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The Difference Engine | B2B Category Design | Private Equity | Venture Capital
Categorical
63 episodes
17 hours ago
The Difference Engine helps founders and funders maximise business growth through category design. Hosted by two British northerners with decades of experience in launching, managing, and marketing disruptive tech companies. Paul Maher and Jonathan Simnett have been there, done it and thrown away the slogan t-shirts - now they'll help you become a category king. The Difference Engine - Disrupting Tech Strategy https://www.becategorical.com/
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All content for The Difference Engine | B2B Category Design | Private Equity | Venture Capital is the property of Categorical and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Difference Engine helps founders and funders maximise business growth through category design. Hosted by two British northerners with decades of experience in launching, managing, and marketing disruptive tech companies. Paul Maher and Jonathan Simnett have been there, done it and thrown away the slogan t-shirts - now they'll help you become a category king. The Difference Engine - Disrupting Tech Strategy https://www.becategorical.com/
Show more...
Entrepreneurship
Business,
Investing,
News,
Tech News
Episodes (20/63)
The Difference Engine | B2B Category Design | Private Equity | Venture Capital
62. A Founder's Journey: From Cornish Roots to Global RegTech Rockstar | Ben Richmond
5 days ago
38 minutes 8 seconds

The Difference Engine | B2B Category Design | Private Equity | Venture Capital
61. Rupert Jones: A Major General's guide to Defence Tech
1 week ago
37 minutes 6 seconds

The Difference Engine | B2B Category Design | Private Equity | Venture Capital
60. Boardwave Live 2025 Review
2 weeks ago
21 minutes 8 seconds

The Difference Engine | B2B Category Design | Private Equity | Venture Capital
59. Can Klarna convince Wall Street?
1 month ago
34 minutes 40 seconds

The Difference Engine | B2B Category Design | Private Equity | Venture Capital
58. Texas bets big on tech. Will it steal the pot?
1 month ago
29 minutes 54 seconds

The Difference Engine | B2B Category Design | Private Equity | Venture Capital
57. GEO vs AIO. Who will win the title fight?
2 months ago
33 minutes 26 seconds

The Difference Engine | B2B Category Design | Private Equity | Venture Capital
56. Interview with Sean Williams: How I built a new AI category
2 months ago
42 minutes 25 seconds

The Difference Engine | B2B Category Design | Private Equity | Venture Capital
55. Interview with Bill Conner: Lessons from a serial value creator
2 months ago
56 minutes 34 seconds

The Difference Engine | B2B Category Design | Private Equity | Venture Capital
54. What everyone is missing about Grok
3 months ago
34 minutes 11 seconds

The Difference Engine | B2B Category Design | Private Equity | Venture Capital
53. Is the UK keeping up with Quantum?
3 months ago
33 minutes 25 seconds

The Difference Engine | B2B Category Design | Private Equity | Venture Capital
52. Do we need to get ready for the age of algorithmic investing?
3 months ago
32 minutes 44 seconds

The Difference Engine | B2B Category Design | Private Equity | Venture Capital
51. Has the £300 million M&S cyberattack created a major category opportunity?
4 months ago
33 minutes 5 seconds

The Difference Engine | B2B Category Design | Private Equity | Venture Capital
50. Interview with Amber Vodegel: Designing the new category of Ethical AI
4 months ago
52 minutes 13 seconds

The Difference Engine | B2B Category Design | Private Equity | Venture Capital
49. What EVERY startup needs to know: Wisdom from Y Combinator
5 months ago
30 minutes 50 seconds

The Difference Engine | B2B Category Design | Private Equity | Venture Capital
48. Interview with Rich Waterworth: Building the tech that defines modern culture (YouTube, Tik Tok, ITV)
5 months ago
56 minutes 21 seconds

The Difference Engine | B2B Category Design | Private Equity | Venture Capital
47. Tariff Tech: Breakthrough tools for turbulent times
6 months ago
41 minutes 39 seconds

The Difference Engine | B2B Category Design | Private Equity | Venture Capital
46. Interview with Steve Garnett: A lifetime building software giants (Oracle, Siebel, Salesforce)
6 months ago
59 minutes 14 seconds

The Difference Engine | B2B Category Design | Private Equity | Venture Capital
45. Trump’s impact on the tech market
7 months ago
31 minutes 5 seconds

The Difference Engine | B2B Category Design | Private Equity | Venture Capital
44. Interview with Stephane Kurgan: From Candy Crush to a $5.9 billion cash out
7 months ago
41 minutes 13 seconds

The Difference Engine | B2B Category Design | Private Equity | Venture Capital
43. Is NVIDIA on track to 'do a Cisco'?
8 months ago
42 minutes 14 seconds

The Difference Engine | B2B Category Design | Private Equity | Venture Capital
The Difference Engine helps founders and funders maximise business growth through category design. Hosted by two British northerners with decades of experience in launching, managing, and marketing disruptive tech companies. Paul Maher and Jonathan Simnett have been there, done it and thrown away the slogan t-shirts - now they'll help you become a category king. The Difference Engine - Disrupting Tech Strategy https://www.becategorical.com/