The new ecommerce playbook is focused on retention, brand, and building deep connections through your customer experience.
The Exchange is here to connect you with Shopify brands, their founders, and industry experts that will give you the tools and marketing inspiration to build true connections with your customers online.
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The new ecommerce playbook is focused on retention, brand, and building deep connections through your customer experience.
The Exchange is here to connect you with Shopify brands, their founders, and industry experts that will give you the tools and marketing inspiration to build true connections with your customers online.
The Difference Between Buyer & User Personas. Here's How &Collar Uses Both to Grow
The Exchange
36 minutes
4 years ago
The Difference Between Buyer & User Personas. Here's How &Collar Uses Both to Grow
This men's apparel company discovered that 65% of their purchases were from women, and it changed how they approach marketing. Ben Perkins, Founder of &Collar is joining us this week to talk about how they made this discovery and what they have changed to make sure they appeal to both personas.
The Exchange
The new ecommerce playbook is focused on retention, brand, and building deep connections through your customer experience.
The Exchange is here to connect you with Shopify brands, their founders, and industry experts that will give you the tools and marketing inspiration to build true connections with your customers online.
