Tom Foxley, Mental Fitness Coach for Business Owners
321 episodes
1 month ago
Do you crave freedom and adventure?... freedom to do what you want when you want... but also freedom from your own limits.
The Freedom Project is here fore those of you who live for adventure and freedom.
Your host, Tom Foxley, is a performance coach to adventurepreneurs, former Royal Marines Commando, a fellow freedom seeker, skier, mountaineer, and climber who lives for adventure. Tom has been coaching elite performers for a decade.
In The Freedom Project, Tom interviews adventure athletes, explorers, mountaineers, and the like to inspire you to take the trip you always longed to take, and to learn from the best. Tom also interviews business owners and entrepreneurs who have created a life of adventure and freedom so you can learn their lessons and create it for yourself. You’ll be getting at least one interview per week with a world class performer who will not only give you your weekly dose of sweet adventure tales, but give you insights to apply to your own life.
Once per week, Tom will also get highly tactical and teach you strategies you can deploy into your own life.
If you’re ski, climb, surf, BASE jump, MTB, love alpinism and mountaineering, snowboard, hike... and want to spend more time doing more cool shit, The Freedom Project for you.
www.instagram.com/tomfoxley
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Do you crave freedom and adventure?... freedom to do what you want when you want... but also freedom from your own limits.
The Freedom Project is here fore those of you who live for adventure and freedom.
Your host, Tom Foxley, is a performance coach to adventurepreneurs, former Royal Marines Commando, a fellow freedom seeker, skier, mountaineer, and climber who lives for adventure. Tom has been coaching elite performers for a decade.
In The Freedom Project, Tom interviews adventure athletes, explorers, mountaineers, and the like to inspire you to take the trip you always longed to take, and to learn from the best. Tom also interviews business owners and entrepreneurs who have created a life of adventure and freedom so you can learn their lessons and create it for yourself. You’ll be getting at least one interview per week with a world class performer who will not only give you your weekly dose of sweet adventure tales, but give you insights to apply to your own life.
Once per week, Tom will also get highly tactical and teach you strategies you can deploy into your own life.
If you’re ski, climb, surf, BASE jump, MTB, love alpinism and mountaineering, snowboard, hike... and want to spend more time doing more cool shit, The Freedom Project for you.
www.instagram.com/tomfoxley
Today I'm bringing you a conversation with my client, Joe Parish. It's a deep dive into how he levelled up his performance and what that looks like for your growth
Enjoy
"the quickest way to your next level is directly through the emotion you least want to feel". What does that mean and how do you apply it to your growth?
Most people fail not because they lack goals—but because they never plan for reality. In this episode, you’ll learn a simple, proven psychological method to bypass procrastination and make execution automatic. Grounded in neuroscience, Stoic philosophy, and behavioural studies, If-Then Plans will change the way you approach your most important tasks.
Today I share the key teachings form this week of coaching, including:
1 - How to develop more grit so you can thrive
2 - Overcoming limiting beliefs in your business
3 - How your money mindset could be making you poor
4 - Navigating tough leadership decisions.
Enjoy!
Your free mental fitness assessment: https://tom-zxkuptpo.scoreapp.com
I deconstructed Joe Rogan's psychology so you can apply it to your life. Give me 8 minutes and I'll teach the 5 tools Joe Rogan uses to become insanely successful. (From a master mental fitness coach).
What separates those who push through brutal setbacks from those who give up? In this episode, Tom shares a raw story from Royal Marines Commando training to uncover the psychological skill more powerful than talent: grit. You’ll learn why most business owners unknowingly train their minds to quit—and how to rewire your brain for unshakable resilience, using neuroscience-backed tools like the Reticular Activating System. Plus, you’ll hear how one founder transformed her mindset and results in just 12 weeks.
Hitting your lowest point isn’t a sign of weakness—it’s an invitation to grow.
In this episode, I share one of my hardest nights as a parent and how it exposed the next level of my mental fitness. We’ll explore why discomfort is a gift, how neuroplasticity works under stress, and why the real transformation comes from failure reps—both in the gym and in life.
📲 Follow Tom on Instagram: instagram.com/tomfoxley💻 More from Tom: tomfoxley.me
You won’t always know what’s holding you back.But you’ll always feel it—like friction and fear at the edges of your comfort zone.
In this episode, I unpack how to grow when you can’t see the next step clearly—through the lens of Anders Ericsson’s deliberate practice, the Yerkes-Dodson Law, and personal stories of my own journey and my clients.
If you’re ready to turn that discomfort into fuel—start here.
📲 Follow Tom on Instagram: instagram.com/tomfoxley💻 More from Tom: tomfoxley.me
Growth doesn’t come from motivation. It comes from meaning, alignment, and facing what scares you most.
In this episode, I share the 3 rules for unrelenting growth—through the real stories of Amelia Earhart and Theodore Roosevelt. You’ll discover why discomfort isn’t a threat, but an invitation—and how to build a life that feels like yours, from the inside out.
📲 Follow Tom on Instagram: instagram.com/tomfoxley💻 More from Tom: tomfoxley.me
Feeling overwhelmed? It’s not because you’re weak—it’s because you’re overloaded.
In this episode, I unpack what stress really is, how your mind and body respond to pressure, and what to do when the weight of life starts dragging you down. We’ll explore the science of cognitive load, HRV, and mental conditioning—plus what an undefeated samurai can teach you about calm.
📲 Follow Tom on Instagram: instagram.com/tomfoxley💻 More from Tom: tomfoxley.me
You don’t need 10/10 days. You need 6/10 days—consistently.
In this episode, I break down why the real drivers of success aren’t peak performance or fleeting motivation—but quiet, relentless consistency. Through the lens of Kaizen, Stoicism, and Shackleton’s leadership, we explore how you can build elite mental fitness by doing the reps—especially when you don’t feel like it.
📲 Follow Tom on Instagram: instagram.com/tomfoxley💻 More from Tom: tomfoxley.me
You’ve got your creatine, your D3, your fish oil. But what are you doing to train your mind?
In this episode, I break down the overlooked power of a mental fitness routine—what I call your mental fitness stack. You’ll learn how short daily practices like breathwork and journaling upgrade your biology, reshape your mindset, and give you the clarity and composure most people never train for.
Because mental strength isn’t motivation—it’s repetition.
📲 Follow Tom on Instagram: instagram.com/tomfoxley💻 More from Tom: tomfoxley.me
We are born.We experience a whole bunch of sensory impressions.Then we die.
In this episode, I share a deeply personal story about saying goodbye—and why moments like this reveal what truly matters. You’ll learn how mental fitness prepares you not just for performance, but for presence. For emotion. For meaning.
Because when you train your mind to face life as it is…You stop coasting.You start living.
📲 Follow Tom on Instagram: instagram.com/tomfoxley💻 More from Tom: tomfoxley.me
Your brain is built to grow. But if you’re feeling stuck, bored, or numb—it’s not because you’re broken. It’s because you’ve stopped doing things that light you up.
In this episode, I unpack a weekend DIY project—and why it reminded me how powerful novelty, challenge, and hands-on engagement are for mental fitness.
You’ll learn why apathy is your real enemy, how neuroplasticity fuels growth, and what it really means to train your brain like your body.
📲 Send “Academy” to Tom on Instagram: instagram.com/tomfoxley💻 More from Tom: tomfoxley.me
You don’t fail because you’re weak—you fail because you’re scared to aim.
In this episode, I take you back to the moment I sent a 20-foot backflip off a cliff—and what it taught me about committing fully to a life that matters. You’ll learn why clarity beats caution, why half-measures kill progress, and what it really takes to land the moves that scare you.
No more vague goals. No more hesitation.Pick your landing spot.Commit like hell.
📲 Follow Tom on Instagram: instagram.com/tomfoxley💻 More from Tom: tomfoxley.me
He charged into battle with a broadsword and bagpipes—and captured 42 German soldiers armed only with steel and sheer presence.
In this episode, we break down the story of “Mad Jack” Churchill—not to celebrate madness, but to uncover the science behind his seemingly fearless courage. You’ll learn how exposure therapy works, why the SAID Principle matters for your mental fitness, and how to train your mind to act under pressure.
This isn’t about eliminating fear. It’s about building the ability to move through it.
📲 Follow Tom on Instagram: instagram.com/tomfoxley💻 More from Tom: tomfoxley.me
What do the Royal Marines, Ernest Shackleton, and high performers today all understand about growth that most people miss?
In this episode, I unpack the hidden power of environment. We’ll explore how group standards shape personal performance, why morale becomes everything under pressure, and what it really means to grow in a culture of discipline, clarity, and shared purpose.
If you’re grinding alone and wondering why progress feels slow—this one’s for you.
📲 Follow Tom on Instagram: instagram.com/tomfoxley💻 More from Tom: tomfoxley.me
Mental fitness isn’t about staying positive—it’s about staying ready.
In this episode, we break down the concept of General Mental Preparedness: how to train your mind to meet any challenge, any pressure, and any chaos with clarity and composure. Drawing parallels to elite physical training and the story of a man who thrived across three battlefields, this is your roadmap to becoming truly unbreakable.
Because life won’t get easier. You just get harder to break.
📲 Follow Tom on Instagram: instagram.com/tomfoxley💻 More from Tom: tomfoxley.me
Life doesn’t get lighter. You get stronger.
In this episode, I share a hard-earned lesson from Royal Marines training—and what it means for building a meaningful, high-performance life. We’ll unpack why pressure is a privilege, how your system adapts to stress through a principle called allostasis, and what it takes to raise your internal threshold instead of lowering your goals.
If you’ve been questioning your capacity, this episode will change how you see the weight you carry.
📲 Follow Tom on Instagram: instagram.com/tomfoxley💻 More from Tom: tomfoxley.me
He volunteered to be captured and sent to Auschwitz. Why?
In this episode, I tell the true story of Witold Pilecki—a man whose mission to resist evil took him inside the gates of hell. We explore what made him capable of enduring the unendurable, why meaning—not muscle—is the foundation of resilience, and what this blueprint teaches us about modern leadership and mental fitness.
By the end of this episode, you’ll see why mental strength isn’t something you’re born with—it’s something you train for.
📲 Follow Tom on Instagram: instagram.com/tomfoxley💻 More from Tom: tomfoxley.me
Do you crave freedom and adventure?... freedom to do what you want when you want... but also freedom from your own limits.
The Freedom Project is here fore those of you who live for adventure and freedom.
Your host, Tom Foxley, is a performance coach to adventurepreneurs, former Royal Marines Commando, a fellow freedom seeker, skier, mountaineer, and climber who lives for adventure. Tom has been coaching elite performers for a decade.
In The Freedom Project, Tom interviews adventure athletes, explorers, mountaineers, and the like to inspire you to take the trip you always longed to take, and to learn from the best. Tom also interviews business owners and entrepreneurs who have created a life of adventure and freedom so you can learn their lessons and create it for yourself. You’ll be getting at least one interview per week with a world class performer who will not only give you your weekly dose of sweet adventure tales, but give you insights to apply to your own life.
Once per week, Tom will also get highly tactical and teach you strategies you can deploy into your own life.
If you’re ski, climb, surf, BASE jump, MTB, love alpinism and mountaineering, snowboard, hike... and want to spend more time doing more cool shit, The Freedom Project for you.
www.instagram.com/tomfoxley
