The world needs your creativity, friend.



And in today’s episode of the podcast, I’m diving into why this season is the perfect time to cultivate your creative practice, take a step inward, and pour into yourself.



Reflecting on the natural rhythms of fall and winter, I explore how these seasons call us to rest, reflect, and restore, encouraging creatives like you and me to follow that rhythm by nurturing our inner world and embracing practices that bring our creativity back to life.



Ways to Cultivate Your Creative Practice:




* Seasonal Reflection and CreativityI share how observing seasonal changes in nature can inspire us as creatives to honor this time as one of personal renewal. Just as the trees shed their leaves and settle into winter, we too can take time to turn inward, which fuels our future creative growth.



* The Importance of Self-Care for Creative FulfillmentI talk about the importance of nurturing creativity for your own enjoyment, without the pressure to monetize it. Our creativity doesn’t always have to serve productivity or profit—it can simply enrich our lives and support our overall well-being.



* Reclaiming Creativity in a Capitalistic WorldExploring how capitalism often influences our creative lives, I discuss the value of reclaiming creativity as a source of joy and self-expression. For those who are interested, I suggest checking out Maurice Harris (@blumeandplume on Instagram) for a fresh perspective on creative practice outside of a profit-driven mindset.



* Ideas for Cultivating Your Creative PracticeI offer a few practical ideas for reconnecting with creativity, including:

* Going on a solo “artist date” to feed your inner artist



* Playing around in your closet with your wardrobe



* Experimenting with cooking for fun



* Visiting the library to explore new topics



* Spending time in nature and observing the season










Resources Mentioned in This Episode:




* The Artist’s Way by Julia Cameron: A classic for creatives looking to tap into daily practices like “morning pages” or solo artist dates that inspire and refuel.



* A Year in Practice by Jacqueline Suskind: A seasonal guide to living and creating in sync with nature’s cycles, offering practices and wisdom for each season.








Your Creativity Matters



I hope this conversation reminds you that taking care of your creativity isn’t just about productivity; it’s about finding joy and fulfillment in the process. In a world that often feels uncertain, I truly believe that our art, voices, and creative passion are needed now more than ever.



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How do you navigate decision fatigue as a creative?



Especially when you’re constantly bombarded with decisions that require your attention from work, home life, and personal relationships? Well, today on the podcast I’m talking about handling decision fatigue as a creative with licensed professional counselor, Josh Berger. Josh has been on the podcast before, and today he’s back to dive into how decision fatigue impacts creatives and business owners like us. He’s the CEO of Rivers Edge Counseling and Wellness, where he supports both his clients and team members through the mental health challenges that can come with running a business and navigating life.



This episode is a powerful conversation about how decision fatigue shows up in our day-to-day lives, how we can spot the early warning signs, and what we can do to mitigate it. If you’re someone who wears a lot of hats, has an overflowing schedule, and constantly faces deadlines, this episode will help you identify and avoid decision fatigue before it becomes overwhelming. Tune in above for the full episode!



Takeaways from this episode:




* What decision fatigue is and how it manifests in our daily lives.



* How decision fatigue can affect your creativity and productivity.



* Practical strategies to reduce the impact of decision fatigue in your personal and professional life.



* The importance of setting boundaries and how they can help you regain control over your schedule.



* Self-care tips for dealing with decision fatigue, especially when you share your space with others.




Ways to Prevent Decision Fatigue




* Identify Decision Fatigue: Start recognizing decision fatigue by paying attention to when you feel irritable, avoid tasks, or become overwhelmed by daily choices.



* Set Boundaries: Carve out dedicated time in your schedule for creative work and personal self-care, and communicate this clearly with those around you.



* Streamline Your Schedule: Take stock of your calendar. Use Josh’s method of marking activities with an up, side, or down arrow to determine what gives you energy and what drains it.



* Prioritize Self-Care: Engage in active self-care—whether it’s a walk, a hobby, or spending time away from screens—to reset your energy and creativity.



* Have Conversations About Boundaries: If you share your space with others, have open conversations about your needs and how they can help you protect your time for rest and self-care.




CONNECT WITH JOSH



Rivers Edge Counseling + Wellness



Learn more about Josh + scheduling a session



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Rebranding 101 for Wedding Industry Pros



In today’s episode, I’m diving deep into Rebranding 101 for Wedding Industry Pros. Think of this episode as a helpful checklist to guide you through the process of rebranding with confidence. Whether you’re a wedding planner, floral designer, photographer, venue owner, or stationary designer, I’ve designed this episode to help you figure out just how to align your rebranding project with your biggest goals.



I’m sharing the essential steps to ensure you set yourself up for success. From choosing the right time to work with a designer to clearly defining your goals and ideal clients, I’ll walk you through how to make sure your rebrand reflects your values and positions you to charge what you’re worth. Tune into the full episode above!



Must Know Steps for Rebranding as a Wedding Pro




* How to set yourself up for rebranding success by choosing the right timeline.



* The importance of brand strategy in helping you define your unique value.



* How a strategic rebrand can help you raise your rates and connect with high-end clients.



* Understanding your dream deliverables and setting a realistic budget for your rebrand.



* Why it’s important to keep your vision flexible when working with a brand designer.




Important Steps to Take on your Rebranding Journey




* Evaluate Your Calendar: Choose a time for your rebrand when you can fully engage with the process—ideally during your off-season.



* Clarify Your Goals: Be clear about your long-term business goals and how a rebrand will help you achieve them.



* Define Your Dream Deliverables: Whether it’s a new website, logo, or brand strategy, make a list of the services you need.



* Set a Realistic Budget: Know your numbers and be prepared to invest in the right designer who aligns with your vision.



* Keep Your Vision Flexible: Trust the strategy and design process. Your designer is working to bring your brand to life in the most strategic way possible.




Rebrand Your Wedding Business with Intention



If you’re ready for the support and guidance of a brand strategist and designer to help you navigate a thoughtful rebrand or refresh, I would be honored to chat with you. You can click here to book a complimentary consultation where we’ll dive into your business, your vision, and how I can serve you well.



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Let’s get your wedding business ready for engagement season!



Hey friends, welcome back to The Brand Strategy Podcast! Today’s episode is all about preparing your wedding business for the upcoming engagement season so you’re able to intentionally connect with your ideal couples when they need you the most. Whether you’re a wedding photographer, wedding or event planner, floral designer, or stationery artist, this episode is for you!



How to prep your biz for engagement season



Over the last 12 years as a brand designer and strategist, I’ve had the privilege of working with so many incredible pros in the wedding industry. I know firsthand what it takes to create elevated, high-converting brands and websites for service providers like you. I also deeply understand the consumer behavior of couples searching for their dream wedding team.



With engagement season just around the corner, couples are starting to take to the internet to find venues, florists, planners, photographers, and all the amazing pros who make their wedding dreams come true. Now is the time to ensure that your brand is ready to meet these potential clients online. So be sure to tune in above to catch the full episode!



Update Your Portfolio:



You’ve likely completed some gorgeous projects over the past several months, and now is the perfect time to showcase them. Show potential clients the best examples of your work that reflect your current style and attract the couples you want to work with.



I love using platforms like Showit because it’s so easy to upload new galleries with just a few clicks. This is also a great time to organize your portfolio strategically. For example, for my stationer clients, I love organizing their portfolio by specific stationery types—save the dates, day-of paper, invitation suites, etc.



Think about the kind of client you want to attract, and make sure your portfolio reflects that. Swap out images that no longer align with your current style or the type of work you want to continue doing.



Refresh Your Website and Services Page



While you’re updating your portfolio, take a look at your hero images and services page. Does anything need to be updated? Are your prices reflective of the elevated service you’re offering for 2025 and beyond? Small changes can make a big impact in how your brand is perceived.



Create Keyword-Rich Content



SEO (Search Engine Optimization) is a long game, and it’s important to start now. Adding keyword-rich content to your website and social media is an investment in your future success. If you know certain venues or locations that your ideal clients love, consider writing blog posts that showcase real weddings or projects at those venues. Include the venue name, location, and other specific details in your blog post titles, content, and image names.



For example, I once did a huge rebrand for a Dallas-based wedding photographer who had already built up a lot of SEO content for certain popular Dallas venues. We played off that strength by creating venue-specific pages and a venue directory on her website. This helped her connect with couples searching for photographers at those specific venues.



This type of content won’t go viral overnight, but over time, it will help you organically connect with your ideal clients. Which is why I highly recommend getting started now so Google has months to crawl your site in the lead up to engagement season!



Review Your Client-Facing Workflows

Do you need a brand assessment for your creative, service-based business? Tune in to find out!



Today on the Brand Strategy Podcast, I’m chatting about brand assessments and how to figure out when it’s time to tap into that kind of support. You might be searching for clarity with your current brand as you attempt to figure out if your messaging, visuals, and website are still doing the heavy lifting for you. Or you might be curious about thoughtful updates and strategic changes that could take your current brand from minimally effective to wildly successful. A brand assessment can help you find that clarity!



And in today’s episode, I’m sharing just what goes into a brand assessment, how to identify it’s time for one, and steps you can take to enlist that support from an industry friend, a biz bestie, or a professional.



Tune into the full episode above to learn more!



Discover Brand Clarity through a Custom Brand Assessment



As a brand strategist and designer with over a decade of experience, I’ve been honored to support hundreds of clients throughout the years through my signature brand strategy process. And I’m thrilled to bring back my 1:1 Brand Clarity Sessions to help service-based entrepreneurs like you tap into tailored clarity on your current brand, website, and/or graphics in a way that cut through cycles of indecision, overthinking, or overwhelm.



If you’re feeling lost about what the next best step to take in order to elevate your brand or website looks like, you’re in the right place. With my decade of experience as a brand designer, strategist, and creative director, I’m here to help you elevate your current brand to align with your big picture goals. 




Book Your Session








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REVIEW THE TRANSCRIPT:



Please note this transcript has been auto generated and may contain typos.



Bonnie (00:07):Hi, friend,

Showing up as Future You in your business right now.



Today on the Brand Strategy Podcast, I’m chatting about a fresh way of showing up in your creative business that inspires growth. You might have heard about the concept as showing up as the future version of yourself right now in order to think, act, and operate in a new way. But what does that actually look like, and how am I personally playing around with this approach in my own life and business?



In today’s short and sweet episode, I’m getting into it all in under 10 minutes. So hit play if you’re curious about hearing more!



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REVIEW THE TRANSCRIPT:



Please note this transcript has been auto generated and may contain typos.



Bonnie:Hi, friend, and welcome to the Brand Strategy Podcast, a show created to equip you with the inspiration, encouragement, and clarity you need to build a brand of your dreams. I’m your host, Bonnie Bakhtiari, brand designer, strategist, and founder of the Illume Retreat. From sustainable Strategy to heartfelt Encouragement. Each episode is designed to equip you with the tools you need to chase after your dreams, because you deserve a brand that empowers you to do what you love, connects with your dream clients, and offers a deep sense of fulfillment along the way. So grab a cup of coffee and join me on this journey, won’t you?



Today I’m sharing a little bit of bite-sized episode that is intended to hopefully encourage you wherever you are in your journey as a creative. So whether you’re just getting started and you’re building your business, or you’re in those seasons of scaling and you, like me, have been in business for years and you’re exploring what further growth looks like along the way, I wanted to share with you something that has really been resonating with me. It’s actually kind of some advice that, um, I’ve been taking myself. And it is along the theme of making decisions and showing up as the version of you that aligns with your big picture and long-term definition of success. So if you’ve been a longtime listener, then you know that, um,

Making your marketing feel more fun with a custom quiz



In today’s episode of the podcast, I’m sharing how service-based businesses and creatives can use a custom quiz to make marketing feel more fun, inspire deeper connection with your ideal clients, and increase conversions in the long run! No matter how many times you’ve seen them in action before, a custom quiz can be so effective.



If you’ve ever used an online tool to find your perfect concealer match or to determine which running shoes meet your needs, there’s absolutely a way to take inspiration from e-commerce uses and leverage them to connect with your incredible ideal clients through your own custom quiz. If you love the idea of having more fun with your marketing, engaging your potential clients more intentionally, and ultimately driving more conversions, then this episode may be for you, friend.



Be sure to tune into the full episode above.



Resources to help you make your own custom quiz




* Links to Resources Mentioned in this Episode:

* Bonnie’s Expert Brand Quiz: If you want to see what a custom quiz can look like in action, here’s a link to a self-guided assessment I created for my ideal clients to help them figure out what specific steps they need to take to propel their brand towards success!



* Embed an Interact Quiz on Your Showit Website: For my fellow Showit users who want to utilize a custom quiz on your website, here’s a step-by-step tutorial on how to do just that. No complex coding or professional web designer required.



* People-Led Marketing: The main marketing strategy I’ve been using (and loving!) lately. Catch up on this episode of the podcast here.






Try Interact + Create Your Own Custom Quiz



Take this fun quiz to find out what kind of quiz you could create!



Try Interact out for free and, if you love it, use code BSP25 to save 25% off of any plan. Check it out here!



Some of the links above are affiliate links. Thank you for your support!



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ACQUIRING HIGH QUALITY CLIENTS AS A CREATIVE SERVICE PROVIDER



In today’s episode of the podcast, I’m chatting with Growth Strategist Marion Wagner about effective lead generation strategies for service providers. As a creative business owner, you’ve probably heard all sorts of advice around lead gen, but what are strategies actually worth implementing and which ones just won’t cut for you? In today’s episode, Marion is peeling back the curtain on lead gen tactics that aren’t worth your time, and she shares what to do instead to reach your ideal clients!



If this kind of topic is just what you’re looking for, then be sure to tune into the full episode above!



TAKEAWAYS + HELPFUL INSIGHTS TO Master Lead Gen in 2024




* Authentic Engagement: In today’s episode, Marion emphasizes the power of authentic engagement by sharing her journey from blogger to Growth Strategist and Lead Generation Expert. She also shares an engagement tip that creates the opportunity for meaningful interactions to build genuine connections.



* Mistakes to Avoid:

* Follow-Unfollow Game: Marion warns against this outdated tactic of using follow loops or giveaways. This is so 2015 anyway, right?



* Cold DM Approach: Sending unsolicited direct messages to people who don’t follow you is deemed a high-effort, low-quality lead generation strategy.



* Buying Followers: The outdated practice of purchasing followers is discouraged, as it yields inactive and disinterested accounts.



* Paying for Ads Without a Proven Offer: Marion advises against investing in ads until you a proven, well-received offer to share. This ensures you’re able to use your resources more wisely and see bigger positive outcomes as a result!



* Focus on Follower Count Over Relationships: Marion challenges the misconception that the once-coveted 10K follower count is worth it. She instead encourages building relationships by being authentic, sharing stories, and adding value. The emphasis is on quality rather than quantity, especially for those aiming for their first consistent five-figure months.





* Looking Ahead to 2024: Marion anticipates the continued importance of relationships in the online space. She advises focusing on building connections, vulnerability, and storytelling to resonate with the audience. In fact, Marion’s upcoming book, “Small Audience Big Income,” dives even deeper into this theme!




CONNECT WITH Marion



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Intentional Business Trends Creatives + Service Providers in 2024



In today’s episode of the podcast, I’m chatting about the biggest business trends I anticipate impacting the way we show up both internally and externally in our businesses as creatives and service providers in 2024! The way we did things back in 2019 no longer applies, and for many of us that’s a fantastic thing. This episode shares creative ways to strategically do business your own way as we continue to dive into 2024 with intention. If this kind of topic is just what you’re looking for, then be sure to tune into the full episode above!



Intentional Business Trend Takeaways From This Episode:




* Descaling Your Business:

* I’m sharing how we’re now seeing an intentional shift away from relentless growth to thoughtful downsizing.



* Now more than ever, it’s important to align your business structure with your personal goals as the CEO of your business, along with your financial goals.



* Let’s normalize running your business in a way that works for you. Whether you dream of having a massive team or you want to stay a solopreneur, choose what works for you.





* Rethinking Million-Dollar Goals:

* At this stage in the game, do we really need to keep chasing after ever-increasing financial milestones?



* How to assess your actual financial needs and redefine success accordingly.



* Leveraging your self-awareness in determining your future business goals.





* Return of Long-Form Content:

* Blogs are back, baby! Did they ever really leave, though? In all seriousness, we’re seeing a huge resurrection of blogs, email marketing, and newsletters.



* Why long-form content on channels you own (like your newsletter or your blog) trump short-form content on channels you’re simply borrowing (like TikTok and Instagram).



* How creating more long-form content can pave the way for a deeper connection with your audience through meaningful, substantial content.





* Doing Business Your Own Way:

* We’re independent business owners so why do we insist on running our businesses like big corporate structures?



* Why I skipped the January goal-setting frenzy this year, and what I’m doing instead.



* Advocating for self-compassion as we evolve and experiment with our business strategies.






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Acquiring High Quality Clients as a Creative Service Provider



In today’s episode of the podcast, I’m chatting about attracting high quality clients with business growth coach Heidi Taylor. As a creative service provider, you may have found yourself connecting with clients who aren’t quite the best fit for your unique service. And in this episode of the Brand Strategy Podcast, Heidi shows us how to leverage our individual strengths to call in our ideal clients. If this kind of topic is just what you’re looking for, then be sure to tune into the full episode above!



Takeaways + Helpful Insights to Acquire High Quality Clients




* Identifying Challenges in Client Acquisition: This conversation with Heidi delves into the challenges creatives and service-based business owners face in attracting the right clients, like dealing with low-quality leads, evolving beyond the current audience, and unconsciously continuing to sell to client who aren’t quite the right fit.



* Leveraging Strengths for Client Alignment: Heidi emphasizes the importance of understanding and leveraging individual strengths, using the Gallup StrengthsFinder assessment as a tool. She shares some fantastic examples of clients who successfully shifted their focus by aligning their strengths with their client’s complementary strengths.



* Language and Messaging in Marketing: Heidi shares the significance of using client language informed by strengths to attract clients who truly are the right fit. Heidi provides practical tips into how adjusting language and marketing strategies can lead to more effective client communication.



* Case Studies: Heidi shares two case studies where clients underwent significant shifts in their businesses by reassessing their strengths, client relationships, and aligning their services with their natural abilities.



* Final Takeaway: Heidi encourages business owners to conduct a yearly postmortem on their businesses, evaluating client alignment, strengths, and overall satisfaction. She offers a free resource for the audience to guide them through this process.




CONNECT WITH HEIDI



Heidi’s Instagram



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Elevating your Brand during your Slow Season



In today’s episode, I’m sharing ways to upgrade your visual brand during your slow season. For many of us in the wedding and event industry especially, the coming months often reflect an off season that we can strategically use to pour back into your amazing business. In this episode, I’m sharing thoughtful ways to upgrade your business, showcase your best work, and strategically rebrand for success.



Tune into the full episode above!



Making the Most of the Slow Season



In this episode, Bonnie focuses on valuable strategies for upgrading your brand during the slow season, and shares more on specific points like:




* The power of investing in your business



* Using a slow season to showcase your best work



* Elevating your visual identity to captivate your ideal clients



* Thoughtfully launching in a season where you may have more margin in your calendar



* Specific actions you can take to elevate your brand during an off season



* And more!




Recognizing the Need for Change



If your current visual brand is no longer aligning with your goals, I encourage you to consider if a brand refresh or a rebrand could serve you well.



If so, I’m currently accepting new custom branding clients for the New Year, and I would love to chat with you to see how I could potentially support you along this journey! Get in touch right here to start the conversation.



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REVIEW THE TRANSCRIPT:



Please note this transcript has been auto generated and may contain typos.



Bonnie (00:07):Hi friend, and welcome to the Brand Strategy Podcast, a show created to equip you with the inspiration,

Pivoting Your Career in Mid-Life with Katie Dubois



In today’s episode of the podcast, I’m chatting about navigating a midlife career pivot with purpose and passion with guest Katie Dubois. From graphic design generalist to presentation design specialist, Katie shares her inspiring journey and valuable insights on embracing change after 30+ years in the design industry. In this open, fun conversation, Katie shares how it’s never too late to chase after your passions, and her biggest lessons from executing a thoughtful career pivot in mid-life.



Tune in for the full episode above!



Takeaways + Thoughtful Lessons from a Mid-Life Career Pivot




* Katie’s curiosity, adaptability, and desire for continuous learning.



* Importance of being intentional and purposeful in career transitions.



* Katie’s exploration of UX/UI design and the realization of market saturation.



* Her advice: Prepare a runway for the transition, be purposeful, and avoid oversaturated fields.



* The power of embracing change, plugging into a likeminded community, and community over competition!




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REVIEW THE TRANSCRIPT:



Please note this transcript has been auto generated and may contain typos.



Bonnie (00:07):Hi, friend, and welcome to the Brand Strategy Podcast, a show created to equip you with the inspiration, encouragement, and clarity you need to build a brand of your dreams. I’m your host, Bonnie Bakhtiari, brand designer, strategist, and founder of the Illume Retreat. From sustainable Strategy to heartfelt encouragement. Each episode is designed to equip you with the tools you need to chase after your dreams, because you deserve a brand that empowers you to do what you love, connects with your dream clients, and offers a deep sense of fulfillment along the way.

Mindfully Accepting Unsolicited Business Advice during the Holidays



This time of year, many of us are gathering around the table to celebrate the holiday season with friends, family, and colleagues. And during these get-togethers, it’s all too common to find yourself in a conversation with someone who wants to share their opinions and advice on how you should run your business.



In some cases, this well-intentioned advice is unsolicited so you might not know how to respond. Or perhaps it caught you unaware and now you’re beginning to experience doubt.



In today’s episode straight from the archives, I’m sharing how you can mindfully accept advice so that you’re continuing to pursue your goals for your own success.



Catch the full episode above!



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REVIEW THE TRANSCRIPT:



Please note this transcript has been auto generated and may contain typos.



Bonnie:Hi, friend, and welcome to the Brand Strategy Podcast, a show created to equip you with the inspiration, encouragement, and clarity you need to build a brand of your dreams. I’m your host, Bonnie Bakhtiari, Brand Designer, strategist, and founder of the Illume Retreat. From sustainable Strategy to heartfelt encouragement. Each episode is designed to equip you with the tools you need to chase after your dreams because you deserve a brand that empowers you to do what you love, connects with your dream clients, and offers a deep sense of fulfillment along the way. So grab a cup of coffee and join me on this journey, won’t you join me?



New Speaker:Hey friends. Welcome back to the Brand Strategy Podcast, where today I am doing something a little bit different. I am going back into the archives, and I am resharing a past episode with you because hear me out. I think this is a reminder that we all need to hear this time of year. I am sharing an episode that aired back in December of 2022. It was about ways to mindfully accept advice, and it was coming from the standpoint of how to accept advice or listening to other people, um, who might have quite a handful of opinions about your business, how you run your business, how things are going as we gather together during this holiday season. So this is an episode about the importance of cultivating a filter that you use to sift through all of the noise that’s out there. Um, personally, I have been done for quite a while now taking advice from peo...

CREATE YOUR IDEAL HOLIDAY SCHEDULE



In today’s episode of the podcast, I’m sharing practical ways to create your ideal holiday schedule as a service-based business owner before the year ends. From short term actions you can implement today to long term planning suggestions to help you better structure your availability throughout the year, today’s episode is meant to help you look at your calendar as a tool to better experience your desired quality of life.



Tune in for the full episode above!



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Bonnie (00:07):Hi, friend, and welcome to the Brand Strategy Podcast, a show created to equip you with the inspiration, encouragement, and clarity you need to build a brand of your dreams. I’m your host, Bonnie Bakhtiari, brand designer, strategist, and founder of the Illume Retreat. From sustainable Strategy to heartfelt encouragement. Each episode is designed to equip you with the tools you need to chase after your dreams because you deserve a brand that empowers you to do what you love, connects with your dream clients, and offers a deep sense of fulfillment along the way. So grab a cup of coffee and join me on this journey, won’t



Bonnie (00:41):You? Hey friends. Welcome back to the Brand Strategy Podcast, where today we’re talking about creating your ideal holiday schedule as a service-based business. So for my fellow designers, for my photographers, my wedding planners, my floral designers, this episode is specifically for you as we are coming up on a big holiday season. Uh, if we look at the calendar and just the handful of months that we have left in 2023, there are quite a few holidays to mark and quite a few celebrations to experience and finding some time to really experience the holiday season that you want while still honoring your client commitments, while still reaching your revenue goals and honoring your business’s sche...

How Culture and Identity Influence Marketing



In today’s episode of the podcast, I’m joined by the talented Cassandra Le to discuss how culture and identity influence our marketing as creatives, entrepreneurs, and small business owners. In this fun conversation, Cassandra and I explore what “culture” really means in the context of your marketing, how your personal identity has a place in your message, and what marketing lessons we can learn from movie trailers and the Barbie film!



If you’ve been wondering how to weave more of your values and lived experiences into your brand and messaging, then today’s episode may be just what you’re looking for, friend.



Tune in for the full episode above!



MEET CASSANDRA LE



Cassandra Le (she/they) is a first-generation Vietnamese-American, immigrant living in Spain. They work as a Brand Strategist & Marketing Consultant and believe business and marketing can be fun AND be used as tools to dismantle systems of oppression.



For 10+ years, Cassandra has been creating content across all mediums (written, graphics, audio, video, photo, etc.), and through her business, The Quirky Pineapple Studio, she’s worked with mission-driven brands and thought leaders around the world in English and Spanish – helping them share their story, connect with their community, and drive sales with content marketing that is enjoyable and anti-oppressive.



When she’s not working, you can find Cassandra recording podcast episodes for her podcast, I’m lost, so what?, looking for the best bubble tea spot, and watching movie trailers on YouTube to movies she probably won’t ever watch in real life.



CONNECT WITH CASSANDRA and The Quirky Pineapple Studio



Website: https://thequirkypineapple.com/



Podcast: https://imlostsowhat.podbean.com/



Business IG: https://www.instagram.com/thequirkypineapplestudio/



Personal IG: https://www.instagram.com/cassandratle/



LinkedIn: https://www.linkedin.com/in/cassandra-le/



Marketing Hot Takes Email Series



Marketing Hot Takes ️is a weekly email series for overlooked Thought Leaders & Personal Brands to shift their perspective on marketing and branding, so they get booked for more industry opportunities. Always with a culturally competent, intersectional feminist, and liberatory lens – not that manipulative marketing!



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Using people-led marketing to generate leads



The power of storytelling in your marketing



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