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The Billion Effect
Confidence O'Peters
45 episodes
6 hours ago
In The Billion Effect Podcast, Confidence O'Peters shares the “No holds barred” “Honest to God” what-it-takes to create marketing that works and produces results... Rather than beautiful award-winning campaigns that sell nothingness. And how to uncover the HIDDEN GOLD in your business, with a more strategic approach to marketing, technology, and optimization. Confidence O'Peters is the founder of The Billion Effect Ltd, a Creative Marketing Organization, playing in the realm of Big Marketing Ideas; helping her Clients Radically Increase Revenue & Capture Market Share Profitably.
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Marketing
Business
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All content for The Billion Effect is the property of Confidence O'Peters and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In The Billion Effect Podcast, Confidence O'Peters shares the “No holds barred” “Honest to God” what-it-takes to create marketing that works and produces results... Rather than beautiful award-winning campaigns that sell nothingness. And how to uncover the HIDDEN GOLD in your business, with a more strategic approach to marketing, technology, and optimization. Confidence O'Peters is the founder of The Billion Effect Ltd, a Creative Marketing Organization, playing in the realm of Big Marketing Ideas; helping her Clients Radically Increase Revenue & Capture Market Share Profitably.
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Marketing
Business
Episodes (20/45)
The Billion Effect
What To Do When Your Market Refuses To Buy After Being Exposed To Your Marketing | UCM™ Series | Event No-Sale

What do you do after your prospects have been exposed to your sales event, but yet have not purchased? In this episode of The Billion Effect Podcast, Confidence O'Peters wraps up the Unique Context Marketing™ Framework as he explains the Event/Appointment No-Sale Listen. Enjoy. Share. The Billion Effect Podcast is brought by The Billion Effect Ltd; A Creative Marketing Organization, specialized in the creation of Big Marketing Ideas that Increase Revenue and Capture Market Share profitably.

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1 year ago
43 minutes 21 seconds

The Billion Effect
Weapons of Influence For Presenting Your Offers In A Compelling Manner | UCM™ Series | The Sales Event

Once you have a great Offer that is in the best interest of your market, you have a responsibility to present it to them in the most compelling manner possible. In this episode of The Billion Effect Podcast, Confidence O'Peters shares the weapons of Influence for powerfully presenting your offers to the market. Listen. Enjoy. Share. The Billion Effect Podcast is brought by The Billion Effect Ltd; A Creative Marketing Organization, specialized in the creation of Big Marketing Ideas that Increase Revenue and Capture Market Share profitably.

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1 year ago
54 minutes 45 seconds

The Billion Effect
How To Create An Irresistible Offer Your Market Cannot Refuse | UCM™ Series | The Offer

Rather than offer the lowest priced product or service in the market, or keep disconnecting to gain market share.... It is almost always more important to bring a better offer to the market place. In this episode of The Billion Effect Podcast, Confidence O'Peters shares steps to capturing the demand in the market with irresistible offers your market cannot refuse. Listen. Enjoy. Share. The Billion Effect Podcast is brought by The Billion Effect Ltd; A Creative Marketing Organization, specialized in the creation of Big Marketing Ideas that Increase Revenue and Capture Market Share profitably.

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1 year ago
56 minutes 22 seconds

The Billion Effect
The Fail-proof Approach To Make Your Marketing Campaigns Command Attention | UCM™ Series | The Hook

Regardless of how good your product, service or marketing is, you're not guaranteed Viewership, Readership or Listenership. Each Marketing Message, Campaign and Asset must Command Attention and Impact. In this Episode, Confidence O'Peters shares "The Hook" - How To Command The Attention Of Your Audience in Your Marketing Campaigns! Listen. Enjoy. Share. The Billion Effect Podcast is brought by The Billion Effect Ltd; A Creative Marketing Organization, specialized in the creation of Big Marketing Ideas that Increase Revenue and Capture Market Share profitably.

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1 year ago
58 minutes 14 seconds

The Billion Effect
Turn Your Marketing Efforts Into Assets That Create Repeatable Results | UCM™ Series | Marketing Assets

The Marketing of many businesses and Organizations are the equivalent of One Hit Wonders... They have one success, but find it difficult to replicate it. Confidence O'Peters shares how to transform your Unique Context™ into Marketing Assets that are Propagated in your market, so that they continually capture the attention, and patronage of your ideal clients and customers. Listen. Enjoy. Share. The Billion Effect Podcast is brought by The Billion Effect Ltd; A Creative Marketing Organization, specialized in the creation of Big Marketing Ideas that Increase Revenue and Capture Market Share profitably.

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1 year ago
51 minutes 51 seconds

The Billion Effect
How To Pick The Platforms That Amplify Your Marketing Message Effectively | UCM™ Series | Media & Platforms

Media is one of the greatest tools of Leverage in business, specifically for amplifying your Marketing Message. In this episode of The Billion Effect Podcast, Confidence O'Peters talks about how to pick the right media and platforms to amplify your message and capture your market. Listen. Enjoy. Share. The Billion Effect Podcast is brought by The Billion Effect Ltd; A Creative Marketing Organization, specialized in the creation of Big Marketing Ideas that Increase Revenue and Capture Market Share profitably.

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1 year ago
32 minutes 35 seconds

The Billion Effect
How To Craft A Powerful Marketing Message That Attracts Your Market Effortlessly | UCM™ Series | Your Unique Context™

In Today's episode, Confidence O'Peters shares How To Craft A Powerful Marketing Message That Attracts Your Market Effortlessly.


He dives deeper into creating Your Unique Context™. He shows a step by step walkthrough.


Listen. Enjoy. Share.


The Billion Effect Podcast is brought by The Billion Effect Ltd; A Creative Marketing Organization, specialized in the creation of Big Marketing Ideas that Increase Revenue and Capture Market Share profitably.




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1 year ago
55 minutes 44 seconds

The Billion Effect
How To De-Commoditize Your Product/Service by Presenting A Unique Solution To The Market | UCM™ Series | Your Unique Solution!

"Commoditization is the death of advantage" - Confidence O'Peters Confidence O'Peters shares how to De-Commoditize your Product/Service by presenting a Unique Solution to the market Even if what you sell does not appear unique in any respect... In this episode of The Billion Effect Podcast, you'll get a step by step guide on how to unpack the Unique Solution your Product/Service brings to the marketplace. Listen. Enjoy. Share. The Billion Effect Podcast is brought by The Billion Effect Ltd; A Creative Marketing Organization, specialized in the creation of Big Marketing Ideas that Increase Revenue and Capture Market Share profitably.

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1 year ago
34 minutes 55 seconds

The Billion Effect
The Single Most Important Element For Crafting A Powerful Marketing Message | UCM™ Series | The Prevailing Context!

Do you know the single most important thing you need to understand for crafting a powerful marketing message? In this episode of The Billion Effect Podcast, Confidence O'Peters dives deeper into the first step of creating a Unique Context Marketing™ Campaign. Confidence explains how to understand the prevailing Context of your market. This step is what separates companies who resonate deeply with their market, and companies who are merely "throwing food in the wall, and hoping one of them sticks" Listen. Enjoy. Share.

The Billion Effect Podcast is brought by The Billion Effect Ltd; A Creative Marketing Organization, specialized in the creation of Big Marketing Ideas that Increase Revenue and Capture Market Share profitably.

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1 year ago
45 minutes 58 seconds

The Billion Effect
How To Control The Direction Of The Market - Unique Context Marketing™ Framework | UCM™ Series

"The Brands that control the context control the Market" Confidence O'Peters breaks down The Unique Context Marketing™ Framework in this episode of The Billion Effect Podcast. Confidence shares the 9 Point Framework for creating a Marketing Campaign that shifts the context of the market, and makes buying your product or service the next logical choice. The Billion Effect Podcast is brought by The Billion Effect Ltd; A Creative Marketing Organization, specialized in the creation of Big Marketing Ideas that Increase Revenue and Capture Market Share profitably.

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1 year ago
54 minutes 30 seconds

The Billion Effect
A Bold New Approach To Profitably Capture Market Share in A New, Saturated or Highly Competitive Market | UCM™ Series | The Unique Context

In this episode of The Billion Effect Podcast, Confidence O'Peters shares The Most Powerful Marketing Approach Discovered In The Past 50 Years - The Unique Context!


Confidence dives into why brands don't capture or dominate a market with aggressive promotions alone; that's a sure way to burn through your marketing budget quickly with little or no results.


Rather, He proposes a different approach, an approach that has been most effective in the past decade, and even more effective today;


"Brands that control the context, control the market"


Listen, Share and Subscribe.

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1 year ago
53 minutes 12 seconds

The Billion Effect
After Three and Half Years, We're Back - What To Expect!

It's been Three and Half Years since the last upload of The Billion Effect Podcast, Hosted by Confidence O'Peters.


But Officially , We're Back!


In this "Re-Launch" Episode, Confidence shares a bit of what he's been up to, the new direction of the podcast, and what you can expect going forward.


So, welcome back! Listen, subscribe (if you haven't) and sharegar.

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1 year ago
10 minutes 55 seconds

The Billion Effect
Part 4: The Sweet Spot Alchemy - Bridging The Gaps In Your Market
In the last 3 episodes, I started a series on making massive sales in your marketplace, leveraging my unique framework called "The Sweet Spot Alchemy".I explained the three key components of that framework. In the last 2 episodes I explained The...
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5 years ago
30 minutes 9 seconds

The Billion Effect
Part 3: The Sweet Spot Alchemy - The TRUST Expansion
In the last 2 episodes, I started a series on making massive sales in your marketplace, leveraging my unique framework called "The Sweet Spot Alchemy".I explained the three key components of that framework. In the last episode I explained The ATTENTION...
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5 years ago
34 minutes 50 seconds

The Billion Effect
Part 2: The Sweet Spot Alchemy - The Attention Formula
In the last episode, I started a series on making massive sales in your marketplace, leveraging my unique framework called "The Sweet Spot Alchemy".I explained the three key components of that framework. And today we go deeper on channeling...
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5 years ago
27 minutes 21 seconds

The Billion Effect
The Sweet Spot Alchemy: The Framework For Creating Massive Sales In Your Market
Unless you're running a non profit, making sales is critical to staying and surviving in business. Many great products, great ideas, and what could have been great companies have gone under, because nobody bought, or not enough people bought. In this...
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5 years ago
29 minutes 38 seconds

The Billion Effect
The Stand-Out Celebrity: The Pathway For Deep Influence In The Digital Era
Influence today is marginalized and dimensionalized; especially online. While Celebrity has always been a force for influence and culture shaping, a new type of celebrity is gaining traction. While Traditional and Modern day Influences are increasing,...
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5 years ago
34 minutes 54 seconds

The Billion Effect
The Myth Of Perfection: How Soon Should You Launch?
How early should you launch your products? What should your Minimum Viable Product contain, and what should it not contain? How much Excellence should go into launching your products, services or solutions? In this episode of The Billion Effect, Zubi...
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5 years ago
29 minutes 36 seconds

The Billion Effect
The Key Solution That Society Will Reward You For Bringing To The Market
For Centuries, progress and Prosperity in any civilization can be directly associated with a key concept... "SAVED TIME"People Want things done quicker and Faster, and are now accustomed to getting things done quicker and faster. Most of the enduring...
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5 years ago
25 minutes 53 seconds

The Billion Effect
Zero to Powerhouse: How To Position To Gain Traction, Scale And Go Viral
If you want to build something as viral and influential as Apple, Amazon, Facebook, or Google, the key is not to do what they're doing right now, but to understand the thinking behind what they did when they were starting out. There's a science to...
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5 years ago
37 minutes 21 seconds

The Billion Effect
In The Billion Effect Podcast, Confidence O'Peters shares the “No holds barred” “Honest to God” what-it-takes to create marketing that works and produces results... Rather than beautiful award-winning campaigns that sell nothingness. And how to uncover the HIDDEN GOLD in your business, with a more strategic approach to marketing, technology, and optimization. Confidence O'Peters is the founder of The Billion Effect Ltd, a Creative Marketing Organization, playing in the realm of Big Marketing Ideas; helping her Clients Radically Increase Revenue & Capture Market Share Profitably.