100: How to Come Up With Content: 6 Key Content Marketing Challenges and How to Overcome Them, pt 3

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The Brand ED Podcast

Robby Fowler

117 episodes

2 weeks ago

It’s easy for personal brands and SMBs to get overwhelmed in a sea of marketing and branding voices, choices, and channels. Robby Fowler taps into 20 years of personal brand experience to help you clearly connect the dots between your branding, marketing and business strategy. To avoid being another burnt-out leader or under-performing brand or business, tune into this podcast. Build a personal brand and business that breathes life into you and your customer.

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Marketing

Business

100: How to Come Up With Content: 6 Key Content Marketing Challenges and How to Overcome Them, pt 3

The Brand ED Podcast

15 minutes

2 years ago

100: How to Come Up With Content: 6 Key Content Marketing Challenges and How to Overcome Them, pt 3

Series:
Part 3 of a 6-part series on the "6 Challenges of Content Planning for Marketers, Consultants, Coaches, Entrepreneurs, and Business Owners"

Challenge #3: Coming Up with Content Challenge

Problem: Many solopreneurs, consultants, and coaches struggle when trying to decide what content to create to produce for their content marketing. They start feeling overwhelmed, get stuck, and never see results for their business.

In this episode, you will discover:

Why a strategic content approach keeps you on track and ensures a steady stream of content.
How to start with your business and marketing goals to dictate the type of content you create.
Why your target personas are the key to knowing what content you should focus on.
How to create an efficient content system to build momentum.
Tips for where to easily find what kind of content you should create.

Next Episode Preview:

Join us for part 4 of this series if you’ve ever felt held back from creating content because you don’t consider yourself a writer.

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Take advantage of this valuable resource now: AI Marketing Crash Course & ChatGPT Prompt Bible

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(00:00) - 098: Conquer Your Content Planning: 6 Key Challenges and How to Overcome Them
(00:12) - Introduction
(01:34) - The Challenge: How to Come Up with Content for your Content Marketing
(01:53) - Why You Struggle to Come Up with Content
(04:42) - 3 Tips to Identify Your Ideal Content
(06:12) - Tip #1
(07:00) - Tip #2
(07:44) - Tip #3
(10:06) - Here Are Your Action Steps for This Episode
(11:05) - Examples of Content Pillars
(14:00) - Recap
(14:57) - Preview Next Episode
(15:14) - Closing