Welcome back to The COO Solution Podcast! In this episode, host Derek Fredrickson interviews Lucy Rayden, founder of InTech Search, a global recruitment firm specializing in deep tech industries like semiconductors, photonics, and electronics.

Lucy opens up about her journey from burnout to breakthrough and how bringing in a fractional COO helped her regain balance, reclaim her time, and transform her business operations for sustainable growth.

She shares the pivotal moments that led her to step back, invest in the right support, and rebuild her company into a stronger, more systemized version of itself. This conversation dives deep into leadership evolution, burnout recovery, team accountability, and the powerful mindset shift from doing it all to leading intentionally.

In This Episode:

[01:00] Lucy’s Turning Point – The moment of burnout forced her to reevaluate how she was leading and living.

[02:40] Hiring for Experience, Not Just Skills – Why bringing in a seasoned second-in-command changed everything.

[06:00] The Power of Letting Go – How releasing control led to clarity, alignment, and stronger systems.

[10:00] Real Change in Action – From chaotic communication to streamlined operations with structure and accountability.

[16:00] The Marketing Breakthrough – How a fresh approach simplified execution and reignited visibility.

[22:00] “Who, Not How” – Finding the right people accelerates results more than doing it yourself.

[28:00] Leadership and Lifestyle – The lessons Lucy learned about rest, self-care, and redefining success.

[35:00] Ego and Self-Awareness – How great leaders get out of their way and build more innovative teams.

📌 Why This Matters

Lucy’s story is a powerful reminder that success doesn’t come from doing more — it comes from building a business that runs without depending on you. When you invest in systems, support, and the right people, you buy back more than your time — you buy back your life.

✅ Action Steps for Listeners:

• Audit your leadership habits — where are you still holding on too tightly?
• Identify one area where an experienced second-in-command could help.
• Simplify communication: one system, one process, one point of truth.
• Schedule time to rest — not as a reward, but as a requirement.

Resources & Links:

• InTech Search - https://intechsearch.com/about-us/
• Lucy Rayden on LinkedIn - https://www.linkedin.com/in/lucyrayden/
• Free Quiz – Take the free 25-question quiz to see if your business is ready for the support of a Fractional COO: https://thecoosolution.com
• Podcast Page – https://thecoosolution.com/podcast

Subscribe & Stay Connected

New episodes drop soon—subscribe to The COO Solution Podcast so you don’t miss an episode! 

Let’s connect:

➡️ LinkedIn

➡️ Instagram

➡️ Facebook

👉 If Lucy’s story resonated with you, share this episode with another business owner ready to scale smarter, not harder.

Hosted on Acast. See acast.com/privacy for more information.

Welcome back to The COO Solution Podcast! In this solo episode, host Derek Fredrickson unpacks one of the biggest breakthroughs every business owner needs to experience: how to build a self-managing team that runs (and thrives) without you.

If you’ve ever wondered what would happen if you stepped away from your business for a week or two and feared it would all fall apart, this episode will shift your perspective. Derek walks through the three core pillars that make a self-managing team possible: systems, accountability, and trust. He shares how these work together to free you from day-to-day bottlenecks, empower your team to take ownership, and allow your business to grow sustainably, without constant supervision.

In This Episode:

[00:08] The Vision – What would it feel like if your business kept running (and thriving) without you?

[01:38] The Reality Check – Why most founders don’t have businesses—they have jobs with helpers.

[02:30] Why It Matters – The burnout, bottlenecks, and missed potential that come from doing it all.

[04:22] The 3 Pillars of a Self-Managing Team:

• Systems & Processes – SOPs, automation, and project management tools that create repeatability.
• Accountability Structures – Roles, scorecards, and KPIs that keep everyone aligned and transparent.
• Culture of Ownership & Trust – How to move from micromanaging to true leadership.

[07:09] The Mistakes That Keep You Stuck – Hiring helpers instead of owners, keeping everything in your head, and avoiding hard conversations.

[09:38] A Real Client Example – How one founder went from overwhelm to taking a two-week unplugged vacation while her business grew.

[12:04] Your Takeaway – What happens when you finally stop being the bottleneck and let your team lead?

📌 Why This Matters

You can’t scale if everything depends on you. Freedom comes from systems, structure, and trust—not from doing more. When you empower your team to own their roles and outcomes, your business doesn’t just survive your absence—it thrives because of it.

✅ Action Steps for Listeners:

• Audit your current operations: Could your business run for a week without you?
• Start documenting your key systems and processes.
• Create accountability by assigning clear owners for every result.
• Build trust through delegation—not micromanagement.

Resources & Links:

• Free Quiz – Take the free 25-question quiz to see if your business is ready for the support of a Fractional COO: https://thecoosolution.com
• Podcast Page – https://thecoosolution.com/podcast

Subscribe & Stay Connected

New episodes drop soon—subscribe to The COO Solution Podcast so you don’t miss an episode! 

Let’s connect:

➡️ LinkedIn

➡️ Instagram

➡️ Facebook

👉 If you found this episode valuable, share it with a fellow business owner ready to scale smarter!

Hosted on Acast. See acast.com/privacy for more information.

Welcome back to The COO Solution Podcast! In this episode, host Derek Fredrickson sits down with Kristie Clayton, founder of Herverse and a seasoned second-in-command leader turned visionary, to explore what it really means to thrive in leadership.

Kristie shares her journey from COO to CEO, the power of Integrator–Visionary partnerships, and why embracing “whole human leadership” transforms not only how we lead, but also how we live. From the sandbox analogy for vision and execution to building trusted communities for women executives, Kristie’s insights are packed with wisdom and practical takeaways.

If you’ve ever wondered how to balance strategy with emotional intelligence—or how to step fully into your role as a leader without losing yourself—this conversation is a must-listen.

In This Episode:

• [01:32] Kristie’s journey from second-in-command to visionary leader.
• [06:21] The “energy boost vs. vampire” test: how to find your leadership sweet spot.
• [10:42] Why visionary–integrator partnerships are essential for scaling.
• [16:07] How to say “no” without stifling your visionary’s ideas.
• [20:59] The sandbox analogy: creating space for ideas before execution.
• [23:35] Whole Human Leadership—bringing strategy + emotional intelligence together.
• [28:38] A real-world story of leading with empathy instead of just data.
• [33:55] The origin of Herverse: building community for women second-in-command leaders.
• [41:30] What to expect from Herverse membership, mastermind, and annual summit.
• [45:22] Kristie’s gift: a special discount for listeners to join Herverse events.

📌 Why This Matters

True leadership isn’t about titles or doing it all—it’s about alignment, energy, and leading as your whole self. By embracing the integrator–visionary dynamic and connecting with supportive communities, you can grow faster, lead with confidence, and create lasting impact.

✅ Action Steps for Listeners:

• Identify whether your current role is giving you energy or draining it.
• If you’re a visionary, give your ideas a “sandbox” before execution.
• As an integrator/COO, practice saying “tell me more” instead of “no.”
• Explore communities like Herverse to surround yourself with peers on the same journey.

Resources & Links:

• Learn more about Herverse + upcoming Summit: https://herverse.org
• Use code Thrive2025 for 10% off summit registration or elite membership.
• Free Quiz – Take the free 25-question quiz to see if your business is ready for the support of a Fractional COO: https://thecoosolution.com
• Podcast Page – https://thecoosolution.com/podcast

Subscribe & Stay Connected

New episodes drop soon—subscribe to The COO Solution Podcast so you don’t miss an episode! 

Let’s connect:

➡️ LinkedIn

➡️ Instagram

➡️ Facebook

👉 If you found this episode valuable, share it with a fellow business owner ready to scale smarter!

Hosted on Acast. See acast.com/privacy for more information.

Welcome back to The COO Solution Podcast! In this solo episode, host Derek Fredrickson unpacks one of the most overlooked yet critical elements of scaling a business: team alignment.

If your team is working hard but progress still feels off or if you’re frustrated that projects move forward but don’t quite match your bigger vision, this episode is for you. Derek reveals why alignment isn’t just a buzzword but the foundation of efficiency, accountability, and scalable growth.

You’ll learn how to identify signs of misalignment, the role a COO plays in bridging the gap between vision and execution, and practical steps to clarify roles, strengthen accountability, and build a culture where everyone is rowing in the same direction.

In This Episode:

• [00:54] The Hard Truth – Why your team’s alignment determines your capacity for growth.
• [01:59] The Cost of Misalignment – How inefficiency, confusion, and missed objectives slow progress.
• [05:48] The COO as the Bridge – Why a second-in-command is essential for turning vision into reality.
• [09:09] The Alignment Audit – Three key questions to evaluate your team’s clarity and priorities.
• [13:37] Common Challenges – Overlapping roles, top performers bogged down, and chasing tactics over strategy.
• [14:37] Four Steps to Align Your Team – Clarify vision, define roles, establish accountability systems, and review regularly.
• [18:16] Culture of Alignment – Communication, empowerment, and recognition as lasting drivers of growth.
• [21:45] Your Action Step – Map out roles and responsibilities and identify one misalignment to correct this week.

📌 Why This Matters

Without alignment, even the most talented teams and innovative ideas fall short. Scaling requires more than a system. It demands that your people, roles, and priorities connect seamlessly with your vision. This episode gives you the framework to realign your team and unlock growth with clarity and confidence.

✅ Action Steps for Listeners:

• Audit your team: Do roles, responsibilities, and accountability connect with your vision?
• Identify at least one area of misalignment and correct it this week.
• Create a “clarity document” to communicate roles, priorities, and expectations.
• Consider how a fractional COO can help bridge the gap between your vision and your team’s execution.

Resources & Links:

• Free Quiz – Take the free 25-question quiz to see if your business is ready for the support of a Fractional COO: https://thecoosolution.com
• Podcast Page – https://thecoosolution.com/podcast

Subscribe & Stay Connected

New episodes drop soon—subscribe to The COO Solution Podcast so you don’t miss an episode! 

Let’s connect:

➡️ LinkedIn

➡️ Instagram

➡️ Facebook

👉 If you found this episode valuable, share it with a fellow business owner ready to scale smarter!

Hosted on Acast. See acast.com/privacy for more information.

Welcome back to The COO Solution Podcast! In this special episode, host Derek Fredrickson sits down with Amy Anderson, CEO of ACG Practice Partners and a current client of The COO Solution. Amy is an expert in the aesthetics industry who has helped hundreds of surgeons and practice leaders launch and scale successful, high-performing practices.

In this candid conversation, Amy shares what it was like to amicably split from her previous partnership, launch a new company, and face the overwhelm of starting fresh—even with clients and team members by her side. She opens up about the fears she navigated, the clarity she gained from partnering with a fractional COO, and how quickly momentum began to shift in her business.

Together, Derek and Amy unpack the tangible benefits of second-in-command support, the importance of core values in building team culture, and why letting go of “doing it all” creates the space for visionary leadership.

In This Episode:

[01:22] Amy’s Journey – From co-founding a consulting firm to launching ACG Practice Partners.

[02:46] The Overwhelm of Starting Over – The fears, doubts, and heavy responsibility of re-launching.

[07:18] Why Amy Chose a Fractional COO – The turning point that made support non-negotiable.

[14:43] Quick Wins & Relief – How structure, strategy, and accountability shifted everything.

[19:31] Partnership with Jessica – The “boots on the ground” COO experience.

[22:32] CEO Mindset – How Amy is learning to protect her time and think bigger.

[29:05] Core Values in Action – Integrity, empathy, expertise, and excellence as guiding principles.

[35:49] Final Insights – Why accountability and support are game-changers for entrepreneurs.

📌 Why This Matters

Even the most talented, experienced entrepreneurs can hit a wall when they try to do it all themselves. Having the right second-in-command unlocks both business momentum and personal peace of mind. Amy’s story is a powerful reminder that scaling requires both strategy and support.

✅ Action Steps for Listeners:

• Audit your role—where are you holding on to tasks that no longer serve you as CEO?
• Define (or revisit) your company’s core values and use them to guide hiring and decision-making.
• Consider the impact of adding second-in-command support, whether through a fractional COO or another leadership partner.

Resources & Links:

• Connect with Amy Anderson: Instagram @amyandersonMBA | ACG Practice Partners | LinkedIn
• Free Quiz – Take the free 25-question quiz to see if your business is ready for Fractional COO support: https://thecoosolution.com

Subscribe & Stay Connected

Let’s connect:

➡️ https://www.linkedin.com/in/derekfredrickson/

➡️ https://www.instagram.com/thecoosolution/

➡️ https://www.facebook.com/thecoosolution

👉 If you found this episode valuable, share it with a fellow business owner ready to scale smarter!

Hosted on Acast. See acast.com/privacy for more information.

Welcome back to The COO Solution Podcast! In this solo episode, host Derek Fredrickson dives deep into one of the most common challenges business owners face: micromanagement. If you’re feeling overwhelmed and stretched thin, chances are you’re still holding on to too much, and it’s keeping your business stuck.

Derek shares how learning the art of effective delegation unlocks freedom, builds trust, and creates the space you need to focus on what only you can do. From systems and SOPs to team trust and role clarity, this episode delivers a practical roadmap to help you stop micromanaging and start scaling.

In This Episode:

[00:45] Why You’re Still the Bottleneck – The emotional and operational cost of doing it all yourself.

[02:49] The Hidden Damage of Micromanagement – How it stalls growth, drains your energy, and disempowers your team.

[03:46] Delegation = Freedom – Why letting go doesn’t mean losing control (and what it actually gives you back).

[04:43] Common Delegation Mistakes – Vague expectations, hovering, and assigning tasks to the wrong people.

[07:19] Systems That Support Delegation – Why you can’t scale without documented processes and tools that keep everyone aligned.

[08:19] SOPs and Structure – How to ensure your team operates effectively without you.

[09:17] Delegation and Trust – The difference between micromanaging and being informed.

[11:03] Action Step – Delegate one task this week with clear expectations and outcomes.

Why This Matters

Scaling your business requires a shift in both mindset and systems. If you’re still stuck in every detail, you’ll never reach your next level. Delegation isn’t optional—it’s the foundation for growth, freedom, and a truly self-managing team.

Action Steps for Listeners:

• Identify one task to delegate this week and outline success criteria.
• Match it to the right team member and give them ownership.
• Consider where systems, documentation, or a fractional COO could help you let go with confidence.

Resources & Links:

• Free Quiz – Take the free 25-question quiz to see if your business is ready for Fractional COO support: https://thecoosolution.com
• Podcast Page – https://thecoosolution.com/podcast

Subscribe & Stay Connected

New episodes drop soon—subscribe to The COO Solution Podcast so you don’t miss an episode!

Let’s connect:

➡️ https://www.linkedin.com/in/derekfredrickson/

➡️ https://www.instagram.com/thecoosolution/

➡️ https://www.facebook.com/thecoosolution

👉 If you found this episode valuable, share it with a fellow business owner ready to scale smarter!

Hosted on Acast. See acast.com/privacy for more information.

In this episode of The COO Solution Podcast, host Derek Fredrickson sits down with Melissa Ortiz, founder of Activate Human Capital Group, to explore the often-overlooked root cause of team frustration, burnout, and misalignment: unclear roles.

If your team is working hard but not necessarily on the right things, this episode is for you.

Melissa breaks down what role clarity really means—and why it matters more than ever for growing companies. From using the Predictive Index to hiring smarter, to transforming underperforming teams into aligned, high-performing units, this episode is packed with practical advice for founders, integrators, and team leaders.

In This Episode:

[00:56] The Power of Alignment – Why engagement and clarity go hand in hand.

[02:33] Why Role Clarity Is the Missing Link – And what “right seat” really looks like.

[05:04] Job Description ≠ Clarity – What founders often get wrong when hiring.

[08:17] Getting Practical – How to create a one-pager that defines success for each role.

[12:44] From Chaos to Confidence – How teams transform when responsibilities are defined.

[14:40] Living Documents – How to revisit and update role clarity as your business evolves.

[18:32] All About Predictive Index – Why this five-minute assessment is game-changing.

[21:12] Think-to-Talk vs. Talk-to-Think – How this distinction improves communication.

[27:00] Hiring Smarter – How to define your ideal candidate profile using PI.

[31:07] Sifting Through the Noise – Using assessments to save time (and bad hires).

[34:39] The Waste Factor – How role clarity and alignment eliminate wasted time, energy, and talent.

Why This Matters

Confused roles create confusion everywhere else—in decision-making, accountability, and even culture. This episode will help you step back, audit your team, and reset the foundation for scale. Whether you’re hiring or optimizing an existing team, clarity is your first and most powerful move.

Action Steps for Listeners:

• Identify one role on your team that needs a clarity reset. Ask: “What exactly do I expect from this person?”
• Create or update a one-pager that outlines time allocation, core responsibilities, and success metrics.
• Consider using the Predictive Index to improve your hiring and communication strategy.

Resources & Links:

• Activate HCG Website: https://activateHCG.com
• Connect with Melissa on LinkedIn: https://www.linkedin.com/in/melissa-ortiz-employee-retention-expert/
• Free Quiz – Take the free 25-question quiz to see if your business is ready for Fractional COO support: https://thecoosolution.com
• Podcast Page – https://thecoosolution.com/podcast

Let’s connect:

➡️ https://www.linkedin.com/in/derekfredrickson/

➡️ https://www.instagram.com/thecoosolution/

➡️ https://www.facebook.com/thecoosolution

👉 If you found this episode valuable, share it with a fellow business owner ready to scale smarter!

Hosted on Acast. See acast.com/privacy for more information.

Welcome back to The COO Solution Podcast! In this solo episode, host Derek Fredrickson tackles one of the biggest (and often most ignored) reasons businesses plateau: team misalignment.

Whether you’re leading a small but mighty team or managing a fast-growing company, your next level of growth depends on more than just sales and systems—it hinges on your people. In this episode, Derek shares how to utilize the “Right People, Right Seats” framework to audit your team, identify misalignment, and make informed leadership decisions that propel the business forward. You’ll walk away with practical strategies to assess your team’s current structure, clarify expectations, and realign your team to support your future growth.

In This Episode:

• [00:54] The Hard Truth – Why your team, not just your offers, determines your growth capacity.
• [01:54] Right People, Right Seats Framework – How to assess values, energy, and performance alignment.
• [02:46] When Good Isn’t Good Enough – A client story about letting go of loyal but misaligned team members.
• [04:22] The Right Seats – Understanding skill sets, responsibilities, and clarity of roles.
• [06:16] Role Clarity in Action – A client example of redefining team structure to eliminate confusion and chaos.
• [08:07] Signs of Team Misalignment – From stepping back into tasks to gut instincts you’re ignoring.
• [10:21] The Team Audit – Two critical questions to ask about every team member.
• [12:44] Leadership, Not Emotion – Why keeping misaligned team members helps no one.
• [13:37] The Ruthless Commitment – How scaling businesses apply this framework consistently.
• [15:10] Your Takeaway Challenge – Reassess one team member’s alignment for where you’re going, not just where you are.

📌 Why This Matters

Your systems and offers won’t scale unless your people can support them. By aligning your team to your vision, values, and future goals, you remove the friction that slows growth and reclaim the energy to lead with clarity and confidence.

✅ Action Steps for Listeners:

• Do a team audit: List every team member and ask, “Would I enthusiastically rehire them today?”
• Evaluate whether each person has the necessary skills, energy, and alignment to support your goals.
• Choose one person you’re unsure about and assess: are they set up for success long-term?
• Have the tough conversations now—it only gets harder later.

Resources & Links:

• Take the free 25-question quiz to see if your business is ready for Fractional COO support: https://thecoosolution.com
• Podcast Page – https://thecoosolution.com/podcast

Subscribe & Stay Connected

Subscribe to The COO Solution Podcast so you don’t miss an episode!

Let’s connect:

➡️ https://www.linkedin.com/in/derekfredrickson/

➡️ https://www.instagram.com/thecoosolution/

➡️ https://www.facebook.com/thecoosolution

If you found this episode valuable, share it with a fellow business owner ready to scale smarter!

Hosted on Acast. See acast.com/privacy for more information.

Welcome back to The COO Solution Podcast! In this episode, host Derek Fredrickson is joined by serial entrepreneur and Cashflowy AI founder, Heidi DeCoux, for a refreshingly honest conversation about the financial mistakes that hold entrepreneurs back—and how to finally fix them.

If you’ve ever felt confused, overwhelmed, or simply out of touch with your numbers, this episode is for you. Heidi shares why most solopreneurs unknowingly set themselves up for burnout and struggle by avoiding their financials—and how a few simple shifts in structure, mindset, and systems can change everything.

Whether you’re mixing personal and business finances, skipping your “money dates,” or overpaying for clunky bookkeeping tools that don’t give you answers, this episode offers clear guidance to help you take back control.

In This Episode:

[01:15] Why Solopreneurs Stay Broke: The surprising reason even smart founders ignore their numbers.

[03:18] Outdated Tools, Overpriced Support: Why QuickBooks and human bookkeepers aren’t built for small businesses—and what to use instead.

[09:21] The Weekly (or Monthly) Money Date: How 15 minutes of financial clarity can shift your entire business trajectory.

[15:35] Mixing Business and Personal Finances: The hidden cost of blurring lines—and how to clean it up fast.

[22:30] Financial Agreements in Partnerships: How a simple Google Doc can protect your relationships and your revenue.

[34:46] Final Advice: Money clarity is your superpower—shine a light on your numbers and watch your business grow.

📌 Why This Matters

Most business owners don’t fail because of a lack of hustle or great ideas; they fail because they lack visibility into the numbers that drive their decisions. Heidi’s approach to financial empowerment is practical, human, and doable even if you’re allergic to spreadsheets. This conversation is your permission slip to stop winging it with your money and start leading like a CEO.

✅ Action Steps for Listeners:

• Start a weekly or monthly money date, even if it’s just 15 minutes.
• Separate your business and personal finances this week.
• Track your 4 key KPIs (get the free Profit Clarity Playbook below).
• Explore how AI-backed tools like Cashflowy can help you reclaim time, energy, and profit.

Resources & Links:

• Check Out Cashflowy: cashflowy.ai – AI-powered bookkeeping and clarity for solopreneurs.
• Free Quiz – Take our free quiz to see if your business is ready for the support of a Fractional COO: https://thecoosolution.com
• Podcast Page – https://thecoosolution.com/podcast

Subscribe & Stay Connected

New episodes drop soon—subscribe to The COO Solution Podcast so you don’t miss an episode! Let’s connect:

➡️ https://www.linkedin.com/in/derekfredrickson/

➡️ https://www.instagram.com/thecoosolution/

➡️ https://www.facebook.com/thecoosolution

👉 If you found this episode valuable, share it with a fellow business owner ready to scale smarter!

Hosted on Acast. See acast.com/privacy for more information.

Welcome to another episode of The COO Solution Podcast! In this solo episode, host Derek Fredrickson dives into the four critical areas that separate stagnant businesses from scalable ones. If you’re a founder or CEO feeling stuck at the seven-figure mark—or you’re simply exhausted by the day-to-day—this is the clarity you’ve been waiting for.

Derek breaks down the leadership mindset, systems strategy, and operational frameworks that must evolve if your business is going to hit its next level of growth. You’ll also hear actionable advice on transitioning from operator to visionary, why micromanaging is the enemy of scale, and how building a culture of accountability unlocks freedom and results.

In This Episode:

[01:05] Why Businesses Plateau: The hidden growth roadblocks that stall companies at six and seven figures.

[03:22] Systems Built for Scale: Why outdated processes break and how to upgrade them.

[04:49] The Delegation Dilemma: Why founders must stop doing it all and start building a second-in-command.

[05:34] Visionary + COO = Alignment: The strategic power of leadership partnerships.

[07:58] Simplicity Scales: You can’t scale complexity—learn what operational simplicity really looks like.

[08:49] Accountability That Moves the Needle: KPIs, dashboards, and the culture shift that drives results.

[10:27] Creating Self-Managing Teams: Why micromanaging kills growth—and how to stop doing it.

[11:12] From Operator to Visionary: What this transition really takes and how a fractional COO makes it easier.

[15:16] Your Action Step: Identify one outdated process and delegate one energy-draining task this week.

📌 Why This Matters

Hustle and effort will only take you so far. To scale beyond your current ceiling, you need a structured approach, effective delegation, and efficient systems that operate smoothly without your direct involvement. This episode lays out the blueprint for growing your business without increasing your overwhelm.

✅ Action Steps for Listeners:

• Identify one inefficient process and upgrade it for scale.
• Delegate a low-energy task to free up your time and focus.
• Consider the role of a fractional COO or OBM in your next phase of growth.

Resources & Links:

• Free Quiz – Take our free quiz to see if your business is ready for the support of a Fractional COO: https://thecoosolution.com
• Podcast Page – https://thecoosolution.com/podcast

Subscribe & Stay Connected

New episodes drop soon—subscribe to The COO Solution Podcast so you don’t miss an episode!

Let’s connect:

➡️ LinkedIn

➡️ Instagram

➡️ Facebook

👉 If you found this episode valuable, share it with a fellow business owner ready to scale smarter!

Hosted on Acast. See acast.com/privacy for more information.

Welcome back to The COO Solution Podcast! In this episode, Derek Fredrickson sits down with Rocky Anderson, Founder of ADC Water, to share a candid behind-the-scenes look at how bringing on a fractional COO from The COO Solution transformed his engineering firm from a cash-burning, chaotic operation into a scalable, purpose-driven business.

Rocky opens up about the emotional toll of trying to scale alone, how he discovered the concept of a fractional Chief Operating Officer (COO)as his trusted second-in-command, and the massive operational and financial shifts that have occurred in just a few short months. From tripling revenue to reclaiming time with family, this conversation is a powerful case study on what’s possible when visionary CEOs get the right support.

In This Episode:

[01:25] From Lifestyle to Legacy: Why Rocky decided to scale—and how that decision almost broke the business.

[04:20] Discovering The COO Solution: How a conversation changed everything and led to a “no-brainer” decision.

[08:15] Visionary vs. Operator: The assessments that revealed Rocky’s true genius—and why stepping back was the key to moving forward.

[11:33] Systems, Structure, and Scaling: How Rocky’s team began hitting every project milestone with less of his involvement.

[13:22] The Financial Turnaround: From $65K to $350K/month and a projected 50% net profit—what changed?

[15:54] Scaling with Heart: Why this growth journey is more than numbers—it’s about serving more people and building deep relationships.

[20:43] Hiring & Team Clarity: The operational map that’s helping Rocky onboard the right people at the right time.

[24:17] Personal Wins: More peace, more presence, and a renewed sense of purpose as a leader and father.

[31:06] Advice to Entrepreneurs: Why every growth-minded business owner should consider fractional COO support—sooner rather than later.

📌 Why This Matters

This episode shows what happens when visionary entrepreneurs stop trying to do it all and start building the support structure their business needs to thrive. Rocky’s story is a blueprint for scaling smarter, not harder, while preserving the heart and mission behind the work.

✅ Action Steps for Listeners:

• What part of your business can’t run without you—and why??
• Explore the difference a fractional COO could make for your growth.
• Map out your visionary role—and start pulling back from the rest.

Resources & Links:

• Rocky Anderson’s LinkedIn - https://www.linkedin.com/in/wastewatermanagement/
• ADC Water website - https://www.adcwater.com/
• Free Quiz – Take the free 25-question quiz to see if your business is ready for the support of a Fractional COO: https://thecoosolution.com
• Podcast Page – https://thecoosolution.com/podcast

Subscribe & Stay Connected

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➡️ Facebook

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Welcome to The COO Solution Podcast, the go-to resource for business owners, CEOs, and visionary entrepreneurs looking to scale smarter, lead better, and build businesses that run without bottlenecks. I’m your host, Derek Fredrickson, and today’s episode addresses one of the most critical mindset and strategy shifts in entrepreneurship—how to stop being the bottleneck and start building a self-managing business that can run (and grow) without you.

In This Episode:

• [01:05] Why Businesses Stall – How businesses outgrow their systems, leadership styles, and operations.
• [03:20] The Bottleneck Truth – Why the same strategies and systems stop working at scale.
• [04:43] Scaling with Leadership – The need to shift from doing it all to leading strategically.
• [06:08] Operator to Visionary – Why founders must become CEOs, not Chief Everything Officers.
• [07:28] Hiring a Second-in-Command – How a fractional COO or senior OBM can take the reins.
• [08:13] Leadership Culture – Empowering leaders to manage teams and drive accountability.
• [08:57] Operational Systems – SOPs, project management tools, and CRMs to streamline growth.
• [11:54] Living Systems – Why adoption and usage matter more than tools.
• [12:45] Accountability Culture – Establishing clear roles, KPIs, and performance reviews.
• [16:00] Bottlenecks to Break – Identifying operational, leadership, and system bottlenecks.
• [20:14] Evolving Business Models – Shifting models, pricing, and processes to scale smarter.
• [23:22] Summary of Growth Essentials – Six core areas to structure your business for the next level.
• [23:57] Action Assignment – Audit your time, identify bottlenecks, and revise your model for scale.

📌 Why This Matters

If your business can’t grow without you, you’re not scaling—you’re surviving. This episode guides you through the mindset shifts, structural changes, and leadership strategies needed to grow your business beyond your current ceiling truly.

✅ Action Steps for Listeners:

• Audit your calendar, emails, and tasks: What can be delegated?
• Identify where your business model feels stuck and why.
• Explore what systems and support (like a COO) you need for the next level.
• Reflect: “Where am I the bottleneck—and how can I systematize or delegate it?”

Resources & Links:

• Free Quiz – Take the free 25-question quiz to see if your business is ready for the support of a Fractional COO: https://thecoosolution.com
• Podcast Page – https://thecoosolution.com/podcast

Subscribe & Stay Connected

New episodes drop soon—subscribe to The COO Solution Podcast so you don’t miss an episode! Let’s connect:

➡️ LinkedIn

➡️ Instagram

➡️ Facebook

👉 If you found this episode valuable, share it with a fellow business owner ready to scale smarter!

Hosted on Acast. See acast.com/privacy for more information.

Welcome to another episode of The COO Solution Podcast! This week, Derek Fredrickson is joined by marketing strategist and CEO of Duct Tape Marketing, Sara Nay. With over 15 years of experience helping small businesses simplify and succeed with smarter marketing strategies, Sara offers a candid look at how business owners can navigate today’s noisy marketing world with clarity, purpose, and efficiency.

In this episode, Sara breaks down why “less is more” is the new marketing mantra, how AI is reshaping execution and creativity, and why the most effective marketing teams are structured around clarity, not chaos.

In This Episode:

• [00:44] The Marketing Strategy Pyramid: How to align business strategy, marketing execution, and team roles for seamless growth.
• [03:24] AI’s Role in Elevating Team Capacity: Why AI isn’t replacing humans—it’s empowering them to lead and think more strategically.
• [12:09] Strategy First, Tactics Second: Why jumping to funnels, ads, or content before mapping a strategy is a costly mistake.
• [15:01] The Entrepreneur’s Role in Marketing: Sara shares how founders can stay involved without micromanaging every campaign.
• [20:50] From Intern to CEO: Sara’s journey through Duct Tape Marketing and how her all-hands experience makes her a better leader.
• [25:53] Marketing Horror Stories & Ownership: Why so many small businesses get burned—and how to protect yourself by owning your strategy.
• [28:57] Building Internal Marketing Assets: How to stop outsourcing everything and start taking control with the right guidance.
• [33:05] Sara’s Final Insight: “Do less, but do it better”—why human connection is the competitive edge that still matters most.

✅ Action Steps for Listeners:

• Audit your current marketing efforts—are they aligned with your business strategy?
• Involve your leadership team in building a customer journey map.
• Consider where AI can enhance—not replace—your team’s productivity.
• Focus on marketing activities that actually build relationships.

Resources & Links:

• Sara Nay LinkedIn https://www.linkedin.com/in/saranay
• Duct Tape Marketing Free Resources: DTM World Growth
• Free Quiz – Take the free 25-question quiz to see if your business is ready for the support of a Fractional COO: https://thecoosolution.com
• Podcast Page – https://thecoosolution.com/podcast

Subscribe & Stay Connected

New episodes drop soon—subscribe to The COO Solution Podcast so you don’t miss an episode! Let’s connect:

➡️ https://www.linkedin.com/in/derekfredrickson/

➡️ https://www.instagram.com/thecoosolution/

➡️ https://www.facebook.com/thecoosolution

👉 If you found this episode valuable, share it with a fellow business owner ready to scale smarter!

Hosted on Acast. See acast.com/privacy for more information.

Welcome to The COO Solution Podcast, the go-to resource for business owners, CEOs, and visionary entrepreneurs looking to scale smarter, lead better, and build businesses that run without bottlenecks. I’m your host, Derek Fredrickson, and today’s episode addresses one of the most critical mindset and strategy shifts in entrepreneurship—how to stop being the bottleneck and start building a self-managing business that can run (and grow) without you.

In This Episode:

[00:58] Why Being in Control Is Slowing You Down – The trap of being the go-to for everything and how it holds your team (and business) back.

[03:04] Why Most Founders Become Bottlenecks – The early hustle habits that hurt you at scale.

[05:20] What It Takes to Build a Business That Runs Without You – The three pillars: ownership culture, systems thinking, and trust over control.

[06:35] A Real Client Example – How handing over operations empowered one founder to scale without burnout.

[07:57] The Role of a Fractional COO – Why you need someone to operationalize your vision and create repeatable results.

[09:00] The Host’s Own Experience – How Derek’s business transformed with his COO's help.

[11:26] Real Outcomes of Letting Go – Strategic thinking, empowered teams, faster execution, and increased innovation.

[12:45] Action Challenge – The Calendar Audit: Find hidden hours in your week and reclaim your time.

📌 Why This Matters

You didn’t start your business to be stuck in every meeting, decision, and task. If your business can’t run without you, you’re not scaling—you’re surviving. This episode gives you the clarity and tools to build an actual business, not just a high-stress job.

✅ Action Steps for Listeners:

• Do a calendar audit for the past or next 2–3 weeks.
• Highlight meetings someone else could do if systems or people were in place.
• Circle 3 energy-draining tasks and have a delegation conversation with your COO, OBM, or trusted team member.
• Ask yourself: “If I disappeared for a week, what would break?” The answer reveals your true bottlenecks—and your opportunity to grow.

Resources & Links:

• Free Quiz – Take the free 25-question quiz to see if your business is ready for the support of a Fractional COO: https://thecoosolution.com
• Podcast Page – https://thecoosolution.com/podcast

Subscribe & Stay Connected

New episodes drop soon—subscribe to The COO Solution Podcast so you don’t miss an episode!

Let’s connect:

➡️ LinkedIn

➡️ Instagram

➡️ Facebook

👉 If you found this episode valuable, share it with a fellow business owner ready to scale smarter!

Hosted on Acast. See acast.com/privacy for more information.

Welcome to The COO Solution Podcast, the go-to resource for business owners, CEOs, and visionary entrepreneurs looking to scale smarter, lead better, and build businesses that run without bottlenecks. I’m your host, Derek Fredrickson, and today’s episode tackles one of the biggest game-changers in business leadership: knowing the difference between the visionary and the operator—and owning your zone of genius.

In This Episode:

[00:58] Why You Can’t Be Both – The common mistake visionary entrepreneurs make when they try to manage everything themselves.

[01:47] Visionary vs. Operator, Defined – A breakdown of the strengths, roles, and responsibilities of each—and why trying to be both stalls your growth.

[04:37] Why Most Visionaries Struggle Without an Operator – From bottlenecks to burnout, staying in the weeds drains your energy and slows your scale.

[07:57] What Changes When You Fully Embrace Your Role – How stepping into your visionary power unlocks freedom, revenue, momentum, and team alignment.

[10:36] Action Challenge – A step-by-step exercise to help you clarify your role and delegate like a pro.

Why This Matters

If your business still depends on you to function, it’s not a business; it’s a job. And the longer you play visionary and operator, the more you stay stuck in survival mode. This episode clarifies your role as a leader and gives you the permission and framework to focus on what you do best.

Action Steps for Listeners:

✅ List 10–15 tasks you’ve done in the last 3 days.

✅ Circle what only you, the visionary, can do.

✅ Underline what an operator (or team member) could take over.

✅ Stay focused on what’s in the circle. That’s your lane. That’s your edge.

Resources & Links:

• Free Quiz – Take the free 25-question quiz to see if your business is ready for the support of a Fractional COO: https://thecoosolution.com
• Podcast Page – https://thecoosolution.com/podcast

Subscribe & Stay Connected

New episodes drop soon—subscribe to The COO Solution Podcast so you don’t miss an episode!

Let’s connect:

➡️ LinkedIn: https:/linkedin.com/in/derekfredrickson

➡️ Instagram: https://www.instagram.com/thecoosolution/

➡️ Facebook: https://www.facebook.com/thecoosolution/

👉 If you found this episode valuable, share it with a fellow business owner who’s ready to scale smarter!

Hosted on Acast. See acast.com/privacy for more information.

Welcome to The COO Solution Podcast, the go-to resource for business owners, CEOs, and visionary entrepreneurs looking to scale smarter, lead better, and build businesses that run without bottlenecks.

Today’s guest is Nicole Gallicchio-Elz, fractional COO and the Chief Operating Officer of The COO Solution. With over 15 years of experience building high-performing, process-driven organizations, Nicole brings a unique blend of analytical thinking, operational leadership, and heart-centered collaboration. This episode explores her journey to becoming a COO, what makes a great second-in-command, and how fractional leadership transforms how businesses scale.

In This Episode:

[00:36] Nicole’s Journey to COO From helping her father’s construction business as a teen to building her own company after college, Nicole shares how her love for structure and operations shaped her career.

[06:09] Blending Strategy and Tactics Nicole breaks down how her background in science and math helps her blend analytics with big-picture thinking for clients across industries.

[10:31] The Power of Fractional Leadership Why fractional COOs, OBMs, and VAs offer CEOs the support—without the full-time overhead.

[14:42] Task vs. Strategy: Understanding the Right Support Nicole explains how to determine whether your business needs a VA, OBM, or COO—and what each role brings.

[20:10] Common Challenges CEOs Face Discover the three recurring themes Nicole sees when supporting overwhelmed CEOs at the edge of growth.

[22:33] How to Build Trust Quickly as a COO Nicole shares her trust-building approach: Take one task off the CEO’s plate immediately—and deliver fast.

[26:01] Knowing When to Step Back Learn how seasoned COOs navigate the tension between diving into the weeds and leading from a higher level.

[28:32] Walking the Talk at The COO Solution Nicole shares what it’s been like stepping into the COO role for TCS itself—and how she and Derek are co-building a model for sustainable scale.

[32:31] Nicole’s Final Insight What would your business look like if you got just 10 hours back each week? Nicole explains how that shift in time and energy can change everything.

Why This Matters

Many entrepreneurs are stuck in reactive mode—overwhelmed, overextended, and unsure how to scale without burning out. This episode offers real-world insights into how hiring the proper support (and knowing when) can create freedom, momentum, and long-term success. Nicole’s experience reveals what’s possible when leaders focus on what they can do and empower others to do the rest.

Action Steps for Listeners:

• ✅ Ask yourself: What would you do with 10 extra hours each week?
• ✅ Review your business: Are you overwhelmed, stagnant, or on the edge of growth?
• ✅ Take the free quiz at TheCOOSolution.com to determine whether a Fractional OBM or COO is the right next step for you.

Subscribe & Stay Connected

Let’s connect:

➡️ LinkedIn: https:/linkedin.com/in/derekfredrickson

➡️ Instagram: https://www.instagram.com/thecoosolution/

➡️ Facebook: https://www.facebook.com/thecoosolution/

👉 If you found this episode valuable, share it with a fellow business owner who’s ready to scale smarter!

Hosted on Acast. See acast.com/privacy for more information.

Welcome to The COO Solution Podcast, the go-to resource for business owners, CEOs, and visionary entrepreneurs looking to scale smarter, lead better, and build businesses that run without bottlenecks. I’m your host, Derek Fredrickson, and today, we’re tackling one of the hardest but most crucial leadership shifts: learning to trust your team and let go of control so your business can grow beyond you.

If you’ve ever felt like no one can do things as well as you can, struggled to delegate because you're afraid something will slip through the cracks, or if your team constantly comes to you for answers, this episode is for you. I’ll break down the hidden cost of micromanaging and share the four key shifts that will help you transition from control to confidence in your team.

In This Episode:

[00:14] Why You’re the Bottleneck in Your Business – The hidden cost of trying to do everything yourself.

[02:03] The True Cost of Not Trusting Your Team – How micromanagement slows growth and leads to burnout.

[03:34] Shift #1 – Trust Starts With You – Why hiring the right people and setting clear expectations is the foundation of delegation.

[04:50] Shift #2 – Delegation Isn’t Just Handing Off Tasks, It’s Creating Ownership – The difference between assigning tasks and empowering your team to take full responsibility.

[05:59] Shift #3 – Trust is Built Through Clear Systems & Accountability – How to create SOPs, define roles, and implement check-ins without micromanaging.

[08:17] Shift #4 – Letting Go Leads to More Growth & Ease – How stepping back allows your team to step up and helps you focus on the bigger vision.

[10:36] Actionable Steps to Implement Today – A step-by-step guide to identifying what’s holding you back, transferring responsibility, and empowering your team.

Why This Matters

Scaling your business isn’t about adding more to your plate—it’s about taking things off your plate. Trust and delegation aren’t just leadership buzzwords but; they are the key to sustainable growth. In this episode, I break down the mindset and systems you need to shift from doing everything yourself to leading a team that operates without your constant involvement.

Action Steps for Listeners:

✅ Identify what’s holding you back – What’s one thing you’re still doing that your team should own? Write it down.

✅ Choose one responsibility to fully delegate – Not just a task, but an entire area of ownership.

✅ Set clear expectations & step back – Train your team, provide resources, and resist the urge to micromanage.

New episodes drop soon—subscribe to The COO Solution Podcast so you don’t miss an episode!

Let’s connect:

➡️ LinkedIn: https:/linkedin.com/in/derekfredrickson

➡️ Instagram: https://www.instagram.com/thecoosolution/

➡️ Facebook: https://www.facebook.com/thecoosolution/

👉 If you found this episode valuable, share it with a fellow business owner who’s ready to scale smarter!

Hosted on Acast. See acast.com/privacy for more information.

Welcome to The COO Solution Podcast, the go-to resource for business owners, CEOs, and visionary entrepreneurs looking to scale smarter, lead better, and build businesses that run without bottlenecks. I’m your host, Derek Fredrickson, and today, we’re diving into one of the most crucial mindset shifts for entrepreneurs: realizing that what got you to this point won’t take you to the next level.

If you’re feeling stuck, overwhelmed, or like your business is running you instead of the other way around, this episode is for you. I’ll walk you through five critical shifts that will help you break through your growth ceiling and build a scalable, sustainable business.

In This Episode:

• [00:08] Why You Feel Stuck Scaling Your Business – The moment every entrepreneur realizes their old strategies aren’t enough to reach the next level.
• [01:39] The Reality of Growth – Why the hustle mentality that got you here won’t work for long.
• [03:57] Shift #1 – From Doing to Leading – Moving from being the executor of tasks to the visionary leader of your company.
• [06:15] Shift #2 – From Reactive to Proactive Leadership – How to stop putting out fires and start building systems that prevent problems.
• [08:33] Shift #3 – From More Work to More Systems – Why processes and frameworks, not more hours, will help you scale.
• [11:00] Shift #4 – From Controlling Everything to Trusting Your Team – Why delegation and team alignment are essential for growth.
• [13:24] Shift #5 – From Short-Term Thinking to Long-Term Strategy – How shifting your focus beyond daily operations will accelerate your business.
• [15:48] How a Fractional COO Can Help – The right support structure can free you up to focus on growth instead of daily tasks.

Why This Matters

Every successful entrepreneur reaches a point where they must shift their mindset and approach to keep growing. In this episode, I break down how to transition from a hands-on operator to a high-level visionary leader.

Action Steps for Listeners:

✅ Identify your growth ceiling – Where are you personally holding your business back? Write down 3 tasks you should no longer be doing.

✅ Audit your operations – Pinpoint where your business runs smoothly and where it’s chaotic. Identify your biggest bottlenecks.

✅ Start building your support structure – Do you need a Fractional COO or an Online Business Manager (OBM)? Take the free quiz to find out.

New episodes drop soon—subscribe to The COO Solution Podcast so you don’t miss an episode!

Let’s connect:

➡️ LinkedIn: https:/linkedin.com/in/derekfredrickson

➡️ Instagram: https://www.instagram.com/thecoosolution/

➡️ Facebook: https://www.facebook.com/thecoosolution/

👉 If you found this episode valuable, share it with a fellow business owner who’s ready to scale smarter!

Hosted on Acast. See acast.com/privacy for more information.

Welcome to The COO Solution Podcast, the go-to resource for business owners, CEOs, and visionary entrepreneurs looking to scale smarter, lead better, and build businesses that run without bottlenecks. I’m your host, Derek Fredrickson, and I’m here to bring you real strategies, real tactics, and actionable insights to help you streamline your operations and drive sustainable growth.

Today, I’m joined by Fabienne Fredrickson, author, coach, and founder of Boldheart. Together, we’re diving into one of the most crucial mindset shifts for women entrepreneurs: moving from doing to being. If you’ve ever felt like your business depends on you for everything, this episode will change how you think about leadership, delegation, and scaling.

In This Episode:

• Are You the Bottleneck in Your Business? (00:14) – The common trap of entrepreneurs believing no one can run their business as well as they can.
• The Shift from Doing to Being (02:33)– Why scaling your business requires a different mindset than what got you to six or seven figures.
• Fabienne’s Journey (05:16) – How she scaled from a solo entrepreneur to a multi-seven-figure business owner by stepping out of operations.
• The Cost of Staying Stuck in Operations (10:03) – Why trying to “do it all” limits your growth and keeps you overwhelmed.
• The Role of a Second-in-Command (13:43) – How can hiring a fractional COO or integrator help you scale easily?
• Why Women Entrepreneurs Struggle to Let Go (17:33) – The trust factor and overcoming the fear of delegation.
• Building a Business That Runs Without You (24:55) – How Fabienne’s journey with The COO Solution helped her regain time, freedom, and clarity.
• Creating Systems for Sustainable Growth (30:05) – Why the right processes and leadership support accelerate business success.

Why This Matters

Many entrepreneurs hit a growth ceiling because they’re stuck in the day-to-day operations instead of leading at a high level. Letting go doesn’t mean losing control—it means creating the proper structure so your business thrives without you being in the weeds. This episode will help you shift the mindset needed to break through to the next level.

Action Steps for Listeners:

1. Identify one task you’re still doing that you could delegate—and commit to letting go of it this week.
2. Take the free quiz at TheCOOSolution.com to determine if your business needs a Fractional COO.
3. Grab Fabienne’s free book, The Leveraged Business, at Boldheart.com and learn the mindset shifts needed to scale past seven figures.

Let’s connect:

• LinkedIn: https:/linkedin.com/in/derekfredrickson
• Instagram: /thecoosolution
• Facebook: /thecoosolution
• 
  

👉 If you found this episode valuable, share it with a fellow business owner ready to scale smarter!

Hosted on Acast. See acast.com/privacy for more information.

Welcome to The COO Solution Podcast, the go-to resource for business owners, CEOs, and visionary entrepreneurs looking to scale smarter, lead better, and build businesses that run without bottlenecks. I’m your host, Derek Fredrickson, and I’m here to bring you real strategies, real tactics, and actionable insights to help you streamline your operations and drive sustainable growth.

In This Episode:

• Why I Started This Podcast (00:17) – The mission behind The COO Solution Podcast and how it will help you break free from the day-to-day operations.
• Scaling Smarter, Not Harder (02:40) – How business owners can shift from doing it all to focusing on what truly moves the needle.
• The Role of a Fractional COO (05:06) – Why a second-in-command is the missing piece for many entrepreneurs stuck in the weeds.
• Leadership & Team Alignment (07:18) – The key to stepping into your CEO role and empowering your team to take ownership.
• Real-World Insights (09:36) – Lessons from my journey from Wall Street to helping scaling businesses operate with clarity and confidence.

Why This Matters

Most business owners don’t need more ideas—they need more execution. Scaling isn’t about working harder—it’s about doing less, better. This podcast is here to help you reclaim your time, delegate smarter, and build a thriving business without you constantly being in the trenches.

Action Steps for Listeners:

1. Take 5 minutes today to review your calendar. Identify one task someone else could handle—and commit to delegating it this week.
2. Take the free quiz at TheCOOSolution.com to see if your business would benefit from a Fractional COO or Online Business Manager.
3. Please send me a direct message or email at Derek@TheCOOSolution.com and let me know if scaling your business is your biggest challenge!

Resources & Links:

• Discover if Now is the Time for a Fractional COO: Take this quick assessment to see if your business is ready for this game-changing operational support. 👉 Take the Free Assessment Here - https://quiz.thecoosolution.com/discover
• Learn More About The COO Solution: Visit The COO Solution to explore our services, discover new insights, and learn actionable strategies for scaling your business smarter.

New episodes drop soon—subscribe to The COO Solution Podcast so you don’t miss an episode!

Let’s connect:

• LinkedIn: https:/linkedin.com/in/derekfredrickson
• Instagram: https://www.instagram.com/thecoosolution/
• Facebook: https://www.facebook.com/thecoosolution/

👉 If you found this episode valuable, share it with a fellow business owner ready to scale smarter!

Hosted on Acast. See acast.com/privacy for more information.