Customer retention and engagement must be earned. Bloomin' Brands, the parent company of casual dining restaurants like Outback Steakhouse and Carrabba's Italian Grill builds their bloomin' base with a simple motto: "wherever you are, whenever you want it." This week, Peggy Anne Salz chats with Danielle Vona, Senior VP and CMO of Bloomin' Brands, on combining digital and physical assets to connect culture and business performance. In this episode, Danielle details limited edition NFTs, symbiotic influencer relationships, and the dining rewards program that keep Outback's customer retention hot and have resulted in 314 million impressions and 94 million dollars in earned media.
“The Big Leap,” a video interview series featuring the most respected CMOs and executives globally, reveals the steps, strategies and stories that have allowed marketers to achieve growth through retention. The series is hosted by Peggy Anne Salz.
About CleverTap:
We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.
Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.
Visit our website: https://clevertap.com/
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CHAPTER TIMESTAMPS
00:00 - Blooming with high energy and innovation at Bloomin' Brands
03:10 - OutBack's approach to social and the success of the Teammates Program
10:57 - Using NFT to connect culture and business performance
14:49 - Reimagining No Rules, Just Right and the Dine Rewards Program
19:46 - Keeping customer retention hot with real-time engagement
22:58 - "You have to earn space on someone's phone"
25:00 - Test, test, test, and lean into change.