099: Conquer Your Content Planning: 6 Key Challenges and How to Overcome Them, pt 2

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The Brand ED Podcast

Robby Fowler

117 episodes

2 weeks ago

It’s easy for personal brands and SMBs to get overwhelmed in a sea of marketing and branding voices, choices, and channels. Robby Fowler taps into 20 years of personal brand experience to help you clearly connect the dots between your branding, marketing and business strategy. To avoid being another burnt-out leader or under-performing brand or business, tune into this podcast. Build a personal brand and business that breathes life into you and your customer.

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Marketing

Business

099: Conquer Your Content Planning: 6 Key Challenges and How to Overcome Them, pt 2

The Brand ED Podcast

12 minutes

2 years ago

099: Conquer Your Content Planning: 6 Key Challenges and How to Overcome Them, pt 2

Series:
Part 2 of a 6-part series on the "6 Challenges of Content Planning for Marketers, Consultants, Coaches, Entrepreneurs, and Business Owners"

Challenge #2: Chart the Course Challenge

Problem: Why do you waste time, flounder, and suffocate under the weight of planning your content marketing? How come you go in fits and spurts when it comes to your content marketing?

Series Highlights:

In the first episode of this series, we discussed the problem of lacking a simple plan, a sexy goal, and someone who cares.

In this episode, you will discover:

How breaking down your content planning by quarter can unlock your confusion over what to cover.
Why it's important to determine which of the 2 types of quarters your business is about to enter and the implications this has on your content planning.
How to effectively plan your content strategy around each of the 2 types of quarters your business is entering?
How can you use a three-part attack to create effective content for a big upcoming quarter?
Why and how to focus on establishing your expertise and thought leadership for better results for your business.

Next Episode Preview:

Join us for part 3 of this series, where we'll dive deeper into the world of content planning and reveal the next steps to take once you've identified your course direction.

RESOURCES FROM THIS EPISODE:

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