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The Brand ED Podcast
Robby Fowler
117 episodes
2 weeks ago
It’s easy for personal brands and SMBs to get overwhelmed in a sea of marketing and branding voices, choices, and channels. Robby Fowler taps into 20 years of personal brand experience to help you clearly connect the dots between your branding, marketing and business strategy. To avoid being another burnt-out leader or under-performing brand or business, tune into this podcast. Build a personal brand and business that breathes life into you and your customer.
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Marketing
Business
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All content for The Brand ED Podcast is the property of Robby Fowler and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
It’s easy for personal brands and SMBs to get overwhelmed in a sea of marketing and branding voices, choices, and channels. Robby Fowler taps into 20 years of personal brand experience to help you clearly connect the dots between your branding, marketing and business strategy. To avoid being another burnt-out leader or under-performing brand or business, tune into this podcast. Build a personal brand and business that breathes life into you and your customer.
Show more...
Marketing
Business
Episodes (20/117)
The Brand ED Podcast
2025-10-24-issue239

The 4 Wins: Enhancing Connection, Lead Magnets, Authentic Branding, and Personal Reflections

Tune into this episode of 'The 4 Wins' where Robby Fowler delivers four enriching insights for solopreneurs and entrepreneurs. Discover a cozy solution to foster deeper connections within your team or community, unravel the complexities of lead magnet architecture for better conversions, rethink authenticity in personal branding, and join Robby in a candid reflection on his personal experiences at a fraternity event. Plus, learn about a special new section on faith and business. Don’t miss out on these valuable takeaways to boost your personal and professional life!

00:00 2025-10-24-issue239
00:47 4 Wins, Issue 239
00:49 Win #1: Something to try
01:38 Win #2: Something a client recently asked
03:00 Win #3: Something to think about
03:21 Win #4: Something personal
04:59 Your Turn: What's Your Takeaway
05:06 P.S.

See the Resources
 Access  links or visuals in this issue on my Substack at RobbyFowler.substack.com. 

Get the 4 Wins
Subscribe at robbyf.com/get-wins

  • (00:00) - 2025-10-24-issue239
  • (00:47) - 4 Wins, Issue 239
  • (00:49) - Win #1: Something to try
  • (01:38) - Win #2: Something a client recently asked
  • (03:00) - Win #3: Something to think about
  • (03:21) - Win #4: Something personal
  • (04:59) - Your Turn: What's Your Takeaway
  • (05:06) - P.S.
Show more...
2 weeks ago
5 minutes

The Brand ED Podcast
4 Wins, Issue 238: How To Enjoy a Marketing ‘Winning Streak’

Winning Streak: Episode 238 of The 4 Wins

Join Robby Fowler in the latest episode of 'The 4 Wins' where entrepreneurs and solopreneurs can discover valuable insights and practical advice. In issue 238, you’ll explore an efficient way to manage event logistics, a method to create consistency in marketing, a thought-provoking reflection on what leads us 'home,' and personal lessons from an intense DIY journey. Plus, find out how to get the newsletter straight to your inbox and stay updated with all the resources. Don't miss out on these four impactful wins!

00:00 Introduction
00:48 4 Wins, Issue 238
00:50 Win #1: Something to try
01:54 Win #2: Something a client recently asked
03:46 Win #3: Something to think about
04:17 Win #4: Something personal

  • (00:00) - Introduction
  • (00:48) - 4 Wins, Issue 238
  • (00:50) - Win #1: Something to try
  • (01:54) - Win #2: Something a client recently asked
  • (03:46) - Win #3: Something to think about
  • (04:17) - Win #4: Something personal
Show more...
3 weeks ago
5 minutes

The Brand ED Podcast
The 4 Wins, Issue 237: Something for solopreneurs to try, apply, ponder, and relate to

The Four Wins: Issue 237 - October 10th Edition

In this issue of 'The Four Wins,' Robby Fowler presents four key insights tailored for solopreneurs and entrepreneurs. Discover a powerful new way to showcase your expertise without sounding boastful, learn the importance of constraints in marketing consistency, and reflect on how pivotal epiphanies can drive your business forward. Additionally, explore the blend of scripture and business in a new Substack series and consider how your unique hobbies might enrich your brand. Don't miss the AI tools segment designed to turn your content archive into a lead-generating machine. Tune in for actionable strategies and inspiring reflections!

00:00 Introduction and Newsletter Overview
01:06 Win #1: Something to Try: Boosting Your Social Proof
02:07 Win #2: Something a Client Recently Asked (The 'Never Miss' Series)
03:59 Win #3: Something to think about... 
04:37 Win #4: Something personal
06:40 AI Content Companion Services

Show more...
4 weeks ago
7 minutes

The Brand ED Podcast
112: The Brand ED Bullet: Quick Wins for Consultants and Coaches—Issue 43

Are you ready to kickstart your weekend with some branding and business insight? In this episode of "The Brand ED Bullet," I’ve got you covered with four quick wins tailored for solopreneur consultants, coaches, and fractional advisors. 

Discover productivity apps or lesser-known features from your favorite software, reflect on pivotal business questions, consider the impact of success, and explore life beyond business. Plus, get your favorite links at your fingertips with our "4 Wins" email. Don't miss out!

🎙️ Ready to supercharge your weekend? 🚀


🔍 What You’ll Discover:

- Try This: Learn how to save time by using text shortcuts for your brand colors.

- Client Question: Discover how to clarify your messaging with the Headstart Sprint.

- Thought-Provoking Idea: Ponder on the questions you're asking about the future of your business.
- Celebrating Family: Try this practice when someone close is far away on their birthday.

Resources from This Episode:

  • TextExpander App »
  • Headstart Sprint (Accelerate Your Growth) »


SAVE TIME! GET THE “4 WINS” IN YOUR INBOX
Stop hunting through the episode for the resources and references mentioned in this episode. Get these 4 Wins in your inbox and have your favorite links at your fingertips!
Sign Up Now »

SHARE, RATE & REVIEW
If you enjoyed this episode, share it with a friend and go leave a review. I would so appreciate your help getting the word out!
Rate & Review »

--->

LET’S CONNECT
Connect with me on LinkedIn to stay inspired and informed about all things brand and business. Find me here: linkedin.com/in/robbyfowler


Web: https://robbyf.com
Email: robby@robbyf.com


  • (00:00) - The Brand ED Bullet, Issue 12
  • (00:06) - Win #1: Something to Try
  • (01:11) - Win #2: Something a client recently asked
  • (02:25) - Win #3: Something to think about
  • (02:54) - Win #4: Something personal...
  • (03:41) - Closing
Show more...
1 year ago
4 minutes

The Brand ED Podcast
111: The Brand ED Bullet, Issue 42

In Issue 42 of "The Brand ED Bullet," you’ll get four powerful pointers to give your weekend a dynamic boost. A blend of practical advice, probing insights with a personal touch perfect for high-integrity, brand-forward solopreneurs, consultants, and coaches.

What You’ll Discover:

  1. Something to Try: A Go-To Guide for Email List Growth
    Struggling to grow their email list? Check out this comprehensive resource that transformed my approach to email newsletters. From inception to monetization, your newsletter journey is about to change!
  2. Client Question: What Goes Where—A Business & Personal Brand Website Dilemma
    How do you juggle a dual-brand dilemma? What goes on your business website versus what goes on your personal brand website? Discover a strategy to know what goes where and why. Redefine how you approach your dual or multi-faceted business presence online.
  3. Something to Consider: What’s the Difference Between Marketing & Branding?
    Hear a profound perspective on the relationship between branding and marketing. This thought-provoking take might just be the catalyst you need to realign your brand's voice and marketing strategy. 
  4. Something Personal: Our Dog Died…Now What?
    Facing the heartbreak of losing a pet is a journey many of us know too well. I'll share a personal story of loss, and the advice that illuminated our path to getting a new furry friend into our lives again.


Dive into this episode for these valuable insights tailored to enrich the solopreneur's journey. Your strategy for growth and personal fulfillment starts here.

Resources from This Episode:

  • LetterStack »
    • 17 Non-Negotiable Things Your Email Newsletter Needs Right Now
    • How I grew my newsletter to 130k subs in 20 months
    • How to Build a Six-Figure Newsletter Without Anyone Knowing
  • Radical Empathy Brand Framework »


SAVE TIME! GET THE “4 WINS” IN YOUR INBOX
Stop hunting through the episode for the resources and references mentioned in this episode. Get these 4 Wins in your inbox and have your favorite links at your fingertips!
Sign Up Now »

SHARE, RATE & REVIEW
If you enjoyed this episode, share it with a friend and go leave a review. I would so appreciate your help getting the word out!
Rate & Review »

--->
LET’S CONNECT
Web: https://robbyf.com
Email: robby@robbyf.com
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Twitter: http://twitter.com/rfowler
-->

  • (00:00) - The Brand ED Bullet, Issue 12
  • (00:07) - Win #1: Something to Try
  • (01:17) - Win #2: Something a client recently asked
  • (02:29) - Win #3: Something to think about
  • (03:09) - Win #4: Something personal...
  • (04:03) - Closing
Show more...
1 year ago
4 minutes

The Brand ED Podcast
110: The Brand ED Bullet, Issue 41

In Issue 41 of "The Brand ED Bullet," you’ll get four powerful pointers to give your weekend a dynamic boost. A blend of practical advice, probing insights with a personal touch perfect for high-integrity, brand-forward solopreneurs, consultants, and coaches.

What You’ll Discover:

  1. Something to Try: Too Many Streaming Choices?
    Get an app that's about to make your relaxation time a seamless joy. Imagine accessing all your shows and movies without flipping through a dozen apps. Your off-hours are about to get more streamlined.
  2. Client Question: Attracting the Right Audience
    Tired of attracting clients that don't value your work? I'll share a crucial shift in perspective that will convert mediocre leads into dream clients, simply by rethinking your brand positioning.
  3. Something to Consider: A Different Take on Building Your Business
    Heading towards another milestone? I'll share a reflective approach that places importance on the wider impact and legacy of your business, something that transcends accumulating profits.
  4. Something Personal: “Back in My Day…”
    Join me on a quick trip down memory lane as I compare the quirks of yesterday with today's conveniences and share why embracing change can be such a rewarding experience.


Resources from This Episode:

  • JustWatch »
  • VIP Day »


SAVE TIME! GET THE “4 WINS” IN YOUR INBOX
Stop hunting through the episode for the resources and references mentioned in this episode. Get these 4 Wins in your inbox and have your favorite links at your fingertips!
Sign Up Now »

SHARE, RATE & REVIEW
If you enjoyed this episode, share it with a friend and go leave a review. I would so appreciate your help getting the word out!
Rate & Review »

--->
LET’S CONNECT
Web: https://robbyf.com
Email: robby@robbyf.com
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Twitter: http://twitter.com/rfowler
-->

  • (00:00) - The Brand ED Bullet, Issue 12
  • (00:07) - Win #1: Something to Try
  • (01:07) - Win #2: Something a client recently asked
  • (02:19) - Win #3: Something to think about
  • (02:53) - Win #4: Something personal...
  • (03:20) - Closing
Show more...
1 year ago
4 minutes

The Brand ED Podcast
109: The Brand ED Bullet, Issue 40

In Issue 40 of "The Brand ED Bullet," you’ll get four powerful pointers to give your weekend a dynamic boost. A blend of practical advice, probing insights with a personal touch perfect for high-integrity, brand-forward solopreneurs, consultants, and coaches.

What You’ll Discover:

  1. Something to Try: Stop Juggling Leads
    Revolutionize the way you handle leads, proposals, and sales processes without letting things fall through the cracks—things like clients and revenue!
  2. Client Question: Counterintuitive Approach to “Revving Up” Your Lead Generation
    Dialing up your lead generation doesn't have to mean reinventing the wheel. Learn a strategy that streamlines your existing efforts to boost leads without overwhelming you with new tactics. 
  3. Something to Consider: Building Your Dream Life
    What does building your ‘dream life’ cost you? It does NOT have to be a nightmare to build. In fact, it's time for a rethink of how you pursue your dream life. Discover how—it's smart business.
  4. Something Personal: Business Lessons from My First Dog
    What can you learn from a dog? Come reflect with me around some cherished memories and lessons learned as a solopreneur.


Resources from This Episode:

  • Bigin »
    • Features: Telephony, Email, Automation workflows, Mobile app
    • Free Account »
    • Comparison Chart: Bigin vs ZohoCRM »
  • Trello »
  • Remove.bg »


SAVE TIME! GET THE “4 WINS” IN YOUR INBOX
Stop hunting through the episode for the resources and references mentioned in this episode. Get these 4 Wins in your inbox and have your favorite links at your fingertips!
Sign Up Now »

SHARE, RATE & REVIEW
If you enjoyed this episode, share it with a friend and go leave a review. I would so appreciate your help getting the word out!
Rate & Review »

--->
LET’S CONNECT
Web: https://robbyf.com
Email: robby@robbyf.com
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Twitter: http://twitter.com/rfowler
-->

  • (00:00) - The Brand ED Bullet, Issue 12
  • (00:07) - Win #1: Something to Try
  • (01:30) - Win #2: Something a client recently asked
  • (02:47) - Win #3: Something to think about
  • (03:37) - Win #4: Something personal...
  • (04:59) - Closing
Show more...
1 year ago
5 minutes

The Brand ED Podcast
108: The Brand ED Bullet, Issue 39

In Issue 39 of "The Brand ED Bullet," you’ll get four powerful pointers to give your weekend a dynamic boost. A blend of practical advice, probing insights with a personal touch perfect for high-integrity, brand-forward solopreneurs, consultants, and coaches.

What You’ll Discover:

  1. Something to Try: Picture Perfect
    Discover a straightforward way to clean up those nearly perfect photos, removing distractions without the need for expensive, complicated software. Perfect for enhancing your online presence with minimal effort.
  2. Client Question: Hiding Beneath the Surface of 'Lead Generation
    Learn a more profound approach to generating leads that goes beyond the surface level desire for more sales. I'll introduce a questioning technique that digs deeper into the 'why' without putting you (or your clients) on the defensive.
  3. Something to Consider: The Personal Brand Power Paradox
    How do you tackle the tough question of power in personal brand business. It's a candid reflection on the difference between empowering oneself and wielding power over others, and I invite you to join the conversation.
  4. Something Personal: My New Year's Intentions
    How do you find balance during challenging days? I'll share the power of routine and a surprising, soul-filling habit that offers both comfort and perspective. 

Dive into this episode for these first-hand insights and methods that could make significant impacts on both your business and personal well-being.

Resources from This Episode:

  • Cleanup »
  • Adobe Remove Background »
  • Remove.bg »


SAVE TIME! GET THE “4 WINS” IN YOUR INBOX
Stop hunting through the episode for the resources and references mentioned in this episode. Get these 4 Wins in your inbox and have your favorite links at your fingertips!
Sign Up Now »

SHARE, RATE & REVIEW
If you enjoyed this episode, share it with a friend and go leave a review. I would so appreciate your help getting the word out!
Rate & Review »

--->
LET’S CONNECT
Web: https://robbyf.com
Email: robby@robbyf.com
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Twitter: http://twitter.com/rfowler
-->

  • (00:00) - The Brand ED Bullet, Issue 12
  • (00:07) - Win #1: Something to Try
  • (01:11) - Win #2: Something a client recently asked
  • (02:30) - Win #3: Something to think about
  • (03:17) - Win #4: Something personal...
  • (04:23) - Closing
Show more...
1 year ago
5 minutes

The Brand ED Podcast
107: The Brand ED Bullet, Issue 38

In Issue 37 of "The Brand ED Bullet," you’ll get four powerful pointers to give your weekend a dynamic boost. A blend of practical advice, probing insights with a personal touch topped with a futuristic software for growth - this episode is setting the stage for a brand-forward weekend for podcast enthusiasts, solopreneurs, consultants, and coaches.

What You’ll Discover:

  1. Something to Try: Bullets to Emails
    Discover a game-changing method to transform your bullet-point ideas into professionally written emails. I'll share a gem that’s making waves in AI-assisted writing—so you can spend less time in your inbox and more on what you do best.
  2. Client Question: Perfecting Your Offer
    Join me as I disclose a critical mindset shift that ensures your offer hits the mark with your audience. It's not about the nitty-gritty details; learn what truly matters when presenting your offer to the world.
  3. Something to Consider: My Personal Mantra
    Hear one of my personal mantras to inspire how you prioritize things in your business and life. This could dramatically streamline how you operate.
  4. Something Personal: My New Year's Intentions
    I'm taking a moment to discuss my plans for deeper engagement in the coming year, focusing on being more present where it counts without getting overwhelmed by the noise.

Get ready for a wealth of actionable tips and heartfelt insights—you won't want to miss this episode.

Resources from This Episode:

  • Flowright »
  • Sales (outreach, demo proposal, self-introduction) »​
  • ​Marketing (testimonial requests, meeting scheduler, and more) »​
  • Connect on LinkedIn »


SAVE TIME! GET THE “4 WINS” IN YOUR INBOX
Stop hunting through the episode for the resources and references mentioned in this episode. Get these 4 Wins in your inbox and have your favorite links at your fingertips!
Sign Up Now »

SHARE, RATE & REVIEW
If you enjoyed this episode, share it with a friend and go leave a review. I would so appreciate your help getting the word out!
Rate & Review »

--->
LET’S CONNECT
Web: https://robbyf.com
Email: robby@robbyf.com
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Twitter: http://twitter.com/rfowler
-->

  • (00:00) - The Brand ED Bullet, Issue 12
  • (00:07) - Win #1: Something to Try
  • (01:00) - Win #2: Something a client recently asked
  • (02:17) - Win #3: Something to think about
  • (03:29) - Win #4: Something personal...
  • (04:48) - Closing
Show more...
1 year ago
5 minutes

The Brand ED Podcast
106: The Brand ED Bullet, Issue 37

In Issue 37 of "The Brand ED Bullet," you’ll get four powerful pointers to give your weekend a dynamic boost. A blend of practical advice, probing insights with a personal touch topped with a futuristic software for growth - this episode is setting the stage for a brand-forward weekend for podcast enthusiasts, solopreneurs, consultants, and coaches.

What You’ll Discover:

  1. Something to Try: Go beyond a boring spreadsheet. Discover a tool that blends spreadsheet ease with database power, tailored for the solopreneur's needs. Imagine transforming your data management without breaking the bank or the sweat.
  2. Client Question: How do you communicate a new offer to your audience? Get a simple, laser-focused method that will crystallize your offer details, ensuring you can present it to clients with unbeatable clarity and confidence. 
  3. Something to Consider: Learn a critical question to ask to help you reflect on the value and impact of your business so you don’t look back with regret. 
  4. Something Personal—Power or Empowerment? How do you keep all of life, and the parts of your life you value most, in front of you as you build your solopreneur business? Warning: you might be compelled to redefine success and personal milestones if you listen to this.

Resources from This Episode:

  • Grist »
    • Custom Product/Service Builder Template »
    • Time Tracking Template »
    • Print Mailing Labels Template »
    • More Grist Templates »
  • Airtable »


SAVE TIME! GET THE “4 WINS” IN YOUR INBOX
Stop hunting through the episode for the resources and references mentioned in this episode. Get these 4 Wins in your inbox and have your favorite links at your fingertips!
Sign Up Now »

SHARE, RATE & REVIEW
If you enjoyed this episode, share it with a friend and go leave a review. I would so appreciate your help getting the word out!
Rate & Review »

--->
LET’S CONNECT
Web: https://robbyf.com
Email: robby@robbyf.com
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Twitter: http://twitter.com/rfowler
-->

  • (00:00) - The Brand ED Bullet, Issue 12
  • (00:07) - Win #1: Something to Try
  • (01:41) - Win #2: Something a client recently asked
  • (03:11) - Win #3: Something to think about
  • (04:07) - Win #4: Something personal...
  • (04:43) - Closing
Show more...
1 year ago
5 minutes

The Brand ED Podcast
105: The Brand ED Bullet, Issue 36

In Issue 36 of "The Brand ED Bullet," you’ll get four powerful pointers to give your weekend a dynamic boost. A blend of practical advice, probing insights with a personal touch topped with a futuristic software for growth - this episode is setting the stage for a brand-forward weekend for podcast enthusiasts, solopreneurs, consultants, and coaches.

What You’ll Discover:

  1. Something to Try: Ever wondered how to find similar podcasts or potential shows for guest interviews? Explore a unique podcast discovery tool which displays results as informative 3D graphs. Trust us, this tool is worth the click!
  2. Client Question: Should you choose your website's platform or define its function first? Delve deeper into this common dilemma faced by website developers and a unique formula to resolve it. 
  3. Something to Consider: What is your aim for business growth – power or popularity? Uncover a profound question that could be your guide to strategic planning and growth. 
  4. Something Personal—Power or Empowerment? Hear a personal insight on how a consultant's role should be oriented—geared more towards empowering clients than gaining personal power.

Resources from This Episode:

  • Rephonic »
  • Quick Screenshot of Rephonic Results 3D Graph »
  • Rephonic’s results for 3 of my favorite podcasts…
    • ​Heavyweight »​
    • ​Revisionist History »​
    • ​The Rise and Fall of Mars Hill »​


SAVE TIME! GET THE “4 WINS” IN YOUR INBOX
Stop hunting through the episode for the resources and references mentioned in this episode. Get these 4 Wins in your inbox and have your favorite links at your fingertips!
Sign Up Now »

SHARE, RATE & REVIEW
If you enjoyed this episode, share it with a friend and go leave a review. I would so appreciate your help getting the word out!
Rate & Review »

--->
LET’S CONNECT
Web: https://robbyf.com
Email: robby@robbyf.com
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Twitter: http://twitter.com/rfowler
-->

  • (00:00) - The Brand ED Bullet, Issue 12
  • (00:07) - Win #1: Something to Try
  • (01:05) - Win #2: Something a client recently asked
  • (02:21) - Win #3: Something to think about
  • (02:58) - Win #4: Something personal...
  • (04:09) - Closing
Show more...
1 year ago
4 minutes

The Brand ED Podcast
104: The Brand ED Bullet, Issue 35

Episode Summary:
In Issue 35 of "The Brand ED Bullet," we're delivering four quick wins to kickstart your weekend with a branding and business boost. This episode is packed with practical advice and thought-provoking insights for consultants, coaches, course creators, and solopreneurs.


What You’ll Discover:

  1. Try This: Dropbox's Hidden Features
    Discover some lesser-known yet powerful features of Dropbox, such as Dropbox Transfer, File Request, Dropbox Backup, Smart Sync, and more. Learn how these features can streamline your workflow and secure your data.
  2. Client Question: Direction or Destination Problem
    A member of my business coaching group asked a pivotal question: "How do I know if I'm headed in the right direction?" I explore the difference between a direction problem (right steps, wrong order) and a destination problem (right steps, wrong motives). Reflect on what challenge your business might be facing.
  3. Thought-Provoking Idea: The Risk of Success
    Consider the potential impact of success on your business and yourself. I shared a journal entry that resonated with me: "It's too easy to fail while succeeding and lose while winning." Think about how success could change you or your business.
  4. Personal Insight: Curiosity Over Advice
    As a consultant, I'm learning to ask more questions before offering advice. This approach helps in identifying the right problems and guiding clients to make their best decisions. How do you maintain curiosity and refrain from giving premature advice in your consulting or coaching sessions?


Resources from This Episode:

  • Dropbox »
  • Dropbox Transfer »
    • My Branded Dropbox Transfer Example »
  • Dropbox File Request »
  • Dropbox Backup »
  • Dropbox Smart Sync »

FREE TRAINING

  • Get signed up for FREE Training coming soon »


SAVE TIME! GET THE “4 WINS” IN YOUR INBOX
Stop hunting through the episode for the resources and references mentioned in this episode. Get these 4 Wins in your inbox and have your favorite links at your fingertips!
Sign Up Now »

SHARE, RATE & REVIEW
If you enjoyed this episode, share it with a friend and go leave a review. I would so appreciate your help getting the word out!
Rate & Review »

--->
LET’S CONNECT
Web: https://robbyf.com
Email: robby@robbyf.com
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Twitter: http://twitter.com/rfowler
-->

  • (00:00) - The Brand ED Bullet, Issue 12
  • (00:07) - Win #1: Something to Try
  • (01:53) - Win #2: Something a client recently asked
  • (02:53) - Win #3: Something to think about
  • (03:29) - Win #4: Something personal...
  • (04:24) - Closing
Show more...
1 year ago
5 minutes

The Brand ED Podcast
103: The Brand ED Bullet, Issue 34

Brand Ed Bullet: Fast Friday Wins for Personal Brand Success

In this episode of the Brand ED Bullet, listeners are offered four 'Friday wins' to boost their personal brand or solopreneurial endeavours. Win 1 advocates for the use of Card.co for quick landing page designs. Win 2 discusses the importance of differentiating between outcomes and impacts on one's life when setting business goals, with Win 3 questioning the perception of exponential growth being universally desirable. Finally, Win 4 reveals the podcaster's shift from social media engagement to prioritizing email subscriber engagement. The episode emphasizes the importance of not only growing a business but also ensuring it positively impacts the individual's life.

0:00 103: The Brand ED Bullet, Issue 34
00:07 Win #1: Something to Try
01:06 Win #2: Something a client recently asked
02:18 Win #3: Something to think about
03:09 Win #4: Something personal...
04:12 Closing

RESOURCES FROM THIS EPISODE

  • Carrd.co » 
  • ​Webinar signup example »​
  • ​Masterclass signup example »​
  • ​Instagram mobile profile page » (like Linktr.ee)
  • ​Longform sales page »​
  • ​Lead magnet signup page »​


FREE TRAINING

  • Get signed up for FREE Training coming soon »

SAVE TIME! GET THE “4 WINS” IN YOUR INBOX
Stop hunting through the episode for the resources and references mentioned in this episode. Get these 4 Wins in your inbox and have your favorite links at your fingertips!
Sign Up Now »

SHARE, RATE & REVIEW
If you enjoyed this episode, share it with a friend and go leave a review. I would so appreciate your help getting the word out!
Rate & Review »

--->
LET’S CONNECT
Web: https://robbyf.com
Email: robby@robbyf.com
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Twitter: http://twitter.com/rfowler
-->


  • (00:00) - The Brand ED Bullet, Issue 12
  • (00:07) - Win #1: Something to Try
  • (01:06) - Win #2: Something a client recently asked
  • (03:09) - Win #4: Something personal...
  • (04:12) - Closing
Show more...
1 year ago
4 minutes

The Brand ED Podcast
102: The Brand ED Bullet, Issue 33

4 Freaky Fast Friday Wins in 5 mins or less!
Discover: 1.) Something to check out or try…2.)Something a client recently asked…3.) Something to think about…4.) Something personal.
Take a listen. Then share it with someone you love 😀.

Curious how to attract your ideal clients and turn them into fans? In this episode of "The Brand ED Bullet," you'll discover four quick strategies to spark your thinking:

WIN #1: TRY - Enjoy an unexpected nostalgia technique to take your mind off work for a moment. 

WIN #2: ASK - Hear how a client turned a ho-hum story into a compelling one for use in her presentation.

WIN #3: THINK - The difference between marketing and branding will be explained. Which are you best at and why? Check the show notes for a resource.

WIN #4: PERSONAL - An unusual pricing approach will be introduced. How do you balance new vs. loyal customers' needs without "getting the shaft?"

RESOURCES FROM THIS EPISODE

  • My90sTv »
  • The Marketing vs Branding Comparison Chart »
    Get your FREE copy of the Marketing vs Branding chart from this episode. Print it out and keep it handy so can build better marketing and a stronger brand.


FREE TRAINING

  • Get signed up for FREE Training coming soon »


SAVE TIME! GET THE “4 WINS” IN YOUR INBOX
Stop hunting through the episode for the resources and references mentioned in this episode. Get these 4 Wins in your inbox and have your favorite links at your fingertips!
Sign Up Now »

SHARE, RATE & REVIEW
If you enjoyed this episode, share it with a friend and go leave a review. I would so appreciate your help getting the word out!
Rate & Review »

--->
LET’S CONNECT
Web: https://robbyf.com
Email: robby@robbyf.com
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Twitter: http://twitter.com/rfowler
-->


  • (00:00) - The Brand ED Bullet, Issue 12
  • (00:07) - Win #1: Something to Try
  • (01:16) - Win #2: Something a client recently asked
  • (03:27) - Win #4: Something personal...
  • (04:44) - Closing
Show more...
2 years ago
5 minutes

The Brand ED Podcast
101: Rekindling Your Content Marketing Drive: It's Time for a Reboot! (6 Content Marketing Challenges, pt 4)

Part 4 of a 6-part series on "The 6 Challenges of Content Planning for Marketers, Consultants, Coaches, Entrepreneurs, and Business Owners"

Rekindling Your Content Marketing Drive: It's Time for a Reboot!

Problem: Has your content marketing been running you down? Do you feel dissatisfied with its quality and the results it is yielding? Are you grappling with inconsistency in your content management efforts?

Series Highlights:
In the previous episode, we delved into the "Chart the Course Challenge", providing solutions to streamline your content marketing strategy.

In this episode, we'll discuss:

  • The primary hurdles you are likely facing in content planning and marketing as well as an acknowledgement of the discontent around a lack of desired results.
  • The three critical elements needed in content marketing: a simple, implementable plan, a desirable goal, and accountability.
  • Understanding that it's not about content creation for content's sake, but rather strategic and meaningful creation tied to your targets.
  • Consider the large-scale outcome: if your content marketing is successful, decipher what big audacious goal it could help you reach in two years.


Next Episode Preview:
Prepare for part 5 of this series. We'll be focusing on reorienting your approach to content marketing, incorporating not only the vision, but also the 'whys' and 'hows' of the journey!

SHARE THIS EPISODE:
Looking to ignite your peer's content marketing strategy? Share this episode with them right away.

RATE & REVIEW:
Aiming to impact more listeners? Visit Apple Podcast and share your rating and review.
Rate & Review »

LET'S CONNECT:
Web: https://robbyf.com
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robbyfowler
Facebook: https://www.facebook.com/rfowler
Twitter: http://twitter.com/rfowler

  • (00:00) - 098: Conquer Your Content Planning: 6 Key Challenges and How to Overcome Them
  • (00:10) - Introduction & Series Recap
  • (00:38) - Recap Challenge 1
  • (02:13) - Recap Challenge 2
  • (02:57) - Recap Challenge 3
  • (03:20) - Content Planning Challenge #4
  • (03:51) - Channel Challenge Question 1
  • (06:28) - Channel Challenge Question 2
  • (09:28) - Your Action Step
  • (10:09) - Recap
  • (10:19) - Preview Next Episode
  • (10:44) - Closing
Show more...
2 years ago
10 minutes

The Brand ED Podcast
100: How to Come Up With Content: 6 Key Content Marketing Challenges and How to Overcome Them, pt 3

Series:
Part 3 of a 6-part series on the "6 Challenges of Content Planning for Marketers, Consultants, Coaches, Entrepreneurs, and Business Owners"

Challenge #3: Coming Up with Content Challenge

Problem: Many solopreneurs, consultants, and coaches struggle when trying to decide what content to create to produce for their content marketing. They start feeling overwhelmed, get stuck, and never see results for their business.


In this episode, you will discover:

  • Why a strategic content approach keeps you on track and ensures a steady stream of content.
  • How to start with your business and marketing goals to dictate the type of content you create. 
  • Why your target personas are the key to knowing what content you should focus on.
  • How to create an efficient content system to build momentum.
  • Tips for where to easily find what kind of content you should create.


Next Episode Preview:

Join us for part 4 of this series if you’ve ever felt held back from creating content because you don’t consider yourself a writer.

RESOURCES FROM THIS EPISODE:

  • Take advantage of this valuable resource now: AI Marketing Crash Course & ChatGPT Prompt Bible


SHARE THIS EPISODE:

Know someone who has their own coaching, consulting, speaking, or training business? Click the share button on your phone and share this episode with them right now.


RATE & REVIEW:

Be a part of getting this podcast into more ears. Head to Apple Podcast and leave a rating and review.

Rate & Review »

LET’S CONNECT:

  • Web: https://robbyf.com
  • Instagram: https://www.instagram.com/rfowler/
  • LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
  • Facebook: https://www.facebook.com/rfowler
  • Twitter: http://twitter.com/rfowler
  • (00:00) - 098: Conquer Your Content Planning: 6 Key Challenges and How to Overcome Them
  • (00:12) - Introduction
  • (01:34) - The Challenge: How to Come Up with Content for your Content Marketing
  • (01:53) - Why You Struggle to Come Up with Content
  • (04:42) - 3 Tips to Identify Your Ideal Content
  • (06:12) - Tip #1
  • (07:00) - Tip #2
  • (07:44) - Tip #3
  • (10:06) - Here Are Your Action Steps for This Episode
  • (11:05) - Examples of Content Pillars
  • (14:00) - Recap
  • (14:57) - Preview Next Episode
  • (15:14) - Closing
Show more...
2 years ago
15 minutes

The Brand ED Podcast
099: Conquer Your Content Planning: 6 Key Challenges and How to Overcome Them, pt 2

Series:
Part 2 of a 6-part series on the "6 Challenges of Content Planning for Marketers, Consultants, Coaches, Entrepreneurs, and Business Owners"

Challenge #2: Chart the Course Challenge

Problem: Why do you waste time, flounder, and suffocate under the weight of planning your content marketing? How come you go in fits and spurts when it comes to your content marketing?

Series Highlights:

  • In the first episode of this series, we discussed the problem of lacking a simple plan, a sexy goal, and someone who cares.


In this episode, you will discover:

  • How breaking down your content planning by quarter can unlock your confusion over what to cover.
  • Why it's important to determine which of the 2 types of quarters your business is about to enter and the implications this has on your content planning.
  • How to effectively plan your content strategy around each of the 2 types of quarters your business is entering?
  • How can you use a three-part attack to create effective content for a big upcoming quarter?
  • Why and how to focus on establishing your expertise and thought leadership for better results for your business.


Next Episode Preview:

Join us for part 3 of this series, where we'll dive deeper into the world of content planning and reveal the next steps to take once you've identified your course direction.

RESOURCES FROM THIS EPISODE:

  • Sunday Lawn Care example »
  • Take advantage of this valuable resource now: AI Marketing Crash Course & ChatGPT Prompt Bible


SHARE THIS EPISODE:

Know someone who has their own coaching, consulting, speaking, or training business? Click the share button on your phone and share this episode with them right now.


RATE & REVIEW:

Be a part of getting this podcast into more ears. Head to Apple Podcast and leave a rating and review.

Rate & Review »

LET’S CONNECT:

  • Web: https://robbyf.com
  • Instagram: https://www.instagram.com/rfowler/
  • LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
  • Facebook: https://www.facebook.com/rfowler
  • Twitter: http://twitter.com/rfowler
Show more...
2 years ago
12 minutes

The Brand ED Podcast
098: Conquer Your Content Planning: 6 Key Challenges and How to Overcome Them

Conquer Your Content Planning: 6 Key Challenges and How to Overcome Them - Part 1


In this episode of The Brand ED Podcast, I help you kickstart your content marketing journey by discussing the common issues faced by personal brands and the steps to tackle them.

In this Part 1 of the series, I pose some thought-provoking questions to gauge how you feel about your content marketing efforts and introduce the true/false quiz related to content marketing resources.


Key Takeaways:

  • Assess your current content marketing efforts and feelings about them.
  • Understand that there are plenty of content marketing resources available, but the key to success lies in having a simple, doable plan that's connected to an attractive goal, and someone to hold you accountable.


Questions to Ponder:

  1. How do you feel about your content marketing results in the past six months?
  2. If your content marketing was a success, what big audacious goal could it help you reach in 2 years?


Join me in the next episode of this series to explore the first content planning challenge.


Resources from this episode:

  • HubSpot
  • CoSchedule
  • Hootsuite
  • Buffer
  • ChatGPT


Boost Your Marketing with AI
Are you looking to level up your content marketing efforts? Don't miss out on the "AI Marketing Crash Course & ChatGPT Prompt Bible" bundle co-authored by Mike Kim and me. By investing in this bundle, you will:

  • Unlock the power of AI in your marketing strategy
  • Save time and effort creating high-impact content
  • Get access to a comprehensive list of ChatGPT prompts to fuel your content creation


Take advantage of this valuable resource now: AI Marketing Crash Course & ChatGPT Prompt Bible


SHARE THIS EPISODE: Know someone building their Coaching, Consulting, Speaking, or Training business? Click the share button on your phone and share this episode with them right now.


RATE & REVIEW: Help get this podcast into more ears. Head to Apple Podcasts and leave a rating and review.
Rate & Review »


LET’S CONNECT:

  • Web: https://robbyf.com
  • Instagram: https://www.instagram.com/rfowler/
  • LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
  • Facebook: https://www.facebook.com/rfowler
  • Twitter: http://twitter.com/rfowler
Show more...
2 years ago
5 minutes

The Brand ED Podcast
097: The Brand ED Bullet, Issue 32

4 Freaky Fast Friday Wins in 5 mins or less!
Discover: 1.) Something to check out or try…2.)Something a client recently asked…3.) Something to think about…4.) Something personal.
Take a listen. Then share it with someone you love 😀.

RESOURCES FROM THIS EPISODE

  • The Juice »
  • 24 Sales Email Templates »
  • The Definitive Product Launch Checklist »
  • The Radical Empathy Brand Framework© (R.E.Brand©) Walkthrough »


FREE TRAINING

  • Get signed up for FREE Training coming soon »


SAVE TIME! GET THE “4 WINS” IN YOUR INBOX
Stop hunting through the episode for the resources and references mentioned in this episode. Get these 4 Wins in your inbox and have your favorite links at your fingertips!
Sign Up Now »

SHARE, RATE & REVIEW
If you enjoyed this episode, share it with a friend and go leave a review. I would so appreciate your help getting the word out!
Rate & Review »

--->
LET’S CONNECT
Web: https://robbyf.com
Email: robby@robbyf.com
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Twitter: http://twitter.com/rfowler
-->



Show more...
2 years ago
5 minutes

The Brand ED Podcast
096: The Brand ED Bullet, Issue 31

4 Freaky Fast Friday Wins in 5 mins or less!
Discover: 1.) Something to check out or try…2.)Something a client recently asked…3.) Something to think about…4.) Something personal.
Take a listen. Then share it with someone you love 😀.

RESOURCES FROM THIS EPISODE

  • Hugo »


FREE TRAINING

  • Get signed up for FREE Training coming soon »


SAVE TIME! GET THE “4 WINS” IN YOUR INBOX
Stop hunting through the episode for the resources and references mentioned in this episode. Get these 4 Wins in your inbox and have your favorite links at your fingertips!
Sign Up Now »

SHARE, RATE & REVIEW
If you enjoyed this episode, share it with a friend and go leave a review. I would so appreciate your help getting the word out!
Rate & Review »

--->
LET’S CONNECT
Web: https://robbyf.com
Email: robby@robbyf.com
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Twitter: http://twitter.com/rfowler
-->



  • (00:00) - The Brand ED Bullet, Issue 12
  • (00:08) - Win #1: Something to Try
  • (01:45) - Win #2: Something a client recently asked
  • (02:50) - Win #3: Something to Think About
  • (03:40) - Win #4: Something personal...
  • (05:24) - Closing
Show more...
2 years ago
6 minutes

The Brand ED Podcast
It’s easy for personal brands and SMBs to get overwhelmed in a sea of marketing and branding voices, choices, and channels. Robby Fowler taps into 20 years of personal brand experience to help you clearly connect the dots between your branding, marketing and business strategy. To avoid being another burnt-out leader or under-performing brand or business, tune into this podcast. Build a personal brand and business that breathes life into you and your customer.