In this episode of The Billion Effect Podcast, Confidence O'Peters shares The Most Powerful Marketing Approach Discovered In The Past 50 Years - The Unique Context!
Confidence dives into why brands don't capture or dominate a market with aggressive promotions alone; that's a sure way to burn through your marketing budget quickly with little or no results.
Rather, He proposes a different approach, an approach that has been most effective in the past decade, and even more effective today;
"Brands that control the context, control the market"
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