1.1 billion people will be creators by 2032 — but who are they, and what does that future look like? In this episode of The Business of Creators, Ian Shepherd dives deep with Ben Woods from MiDiA to explore the eye-opening findings from their latest report on the creator economy. Ben breaks down what’s really driving this explosive growth: the rise of consumer-creators, the power of video, and how AI is flipping the playbook for creators at every level. Whether you're a seasoned creator, bran...
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1.1 billion people will be creators by 2032 — but who are they, and what does that future look like? In this episode of The Business of Creators, Ian Shepherd dives deep with Ben Woods from MiDiA to explore the eye-opening findings from their latest report on the creator economy. Ben breaks down what’s really driving this explosive growth: the rise of consumer-creators, the power of video, and how AI is flipping the playbook for creators at every level. Whether you're a seasoned creator, bran...
What happens when you combine a viral creator with a disruptive candy brand? In this episode of The Business of Creators, Ian Shepherd dives into the story of 1UP with co-founders Michael Schenker, and Chris Koch — the team behind the bold new candy brand launched with FaZe Rug. From rapid product innovation to landing Walmart distribution in months, they share how they’re building a Gen Z-first CPG company with creators at the core. Launching products for sale? Start with a .store domain. To...
The Business of Creators
1.1 billion people will be creators by 2032 — but who are they, and what does that future look like? In this episode of The Business of Creators, Ian Shepherd dives deep with Ben Woods from MiDiA to explore the eye-opening findings from their latest report on the creator economy. Ben breaks down what’s really driving this explosive growth: the rise of consumer-creators, the power of video, and how AI is flipping the playbook for creators at every level. Whether you're a seasoned creator, bran...
