Episode 281: Acquiring High Quality Clients with Heidi Taylor

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The Brand Strategy Podcast

100 episodes

3 months ago

The Brand Strategy Podcast is a show created to equip you with the inspiration, encouragement, and clarity you need to build the brand of your dreams with purpose and intention. From sustainable strategy to heartfelt encouragement, each episode is designed to equip you with the tools you need to chase after your dreams. Because you deserve a brand that empowers you to do what you love, serve the clients you dream of working with, and experience a deep sense of fulfillment along the way! So get comfy, grab a mug of coffee or your favorite beverage, and join host Bonnie Bakhtiari as we explore what it takes to build a truly strategic, heartfelt brand!

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Marketing

Business

Episode 281: Acquiring High Quality Clients with Heidi Taylor

The Brand Strategy Podcast

32 minutes 37 seconds

1 year ago

Episode 281: Acquiring High Quality Clients with Heidi Taylor

Acquiring High Quality Clients as a Creative Service Provider

In today’s episode of the podcast, I’m chatting about attracting high quality clients with business growth coach Heidi Taylor. As a creative service provider, you may have found yourself connecting with clients who aren’t quite the best fit for your unique service. And in this episode of the Brand Strategy Podcast, Heidi shows us how to leverage our individual strengths to call in our ideal clients. If this kind of topic is just what you’re looking for, then be sure to tune into the full episode above!

Takeaways + Helpful Insights to Acquire High Quality Clients

* Identifying Challenges in Client Acquisition: This conversation with Heidi delves into the challenges creatives and service-based business owners face in attracting the right clients, like dealing with low-quality leads, evolving beyond the current audience, and unconsciously continuing to sell to client who aren’t quite the right fit.

* Leveraging Strengths for Client Alignment: Heidi emphasizes the importance of understanding and leveraging individual strengths, using the Gallup StrengthsFinder assessment as a tool. She shares some fantastic examples of clients who successfully shifted their focus by aligning their strengths with their client’s complementary strengths.

* Language and Messaging in Marketing: Heidi shares the significance of using client language informed by strengths to attract clients who truly are the right fit. Heidi provides practical tips into how adjusting language and marketing strategies can lead to more effective client communication.

* Case Studies: Heidi shares two case studies where clients underwent significant shifts in their businesses by reassessing their strengths, client relationships, and aligning their services with their natural abilities.

* Final Takeaway: Heidi encourages business owners to conduct a yearly postmortem on their businesses, evaluating client alignment, strengths, and overall satisfaction. She offers a free resource for the audience to guide them through this process.

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