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The Creative Penn Podcast For Writers
Joanna Penn
300 episodes
6 days ago
Information, inspiration and interviews on writing, self-publishing, book marketing and making a living with your writing.
If you need help with writing your book, or you want to learn how to navigate the new world of publishing and book marketing, then join Joanna Penn and her guests every Monday. Also covers the business of being a writer and how to make money with your books.
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All content for The Creative Penn Podcast For Writers is the property of Joanna Penn and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Information, inspiration and interviews on writing, self-publishing, book marketing and making a living with your writing.
If you need help with writing your book, or you want to learn how to navigate the new world of publishing and book marketing, then join Joanna Penn and her guests every Monday. Also covers the business of being a writer and how to make money with your books.
Show more...
Books
Arts,
Education,
Business,
Entrepreneurship,
Self-Improvement
Episodes (20/300)
The Creative Penn Podcast For Writers
Why Structure Matters More Than You Think. Writing Memoir With Wendy Dale

Why do so many memoir manuscripts fail to engage readers, even when the writer has lived through extraordinary experiences? What's the hidden code that separates a chronological account of events from a compelling memoir that readers can't put down? How do you know when you're ready to write about trauma, and where's the ethical line between truth and storytelling? With Wendy Dale



In the intro, Amazon Kindle Translate, and the Writing Storybundle.






Today's show is sponsored by Draft2Digital, self-publishing with support, where you can get free formatting, free distribution to multiple stores, and a host of other benefits. Just go to www.draft2digital.com to get started.



This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn 






Wendy Dale is a memoir author and teacher, as well as a screenwriter. Today we are talking about The Memoir Engineering System: Make Your First Draft Your Final Draft.



You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. 



Show Notes




* Why memoir is about connected events, not chronological storytelling—and how to transform random experiences into compelling plot



* The difference between scenes and transitions, and why structure matters in every sentence of your book



* How to write about trauma and family without crossing ethical lines or damaging relationships



* Why character arc is actually the easiest part of memoir writing (and what's really difficult)



* The truth about dialogue, memory, and where to draw the line on fabrication — plus reflections on The Salt Path controversy



* Whether you can make money from memoir and why marketing matters as much as writing




You can find Wendy at GeniusMemoirWriting.com.



Transcript of interview with Wendy Dale



Joanna: Wendy Dale is a memoir author and teacher, as well as a screenwriter. Today we are talking about The Memoir Engineering System: Make Your First Draft Your Final Draft. So welcome to the show, Wendy.



Wendy: Thank you so much for inviting me, Joanna. It's exciting to talk about this topic.



Joanna: First up—



Tell us a bit more about you and how you got into writing and publishing.



Show more...
6 days ago
54 minutes 10 seconds

The Creative Penn Podcast For Writers
Creating While Caring With Donn King

What happens when your creative dreams collide with the demands of caregiving? How do you keep writing when you're caring for someone full-time? Can you still be a creative person when traditional productivity advice simply doesn't work? With Donn King.



In the intro, Agatha Christie meets Mr Men [BBC]; Podcast guesting and co-writing [Stark Reflections]; thoughts on pushing your comfort zone; Disrupt Everything and Win – James Patterson.







This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors.



This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn 






Donn King is a nonfiction author, college professor, pastor, speaker, and podcast host at The Alignment Show. His latest book is Creating While Caring: Practical Tips to Keep Creating While Caring for a Loved One.



You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights, and the full transcript is below. 



Show Notes




* Why traditional writing advice (block time, dedicated space, write daily) doesn't work for caregivers and what to do instead



* How emotional fatigue whispers “why bother?” and the philosophy that helps push through when writing seems pointless



* Practical tools and techniques for capturing ideas in stolen moments—from hospital chapels to 7-second voice recordings



* The painful truth about letting go of deadlines, perfect book launches, and achieving your full potential while caregiving



* The transition after 22 years: moving Hannah to full-time care and reclaiming creative time while managing complex emotions




You can find Donn at DonnKing.com or TheAlignmentShow.com.



Transcript of interview with Donn King



Joanna: Donn King is a nonfiction author, college professor, pastor, speaker, and podcast host at The Alignment Show, which I've been on twice, which was fantastic. His latest book is Creating While Caring: Practical Tips to Keep Creating While Caring for a Loved One. So welcome to the show, Donn.



Donn: Thank you very much, Joanna. It's an honor to be on with you.



Show more...
1 week ago
1 hour 2 minutes 18 seconds

The Creative Penn Podcast For Writers
Loki Is In Charge. How Authors Can Thrive In A Time Of Transition With Becca Syme

Why does the publishing industry feel more chaotic than ever, and what can writers do about it? How do you know if you're truly burned out or just creatively empty? When should successful authors start saying no instead of yes to every opportunity? Becca Syme shares her hard-won wisdom about navigating burnout, embracing unpredictability, and knowing what to quit (and what not to quit) in your writing career.



In the intro, Frankfurt Book Fair AI and audio [Audible, Publishers Weekly]; Free Reads by BookBub; Halloween book sale; Writing Storybundle;






Today's show is sponsored by Bookfunnel, the essential tool for your author business. Whether it’s delivering your reader magnet, sending out advanced copies of your book, handing out ebooks at a conference, or fulfilling your digital sales to readers, BookFunnel does it all. Check it out at bookfunnel.com/thecreativepenn



This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn 







Becca Syme is an author, coach, and creator of the Better Faster Academy. She is a USA Today bestselling author of small town romance and cozy mystery, and also writes the Dear Writer series of non-fiction books. She's also the host of the QuitCast Podcast.



You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. 



Show Notes




* Identifying burnout vs. creative blocks. How long symptoms last and checking for biological/life transition causes first.



* The transition from saying yes to saying no. Learning when you've reached the point where selectivity becomes essential for sustainability



* “Loki is in charge.” Why publishing is unpredictable and when to stop analyzing what went wrong.



* Increased chaos or increased visibility. Whether publishing really has more unpredictability now or we're just seeing it more clearly.



* What to quit doing. Book signings as investments and judging other authors online, plus the dangers of social media dysregulation.



* What not to quit. Writing itself and maintaining hope for the future, regardless of industry changes.




You can find Becca at betterfasteracademy.com/links.



Transcript of Interview with Becca Syme



Joanna: Becca Syme is an author,
Show more...
2 weeks ago
1 hour 5 minutes 26 seconds

The Creative Penn Podcast For Writers
Performance Tips For Authors, And Writing Climate Fiction With Laura Baggaley

How can authors write about climate change without preaching? What happens when your publisher goes under just before your book launch? How do theatre skills translate to better dialogue, readings, and author events? With author and theater director Laura Baggaley.



In the intro, Indie presses are in existential crisis [The Bookseller]; what to do when things are hard [Wish I'd Known Then]; Book marketing with garlic-infused ink [The Guardian]; Writing Storybundle; Halloween horror promo; Blood Vintage folk horror; My new author photos; Day of the Dead [Books and Travel];







Today's show is sponsored by ProWritingAid, writing and editing software that goes way beyond just grammar and typo checking. With its detailed reports on how to improve your writing and integration with writing software, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. Check it out for free or get 15% off the premium edition at www.ProWritingAid.com/joanna



This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn 






Laura Baggaley is an award-nominated children's and YA author, theater director, and also teaches acting, writing, and literature at City Lit College in London.



You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. 



Show Notes




* How to write climate fiction that embeds solutions in world-building rather than lecturing readers



* Dealing with publisher collapse and finding empowerment in regaining control of your books



* Using theatre techniques to write better dialogue and avoid clunky exposition



* Essential performance skills for author readings, interviews, and public speaking



* Practical tips for preparing workshops and managing nerves at literary events



* Building collaborative writing projects and the benefits of author support groups




You can find Laura at LauraBaggaley.co.uk.



Show more...
3 weeks ago
1 hour 10 minutes 2 seconds

The Creative Penn Podcast For Writers
Brand Something Beautiful: How Authors Can Stand Out In A Crowded Market with Steve Brock

How do you stand out as an author when thousands of books are published every day? What's the difference between having a logo and having a real brand that sells books? Is it possible to maintain your authentic voice while appealing to genre readers who seem more loyal to categories than authors? With Steve Brock



In the intro, Baker & Taylor shutting down [The Bottom Line]; Holiday promotions for your books [Productive indie fiction writer]; Writing Storybundle; Updating Shopify metadata — Hextom app; Publishing and change [Publishing Perspectives]; Paying AIs to read my books [Kevin Kelly]; signing my special editions at BookVault; The Critically Reflective Practitioner; Deliciously twisted Halloween book sale.






Today's show is sponsored by Draft2Digital, self-publishing with support, where you can get free formatting, free distribution to multiple stores, and a host of other benefits. Just go to www.draft2digital.com to get started.



This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn 






Steve Brock is a nonfiction author, photographer, and branding expert. His books include Hidden Travel, which he has talked about on my Books and Travel podcast, as well as The Creative Wild, Make Something Beautiful, and Brand Something Beautiful: A Branding Workbook for Artists, Writers, and Other Creatives.



You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. 



Show Notes




* Brand vs. reputation. Why branding is about perception in readers' minds, not just visual consistency



* Discovery vs. creation. How to uncover what makes you distinctive



* Standing out in crowded genres. Techniques for differentiating yourself while still satisfying genre expectations



* Multiple pen names.
Show more...
1 month ago
1 hour 17 minutes 50 seconds

The Creative Penn Podcast For Writers
How to Pivot Careers, Co-Write Books, And Stay Connected As A Remote Creative With Pilar Orti

How do you know when it's time to wrap up one phase of your life and move on to the next? What's the secret to staying connected as a writer when you're working alone? And if you have multiple passions and endless ideas, how do you actually finish things instead of constantly starting new projects? Pilar Orti gives her tips in this interview.



In the intro, Writing Storybundle; An honest accounting from an extensive self audit of an indie author publishing business [The Author Stack]; Money books; Direct purchases through ChatGPT; Book discovery and GEO; The ultimate guide to AEO [Lenny's Podcast]; Conversions through Chat [SearchEngineLand]; SORA video app; AI for eCommerce and Amazon Sellers; Deliciously twisted Halloween book sale.






This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors.



This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn 






Pilar Orti is a nonfiction and memoir author, as well as a voiceover artist, podcaster, and Pilates instructor.



You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights, and the full transcript is below. 



Show Notes




* Wrapping up life phases with books. Using writing to process and close chapters of your personal and professional journey



* Connection strategies for remote workers and writers. Understanding your own connection style and respecting others' preferences



* Co-writing across continents. The practical process of collaborating with someone you've never met in person



* Using AI as a writing collaborator. How generative AI helped overcome the blank page and create a unified voice



* Knowing when to end projects.
Show more...
1 month ago
1 hour 19 minutes 12 seconds

The Creative Penn Podcast For Writers
Amazon Advertising For Books With Geoff Affleck

Have you optimized the seven essential elements of your Amazon book page before you even consider marketing? Are you making the most of A+ content, and advertising with Amazon? Amazon Ads expert Geoff Affleck gives his tips.



In the intro, potential TikTok US changes [BBC]; Special editions [Written Word Media]; Self-Publishing with Dale Kickstarter books; Successful Self-Publishing Fourth Edition; Egypt beyond the pyramids, an example of fiction-adjacent content marketing [Books and Travel]; British Powerlifting; Starting something new, clearing space, beginner's mind, and Leuchtturm1917 journals.






This episode is supported by my patrons. Join my Community at Patreon.com/thecreativepenn 






Geoff Affleck is a bestselling nonfiction author, self-publishing consultant, and Amazon ads expert working with authors to produce and promote their books through his business, Authorpreneur Publishing. Geoff is originally Australian but now lives in Canada.



You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. 



Show Notes




* The seven essential elements every Amazon book page needs before spending a penny on advertising, from cover design to A+ Content



* Why Amazon ads work like shopping in the soup aisle (targeted intent) versus Facebook ads being like impulse candy purchases at checkout



* How series authors can break even on book one ads while making profits from organic read-through on subsequent books



* The critical difference between automatic ads and manual targeting, and why manual campaigns with specific ASINs get better results



* When new authors should start advertising (even with few reviews) and how established authors should maintain their backlist keywords and categories




You can find Geoff at GeoffAffleck.com.



Transcript of the interview with Geoff Affleck



Joanna: Geoff Affleck is a bestselling nonfiction author, self-publishing consultant, and Amazon ads expert working with authors to produce and promote their books through his business, Authorpreneur Publishing. Geoff is originally Australian but now lives in Canada. So welcome to the show, Geoff.



Geoff: Hi Joanna, thanks for having me here. It's great.


Show more...
1 month ago
57 minutes 43 seconds

The Creative Penn Podcast For Writers
Overcoming Procrastination With Colleen M. Story

Are you truly procrastinating, or are you protecting yourself from uncomfortable emotions? What if the real reason you're not finishing your book has nothing to do with laziness or lack of motivation? Colleen Story explores the types of procrastination that keep writers stuck and how you can move past them into success.



In the intro, lessons learned from 14 years as an author entrepreneur; Surprised by Pilgrimage on The Leader's Way Podcast; Blood Vintage, out now.






Write and format stunning books with Atticus. Create professional print books and eBooks easily with the all-in-one book writing software. Try it out at Atticus.io



This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn 






Colleen Story is the award-winning author of historical fantasy, supernatural thrillers and motivational books for writers. Her latest book is Escape the Writer's Web: Untangle Your Procrastination Type, Discover Personalized Solutions, and Transform Your Writing Life.



You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. 



Show Notes




* Why procrastination is an emotional coping technique that protects your current identity



* How “overthinker” writers use learning and courses to avoid actually writing their own work



* The “guilty type” who feels bad whether they're writing or not writing



* Why perfectionist writers fear failure so much they endlessly revise the same manuscript for years



* How successful writers still procrastinate on uncomfortable tasks like submissions and marketing



* The power of five-minute timed sessions and small wins to ease into a new writing identity




You can find Colleen at ColleenMStory.com and MasterWriterMindset.com.



Transcript of interview with Colleen M. Story



Joanna: Colleen Story is the award-winning author of historical fantasy, supernatural thrillers and motivational books for writers. Her latest book is Escape the Writer's Web: Untangle Your Procrastination Type, Discover Personalized Solutions, and Transform Your Writing Life. So welcome to the show, Colleen.



Colleen: Thanks, Joanna. It's great to be here. I'm really excited to have this chat today.



Joanna: It's such an interesting topic. But first up—



Tell us a bit more about you and how you got into writing.



Colleen: Well, you know,
Show more...
1 month ago
1 hour 12 minutes 27 seconds

The Creative Penn Podcast For Writers
Writing, Self-Publishing And Marketing Books For Children With Darcy Pattison

What are the challenges of writing and publishing books for children? How can you publish high-quality books and still make a profit? How can you market books to children effectively in a scalable manner? Darcy Pattison gives her tips.



In the intro, Novel Writing November; Business models and ethics for authors [Self-Publishing with ALLi]; AI-Assisted Artisan Author – my final AI webinar for 2025; Metal-working! with WTF Workshops, Bristol; Blood Vintage, a folk horror novel – out now on my store, coming 15 October everywhere.






Today's show is sponsored by ProWritingAid, writing and editing software that goes way beyond just grammar and typo checking. With its detailed reports on how to improve your writing and integration with writing software, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. Check it out for free or get 15% off the premium edition at www.ProWritingAid.com/joanna



This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn 






Darcy Pattison is the multi-award winning bestselling author of more than 70 fiction and non-fiction books for children across multiple age groups. Her book for authors is Publish: Find Surprising Success Self-Publishing Your Children's Book.



You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. 



Show Notes




* Why writing children's picture books is more challenging than you might think



* Why Darcy moved from traditional publishing books to self-publishing for creative freedom and business control



* Working with illustrators through contracts, sketch revisions, and treating them as professional collaborators



* Using multiple print-on-demand services (Ingram, KDP, Lulu) instead of expensive offset printing for 70+ book catalog



* Marketing to educators through state and national conferences rather than individual school visits for scalable reach



* Focusing on STEM narrative nonfiction as a reliable income while still writing fiction passion projects



* Longevity as an author




You can find Darcy at IndieKidsBooks.com and Show more...
2 months ago
1 hour 35 seconds

The Creative Penn Podcast For Writers
Writing Fan Fiction, And Multi-Passionate Creativity With KimBoo York

What if the key to finding your authentic voice as a writer lies in exploring someone else's fictional world first? How can multi-passionate creators manage multiple brands without losing their sanity? KimBoo York reveals how fanfiction can be a powerful training ground for original fiction, and why being your “weird self” is more valuable than ever in an age of AI.



In the intro, Everything I know about self-publishing [Kevin Kelly; his interview on The Creative Penn]; KU library distribution [Dale Roberts]; Anthropic settlement on piracy [The Verge; Authors Guild; Writer Beware];Selling direct with ElevenReader; I'm talking about Creativity and AI on Brave New Bookshelf; I'm also talking about An Author's Guide to AI on The Novel Marketing Podcast; My final AI webinar of the year, Sun 21 Sept; The Buried and the Drowned short story collection.







This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors.



This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn 






KimBoo York is the author of romance, fantasy and nonfiction, as well as a productivity coach and podcaster at The Author Alchemist. Her latest book is Out from Fanfic: Transforming Creative Freedom.



You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights, and the full transcript is below. 



Show Notes




* What is fanfiction?

Show more...
2 months ago
1 hour 8 minutes 47 seconds

The Creative Penn Podcast For Writers
Writing And Publishing Short Stories And Poetry With J.F. Penn And Orna Ross

How do you know when an idea should become a poem or a short story instead of a longer work? How can indie authors publish and market poetry and short fiction in today's market? Joanna Penn and Orna Ross explore the creative processes, and the business behind writing short-form work, and discuss why being authentically human matters more than ever in our AI-driven world.



In the intro, How publishing has changed since 2015 [Jane Friedman]; The Two Authors Podcast; Anthropic settles piracy copyright lawsuit [WIRED; The New Publishing Standard]; AI-Assisted Artisan Author webinars; The Buried and the Drowned out now; Long distance walking and resilience at midlife [Books and Travel]










Today's show is sponsored by Draft2Digital, self-publishing with support, where you can get free formatting, free distribution to multiple stores, and a host of other benefits. Just go to www.draft2digital.com to get started.



This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn 







Orna Ross is a multi-award-winning historical fiction novelist, poet, non-fiction author, and the founder of the Alliance of Independent Authors. Her latest poetry collection is Night Light As It Rises.



J.F. Penn is the Award winning, New York Times and USA Today bestselling author of thrillers, dark fantasy, crime, horror, and travel memoir. Her short story collection, The Buried and the Drowned, is out now.



This discussion was originally published on the Self-Publishing with ALLi Podcast in July 2025.




* How poems “choose” their writers and the difference between emotion-driven poetry and character/place-driven short stories



* W.B. Yeats' prose outline technique for poetry and why it helps writers actually finish their poems


Show more...
2 months ago
1 hour 19 minutes 44 seconds

The Creative Penn Podcast For Writers
Writing Short Stories, Publishing Collaboration, And Podcasting, With Clay Vermulm

What if you could turn a monthly writing challenge into a successful book collaboration—all while recording the entire creative process as a podcast? What if hand-selling locally sells more books than online marketing? Clay Vermulm talks about his creative and business processes.



In the intro, Spotify’s new ‘Follow Along’ Feature for some audiobooks [Publishing Perspectives]; and thoughts on special edition vinyl or tapes for audio, like Harper Collins special edition example; AI-Assisted Artisan Author webinars; Hindenburg Narrator for audiobook mastering; Canterbury Cathedral; CreativePennBooks.com new theme; The Buried and the Drowned.






This episode is sponsored by Publisher Rocket, which will help you get your book in front of more Amazon readers so you can spend less time marketing and more time writing. I use Publisher Rocket for researching book titles, categories, and keywords — for new books and for updating my backlist. Check it out at www.PublisherRocket.com



This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn 






Clay Vermulm is a horror novelist and short story author, co-author of Rain Shadows: Dark Tales from Washington State along with Tamara Kaye Sellman, and a podcaster at Fermented Fiction and Beneath the Rain Shadow.



You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. 



Show Notes




* How a chance meeting at a sci-fi critique group led to a successful horror writing collaboration



* The unique podcast-to-book model: using monthly prompts and live critiques to create Rain Shadows



* How they've sold more books by hand than online—plus specific tactics for face-to-face selling



* Essential tips for being a better critique partner without destroying someone's confidence



* The business side of co-authoring: 50/50 splits, paying contributors, and why royalty tracking is a nightmare




You can find Clay at RainShadowStories.com and on Show more...
2 months ago
1 hour 8 minutes

The Creative Penn Podcast For Writers
The Art And Business Of Literary Translation With Dani James

What happens when you fall in love with a book that deserves a wider audience but has never been translated into English? How do you navigate international copyright law, multiple publishers, and estate permissions when you have no translation experience? Dani James shares her journey from discovering a powerful Flemish memoir in her childhood home to becoming its first English translator, a labor of love that took years to complete.



In the intro, How to start dictating fiction [Helping Writers Become Authors]; Payment splitting with co-writers and collaborators [Draft2Digital]; Rise in spam and scam emails [Writer Beware]; The Thinking Game Documentary; My AI-Assisted Artisan Author webinars; The Buried and the Drowned, A Short Story Collection; Writing Partition with Merryn Glover [Books and Travel].






Write and format stunning books with Atticus. Create professional print books and eBooks easily with the all-in-one book writing software. Try it out at Atticus.io



This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn 






Dani James is a writer and literary translator who recently translated Return to the Place I Never Left, a Holocaust survivor memoir by Tobias Schiff.



You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. 



Show Notes




* Growing up in Belgium's Jewish community and discovering Tobias Schiff's Holocaust memoir



* Navigating international rights and copyright law. The complex legal process of securing translation rights across borders.



* The creative challenges of literary translation. Balancing faithfulness to the original with making the English version the best it could be.



* The challenges of publishing



* Marketing a translated memoir. The realities of promoting a niche book as a first-time author.



* Lessons learned and what's next for both translation and original writing




You can find Dani at DaniJames.co.



Transcript of Interview with Dani James



Jo: Dani James is a writer and literary translator who recently translated ...
Show more...
3 months ago
1 hour 5 minutes 36 seconds

The Creative Penn Podcast For Writers
Book Marketing Tips For Fiction And Non-Fiction Authors With Joanna Penn

What marketing principles remain true regardless of the tools you use? What are the different ways you can market your book, whatever your genre? In this episode, I share two chapters from my audiobook, Successful Self-Publishing, Fourth Edition.



In the intro, Pricing strategies on The Biz Book Broadcast; What to do Three Years Before your book launch [Dan Blank]; ChatGPT GPT5; Gemini Storybook, ElevenLabs Music.



Plus, AI-Assisted Artisan Author webinars in September; Gothic Cathedrals; British Pilgrimage [Books and Travel]; The Buried and the Drowned – J.F. Penn.










Today's show is sponsored by ProWritingAid, writing and editing software that goes way beyond just grammar and typo checking. With its detailed reports on how to improve your writing and integration with writing software, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. Check it out for free or get 15% off the premium edition at www.ProWritingAid.com/joanna



This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn 






J.F. Penn is an award-winning, New York Times and USA Today bestselling author of thrillers, crime, horror, dark fantasy, short stories and travel memoir, as well as writing non-fiction for authors as Joanna Penn. She's also an award-winning podcaster and creative entrepreneur.




* Marketing principles



* 15 ways to market your book




These chapters are excerpted from Successful Self-Publishing, Fourth Edition by Joanna Penn, available in ebook, audiobook, and print formats.







Marketing Principles



If you ask most authors about book marketing, they’re likely to grimace, shake their head, and sigh…



We became authors because we love to write, but if you want your books to sell — regardless of how you choose to publish — at some point you’ll nee...
Show more...
3 months ago
1 hour 8 minutes 41 seconds

The Creative Penn Podcast For Writers
Researching And Writing Family History Or Genealogy With TL Whalan

Are you curious about the lives of your ancestors? What secrets might be hiding in your family tree, and where would you even begin to look for them? How do you turn dusty records and vague family stories into a compelling book for others to read? T.L. Whalan shares how she researched and wrote a book about her family history.



In the intro, InAudio.com and Spotify for Authors; The Written Word Podcast from Written Word Media; How to sell 1000 books a month [Author Media]; Vetted services from Alliance of Independent Authors, and Reedsy; Writer Beware for scams.



Plus, Ideogram for consistent Characters; Google Notebook LM video overviews; Gothic Cathedrals; The Buried and the Drowned – J.F. Penn.










Today's show is sponsored by Draft2Digital, self-publishing with support, where you can get free formatting, free distribution to multiple stores, and a host of other benefits. Just go to www.draft2digital.com to get started.



This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn 






T.L. Whalan is the Australian author of short stories, young adult, and middle-grade fiction, as well as co-author of the family history project, The Wirrabara Whalans.



You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. 



Show Notes




* What genealogy is and the motivations for researching your family history



* Why you should always start your research by interviewing living relatives



* Key resources for research, including official records, newspaper archives, and genealogy websites



* The importance of getting family consent and how to handle sensitive information



* The practical challenges of compiling vast amounts of research and formatting a book


Show more...
3 months ago
57 minutes 37 seconds

The Creative Penn Podcast For Writers
Writing And Directing Audio Drama And The Constant Creator Mindset With Alison Haselden

How do you turn a big-budget TV show idea into an audio drama you can produce yourself? What does it take to create a 10-hour, 30-actor historical drama? And how can guerrilla marketing in airport bookstores help find your audience? Alison Haselden shares her experience of writing and directing Wicked Dames.



In the intro, David Whyte on deeper writing [How I Write]; Midlife and the Great Unknown – David Whyte; How can I do my creative work when I’m so worried about the world? [Orna Ross]; Successful Self-Publishing Fourth Edition ebook on special; The Simple Path to Wealth 2025 Edition by JL Collins; Reshuffle: Who Wins When AI Restacks the Knowledge Economy by Sangeet Paul Choudary; The Buried and the Drowned Short Story Collection; Touching History: The Ancient Craft Of Stonemasonry [Books And Travel].






This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors.



This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn 






Alison Haselden is an author, screenwriter, and actor. Her latest project is the historical fiction audio drama, Wicked Dames.



You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. 



Show Notes




* From child actor to a “portfolio career” as an author, screenwriter, and actor



* Choosing an audio drama format to create an immersive experience



* How to produce an audio drama series on a budget



* Marketing vs monetization—project visibility as the goal



* Utilizing guerrilla marketing tactics to find new listeners



* Who are the Wicked Dames?




You can find Alison at AlisonHaselden.com.



Transcript of Interview with Alison Haselden



Joanna: Alison Haselden is an author, screenwriter, and actor.
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3 months ago
1 hour 13 seconds

The Creative Penn Podcast For Writers
The Artisan Author With Johnny B Truant

Are you feeling overwhelmed by the pressure to constantly release new books and battle algorithms? Do you wonder if there's a more sustainable, low-stress path to a successful author career? Is it possible to focus on art, build a loyal fanbase, and escape the publishing rat race? In this episode, Johnny B. Truant discusses the artisan author approach.



In the intro, When your brain says “write!” but your body says, “nope.” [The Author Stack]; Productivity, AI, and pushback [Seth Godin]; The Buried and the Drowned, Short Story Collection.






This episode is sponsored by Publisher Rocket, which will help you get your book in front of more Amazon readers so you can spend less time marketing and more time writing. I use Publisher Rocket for researching book titles, categories, and keywords — for new books and for updating my backlist. Check it out at www.PublisherRocket.com



This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn 







Johnny B. Truant is the author of over one hundred and fifty books across multiple genres, including thriller, science fiction, fantasy, comedy, and nonfiction. His latest book is The Artisan Author: The Low-Stress, High-Quality, Fan-Focused Approach to Escaping the Publishing Rat Race.



You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. 



Show Notes




* Prioritising art over profit and building direct connections with fans



* Moving away from the high-pressure, algorithm-focused “rapid release” model that can lead to burnout



* The benefits and strategies of in-person, live selling at markets and festivals to find new readers



* Utilising platforms like Kickstarter for book launches to create special editions and connect with true fans



* Adopting a “low-stress” approach to marketing by choosing what you enjoy and opting out of things like social media




You can find Johnny at JohnnyBTruant.com, and the Artisan Author Kickstarter here.



Transcript of Interview with Johnny B Truant



Joanna: Johnny B. Truant is the author of over one hundred and fifty books across multiple genres, including thriller, science fiction, fantasy, comedy, and nonfiction.
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3 months ago
1 hour 1 minute 36 seconds

The Creative Penn Podcast For Writers
How To Get More Book Reviews With Joe Walters

Are you struggling to get reviews for your book? Wondering how to navigate the different types of reviews, from customer feedback to professional blurbs? Joe Walters from IndependentBookReview.com gives his tips.



In the intro, how important is ‘truth' in memoir? The Observer on Raynor Winn's The Salt Path; Raynor's statement; Memoir controversies [The Guardian]; Tips on memoir writing and ‘truth'; The Buried and the Drowned Short Story Collection; and when life stops you from achieving a goal.






Today's show is sponsored by ProWritingAid, writing and editing software that goes way beyond just grammar and typo checking. With its detailed reports on how to improve your writing and integration with writing software, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. Check it out for free or get 15% off the premium edition at www.ProWritingAid.com/joanna



This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn 






Joe Walters is the author of The Truth About Book Reviews: An Insider's Guide to Getting and Using Reviews to Grow Your Readership, and also runs IndependentBookReview.com, which focuses on reviewing indie books.



You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. 



Show Notes




* What are the three different types of book reviews?



* How to get customer reviews, whether you're a new author or more established



* Why blurbs / editorial reviews are still worth getting and how to use them



* Pitching influencers, book bloggers, and more



* What kind of reviews can you pay for, and what can you definitely NOT pay for?



* Handling negative reviews, and the importance of getting feedback before publication




You can find Joe at IndependentBookReview.com.



Transcript of Interview with Joe Walters



Joanna: Joe Walters is the author of The Truth About Book Reviews: An Insider's Guide to Getting and Using Reviews to Grow Your Readership, and also runs IndependentBookReview.com, which focuses on reviewing indie books. So welcome to the show, Joe.



Joe: Oh, thank you so much for having me.



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4 months ago
1 hour 5 minutes 10 seconds

The Creative Penn Podcast For Writers
Crafting Stories, Finding Readers And Selling Direct With Ines Johnson

Have you ever dreamed of turning a passion for storytelling into a profitable, long-term career? How do you build multiple successful author brands without burning out? What marketing strategies actually work in today's fast-changing industry? Ines Johnson shares her journey and the secrets to her success.



In the intro, 5 phases of an author business [Becca Syme]; Lessons from writing every day for two decades [Ryan Holiday]; What the First AI Copyright Ruling Means for Authors [ALLi Podcast];



Plus, Lichfield Cathedral; The Buried and the Drowned Short Story Collection; and 50% off all my JFPenn ebooks and audiobooks and digital bundles for July 25.  






Write and format stunning books with Atticus. Create professional print books and eBooks easily with the all-in-one book writing software. Try it out at Atticus.io



This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn 







Ines Johnson is a romance author with over a hundred books spanning paranormal, urban fantasy, contemporary, and erotica, as well as sweet romance under another pen name.



You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. 



Show Notes




* From funk band upbringing to TV, teaching and writing



* Writing faster as a trained screenwriter



* Staying within your lane — depending on your goals



* The business of writing, and planning income and progress



* AIDA for marketing — Attention, Interest, Desire, Action



* Kickstarter for PageTurner Planning



* Selling direct and the experience you bring to readers



* The joys of Romancelandia




You can find Ines at InesWrites.com or InesWrites.substack.com.



Transcript of Interview with Ines Johnson



Joanna: Ines Johnson is a romance author with over a hundred books spanning paranormal, urban fantasy, contemporary, and erotica, as well as sweet romance under another pen name. Welcome to the show, Ines.



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4 months ago
1 hour 6 minutes 49 seconds

The Creative Penn Podcast For Writers
Writing For Audio First With Jules Horne

How is the rise of AI changing the world of audiobooks for authors and narrators? Can a synthetic voice ever capture the nuance of human performance, and what does it mean to write for the ear, not just the eye? Jules Horne talks about the seismic shifts in the audiobook industry and how you can adapt your writing process for an audio-first world.



In the intro, using AI tools in the editing business [Words to Write By Podcast]; Fair use ruling for generative AI [BBC; Publishers Weekly; Alicia Wright interview]; I'm also on various podcasts talking about author branding, longevity, and creating over the long term [Writing With Purpose; The Authors Lounge; Bookfunnel Podcast].



Plus, Pèlerinage: Seule sur trois chemins anciens pour réinventer ma vie; Traveling by Cruise Ship on Books and Travel, my Kickstarter for short story collection, The Buried and the Drowned.






Today's show is sponsored by Draft2Digital, self-publishing with support, where you can get free formatting, free distribution to multiple stores, and a host of other benefits. Just go to www.draft2digital.com to get started.



This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn 






Jules Horne is a Scottish playwright, radio dramatist, poet, and fiction writer. She also writes nonfiction for authors, including the very useful Writing for Audiobooks.



You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. 



Show Notes




* The biggest industry shifts in audio, including the move to subscription models like Spotify and the impact of AI narration.



* An honest assessment of the quality of AI voices...
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4 months ago
56 minutes 43 seconds

The Creative Penn Podcast For Writers
Information, inspiration and interviews on writing, self-publishing, book marketing and making a living with your writing.
If you need help with writing your book, or you want to learn how to navigate the new world of publishing and book marketing, then join Joanna Penn and her guests every Monday. Also covers the business of being a writer and how to make money with your books.