Brand Something Beautiful: How Authors Can Stand Out In A Crowded Market with Steve Brock

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The Creative Penn Podcast For Writers

Joanna Penn

300 episodes

1 week ago

Information, inspiration and interviews on writing, self-publishing, book marketing and making a living with your writing.
If you need help with writing your book, or you want to learn how to navigate the new world of publishing and book marketing, then join Joanna Penn and her guests every Monday. Also covers the business of being a writer and how to make money with your books.

All content for The Creative Penn Podcast For Writers is the property of Joanna Penn and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Brand Something Beautiful: How Authors Can Stand Out In A Crowded Market with Steve Brock

The Creative Penn Podcast For Writers

1 hour 17 minutes 50 seconds

1 month ago

Brand Something Beautiful: How Authors Can Stand Out In A Crowded Market with Steve Brock

How do you stand out as an author when thousands of books are published every day? What's the difference between having a logo and having a real brand that sells books? Is it possible to maintain your authentic voice while appealing to genre readers who seem more loyal to categories than authors? With Steve Brock

In the intro, Baker & Taylor shutting down [The Bottom Line]; Holiday promotions for your books [Productive indie fiction writer]; Writing Storybundle; Updating Shopify metadata — Hextom app; Publishing and change [Publishing Perspectives]; Paying AIs to read my books [Kevin Kelly]; signing my special editions at BookVault; The Critically Reflective Practitioner; Deliciously twisted Halloween book sale.

Today's show is sponsored by Draft2Digital, self-publishing with support, where you can get free formatting, free distribution to multiple stores, and a host of other benefits. Just go to www.draft2digital.com to get started.

This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn

Steve Brock is a nonfiction author, photographer, and branding expert. His books include Hidden Travel, which he has talked about on my Books and Travel podcast, as well as The Creative Wild, Make Something Beautiful, and Brand Something Beautiful: A Branding Workbook for Artists, Writers, and Other Creatives.

You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.

Show Notes

* Brand vs. reputation. Why branding is about perception in readers' minds, not just visual consistency

* Discovery vs. creation. How to uncover what makes you distinctive

* Standing out in crowded genres. Techniques for differentiating yourself while still satisfying genre expectations

* Multiple pen names.