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The Business of Creators
Ian Shepherd
74 episodes
1 week ago
1.1 billion people will be creators by 2032 — but who are they, and what does that future look like? In this episode of The Business of Creators, Ian Shepherd dives deep with Ben Woods from MiDiA to explore the eye-opening findings from their latest report on the creator economy. Ben breaks down what’s really driving this explosive growth: the rise of consumer-creators, the power of video, and how AI is flipping the playbook for creators at every level. Whether you're a seasoned creator, bran...
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1.1 billion people will be creators by 2032 — but who are they, and what does that future look like? In this episode of The Business of Creators, Ian Shepherd dives deep with Ben Woods from MiDiA to explore the eye-opening findings from their latest report on the creator economy. Ben breaks down what’s really driving this explosive growth: the rise of consumer-creators, the power of video, and how AI is flipping the playbook for creators at every level. Whether you're a seasoned creator, bran...
Show more...
Business
News,
Business News,
Marketing
Episodes (20/74)
The Business of Creators
How AI and Video Are Fuelling a 1.1 Billion Creator Future with Ben Woods from MiDiA
1.1 billion people will be creators by 2032 — but who are they, and what does that future look like? In this episode of The Business of Creators, Ian Shepherd dives deep with Ben Woods from MiDiA to explore the eye-opening findings from their latest report on the creator economy. Ben breaks down what’s really driving this explosive growth: the rise of consumer-creators, the power of video, and how AI is flipping the playbook for creators at every level. Whether you're a seasoned creator, bran...
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1 week ago
29 minutes

The Business of Creators
James Watt built BrewDog.. Now he's coming for the Creator Economy
What if your customers could become your most powerful influencers — and you paid them less than Facebook ads? In this episode of The Business of Creators, Ian Shepherd sits down with James Watt, co-founder of BrewDog and now founder of Social Tip — a groundbreaking platform aiming to democratize influence. James shares how Social Tip flips the traditional advertising model on its head by turning everyday customers into brand advocates. They explore James's transition from brewing beer to bu...
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1 week ago
15 minutes

The Business of Creators
Learning AI Will Be Lead by Creators | How to Get Ahead with ThriveCart CEO Ismael Wrixen
If you're a creator and not making six figures yet — this might be why. ThriveCart CEO Ismael Wrixen reveals what actually works in the creator economy after processing over $2 billion in sales — and shares the blueprint behind today’s top-earning creators. In this episode, Ian Shepherd digs into ThriveCart’s 2025 Creator Economy Report with Ismael, uncovering the future of digital products, why niche creators win, and how AI is opening massive new revenue streams. Whether you’re selling tem...
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3 weeks ago
22 minutes

The Business of Creators
How Halo’s Co-Creator Alex Seropian Is Building the Future of Gaming with Look North World
What if the next Halo wasn’t built by a massive studio, but by a teenager on Roblox? In this episode of The Business of Creators, Ian Shepherd talks with Alex Seropian, co-creator of Halo and founder of Look North World, about how the gaming industry is being reinvented by creators, communities, and platforms like Fortnite and Roblox. Seropian explains why he believes we’re entering the Creator Era of gaming—where players aren’t just consumers but builders shaping the future. From empowering...
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3 weeks ago
27 minutes

The Business of Creators
Epidemic Sound's CEO reveals the strategy behind new AI tool - with Oscar Höglund and Steve Wright
What happens when AI meets creativity and respects the people behind it? In this episode of The Business of Creators, Ian Shepherd sits down with Oscar Höglund, CEO & Co-founder of Epidemic Sound, to dive into how AI is transforming music in content creation without replacing artists. From emotional storytelling to fair artist compensation, this is a deep dive into building creator-first tools that actually work. Steve Wright, filmmaker and YouTuber, joins the conversation to share a cre...
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1 month ago
33 minutes

The Business of Creators
How Katie Feeney Became ESPN’s First Sports & Lifestyle Creator
What happens when a 23-year-old creator lands a groundbreaking role at ESPN? Katie Feeney is living the dream — and changing the game. In this episode of The Business of Creators, Ian Shepherd talks with Katie about her rise from Musically to becoming ESPN’s first-ever Sports & Lifestyle Creator. Katie reveals how she creates real-time content at live sports events, builds engaged cross-platform audiences, and bridges the gap between Gen Z and traditional sports media. Whether you're a c...
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1 month ago
19 minutes

The Business of Creators
Kajabi's 10bn Milestone + Dominique Broadway’s Secrets to Building a 7-Figure Creator Business
She turned finance advice into a multimillion-dollar digital empire. In this episode of The Business of Creators, Dominique Broadway shares how she built her business on Kajabi, what she’d do differently today, and why community and ownership are the future of creator success. Ian Shepherd also speaks with Kajabi’s Allie Fernando, who unpacks exclusive data behind their $10 billion milestone — and what it really takes to scale from six to seven figures as a creator. Topics Discussed: - Domi...
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2 months ago
27 minutes

The Business of Creators
How Hacksmith Turned a $1M Gamble into More Than $6.5M on Kickstarter with COO Ian Hillier
This is how a YouTube channel turned one tool into over $6.5 million with no paid ads. In this episode of The Business of Creators, Ian Shepherd talks to Ian Hillier, COO of Hacksmith Industries, about how they transformed a side project into a massive Kickstarter success. Launching products for sale? Start with a .store domain. Top creators like MrBeast, Dude Perfect and Hacksmith use .store to build clean, memorable web addresses like YourName.store, boosting clicks, driving sales and maki...
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2 months ago
29 minutes

The Business of Creators
The Secret Behind Jonathan Katz-Moses Sold-Out Product Line + Slow Ventures Investment
What does it take to turn a 120-square-foot shed into a thriving multi-million dollar creator brand? In this episode of The Business of Creators, Ian Shepherd sits down with Jonathan Katz-Moses — master woodworker, inventor, and YouTube creator — and Billy Parks from Slow Ventures to reveal the mindset, strategies, and partnerships that fueled Jonathan’s explosive growth. From surviving a life-changing attack to launching patented tools that dominate the woodworking niche, Jonathan shares how...
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2 months ago
34 minutes

The Business of Creators
Short-form social is becoming the new TV! With Zach Blume from Portal A
Creators Are Becoming Studios — Here’s What That Means for You. In this episode of The Business of Creators, Ian Shepherd sits down with Zach Blume — a 15-year veteran of the digital content space — to break down the shift from snackable content to premium storytelling on platforms like YouTube, TikTok, and Instagram. Zach shares lessons from building one of the longest-running independent creator studios and why the next frontier in the creator economy isn’t about virality — it’s about owne...
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2 months ago
27 minutes

The Business of Creators
Why Most Creator Brands Fail (And How to Fix It) with Aaron Day of Amaze | CREATOR COMMERCE S1E10
Think selling merch is just about slapping your logo on a t-shirt? Think again — this episode reveals what really drives sales in 2025. This episode is packed with surprising, actionable insights on what actually works in creator commerce today. Launching products for sale? Start with a .store domain. Top creators like MrBeast, Dude Perfect and Colin & Samir use .store to build clean, memorable web addresses like YourName.store, boosting clicks, driving sales and making it crystal clear w...
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3 months ago
28 minutes

The Business of Creators
How Pietra Is Enabling Solo Entrepreneurs to Build $100M Brands with AI | CREATOR COMMERCE S1E9
What if one person could build a $100 million brand — without a team? Pietra’s new AI assistant is making that future possible right now. Launching products for sale? Start with a .store domain. Top creators like MrBeast, Dude Perfect and Colin & Samir use .store to build clean, memorable web addresses like YourName.store, boosting clicks, driving sales and making it crystal clear where fans can shop. Grab yours now: https://go.store/boc9 In this episode of The Business of Creators, Ian ...
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3 months ago
28 minutes

The Business of Creators
You Won’t Believe What Happens Inside CrunchLabs - with President Jim Lee | CREATOR COMMERCE S1E8
What if your kid’s favorite YouTuber could also make them fall in love with science? That’s exactly what CrunchLabs is doing — and today, Jim Lee, the company’s President and COO, reveals how. Launching products for sale? Start with a .store domain. Top creators like MrBeast, Dude Perfect and Colin & Samir use .store to build clean, memorable web addresses like YourName.store, boosting clicks, driving sales and making it crystal clear where fans can shop. Grab yours now: https://go.store/...
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3 months ago
27 minutes

The Business of Creators
The Secret Behind 1UP Candy’s Explosive Success (And FaZe Rug’s Role) | CREATOR COMMERCE S1E7
What happens when you combine a viral creator with a disruptive candy brand? In this episode of The Business of Creators, Ian Shepherd dives into the story of 1UP with co-founders Michael Schenker, and Chris Koch — the team behind the bold new candy brand launched with FaZe Rug. From rapid product innovation to landing Walmart distribution in months, they share how they’re building a Gen Z-first CPG company with creators at the core. Launching products for sale? Start with a .store domain. To...
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4 months ago
28 minutes

The Business of Creators
How to Make Money on Snapchat in 2025 (From a Snap Insider!)
Want to know the secret to going viral and getting paid on Snapchat? This episode breaks it all down. Ian Shepherd sits down with Varshini Satish, Talent Partnerships Lead at Snapchat, to explore how Snap is rapidly becoming one of the most creator-friendly platforms in 2025 — with a strong focus on authenticity, monetization and deep audience engagement. Topics Discussed: - What Varshini’s team does to elevate creators inside Snapchat - How Snap identifies top creators through both data and...
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4 months ago
19 minutes

The Business of Creators
How Creators Are Making MILLIONS with Digital Products | CREATOR COMMERCE S1E6
Launching products for sale? Start with a .store domain. Top creators like MrBeast, Dude Perfect and Colin & Samir use .store to build clean, memorable web addresses like YourName.store, boosting clicks, driving sales and making it crystal clear where fans can shop. Grab yours now: https://go.store/boc6 What if your next big payday didn’t come from AdSense or brand deals—but from a product your audience actually wants to buy? In this episode of The Business of Creators, Ian Shepherd dive...
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5 months ago
36 minutes

The Business of Creators
Gen Z’s Underground Social Network Is Blowing Up | Inside Fizz with CEO Teddy Solomon
What happens when a college freshman drops out and builds a social media empire from scratch? Teddy Solomon did exactly that — and now Fizz is dominating college campuses across the U.S. In this episode of The Business of Creators, Ian Shepherd sits down with Teddy Solomon to uncover how Fizz tapped into Gen Z’s craving for authenticity, creating a platform where real conversations thrive — without influencers, filters, or pressure to be perfect. From viral launch hacks to scaling without a ...
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5 months ago
29 minutes

The Business of Creators
How Smart Creators Are Building Million-Dollar Businesses Without Inventory with John Hu from Stan | CREATOR COMMERCE S1E5
Launching products for sale? Start with a .store domain. Top creators like MrBeast, Dude Perfect and IShowSpeed use .store to build clean, memorable web addresses like YourName.store, boosting clicks, driving sales and making it crystal clear where fans can shop. Grab yours now: https://go.store/boc5 What happens when one of the world’s biggest podcasters backs your startup? In this episode of The Business of Creators, Ian Shepherd dives into the exclusive story behind Steven Bartlett’...
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5 months ago
29 minutes

The Business of Creators
How Creators Are Building 7-Figure Product Lines (Without Millions of Views) | CREATOR COMMERCE S1E4
Launching merch? Start with a .store domain. Top creators like MrBeast, Dude Perfect and IShowSpeed use .store to build clean, memorable web addresses like YourName.store, boosting clicks, driving sales and making it crystal clear where fans can shop. Grab yours now: https://go.store/boc1 In this episode of The Business of Creators, Ian Shepherd sits down with Charles Haynes, Founder and MD of Ziggurat XYZ, to explore how niche creators are building thriving businesses beyond brand dea...
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5 months ago
46 minutes

The Business of Creators
What Trading Cards Tell Us About the Future of the Creator Economy w/ Nick Bell, CEO of Fanatics Live
What if shopping felt more like a stadium packed with fans than a boring scroll through product listings? In this episode of The Business of Creators, Ian Shepherd chats with Nick Bell, CEO of Fanatics Live, about how he’s transforming the world of collectibles through live commerce — blending entertainment, community, and commerce into one addictive experience. They dive into how Fanatics Live fits into the broader Fanatics empire, the psychology behind collecting, and why creators are cent...
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5 months ago
21 minutes

The Business of Creators
1.1 billion people will be creators by 2032 — but who are they, and what does that future look like? In this episode of The Business of Creators, Ian Shepherd dives deep with Ben Woods from MiDiA to explore the eye-opening findings from their latest report on the creator economy. Ben breaks down what’s really driving this explosive growth: the rise of consumer-creators, the power of video, and how AI is flipping the playbook for creators at every level. Whether you're a seasoned creator, bran...