Episode 280: Upgrade Your Brand During Your Slow Season

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The Brand Strategy Podcast

100 episodes

3 months ago

The Brand Strategy Podcast is a show created to equip you with the inspiration, encouragement, and clarity you need to build the brand of your dreams with purpose and intention. From sustainable strategy to heartfelt encouragement, each episode is designed to equip you with the tools you need to chase after your dreams. Because you deserve a brand that empowers you to do what you love, serve the clients you dream of working with, and experience a deep sense of fulfillment along the way! So get comfy, grab a mug of coffee or your favorite beverage, and join host Bonnie Bakhtiari as we explore what it takes to build a truly strategic, heartfelt brand!

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Marketing

Business

Episode 280: Upgrade Your Brand During Your Slow Season

The Brand Strategy Podcast

19 minutes 11 seconds

1 year ago

Episode 280: Upgrade Your Brand During Your Slow Season

Elevating your Brand during your Slow Season

In today’s episode, I’m sharing ways to upgrade your visual brand during your slow season. For many of us in the wedding and event industry especially, the coming months often reflect an off season that we can strategically use to pour back into your amazing business. In this episode, I’m sharing thoughtful ways to upgrade your business, showcase your best work, and strategically rebrand for success.

Tune into the full episode above!

Making the Most of the Slow Season

In this episode, Bonnie focuses on valuable strategies for upgrading your brand during the slow season, and shares more on specific points like:

* The power of investing in your business

* Using a slow season to showcase your best work

* Elevating your visual identity to captivate your ideal clients

* Thoughtfully launching in a season where you may have more margin in your calendar

* Specific actions you can take to elevate your brand during an off season

* And more!

Recognizing the Need for Change

If your current visual brand is no longer aligning with your goals, I encourage you to consider if a brand refresh or a rebrand could serve you well.

If so, I’m currently accepting new custom branding clients for the New Year, and I would love to chat with you to see how I could potentially support you along this journey! Get in touch right here to start the conversation.

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Episode 121 – 4 Ways to Utilize Your Slow Season to Rebrand

Episode 246: 3 Signs It’s Time To Rebrand

Brand Refresh vs. Rebrand for Creative, Service-Based Entrepreneurs

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Please note this transcript has been auto generated and may contain typos.

Bonnie (00:07):Hi friend, and welcome to the Brand Strategy Podcast, a show created to equip you with the inspiration,