Being a freelance designer can be the most rewarding job in the world, but it also comes with its own set of challenges that make it super stressful! This week, we're joined by Kaycee Vosberg of Voka Studio to talk about the best and worst parts of being a freelancer. Stay tuned! Check out our website over at digitalbrandnation.com to see more from us, and make sure to hit us up on social media using the hashtag #TeamBrandNation.
According to Google Business, 97% of first-time site visitors leave without taking ANY action! For small business owners, this is a tragic loss of potential customers. But never fear! This week, we're discussing a tool called site retargeting that allows you to pull those customers right back to your website. Tune in to learn what site retargeting is and whether or not it's the right tool for you. Check out digitalbrandnation.com for more podcast episodes like this one, as well as tons of blog posts! #TeamBrandNation
We’ve all been there. You see that Facebook notification that you’ve been added to a group by a high school classmate you haven’t talked to in 15 years so that they can spam you with 5 posts a day about the essential oils they’re selling. What’s your first reaction? “Leave Group," right? But Facebook groups can be a powerful tool for certain types of businesses, so in today’s episode, we’re going to help you understand when it’s a good idea to launch a Facebook group and how to avoid coming across as annoying or desperate to your followers. #TeamBrandNation
For many people, starting a blog is an intimidating idea. What will I post about? How do I make it sound professional? This week, we're here to answer all of your questions and more! We're talking about how you can get started blogging (spoiler alert: it's not as tricky as you may think). Stay tuned for more, and while you're at it, go check out our website over at digitalbrandnation.com for more great resources! #TeamBrandNation
In the world of brand building, it can be easy to fall into a creative rut. Burnout is real, and we want to help you avoid it! This week, we're sharing some habits that you can cultivate to renew your creative spirit and get over burnout! Tune in to learn about 3 habits that all successful brand builders have. Check out digitalbrandnation.com for more resources like blog articles, e-books, and videos! #TeamBrandNation
It's no secret that we're both HUGE Hamilton fans, but this week we're taking our fandom one step farther.😎 As we've listened to Hamilton over and over, several recurring themes have popped out at us, and we've realized that they can all be applied to the world of marketing! So, in this episode, we're discussing 4 marketing lessons we learned from Hamilton! (We may even play some clips from the musical throughout the episode😉) Go check out our website at digitalbrandnation.com for more great resources and podcast episodes like this one! #TeamBrandNation
As a marketer, it can be incredibly easy to get so focused on your business branding that you neglect to build your personal brand! This week, we're joined by Sam Moss, co-founder of 1Click Agency and host of the B2B Made Simple podcast, to discuss all things personal branding! Tune in to this episode to get some practical tips for using simple tools like LinkedIn to build your platform. Click here to subscribe to Sam's podcast, and make sure to hit up digitalbrandnation.com for more ideas and inspiration for brand builders! #TeamBrandNation
This week, we're covering a BIG topic that is hotly contested in many creative circles: college! As both of our Brand Nation hosts are currently working full-time in the creative industry with no creative degrees, we feel that we have the real-world experience to back up our opinion! Tune in to this episode, where we do our best to convince you that you don't need to go to college for a creative job! Head over to digitalbrandnation.com for more useful tips and tools for brand builders! #TeamBrandNation
With more and more customer interaction happening online and remotely, it can be TOO easy to just check the boxes and deliver what your customers ask for. But upselling can be an incredibly easy way to increase revenue without having to bring in more customers! This week, we're breaking down some simple ways that you can maximize your relationship with your existing customers. Stay tuned! Check out digitalbrandnation.com for more great brand-building resources. #TeamBrandNation
FAR too many business owners see their fellow entrepreneurs as mere competition, missing out on one of the most useful resources at their disposal! This week, we're talking about several ways that collaboration with other businesses can be your best friend and help you grow your company. Stay tuned! For more great brand-building content, head over to digitalbrandnation.com. #TeamBrandNation
When most business owners think about their brand, they usually consider their logo, website, and social media presence. FAR too many people neglect the largest piece of free advertising available to them: their storefront! By maximizing your storefront as a marketing asset for your company, you get tons of FREE "advertising space," as well as the ability to give your brand a physical home. This week, we're giving you some tips for maximizing your storefront to make a good first impression! Hit up digitalbrandnation.com for more great content for brand builders. #TeamBrandNation
Getting HONEST feedback from your customers can be incredibly challenging! Most people, when probed, will just tell you what they think you want to hear. It can be hard to get a customer to open up and give you the good, honest suggestions that you need to grow as a business owner. Today, we're filling you in on some simple ways that you can go about getting constructive comments from your customers! Stay tuned. #TeamBrandNation
In 2021, advertising looks VERY different than it did 25 years ago. Our culture has become increasingly self-centered, which means that our ads need to shift in focus. It's time to start making your brand about the consumer, not your product or service. Customers want to be the hero of their own story, and, if you want to succeed in your advertising, it's time to let them. Listen to learn more, and make sure to check out the blog version of this episode, as well as tons of other great resources, on our website at digitalbrandnation.com. #TeamBrandNation
It's 2020. Email marketing may seem like a thing of the past, and in a lot of cases, it is. But we're firm believers that there is still a LOT of potential for success in email marketing (if you know what you're doing)! This week, Matt and Rachel walk you through 5 tips for running email marketing campaigns that don't suck! Check out digitalbrandnation.com for more resources from us, and make sure to hit us up on social media using the hashtag #TeamBrandNation.
Being a brand builder can be SUPER stressful. In all the chaos, it's easy to get bogged down with deadlines, projects, and details, and never take a step back to reset, organize your life, and get yourself re-oriented. Because our lives are so fast-paced, it's hard to find time to do this! But, we've got a secret for you that we think will help you out tremendously as you try to stay on top of your work. This week, we're talking about why YOU should work on New Years Day. Check out digitalbrandnation.com for more resources from us, and make sure to hit us up on social media using the hashtag #TeamBrandNation.
We've ALL been there: reading the 42nd email from a client that doesn't respect your office hours and wants everything done YESTERDAY. Dealing with clients that are the worst can be draining, so we thought we'd share some advice to help you out as you navigate these stressful situations. This week, Rachel and Matt recount some of their own experiences with awful clients and try to help you avoid making the same mistakes! Tune in to hear more, and hit up digitalbrandnation.com for great resources for brand builders, including our ALL NEW e-book about improving your social media practices to maximize engagement! #TeamBrandNation
These days, most website-building platforms include an out-of-the-box option to install a chat bot. While chat bots can be an incredible useful tool for businesses, they have the potential to do more harm than good. This week, we're walking you through some simple steps to follow in determining whether or not to install one of these bots on your new website. Listen for more! Head over to digitalbrandnation.com for some GREAT resources for brand builders, and make sure to subscribe to our podcast! #TeamBrandNation
Most people put a lot of thought and attention into their initial branding, but few people realize that, after several years with the same logo, style, and colors, it may be time for a rebrand! In this week's episode of the Brand Nation Podcast, Rachel and Matt walk you through 7 easy ways to know if it's time for you to rebrand! Tune in to learn more, and head over to digitalbrandnation.com for more great podcast episodes, blog articles, videos, e-books, and more! #TeamBrandNation
Over the years, we've had countless clients ask us, "Why didn't my giveaway get any engagement?" or "Why didn't anyone enter my social media photo contest?" Running a successful contest on social media that gets attention and widespread participation can be incredibly tough. That's why we thought we'd shed some light on some of the best ways you can ensure that your next social media contest is a success! Listen for more, and make sure to hit up digitalbrandnation.com for more great resources for brand builders. #TeamBrandNation
Does creating video content seem daunting to you as a business owner or creative? Do you feel overwhelmed the moment you start researching camera gear, lighting, microphones, and editing software? We're here to help! This week, we're walking you through the process of getting started creating video content (SPOILER ALERT: It's not as complicated as you think). Tune in to get some great tips and tricks that will benefit you, regardless of your skill level or experience! #TeamBrandNation