
"Commoditization is the death of advantage" - Confidence O'Peters Confidence O'Peters shares how to De-Commoditize your Product/Service by presenting a Unique Solution to the market Even if what you sell does not appear unique in any respect... In this episode of The Billion Effect Podcast, you'll get a step by step guide on how to unpack the Unique Solution your Product/Service brings to the marketplace. Listen. Enjoy. Share. The Billion Effect Podcast is brought by The Billion Effect Ltd; A Creative Marketing Organization, specialized in the creation of Big Marketing Ideas that Increase Revenue and Capture Market Share profitably.