In today’s article, I’m going to share with you how to adapt proven Facebook ad strategies to the unique goals of your business.
So far, in recent articles we’ve covered:

* Advertising On Facebook, click here to catch up.
* Facebook Ads: Choose A Profitable Niche, click here to catch up.
* Facebook Ad Targeting: Demographics, click here to catch up.
* The Customer Avatar, click here to catch up.
* Top Tips To Advertise On Facebook Effectively, click here to catch up.
* Facebook Ad Strategies, [YOU ARE HERE]

What many people forget when it comes to marketing through Facebook ads, is that the best strategy will vary depending on what it is that you’re trying to accomplish.
When I first started with Facebook Ads, I found a lot of information on running ads but it was extremely difficult to duplicate the results I was reading about for my own business.
In this article, we’ll look a little bit at why that is.
And how to make sure you’re using the right methods to best achieve your goals.
Additionally, I documented our process and put together a FREE report that you can download here that lays out the entire Facebook ad campaign …
… we deployed for one of our clients so you can see what’s possible when you implement these Facebook ad strategies.

For Selling a Product
If your aim is to sell a product, then the single most important thing is that you very precisely target your audience – even to the point of filtering.
Look at it this way: you are paying each time someone clicks on your ad. And as such, you want to try and get as few people as possible to click.
You’re looking for quality clicks! Your ROI is dependent on getting the highest possible percentage of clicks to convert into sales.
So, one thing you need to do is to filter out all of the people who might click on your ad. And then not actually buy anything.
So how might you do this?
One trick will be to make sure you are using the Facebook Ads features to target the users precisely. If you’re selling wedding dresses for example, then you only want to target people who are female and engaged.
The other trick though is to put the price right there in the title. When people see that you’re selling a fitness eBook for $30, then they probably won’t click unless they’re willing to at least entertain the idea of spending that much money on an eBook.
You could even weigh the odds further in your favor by having the book on discount. And available for less, once they load up the page.
Now, if you’re selling a service then you’ll want to focus on implementing the next Facebook ad strategies.
For Selling a Service
When selling a service, it’s actually more important than you think to capture leads rather than customers.
The more expensive the service you’re going to sell, the more you need to build trust and interest first.
Thus, you’re going to need to be willing to sink a little money upfront in order to invest in future sales and the CLV (customer lifetime value).
To do this, you may want to avoid focusing purely on the types of ads that send people to a website or offer a special promotion.
Instead, try a CPA (cost per action) campaign to get Facebook likes or subscribers. CPA means you’re only paying when someone actually goes through with the action you choose.
Now,