The Difference Engine | B2B Category Design | Private Equity | Venture Capital
Categorical
64 episodes
2 days ago
The Difference Engine helps founders and funders maximise business growth through category design.
Hosted by two British northerners with decades of experience in launching, managing, and marketing disruptive tech companies.
Paul Maher and Jonathan Simnett have been there, done it and thrown away the slogan t-shirts - now they'll help you become a category king.
The Difference Engine - Disrupting Tech Strategy
https://www.becategorical.com/
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The Difference Engine helps founders and funders maximise business growth through category design.
Hosted by two British northerners with decades of experience in launching, managing, and marketing disruptive tech companies.
Paul Maher and Jonathan Simnett have been there, done it and thrown away the slogan t-shirts - now they'll help you become a category king.
The Difference Engine - Disrupting Tech Strategy
https://www.becategorical.com/
The Difference Engine | B2B Category Design | Private Equity | Venture Capital
33 minutes 26 seconds
2 months ago
57. GEO vs AIO. Who will win the title fight?
The Difference Engine | B2B Category Design | Private Equity | Venture Capital
The Difference Engine helps founders and funders maximise business growth through category design.
Hosted by two British northerners with decades of experience in launching, managing, and marketing disruptive tech companies.
Paul Maher and Jonathan Simnett have been there, done it and thrown away the slogan t-shirts - now they'll help you become a category king.
The Difference Engine - Disrupting Tech Strategy
https://www.becategorical.com/
