Dive into the world of fast fashion with Sumit Jasoria, Co-founder & CEO of Newme and Abhinay Jain, Director of Product-led Growth, CleverTap in the latest episode of Let's Talk Retention!
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Don't miss this insightful discussion on building brand loyalty in the fashion world! #customerengagement #fashionindustry #indianfashion
Welcome to the second episode of our #CleverTapforstartup series - ‘Let’s Talk Retention’!
Our guest today is a seasoned entrepreneur with a strong passion for making stories accessible & fun for children - Richa Sethi, Co-founder & CEO, GetLitt. Listen to this podcast, as she deep dives into how she founded GetLitt and gave it a gamified approach for inspiring children to read! Tune in to uncover the success of GetLitt’s retention and engagement strategies!
#CleverTapforstartups #LetsTalkRetention #StartupVibes
About us CleverTap is the all-in-one customer engagement platform that helps brands personalize and optimize all consumer touch points to improve user engagement, retention, and lifetime value. It’s the only solution built to address the needs of retention and growth teams, with audience analytics, deep-segmentation, multi-channel engagement, product recommendations, and automation in one unified product. For more information, visit clevertap.com or follow us on: LinkedIn: https://www.linkedin.com/company/clev... Instagram: / clevertapofficial Twitter: / clevertap
Though Tobias Boerner has been fasting since 2019, his app has done the opposite, feasting on effective growth and retention practices for years to reach over 26 million users worldwide. Our host Peggy Anne Salz chews on some techniques that established Fastic as the world's leading intermittent fasting app with Tobias in this Big Leap episode. Co-Founder and CEO of Fastic, Tobias has a passion for marketing and a laser focus on growth. In the episode, he explains how he bakes these passions into his retention recipe and perfects personalization to reach a customer app rating of 92%.
“The Big Leap,” a video interview series featuring the most respected CMOs and executives globally, reveals the steps, strategies and stories that have allowed marketers to achieve growth through retention. The series is hosted by Peggy Anne Salz.
About CleverTap:
We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.
Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.
Visit our website: https://clevertap.com/
Our Socials
LinkedIn: https://www.linkedin.com/company/clevertap
Twitter: https://twitter.com/CleverTap
Instagram: https://www.instagram.com/clevertapofficial
Facebook:https://www.facebook.com/clevertap
CHAPTER TIMESTAMPS
00:00 - Fastic, a renowned intermittent fasting app
03:37 - Building trust during the onboarding process
06:30 - How to satisfy customer personalization cravings
11:57 - Climbing the rungs of the personalization ladder
15:23 - AI's role in a good customer journey
17:44 - Delivering communications when they count
19:52 - How retention keeps the growth wheel turning
22:54 - A small action that made a big impact
25:23 - Rapid-fire Q&A
How did Piyush Kumar grow Rooter to a #1 app on Google Play with 16.2 million monthly users while maximizing monetization every step of the way? Our host Peggy Anne Salz sat down with Rooter's Founder and CEO this week to discuss his strategy to rocket Rooter, India's leading game and Esports streaming platform with 16.2 million monthly users and 1.2 million creators, to the top of the app store. Kumar reveals how he is building an "ecosystem for growth," cultivating a thriving community of gaming enthusiasts who, in turn, attract a large and loyal audience of their peers. This dynamic keeps user acquisition costs low (organic accounts for over 55% of all app downloads) and brand attraction high (Rooter counts deals with over 100 top brands, including Mountain Dew). In this episode, Kumar shares the approach to advertising, product development, and creator care that drives high retention and ensures Rooter's growth model remains "extremely sustainable."
“The Big Leap,” a video interview series featuring the most respected CMOs and executives globally, reveals the steps, strategies, and stories that have allowed marketers to achieve growth through retention. The series is hosted by Peggy Anne Salz.
About CleverTap:
We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.
Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.
Visit our website: https://clevertap.com/
Our Socials
LinkedIn: https://www.linkedin.com/company/clevertap
Twitter: https://twitter.com/CleverTap
Instagram: https://www.instagram.com/clevertapofficial
Facebook:https://www.facebook.com/clevertap
CHAPTER TIMESTAMPS
00:00 - Rooter: India's leading game and eSport streaming platform
03:08 - Work-life balance leading to better work performance
05:42 - What would Piyush tell his younger self?
07:23 - How has Rooter pivoted its strategy over the years?
09:54 - Grow an audience by giving them the best tools and support for content creation
16:40 - Take monetization seriously and start early
21:20 - "The biggest factor of growth is your customer acquisition cost"
24:33 - Adaptable personalization
29:07 - Who helps Rooter listen to its audience?
32:55 - Rapid-fire Q&A
36:10 - Piyush's Golden Rule for retention
Customer trust and a great value proposition are musts for mobile health apps. Cardiogram by Ilumivu has both. In this episode, our host, Peggy Anne Salz, sits down with Cardiogram’s VP of Marketing, Stacy Earl, to learn how this healthcare app uniquely approaches customer education to build retention and growth. “You've gotta show the value of the product early on, especially as the economy's tightening down,” Stacy says. Throughout the episode, Stacy divulges how Cardiogram differentiates itself from free options to move customers down the funnel and shares her trick for boosting customer engagement and reaching app users on all channels.
“The Big Leap,” a video interview series featuring the most respected CMOs and executives globally, reveals the steps, strategies and stories that have allowed marketers to achieve growth through retention. The series is hosted by Peggy Anne Salz.
About CleverTap:
We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.
Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.
Visit our website: https://clevertap.com/
Our Socials
LinkedIn: https://www.linkedin.com/company/clevertap
Twitter: https://twitter.com/CleverTap
Instagram: https://www.instagram.com/clevertapofficial
Facebook:https://www.facebook.com/clevertap
CHAPTER TIMESTAMPS
00:00 - Welcome Stacy Earl, growth marketing expert
03:52 - An app to predict and prevent heart concerns
05:07 - How does Cardiogram differentiate its offering from free data?
08:19 - It pays off to involve your customers in new development
12:42 - Design for personalization from the start
15:48 - Your app needs a MarTech solution and a patient, creative person
19:42 - Reach people on their preferred channel, not yours
21:32 - What does a good engagement experience look like to Stacy?
22:38 - Stacy's biggest personal mistake turned great lesson
24:21 - Great customer relationships = easier conversion
CRM Marketing Specialist Vernesa Cutuk joins Peggy Anne Salz in this episode to talk about how Sleep Cycle — your one-stop-shop for improving and understanding your sleep — bakes retention into its brand. The Sweden-based subscription app has a unique approach to segmentation and customer data mapping that keeps its customers coming back for more. Throughout the episode, Vernesa discusses this strategy and how Sleep Cycle combines engagement campaigns with conversion ones to build trust and deepen user engagement. Vanessa also reveals what she believes is a secret power tool for CRM leaders, while Peggy shares a few early data points from Clever Tap's Subscription App Data Science Report.
“The Big Leap,” a video interview series featuring the most respected CMOs and executives globally, reveals the steps, strategies and stories that have allowed marketers to achieve growth through retention. The series is hosted by Peggy Anne Salz.
About CleverTap:
We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.
Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.
Visit our website: https://clevertap.com/
Our Socials
LinkedIn: https://www.linkedin.com/company/clevertap
Twitter: https://twitter.com/CleverTap
Instagram: https://www.instagram.com/clevertapofficial
Facebook:https://www.facebook.com/clevertap
CHAPTER TIMESTAMPS
00:00 - What about Vernesa's eclectic life makes her a better CRM
02:33 - Sleep Cycle's value proposition: Helping you get better at sleeping
06:51 - Innovative approaches to habit-forming
09:43 - Staying on top of nerdy features for the sleep data lovers
11:41 - How do you segment people based on their sleep?
15:54 - Sleep Cycle’s tricks to moving people through the funnel
19:10 - Your audience might not respond to that email campaign
22:04 - The do's and don'ts of brand tone
23:48 - How Sleep Cycle builds trust with its users and deepens engagement
25:59 - Baking retention into your brand
27:22 - What should CRM leaders know about what's coming next?
Mindful Mamas doesn’t refer to its app users as audiences or customers or even consumers. They’re just moms. And they are the center of all the brand’s operations. Our host Peggy Anne Salz sits down with Jillian Lee Stout, Co-founder and CPO of Mindful Mamas, in this episode. The pair discuss the Denver-based startup focused on mindfulness & mental health for mothers at every stage and how it has perfected retention and hyper-personalization by constantly asking, “How well are we serving mom?” Jillian shares Mindful Mamas' unique approach to habit-forming features, how the brand retains a 50% email open rate, and a campaign where moms unsubscribed because they weren’t receiving push notifications.
“The Big Leap,” a video interview series featuring the most respected CMOs and executives globally, reveals the steps, strategies, and stories that have allowed marketers to achieve growth through retention. The series is hosted by Peggy Anne Salz.
About CleverTap:
We are a mobile user engagement and analytics platform enabling startups, marketers, and developers to use the power of data and messaging to personalize customer experiences on mobile apps.
Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.
Visit our website: https://clevertap.com/
Our Socials
LinkedIn: https://www.linkedin.com/company/clevertap
Twitter: https://twitter.com/CleverTap
Instagram: https://www.instagram.com/clevertapofficial
Facebook:https://www.facebook.com/clevertap
CHAPTER TIMESTAMPS
00:00 - Orchestrating a mindful group of moms
04:56 - Connecting with the vulnerability-first approach
07:46 - The campaign where people subscribed because of the push notifications
10:16 - An approach to habit-forming features that saves lives
17:32 - Treating each mom like an individual client
20:48 - It's not marketing; it's a feature
25:45 - Listen to your customers and then dig deeper
29:35 - Using CHATGBT for market research
31:16 - The next step for Mindful Mamas
Welcome to the first episode of our new podcast series, ‘Let’s Talk Retention’, where we focus on the challenges of early-stage startups. Here we speak to founders of promising startups and get their perspectives on growth, and retention strategies.
Listen in as our guest, Vaibhav Gupta, Co-Founder and CEO of ChefKart, shares his entrepreneurial experience in creating ChefKart and how 'Retention' became one of their strongest growth levers.
About us
CleverTap – World's #1 Retention Cloud helps growth teams understand, segment & engage their users for increased retention, CLV & campaign ROI. The platform, trusted by 2000 customers, is powered by TesseractDB™ - the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.
To know more about CleverTap for Startups and get access to our exclusive community for startup founders, check out this page
The best retention strategy is long-term and company-wide. This is the view of Aurélie Genet, a product marketing leader who has pioneered retention efforts and user acquisition strategies at companies like Flo Health, Skyscanner, and Trainline. In this episode, she talks with our host Peggy Anne Salz about her Growth Triangle—a simple framework for robust retention—and the importance of intellectual honesty. Aurélie encourages companies to be candid about their product, their competitors, and how they fit into the world and their industry. Most importantly, though, she reminds marketers that user empathy and context, not tricks and “get rich quick” schemes, are the foundations of a strong retention strategy.
“The Big Leap,” a video interview series featuring the most respected CMOs and executives globally, reveals the steps, strategies and stories that have allowed marketers to achieve growth through retention. The series is hosted by Peggy Anne Salz.
About CleverTap:
We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.
Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.
Visit our website: https://clevertap.com/
Our Socials
LinkedIn: https://www.linkedin.com/company/clevertap
Twitter: https://twitter.com/CleverTap
Instagram: https://www.instagram.com/clevertapofficial
Facebook:https://www.facebook.com/clevertap
CHAPTER TIMESTAMPS
00:00 - Developing user empathy
03:44 - A case study in unconventional retention strategy
07:54 - How to find your leaky business buckets
10:17 - The growth triangle framework and intellectual honesty
14:22 - Understanding user context + what realtime data matters?
16:49 - Marketing and Product teams should optimize the next best actions
22:32 - Get in touch with your customers’ desires and fears
24:46 - Shaping the problem-solving retention mindset
27:50 - How marketers can get timing right
30:31 - Aurelie's chief source of inspiration
Jarrett Thomas has generated over 5 million organic views on LinkedIn and closed $2 million deals on his couch. With his strategy, you can, too. Our host Peggy Anne Salz chats with Jarrett in this episode about the power of the personal brand and how envisioning digital differently skyrocketed Jarrett’s sales. Brands can no longer buy customer loyalty or connections. Instead, people want to buy from people. Therefore, Jarrett encourages marketers to step onto the sales floor to truly understand their customers and bring their whole selves to work. He and his team at OTB Digital, a creative agency that helps businesses with video content and creative marketing strategies, urge brands to incentivize personal branding and get curious about what differentiates them from competitors. Jarrett retains customers effortlessly with his daily LinkedIn posts and believes other brands can do the same—even on a limited budget. “LinkedIn is the biggest highway in the world,” Jarrett says. “And you get to put a billboard up every day.”
“The Big Leap,” a video interview series featuring the most respected CMOs and executives globally, reveals the steps, strategies and stories that have allowed marketers to achieve growth through retention. The series is hosted by Peggy Anne Salz.
About CleverTap:
We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.
Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.
Visit our website: https://clevertap.com/
Our Socials
LinkedIn: https://www.linkedin.com/company/clevertap
Twitter: https://twitter.com/CleverTap
Instagram: https://www.instagram.com/clevertapofficial
Facebook:https://www.facebook.com/clevertap
CHAPTER TIMESTAMPS
00:00 - Introducing Jarrett
01:59 - Make marketing fun again
03:29 - The power of a personal brand
07:01 - Are you ready to take the road less traveled?
11: 17 - Focus on the four Cs
14:14 - How to retain the community you just built?
16:17 - What hasn't Jarrett tried, and what is social selling?
19:58 - Change your mindset to change your sales
23:22 - Let your employees get bit by the LinkedIn bug
25:40 - Bring your whole self to work
27:10 - "More Than A Title"
Customer retention and engagement must be earned. Bloomin' Brands, the parent company of casual dining restaurants like Outback Steakhouse and Carrabba's Italian Grill builds their bloomin' base with a simple motto: "wherever you are, whenever you want it." This week, Peggy Anne Salz chats with Danielle Vona, Senior VP and CMO of Bloomin' Brands, on combining digital and physical assets to connect culture and business performance. In this episode, Danielle details limited edition NFTs, symbiotic influencer relationships, and the dining rewards program that keep Outback's customer retention hot and have resulted in 314 million impressions and 94 million dollars in earned media.
“The Big Leap,” a video interview series featuring the most respected CMOs and executives globally, reveals the steps, strategies and stories that have allowed marketers to achieve growth through retention. The series is hosted by Peggy Anne Salz.
About CleverTap:
We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.
Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.
Visit our website: https://clevertap.com/
Our Socials
LinkedIn: https://www.linkedin.com/company/clevertap
Twitter: https://twitter.com/CleverTap
Instagram: https://www.instagram.com/clevertapofficial
Facebook:https://www.facebook.com/clevertap
CHAPTER TIMESTAMPS
00:00 - Blooming with high energy and innovation at Bloomin' Brands
03:10 - OutBack's approach to social and the success of the Teammates Program
10:57 - Using NFT to connect culture and business performance
14:49 - Reimagining No Rules, Just Right and the Dine Rewards Program
19:46 - Keeping customer retention hot with real-time engagement
22:58 - "You have to earn space on someone's phone"
25:00 - Test, test, test, and lean into change.
Attracting subscribers to your mobile app is only one hurdle in growing your business. You have to keep them paying for that subscription, month after month, and year after year. What better person to offer advice on customer retention than Andy Carvell, Partner and Co-founder of growth consultancy Phiture, who developed one of the first mobile games early in his career? In this episode, part of the special retention marketing series sponsored by CleverTap, our host Peggy Anne Salz speaks with Andy about his secrets for optimizing subscription revenue. He says it’s a mix of user psychology, plus data-driven testing – lots of it.
“The Big Leap,” a video interview series featuring the most respected CMOs and executives globally, reveals the steps, strategies and stories that have allowed marketers to achieve growth through retention. The series is hosted by Peggy Anne Salz.
About CleverTap:
We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.
Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.
Visit our website: https://clevertap.com/
Our Socials
LinkedIn: https://www.linkedin.com/company/clevertap
Twitter: https://twitter.com/CleverTap
Instagram: https://www.instagram.com/clevertapofficial
Facebook:https://www.facebook.com/clevertap
CHAPTER TIMESTAMPS
00:00 - From shooting games to shooting star consultancy
05:19 - Optimizing commitment: subscription apps’ next top model
08:59 - User research + data-driven testing
11:01 - The bigger the change, the better the results
12:40 - Playing the LTV long game
14:17 - Conversion rate optimizers: hold on to your trigger finger OR The trials and tribulations of subscription app marketing
17:06: Hunting for a highly valuable user
19:46 - Personalize everything
21:51 - Explaining PPR: Positive Pulse Ratio
22:59 - The power of a “Hey, it’s us again” email
26:39 - Free learning with Future Academy
28:28 - Andy’s #1 tip for optimizing mobile subscription revenue
If you want your FinTech app to thrive, perfect your lifecycle marketing system. That’s what Times Internet’s VP of Growth Marketing, Vivek Girotra, recommends. In this episode recorded late last year, our host Peggy Anne Salz questions Vivek on best practices for FinTech apps to increase user retention and meet engagement goals. Vivek implores marketers to leverage market cycles, personalize communications, and get creative with metrics while he announces Abound – a neobank for Indian expats who live outside the subcontinent.
“The Big Leap,” a video interview series featuring the most respected CMOs and executives globally, reveals the steps, strategies and stories that have allowed marketers to achieve growth through retention. The series is hosted by Peggy Anne Salz.
About CleverTap:
We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.
Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.
Visit our website: https://clevertap.com/
Our Socials
LinkedIn: https://www.linkedin.com/company/clevertap
Twitter: https://twitter.com/CleverTap
Instagram: https://www.instagram.com/clevertapofficial
Facebook:https://www.facebook.com/clevertap
CHAPTER TIMESTAMPS
00:00 Vivek’s approach to FinTech
06:17 Adjusting product based on market research
09:03 Fintech apps as underlying UA campaigns
12:33 The US loves super stores, but will it love a super app?
15:22 Leveraging cricket and the macrocycle
18:33 The five Ws
21:51 Reducing FinTech churn
23:20 How Times Internet increases “customer stickiness”
26:51 Moving customers down the funnel
29:23 Blending a metric smoothie
31:38 Marketers: stop being lazy
33:53 Invest in brand marketing at the right time
34:58 Announcing Abound
How did ZEE5 build the platform, the content and the marketing muscle to become the top-ranking app for South Asian entertainment across 190+ countries, as well as the number one spot in the U.S and the U.K and the number two spot in Europe? Part of the credit goes to the content (a slate of 200,000 hours of on-demand content that includes original series, movies, TV shows, and more). But another ace in the company’s hand is a unique approach to A/B testing that allows the company to change and customize campaigns and offers with just a simple drag-and-drop. In this episode our host Peggy Anne Salz speaks with Vinay Iyengar, Vice President - Head of User Growth and B2C revenue at ZEE5 Global. He delves into what he calls “ABC testing” and reveals the real metrics marketers must track. He also takes on a world tour of local tastes and how simple tweaks can make ad creatives more appealing and effective.
“The Big Leap,” a video interview series featuring the most respected CMOs and executives globally, reveals the steps, strategies and stories that have allowed marketers to achieve growth through retention. The series is hosted by Peggy Anne Salz.
About CleverTap:
We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.
Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.
Visit our website: https://clevertap.com/
Our Socials
LinkedIn: https://www.linkedin.com/company/clevertap
Twitter: https://twitter.com/CleverTap
Instagram: https://www.instagram.com/clevertapofficial
Facebook:https://www.facebook.com/clevertap
CHAPTER TIMESTAMPS
00:00 - The latest and greatest at C5
02:45 - Pricing: To personalize or not personalize?
06:49 - LTV—The Mother of Metrics
10:20 - Cracking the code to measurement and perfect personalization
14:31 - Goodbye AB Testing. Hello ABC.
18:26 - 🎵 Automation and Segmentation sitting in a tree…amplifying engagement perfectly 🎵
19:59 - Effective communication methods based on global region
24:01 - Proof that content really is king
27:33 - The value of real-time analytics
29:26 - Your golden tickets to high customer retention
Understanding your customers starts with listening to their needs. In practice, this means conducting ongoing conversations with your customers, using their preferred channels and delivering the messaging they appreciate. Meesho, a leading online shopping and reselling platform, is taking it a giant step further by turning customer listening into a company-wide mission. In this episode, our host Peggy Anne Salz speaks with Kirti Varun Avasarala, Meesho Chief Product Officer, about innovative marketing approaches paying huge dividends. He shares why “Listen or Die” is the golden rule at Meesho. He also reveals the benefits of following a disruptive strategy that puts lower pricing ahead of convenient commerce, effective push notifications and how to deliver shopping experiences that are off the charts.
“The Big Leap,” a video interview series featuring the most respected CMOs and executives globally, reveals the steps, strategies and stories that have allowed marketers to achieve growth through retention. The series is hosted by Peggy Anne Salz.
About CleverTap:
We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.
Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.
Visit our website: https://clevertap.com/
Our Socials
LinkedIn: https://www.linkedin.com/company/clevertap
Twitter: https://twitter.com/CleverTap
Instagram: https://www.instagram.com/clevertapofficial
Facebook:https://www.facebook.com/clevertap
CHAPTER TIMESTAMPS
00: 00 - Kirti Varun Avasarala: What differentiates a great business leader?
03:44 - Redefining the core shopping experience with live-streaming commerce
05:52 - To disrupt the market, you need to know your customer base
08:45 - Listen or Die: Meesho’s Company Motto
10:52 - Gamifying e-commerce
14:29 - Invisible tech and simple UX: a case study in knowing your target audience
17:53 - The sweet spot for push notifications
22:47 - Four orders in the first four months: identifying the habit formation point
27:15 - Product-led growth and evolving personalization
29:31 - Rapid-fire: selling to the masses and Kirti’s golden rule of retention
What’s the biggest mistake people make about retention? How do you improve retention, and deliver the value your marketing promises? And in a busy and noisy world, how do you communicate your value succinctly?
In this brief “top tips” session with former CMO of Play Magnus Group Scott Dodson, we chat about “flat retention,” brand value, and the magic of activation.
Very few companies are founded by a world champion. Even fewer are founded by a grandmaster of chess. In this episode of CleverTap Engage we’re chatting with Scott Dodson, until very recently CMO at Play Magnus Group, a company founded by 5-time world chess champion and grandmaster since the age of 13 Magnus Carlsen.
The company is on a mission to define the future of chess, and it starts with deep user engagement in their app. We chat about how Dodson has used a well-considered influencer marketing strategy, segmentation and pre-segmentation strategy, and personalized recommendation to outgrow the competition.
“CleverTap Engage” is a video interview series featuring the globe’s most respected CMOs and executives, shining a light on how to achieve meaningful and memorable customer engagement. The series is co-hosted by Peggy Anne Salz and John Koetsier.
About CleverTap:
We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.
Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.
Visit our website: https://clevertap.com/
Our Socials
LinkedIn: https://www.linkedin.com/company/clevertap
Twitter: https://twitter.com/CleverTap
Instagram: https://www.instagram.com/clevertapofficial
Facebook:https://www.facebook.com/clevertap
CHAPTER TIMESTAMPS
0:00 Being the avengers
1:53 Queen’s Gambit: a huge organic push
5:31 Utilizing partnerships for growth
8:21 Influencer marketing
17:20 Pre-segmentation
20:06 NFT trophies
22:17 Being a growth-focused CMO
26:03 Insanely successful strategies
How do you capture attention immediately? What’s the hardest thing about mobile marketing? And what is the golden rule of customer and user engagement?
In this brief chat with Liftoff CMO Dennis Mink, we discover his top tips for marketing success, based on 15 years of marketing experience seeing many changes in the adtech space.
We ask Bayer’s chief marketing officer and chief digital officer Patricia Corsi to answer 3 questions in 5 minutes or less:
Here are her — somewhat surprising — answers!
How can you make your customer the hero? And what are the benefits?
In this CleverTap Engage we chat with the chief marketing officer of Liftoff. In a busy and volatile adtech ecosystem with almost zero ability for customer lock-in, he found a way to triple client retention.
How?
By creating the Mobile Heroes program that has delivered massive value for his customer first, and his own company second.
“CleverTap Engage” is a video interview series featuring the globe’s most respected CMOs and executives, shining a light on how to achieve meaningful and memorable customer engagement. The series is co-hosted by Peggy Anne Salz and John Koetsier.
About CleverTap:
We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.
Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.
Visit our website: https://clevertap.com/
Our Socials
LinkedIn: https://www.linkedin.com/company/clevertap
Twitter: https://twitter.com/CleverTap
Instagram: https://www.instagram.com/clevertapofficial
Facebook:https://www.facebook.com/clevertap
CHAPTER TIMESTAMPS
0:00 Making your customer your hero
5:30 The value of elevating your customers or users
9:50 Where to start
11:50 B2B and mobile
14:30 Building communities
18:00 Going further
22:04 It starts with you
23:50 From psychology to marketing