Mindful Mamas doesn’t refer to its app users as audiences or customers or even consumers. They’re just moms. And they are the center of all the brand’s operations. Our host Peggy Anne Salz sits down with Jillian Lee Stout, Co-founder and CPO of Mindful Mamas, in this episode. The pair discuss the Denver-based startup focused on mindfulness & mental health for mothers at every stage and how it has perfected retention and hyper-personalization by constantly asking, “How well are we serving mom?” Jillian shares Mindful Mamas' unique approach to habit-forming features, how the brand retains a 50% email open rate, and a campaign where moms unsubscribed because they weren’t receiving push notifications.
“The Big Leap,” a video interview series featuring the most respected CMOs and executives globally, reveals the steps, strategies, and stories that have allowed marketers to achieve growth through retention. The series is hosted by Peggy Anne Salz.
About CleverTap:
We are a mobile user engagement and analytics platform enabling startups, marketers, and developers to use the power of data and messaging to personalize customer experiences on mobile apps.
Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.
Visit our website: https://clevertap.com/
Our Socials
LinkedIn: https://www.linkedin.com/company/clevertap
Twitter: https://twitter.com/CleverTap
Instagram: https://www.instagram.com/clevertapofficial
Facebook:https://www.facebook.com/clevertap
CHAPTER TIMESTAMPS
00:00 - Orchestrating a mindful group of moms
04:56 - Connecting with the vulnerability-first approach
07:46 - The campaign where people subscribed because of the push notifications
10:16 - An approach to habit-forming features that saves lives
17:32 - Treating each mom like an individual client
20:48 - It's not marketing; it's a feature
25:45 - Listen to your customers and then dig deeper
29:35 - Using CHATGBT for market research
31:16 - The next step for Mindful Mamas