand what he is doing and how our money is spent.
I trust Eric Dahl completely. He’s been a very valuable individual to our company and I recommend anybody use his services.”
So far, in recent articles we’ve covered:

* Advertising On Facebook, click here to catch up.
* Facebook Ads: Choose A Profitable Niche, click here to catch up.
* Facebook Ad Targeting: Demographics, click here to catch up.
* The Customer Avatar, click here to catch up.
* Top Tips To Advertise On Facebook Effectively, [YOU ARE HERE]

Additionally, I documented our process and put together a FREE report that you can download here that lays out the entire Facebook ad campaign strategy we deployed for one of our clients so you can see what’s possible when you implement these strategies.
Let’s dive in right now and explore the top tips to advertise on Facebook effectively.

1.  Be Straightforward
One of the top tips to advertise on Facebook effectively is to make sure you’re being straightforward and honest about your offer.
This way, only people potentially interested in buying from you or ordering from you will click the ad.
Remember, Facebook ads are ‘PPC’ or ‘Pay Per Click’ and even if people don’t actually click on your ads, you’ll still be getting free exposure and thereby increasing your brand visibility.
2.  Target Dream Customers
Facebook also allows you to target your ads by filtering who sees them based on their age, sex, location and interests.
The stricter you are with these requirements, the more successful you’ll be at implementing these top tips to advertise on Facebook.
Think about your ‘dream’ target audience and make sure they’re the ones who see your advertising.
3.  Use Eye Catching Headlines
While you want to avoid getting everyone to click indiscriminately, you do also want to ensure that as many people see your ads as possible.
Even when you’re not selling to someone, letting them see your ad will help to build visibility!
So to that end, try using headlines that garner attention – whether that means they make a bold statement, or they just get people a little curious about something. The same goes for your images.
Try to use images that draw the eye. Images of people have been proven by studies to get more attention. And will help you implement these top tips to advertise on Facebook!
4.  Don’t Be Afraid to Stereotype
In our politically correct world, we are often taught not to stereo type. And not to assume things about people based on small amounts of information.
When it comes to advertising though, small amounts of information are all we have and so we have to stereotype.
Case in point, if you’re selling a book on bodybuilding then you might be aware that there are some female bodybuilders out there.

In today’s article, I’m going to talk about how to properly profile who your buyer is with the Customer Avatar so you can create a better advertising campaign that’ll result in more sales. 
You’re not just profiling your target customers’ basic demographics such as age, sex and location, like we did in the previous article.
So far, in recent articles, we’ve covered:

* Advertising On Facebook, click here to catch up.
* Facebook Ads: Choose A Profitable Niche, click here to catch up.
* Facebook Ad Targeting: Demographics, click here to catch up.
* The Customer Avatar, [YOU ARE HERE]

Instead, we need to take that basic demographic information and go deeper!
We need to dive deep into your target customers’ likes, dislikes, who they hang out with, where they frequent (places, recreation, etc.) and more.

A Customer Avatar is more than just a collection of statistics.
It’s an entire ‘biography’ written as if your Customer Avatar is a real person, because they are.
Or more specifically, a collection of like-minded people based on their likes and hobbies.
This means it’s necessary to categorize your ‘Customer Avatar’ in terms of their age, sex and location.
So how do you do that?
In order to create this ‘biography’, you need to know your ideal customer to the point that it’s like you live inside their mind.
You have to understand what they want to spend their money on, where they’ll be at any given time (online or offline) and what they’ll be likely to search for.
This is how you really sell.
This is where having a clear mission statement pays off because you’ll better communicate your message in a way that your audience can relate.
If they relate and identify with your message you stand a better chance of winning them over.
They’ll most likely become your long-term customers with an even longer ‘lifetime customer value’.
These people will believe in your product and services so much they’ll buy from you again and again!
That means they’re the ones you want to advertise to in order to get the very best ROI in the long-term.
One click can lead to multiple sales over time! Now some of this is likely to involve a little experimentation and guess work…
… but it’s worth it because one campaign is all it takes to take your business to new levels of success!
By the way, I documented our process and put together a FREE report that you can download here that lays out the entire Facebook ad campaign strategy we deployed…
… for one of our clients so you can see what’s possible when you implement these strategies.
For example, if you’re a wedding dress shop and you’re targeting women in a certain area who are engaged…
… you’ll probably have some success…
But you’ll have even more success if your Customer Avatar likes the particular style of dresses you have in stock.
First, you need to think about their income then.
What is the average income of your buyer?
Are these budget dresses, or are they premium, luxury dresses?
Next, think about the style. Are these ‘shabby chic’?
Are they classic?
Are they punk?
If the people who buy your dresses like shabby chic…
… then what else might they enjoy?
Perhaps they love Pinterest, boutique shops and indie rock?
Anyway, the point is:
Using Facebook, you can target your audience by their interests, income, age and even job positions.
Using this additional information, you can make some educated guesses about who’ll like your dresses.

In today’s article, I’m going to talk about how to establish basic demographics for Facebook ad targeting.
So far, in previous articles, we’ve covered:

* Advertising On Facebook, click here to catch up.
* Facebook Ads: Choose A Profitable Niche, click here to catch up.
* Facebook Ad Targeting: Demographics, [YOU ARE HERE]

If you’re going to have a successful PPC campaign, then one of the single most important things to have in mind is your target demographic.
In other words, you need to be sure that you’re showing your ads to the right people in order to ensure viewers are going to convert into buyers. Otherwise, you’re just wasting your money.
This is a good idea for any kind of advertising but for Facebook ad targeting it’s particularly essential.
To illustrate the importance of establishing your target demographic, take a look at what Joel Rimmer had to say.
He’s the client we feature in our case study (which you can download here for FREE). He told me candidly about the experience he had with a new customer he brought in from his Facebook Ad campaign:
 “She would have never come to us. We would have never gathered that customer, had she not seen our promotion…
…She had never bought from us before. It was her first time in the store and she left a happy customer.
We gathered a customer for life from that one experience. And we have many others like that.”

In other words, when you start to hone in on your target demographic, you set your Facebook ad targeting up for success...
…right from the beginning!
You give yourself the best chances when you can successfully put the right offer in front of the right audience, like Joel did in this example.
Remarkably, our clients continue to show us that making the leap from offline advertising to online can result in explosive growth for your business, moving forward.
That is, if you implement proven Facebook ad formulas like Joel. That’s why I believe Facebook can work for you, too.
I documented our process and put together a FREE report that you can download here that lays out the entire Facebook ad campaign strategy we deployed for Joel.

So, let’s start with the most basic factors making up your Facebook ad targeting:
Who buys the products or services that you sell?
Are they young or old?
Do they have big incomes or small ones?
To a large extent, this will be obvious….
For instance, if you’re selling appliances like Joel, you can safely assume that your target demographic is female and married.
Facebook ad targeting is where Facebook really shines, because it allows you the ability to show ads with the precision of a surgeon.
In other words, we can get down to the nitty-gritty in targeting the right audience for our product and services.
Another example, using Facebook Ads, a Financial Planner can show ads to certain people in a particular income bracket, locally!
In other cases, the demographic might be national or international. Or it may be that the audience just isn’t so obvious.
So, what can you do to make sure that you’re targeting the right person?
One way to do this is with a little market research. You can look at the metrics of who has bought from you so far, for example.
Or you can simply survey your visitors.
Who is it that buys from you?
What products do they prefer?
You may just be surprised by the answers sometimes!
Likewise,

In today’s article, I’m going to talk to you about the 3 elements you’re going to have in place before you can ever be successful with Facebook Ads (any advertising for that matter).
So far, in previous articles, we’ve covered:

* Advertising On Facebook, click here to catch up.
* Facebook Ads: Choose A Profitable Niche, [YOU ARE HERE]

If you said a Facebook account, you’re only like .01% right! The problem is, most businesses…
… think, to be successful, is just a matter of just getting their name out there.
They think if I just spend enough money on Facebook ads, throw enough ads out there, I’ll eventually capture my audience’s attention and they’ll do business with us! 
So, they spend thousands upon thousands of dollars on ad spend, but when the smoke clears, the needle never moved.
Not even an inch.
And that’s typically when they tell me Facebook ads don’t work for “my business, we’re too special.” 
One of the reason’s Joel Rimmer, one of my clients, was able to be successful out of the gate, within 7 days of launching his campaign…
Is because he and his team took the time to develop these 3 elements, working behind the scenes, to bolster their results in tandem with the campaign itself:
One, you need a strong brand.
Joel’s business had been around for 80 years. A business doesn’t survive that long without a strong brand!
Two, you need a blog that encapsulates your brand. This isn’t about gorgeous graphics or whatever.
Joel’s blog wasn’t anything special in terms of design but it did an incredible job at communicating their message in a way that’s attractive to their audience.
Lastly, you need a product or service to sell. In other words, an offer that your audience can get excited about!
If you’re going to use any type of advertising, then you of course need something that’s worth advertising!
I repeat, the offer you’ll be advertising needs to be compelling and exciting enough that your audience wants it.
Surprisingly, most businesses don’t take the time necessary to make sure their message is outstanding, so their brand falls flat on deaf ears.
There’s too many businesses advertising online now so average just isn’t going to cut it anymore!
I asked Joel his thoughts on our process implementing the Proven Facebook Ad Formula. And here’s what he said,
“Eric has really helped us integrate new social media, email marketing and digital marketing strategies.
There are many avenues to promote and market your business. And it’s hard as a business owner to know which way to go…
…where to spend your advertising dollars…
 …and we know that we need to promote….
 The world’s been changing. The old ways of marketing are
definitely changing. The newspaper, radio and television.
 And digital is where…
 …for our business and most businesses…
 …where a lot of people are getting information is online…
 …where they are researching products.
 And we need to redo the way we market and how we promote our business so that people in our market understand what we have to offer and why they should do business with us.”

Are you getting this?
I agree what Joel said is true, don’t you?
The good news is that with all the changes comes a lot of opportunity. Our clients continue to show us that making the leap from offline advertising to online can result in explosive growth for your business, moving forward.
That is, if you implement proven Facebook ad formulas like Joel. That’s why I believe Facebook can work for you, too.

I documented our process and put together a FREE report that you can download here that l...

In today’s article, I’m going to talk to you about why you should be advertising on Facebook. That’s the question I often get from clients:
“Eric, should I be advertising on Facebook?”
And when they ask me this, I can tell they’re overwhelmed because social media today is all encompassing…
There’s just so many options to choose from. Sadly, you can’t do it all. There’s not enough money or time to master every social media platform available.
Social Media is one of the biggest tools that business owners have to promote their brands.
It’s a particularly direct, targeted and personal means to connect with an audience. It lets you do this in a way that is persuasive, prevalent and purposeful.
And it allows you to create a real synergy between your marketing and your website or blog.
For instance, when Joel Rimmer, General Manager at an appliance store, first came to us…

…his business had already experienced a lot of success advertising in traditional mediums such as television, radio and the local newspaper.
However, he started to see a gradual drop off in effectiveness of their traditional marketing and advertising methods.
His business was 80 years old at the time, so they had seen it all. Joel knew it was time to take some of the advertising budget online but didn’t know exactly what was involved.
He felt frustrated and overwhelmed with all the different online advertising and marketing options.
Like you, he was overwhelmed with all the hundreds of supposed marketing experts and various advertising platforms touting their services as the best thing since sliced bread.
He hired my team and I to build them an online promotion which achieved a 122% return on his Facebook ad campaign, in only 7 days after launch …

That’s why I believe advertising on Facebook can work for you, too. And FAST!
I documented our process and put together a FREE report that you can download here that lays out the entire Facebook ad campaign strategy we deployed.
So, when it comes to social media marketing, nothing beats advertising on Facebook.
Let me share with you why you need to start advertising on Facebook today…
…Facebook is not only the biggest social media network by far…
…It’s also the best suited to marketing with the widest selection of highly powerful tools.
And the most data for you to use to find the right audience. Whereas other social media sites provide occasional distractions, Facebook has become one of the main reasons we go online.
PERIOD.
Its users outnumber the population of any country on Earth.
Members are more engaged than any other site on the internet.
Specifically, there are over 1.71 billion active Facebook users today, which is a 15% increase year over year. This means that Facebook is still growing, despite naysayers.
Every single day, these users generate over 4.5 billion likes.
And every day, 1.13 billion people log onto the site.
On mobile alone, there are 1.57 billion active users.
Five new profiles are created every single second and 300 million photos are uploaded daily.
The average time a user spends on Facebook per visit is 20 minutes. For American’s it is twice that.
All these statistics paints the picture that Facebook has become a huge part of all of our lives. It’s a cultural phenomenon!
At a party, you’re just as likely to ask for a stranger to look you up on Facebook, as you are their cell number.
Facebook is used to plan weddings, to organize parties, to share holiday photos and to catch up with old friends. Even employers use Facebook to conduct background checks on future employees.
What does this mean for you, as a business owner?

In today’s article, we’ll cover advanced ways to monetize your email list.
All the tips we’ve covered in previous articles can help you monetize your email list. However, an email list is an asset in itself.
So far, in recent articles we’ve covered:
1. Build an Email List for Effortless Business Growth, click here to catch up.
2. Email Autoresponder Set-Up for Massive Email List Growth, click here to catch up.
3. E-mail List Growth Strategies, click here to catch up.
4. Elements of Profitable Email, click here to catch up.
5. Monetize Your Email List, click here to catch up.
There are advanced ways to monetize your email list. Did you know an email list can help you generate income without you even relying on having a specific product or service to sell? For instance, you can sell your email list. Just make sure, if you do plan to sell your email list…
… that you’ve gotten permission from your subscribers upfront.

How much is an email list worth? The worth of an email list depends on a few factors:

* your industry/niche
* on the quality of your data
* who you sell to

Roughly, you can expect to earn 30-50 cents per entry for only collected names and e-mail addresses. Or 1-2 dollars for more complete data. 
Plus, here are more advanced ways to monetize your email list:
You can send paid sponsored e-mails called solo ads or sell just a portion of your e-mail list.
If you collect detailed data you can always sell the details of those subscribers that aren’t a good fit for your business. You might even be able to sell your email list and continue using it yourself…
…these are all considerations.
Finally, if you don’t have a product or service of your own…
… but you still want to make money from an email list, affiliate marketing is always another viable option. I examine affiliate marketing in-depth here.
So, there you have it: you now have all the knowledge you need to deploy these advanced ways to monetize your email list. It might seem like a lot to take in but don’t worry: this is something you’ll ‘learn on the job’.
To recap, here’s what you’ve learned from our recent articles about email marketing. If you’d like to go back and review them, see the above links (found at the beginning of this article):

* Email lists are highly valuable assets for any business
* To create an e-mail list, you need an e-mail autoresponder
* The most popular options include: GetResonse and AWeber – though others are available
* E-mail sign up forms can go alongside your copy, in sidebars as widgets, on landing pages or in ‘pop-ups’
* Offer Lead Attractors such as free reports, discounts or trigger offers to grow your email list
* Write regularly but not ‘too’ regularly
* Write in a conversational tone and keep your content engaging while delivering real value
* Include calls-to-action and direct links to easy checkouts

If you take nothing else away from this, the key points to remember are:

* E-mail lists belong at the forefront of your marketing strategy both on-line and off-line
* Effective e-mail campaigns are about providing value to your subscribers
* Value is at the forefront of all of your content including websites, blogs, emails and promotions

In today’s article, we’ll cover how to monetize your email list! 
The number one way to monetize your email list is by promoting your products and services regularly in each e-mail.
So far, in recent articles we’ve covered:
1. Build an Email List for Effortless Business Growth, click here to catch up.
2. Email Autoresponder Set-Up for Massive Email List Growth, click here to catch up.
3. E-mail List Growth Strategies, click here to catch up.
4. Elements of Profitable Email, click here to catch up.
Your objective is to motivate your subscribers to go from loyal readers, to buyers and finally repeat buyers…
…The first purchase requires a little ‘nudge’. I refer to this first purchase offer as a ‘trigger offer.’ To learn more about how to convert your subscribers into customers quickly and efficiently, see my Funnel Vision Method book here.
It’s been proven time and time again that once someone has bought from you once, they become much more likely to do so again in the future. And it doesn’t matter if their first purchase is 1 cent.
The reason for this phenomenon has to do with a subtle psychological shift in their relationship with you. Specifically, providing the first purchase is a great experience. They’ll have to overcome any uncertainty they have about doing business with you.
This makes purchasing more expensive products and services from you easier. Also, their order details will likely be saved with your checkout system. And buying again will require much less of a psychological hurdle as a result.
So how do you give that little ‘nudge?’ In result, making first time buyers out of your new subscribers so you rapidly monetize your email list.
Calls to Action
The most important factor in your strategy here is your call to action. That is, each email that sells your product or service needs to have an offer with clear instructions on how to claim it. An example might sound something like this:
But why wait? Click PRE-ORDER now and you can be among the first to take advantage of this great offer!
Or
See why so many customers choose COMPANY/PRODUCT NAME. Click BUY now and get your hands on this fantastic product/service!
Removing Barriers to Sale
Included in your call-to-action should be a direct link to your checkout page. A checkout page designed to make it easy for people to enter their details and purchase.
Remember: everyone on the internet is in a hurry and trust is a big issue. These are big ‘barriers to sale’ that prevent people from making impulse purchases. It’s your job to remove these barriers so you can monetize your email list easily and quickly.
For instance, the ‘Buy with One Click’ button on Amazon. When you think back to your own Amazon shopping history…
… can you remember buying as a result of this 1-click button?
Loss Aversion
Another ‘barrier to sale’ when it comes to email marketing (actually any form of sales) is our fear of loss. Put simply, humans are psychologically programmed to be more averse to losing things than they’re to gaining them.
For instance, some concern’s your subscribers might share preventing them from acting on your offers might be:
Is this transaction secure?
What if the product is of poor quality?
What if I regret buying this item?
Your job is to remove the element of risk and doubt for your subscribers to buy quickly and easily. Therefore, you monetize your email list effortlessly.

In today’s article, we’ll cover elements of profitable email.
So far, in recent articles we’ve covered:
1. Build an Email List for Effortless Business Growth, click here to catch up.
2. Email Autoresponder Set-Up for Massive Email List Growth, click here to catch up.
3. E-mail List Growth Strategies, click here to catch up.
Once you get the hang of growing your e-mail list. The next step is to master the 4 elements of profitable email. Quality emails your subscribers will actually want to read. Most importantly, you want to send out e-mails that’ll help you drive sales.
Otherwise, what’s the point of building an e-mail list? Writing quality e-mail copy is similar to writing any good content. All the same rules of creating engaging and persuasive writing apply. However, there’s also some copy techniques that work uniquely well to email. Let’s examine both.

Introducing the 4 Elements of Profitable Email
The overriding goal of your e-mails should be consistent with your blog posts and other content. Specifically, you want to provide real value in your content. Value that helps build the relationship and trust between you and your subscribers.
Value is a very abstract concept. But what it boils down to is offering content providing useful and actionable advice for your subscribers. Also, the best content is delivered in a way that’s entertaining.
In other words, your content has to be useful, actionable and entertaining for your content to gain any traction with your subscribers. To achieve this, consider the 4 elements of profitable email:
1. Tone: The tone of your e-mails is going to depend largely on your niche/industry.
For instance, a B2B audience will expect a more professional tone than a teenage video gamer audience. That said, remember, e-mail is the method most of us still use to stay-in-touch with family and friends.
And we generally expect a more conversational tone as a result. Write your copy to sound as though you’re talking to a friend. This way, you’re taking advantage of the more personal format of an email versus a blog post.
Having this familiar-sounding tone will help you build trust with your subscribers.
2. Getting to the Point: Most people checking their e-mails will be in a hurry.
This is just an unfortunate fact of life. We’re all busy so brevity is extremely important. You need to take this into account when you write your email copy. Remember, your subscribers have a thousand other things on their plate. Get to the point quickly.
Or tease the value of your message early in the email.
3. Uniqueness: Something new naturally attracts eyeballs.
If you want people to read your content then you need to put a unique spin on it. For instance, you can provide exclusive information, in-depth guides, powerful tips and stimulating debates.
Remember, these people have asked for more of your content so give them the VIP treatment. Make sure they’re getting your very best stuff. Of course, you also want your content to be well-written.
4. Subject Lines: Arguably, the most important part of your e-mail is the subject line.
1/3rd of your subscribers decide whether or not to read their e-mails based on the subject line alone…
… so, make yours stand out.
Now you might be expecting me to list a number of ‘tricks’ you can use to get people to open their e-mails here. Many ‘gurus’ advise writing subject lines with ‘Re:’ in the subject line so people think they’re responses to previous e-mails.

In today’s article, we’ll cover email list growth strategies for lots of sales.
Specifically, there are 4 strategies that’ll drastically help your email list growth efforts.
So far, in recent articles we’ve covered:
1. Build an Email List for Effortless Business Growth, click here to catch up.
2. Email Autoresponder Set-Up for Massive Email List Growth, click here to catch up.
Now you have your sign-up form in place. Consequently, you’re able to collect emails and send them out. That’s great. But simply having your sign-up form on the page isn’t enough to get people clamoring to subscribe.
You need to really work at it! So how do you go about actually getting people to sign up?

Strategy One: Offer Something Irresistible
The single most important strategy to ensure email list growth is to give your audience an irresistible offer for signing up. In other words, you have to tempt or bribe people to share their email addresses with you by offering them something irresistible in return.
I call these irresistible offers lead attractors because that’s what they’re designed to do. That is, attract ideal leads for your business. My favorite lead attractor is a free report. Free reports are very effective at getting people to sign up for email lists.
Because they offer real value to the visitor but don’t cost you much to create. A report is a digital product so production costs are minimal. And you can automate delivery so you don’t need to manually send anything out.
For this to work though, you need to ensure that your report is something interesting that people are genuinely going to want. This means you have to approach this report as you would a product you were going to sell.
Think of the value proposition. Then give it a title that compels readers to sign-up and download it. But you also need to ensure that you aren’t cannibalizing your own future sales. If what you’re selling is an e-book for instance, then you want people who read your free report to have a good reason to purchase your book.
Make sense?
Likewise, you want your free report to have good quality. And it offers real value to the reader. Just because its free doesn’t mean you skimp on quality. Otherwise, you’ll just put people off from ever buying your main product and services.
Another Option
There are some problems with using reports generally though. The first is this method has been overused. Your visitors will likely have encountered tons of sites offering free reports in exchange for signing up.
Unfortunately, this might have left them jaded so they rather not sign up for yet another report. At the same time, giving away a free report might mean you risk attracting subscribers who aren’t actual potential customers.
In other words, they might sign up because they want something free with no intention of purchasing anything from you in the future. Oftentimes, these leads will just ignore your follow up efforts.
Reports are a good option but you need to be aware that they won’t always be the perfect solution for your business. So, what is? In my book the Funnel Vision Method I examine several high converting lead attractor alternatives for ultimate email list growth.
Click here to learn more about the Funnel Vision Method and how it can help you attract highly qualified leads.
Strategy Two: Promote Your Offer Every Chance You Get
If you really want email list growth, then you should be taking every opportunity to promote your offer. When visitors arrive on your home page have a feature area showcasing your lead attrac...