These days, most website-building platforms include an out-of-the-box option to install a chat bot. While chat bots can be an incredible useful tool for businesses, they have the potential to do more harm than good. This week, we're walking you through some simple steps to follow in determining whether or not to install one of these bots on your new website. Listen for more! Head over to digitalbrandnation.com for some GREAT resources for brand builders, and make sure to subscribe to our podcast! #TeamBrandNation