In today’s article, I’m going to talk about how to establish basic demographics for Facebook ad targeting.
So far, in previous articles, we’ve covered:

* Advertising On Facebook, click here to catch up.
* Facebook Ads: Choose A Profitable Niche, click here to catch up.
* Facebook Ad Targeting: Demographics, [YOU ARE HERE]

If you’re going to have a successful PPC campaign, then one of the single most important things to have in mind is your target demographic.
In other words, you need to be sure that you’re showing your ads to the right people in order to ensure viewers are going to convert into buyers. Otherwise, you’re just wasting your money.
This is a good idea for any kind of advertising but for Facebook ad targeting it’s particularly essential.
To illustrate the importance of establishing your target demographic, take a look at what Joel Rimmer had to say.
He’s the client we feature in our case study (which you can download here for FREE). He told me candidly about the experience he had with a new customer he brought in from his Facebook Ad campaign:
 “She would have never come to us. We would have never gathered that customer, had she not seen our promotion…
…She had never bought from us before. It was her first time in the store and she left a happy customer.
We gathered a customer for life from that one experience. And we have many others like that.”

In other words, when you start to hone in on your target demographic, you set your Facebook ad targeting up for success...
…right from the beginning!
You give yourself the best chances when you can successfully put the right offer in front of the right audience, like Joel did in this example.
Remarkably, our clients continue to show us that making the leap from offline advertising to online can result in explosive growth for your business, moving forward.
That is, if you implement proven Facebook ad formulas like Joel. That’s why I believe Facebook can work for you, too.
I documented our process and put together a FREE report that you can download here that lays out the entire Facebook ad campaign strategy we deployed for Joel.

So, let’s start with the most basic factors making up your Facebook ad targeting:
Who buys the products or services that you sell?
Are they young or old?
Do they have big incomes or small ones?
To a large extent, this will be obvious….
For instance, if you’re selling appliances like Joel, you can safely assume that your target demographic is female and married.
Facebook ad targeting is where Facebook really shines, because it allows you the ability to show ads with the precision of a surgeon.
In other words, we can get down to the nitty-gritty in targeting the right audience for our product and services.
Another example, using Facebook Ads, a Financial Planner can show ads to certain people in a particular income bracket, locally!
In other cases, the demographic might be national or international. Or it may be that the audience just isn’t so obvious.
So, what can you do to make sure that you’re targeting the right person?
One way to do this is with a little market research. You can look at the metrics of who has bought from you so far, for example.
Or you can simply survey your visitors.
Who is it that buys from you?
What products do they prefer?
You may just be surprised by the answers sometimes!
Likewise,