The Difference Engine | B2B Category Design | Private Equity | Venture Capital
Categorical
64 episodes
3 days ago
The Difference Engine helps founders and funders maximise business growth through category design.
Hosted by two British northerners with decades of experience in launching, managing, and marketing disruptive tech companies.
Paul Maher and Jonathan Simnett have been there, done it and thrown away the slogan t-shirts - now they'll help you become a category king.
The Difference Engine - Disrupting Tech Strategy
https://www.becategorical.com/
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The Difference Engine helps founders and funders maximise business growth through category design.
Hosted by two British northerners with decades of experience in launching, managing, and marketing disruptive tech companies.
Paul Maher and Jonathan Simnett have been there, done it and thrown away the slogan t-shirts - now they'll help you become a category king.
The Difference Engine - Disrupting Tech Strategy
https://www.becategorical.com/
The Difference Engine | B2B Category Design | Private Equity | Venture Capital
21 minutes 8 seconds
3 weeks ago
60. Boardwave Live 2025 Review
The Difference Engine | B2B Category Design | Private Equity | Venture Capital
The Difference Engine helps founders and funders maximise business growth through category design.
Hosted by two British northerners with decades of experience in launching, managing, and marketing disruptive tech companies.
Paul Maher and Jonathan Simnett have been there, done it and thrown away the slogan t-shirts - now they'll help you become a category king.
The Difference Engine - Disrupting Tech Strategy
https://www.becategorical.com/
