What are the most important components of a high-functioning customer success team in ecommerce? This week we have Dan Brady, Customer Success Manager at Puravida joining us. We're talking about winning philosophies, some of his favorite tools, and his tips for finding the best talent.

How do you discover the next big product? Today we're talking to Nell Diamond founder of Hill House Home about how her brand went from selling bedding to "happy things." We're talking about customer feedback, how your experience needs to adapt, and Nell's go-to approach for getting authentic feedback.

No one's more excited than when a product first arrives. That's why packaging and the unboxing experience are so important. Get it right and you create network effects and repeat purchases, get it wrong and your brand fades in their memory. Today we have Phillip Akhzar of ARKA telling us how to build the best experience possible.

How will email marketing change with the upcoming iOS 15 update? Adam Kitchen, CEO of Magnet Monster, joins us to explain the change, how brands should prepare, and what tactics are coming in and out of favor. If you are looking for email hacks this isn't your episode. This is how to do email marketing for sustainable growth.

How effective is sponsoring a professional sports team? Aaron Spivak, co-founder of Hush.ca is joining us to discuss their recent sponsorship of the Montreal Canadians in the NHL. Learn how they evaluated the sponsorship, the benefits, and whether they would do it again.

What makes the best product description page? This week we have Rishi Rawat aka the Shopify product page guy joining us to share some tips and tricks to build a product page that converts and retains.

What's the rose, bud, and thorn approach to customer insight? Should you be calling your customers after a purchase? How do you decipher the different communication you need for loyal vs first-time customers? This week we have Jack Sullivan from Birddogs answering these questions and more to help you build the best possible shopping experience.

This week Loop released our Klaviyo integration and that has unlocked all sorts of new post-purchase emails. Today Joe and Alex are discussing how they would use the integration to create a better returns experience.

Ever wonder what email strategies and tactics are best for customer retention? This week we have Val Geisler from Klaviyo joining us to share the secrets she has learned spending the last 10 years in email marketing.

Ecommerce is traditionally seen as DTC play, but up and coming brands are changing that. In today's episode, we're talking to Greg Meade, CEO and Co-founder of CROSSNET to discover how they have used wholesale partnerships to accelerate their growth.

Returns are a game-changing experience when you view them as a part of your customer experience. This week John Maddalone, Retention Supervisor at Baseballism is joining us to talk all about the brand's return transformation. We're covering why it's a retention play, how to get the feedback you need, and tips for creating the best experience possible.

Alex's mom joins The Exchange to share how she feels about shopping online and online advertising. Her perspective is important for all of us since we tend to get a little too close to the problem. We also ask her to guess what some popular ecom terms mean.

David Meerman Scott author of Fanocracy joins the exchange to talk about the learnings from the book. David covers what a fanocracy is and how and why to build one. We go over some great examples from MeUndies, Duracell, and HubSpot.

Today is Earth Day and to celebrate we are talking about how to make your brand more sustainable. We have Dane Baker joining us from EcoCart to talk about changing consumer preferences, easy ways to get started toward your sustainability goals and to talk about how EcoCart can offset the carbon of your shipping.

This men's apparel company discovered that 65% of their purchases were from women, and it changed how they approach marketing. Ben Perkins, Founder of &Collar is joining us this week to talk about how they made this discovery and what they have changed to make sure they appeal to both personas.

What's the best way to find a new product idea, or curate your existing product catalog? Audrey Dubie of Moore and Giles is joining us this week to give you tips and tricks on how to find what products should be next AND how to launch them on time.

What do the weeks after appearing on Shark Tank look like? Lisa Baronoff of Walkee Paws is sharing her experiences in the weeks just after her episode aired. We are talking about how to prepare for the show, what the traffic/sales spikes were like, and what types of opportunities have now opened up.

Ever wonder what the creative process looks like at one of the most original brands on Shopify? Michael Kushner from Baboon to the Moon is joining us to explain the benefits of being different, the creative process to get there, and where to look for inspiration.

How do you incorporate social responsibility into your brand without seeming disingenuous? Benjamin Sehl is joining us on The Exchange to explain Kotn's journey and tips you can use to integrate social responsibility thoughtfully.

Learn how Manly Bands finds and evaluates brand collaborations/partnerships. Stephanie Bregman is sharing how some of their most successful partnerships came to be, how you can find the best brand to collaborate with and even some tactics for getting in touch with the right people.