1.1 billion people will be creators by 2032 — but who are they, and what does that future look like? In this episode of The Business of Creators, Ian Shepherd dives deep with Ben Woods from MiDiA to explore the eye-opening findings from their latest report on the creator economy. Ben breaks down what’s really driving this explosive growth: the rise of consumer-creators, the power of video, and how AI is flipping the playbook for creators at every level. Whether you're a seasoned creator, bran...
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1.1 billion people will be creators by 2032 — but who are they, and what does that future look like? In this episode of The Business of Creators, Ian Shepherd dives deep with Ben Woods from MiDiA to explore the eye-opening findings from their latest report on the creator economy. Ben breaks down what’s really driving this explosive growth: the rise of consumer-creators, the power of video, and how AI is flipping the playbook for creators at every level. Whether you're a seasoned creator, bran...
Short-form social is becoming the new TV! With Zach Blume from Portal A
The Business of Creators
27 minutes
2 months ago
Short-form social is becoming the new TV! With Zach Blume from Portal A
Creators Are Becoming Studios — Here’s What That Means for You. In this episode of The Business of Creators, Ian Shepherd sits down with Zach Blume — a 15-year veteran of the digital content space — to break down the shift from snackable content to premium storytelling on platforms like YouTube, TikTok, and Instagram. Zach shares lessons from building one of the longest-running independent creator studios and why the next frontier in the creator economy isn’t about virality — it’s about owne...
The Business of Creators
1.1 billion people will be creators by 2032 — but who are they, and what does that future look like? In this episode of The Business of Creators, Ian Shepherd dives deep with Ben Woods from MiDiA to explore the eye-opening findings from their latest report on the creator economy. Ben breaks down what’s really driving this explosive growth: the rise of consumer-creators, the power of video, and how AI is flipping the playbook for creators at every level. Whether you're a seasoned creator, bran...
