In this episode of the Average Not Average podcast, CK Yew and Viktor Axelsen engage in a deep conversation with Christian Luque Manjon about his journey in badminton coaching, particularly his work with the Chinese National Team and his transition to consulting. They discuss the importance of individualised training, data-driven approaches, and the challenges of managing injuries in elite sports. The conversation highlights the evolving training philosophies in badminton and the need for education to improve athlete development. In this conversation, Cristian and Viktor discuss the competitive mindset of badminton players, the importance of visualisation techniques, and the mental resilience required for injury recovery. They explore the evolving training intensity and load management in badminton, the challenges faced during the transition from junior to professional levels, and the significance of individualisation in training programs. Additionally, they introduce the Z-Swing Academy, which aims to nurture future badminton champions through a scientific approach to training.
Timestamps:
00:00 Introductions
02:15 Why is Cristian in the UK
02:21 Experiences in China and Career Development
06:26 Transition to Consulting and Academy Development
10:37 Working with the Chinese National Team
12:30 Individualised Training Philosophy
16:52 Data-Driven Training Approaches
22:05 Managing Training Loads and Injury Prevention
25:35 Training Strategies During Competitions
26:15 Load Management in Badminton
30:02 Injury Management and Recovery Strategies
36:09 Mental Resilience and Visualisation Techniques
42:06 The Evolution of Training Methods
45:50 Balancing Competitive Drive and Personal Life
51:31 The Role of Sports Science in Rehabilitation
51:45 Coaching Dynamics and Player Development
54:38 Individualisation in Training and Player Autonomy
58:34 Cultural Influences on Coaching and Player Relationships
01:00:14 Transitioning from Junior to Professional Levels
01:02:33 Z-Swing Academy: A New Approach to Training
01:11:03 Investment and Structure of Z-Swing Academy
01:15:37 Building Trust and Connection in Coaching
Ben Beckman's conversations with Cristian Luque:
Ep 1: https://www.youtube.com/watch?v=dQWRDFUszfc
Ep 2: https://www.youtube.com/watch?v=5nMfU4N0sDI
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Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q
Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159
Instagram: https://www.instagram.com/theaveragenotaverage/
YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw
CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ
Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg
CK's Instagram: https://www.instagram.com/ckyew_official/
Viktor's Instagram: https://www.instagram.com/viktoraxelsen/
In this episode, Viktor Axelsen and CK Yew discuss various topics including the upcoming VA collection launch, CK's new marketing company - El Plan Studios, the growth of para badminton, and reflections on past matches. They also explore the importance of mental strategies in badminton, contract negotiations, and methods to enhance the fan experience. The conversation highlights personal growth, insights into the sport, and future aspirations for content creation.Time stamps00:00 Introduction and Current Updates02:58 VA Collection Launch and Sneak Peek05:56 CKU's New Marketing Company09:07 Podcast Journey and Improvements11:57 Recap of Previous Episodes17:58 Exploring Para Badminton21:23 The Comeback and Grip Strategies22:04 World Championships: Annual vs. Biannual Debate24:11 Memorable Championship Moments and Historical Context25:27 Contract Negotiations and Sponsorship Dynamics29:42 Umpiring Insights and Future Guests31:55 The Impact of Media on Badminton's Growth34:47 Training Mindset and Deception Techniques40:14 Techniques and Skills in Badminton42:00 Evolution of Playing Styles43:40 Memorable Matches and Experiences47:23 Enhancing the Fan Experience51:27 Engaging with Fans and FeedbackFollow in on the conversation and follow on social media for more content. Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4QApple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159Instagram: https://www.instagram.com/theaveragenotaverage/YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_VwCK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg CK's Instagram: https://www.instagram.com/ckyew_official/Viktor's Instagram: https://www.instagram.com/viktoraxelsen/
We finally have Indian badminton superstar, Chirag Shetty, on The Average Not Average Podcast! Alongside Viktor Axelsen, CK discusses the growth, status and impact that badminton is having on India. Chirag also shares some funny stories of his doubles partner, Satwiksairaj Rankireddy as well as his opinion on whether Viktor could win a 2 vs 1 match against, women's doubles Olympic medalists, Chiharu Shida and Nami Matsuyama.Follow in on the conversation and follow on social media for more content. Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4QApple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159Instagram: https://www.instagram.com/theaveragenotaverage/YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_VwCK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg CK's Instagram: https://www.instagram.com/ckyew_official/Viktor's Instagram: https://www.instagram.com/viktoraxelsen/
We finally have a full episode guest! We welcome Henrik Axelsen, Viktor Axelsen's manager and father, to the podcast to discuss and break down the processes they have gone through to build the empire they have today.
TRUST was a key word in this episode of the podcast, as was understanding the need to outsource and have experts around you, in addition to the hard work, commitment, and luck that go into it.
If you want to go fast, go alone.
If you want to go far, go together.
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Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q
Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159
Instagram: https://www.instagram.com/theaveragenotaverage/
YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw
CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ
Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg
CK's Instagram: https://www.instagram.com/ckyew_official/
Viktor's Instagram: https://www.instagram.com/viktoraxelsen/
CK and Viktor discuss the MOST Underrated skill that is crucial to ensure success in everything - the mental side of things. They discuss what they have experienced in both the sporting world as well as the business world alongside personal relationships too. Managing the mental load is crucial to success and what sacrifices are required too. Follow in on the conversation and follow on social media for more content. Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4QApple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159Instagram: https://www.instagram.com/theaveragenotaverage/YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_VwCK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg CK's Instagram: https://www.instagram.com/ckyew_official/Viktor's Instagram: https://www.instagram.com/viktoraxelsen/
We finally have our first guest on the podcast! CK and Viktor Axelsen discuss the businesses in which they are involved, both within and outside the world of badminton, as well as how CK entered the world of media within badminton with some key takeaways. Both CK and Viktor also discuss how they are building their brands and how important it is to continuously invest in their own brands and the opportunities it brings.
Apologies for the shakiness of Viktor's camera! 😬🙏
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Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q
Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159
Instagram: https://www.instagram.com/theaveragenotaverage/
YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw
CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ
Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg
CK's Instagram: https://www.instagram.com/ckyew_official/
Viktor's Instagram: https://www.instagram.com/viktoraxelsen/
CK Yew and Viktor Axelsen discuss Oatmeal Crimes & Rehab Times. Viktor dives deep into his injury and how he is doing post-surgery before both the boys move on to discuss some of their dietary choices, which involves some shocked (Pikachu) faces. This is also the first episode of The Average Not Average Podcast that went fully remote, as neither CK nor Viktor was travelling to tournaments at the time of recording. Enjoy!
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Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q
Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159
Instagram: https://www.instagram.com/theaveragenotaverage/
YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw
CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ
Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg
CK's Instagram: https://www.instagram.com/ckyew_official/
Viktor's Instagram: https://www.instagram.com/viktoraxelsen/
Ep 5: CK and Viktor let loose in this episode and discuss lots of family life, their love of coffee and also how their families support them as they continue with their careers. This episode is our personal favourite thus far. Enjoy :)
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Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q
Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159
Instagram: https://www.instagram.com/theaveragenotaverage/
YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw
CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ
Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg
CK's Instagram: https://www.instagram.com/ckyew_official/
Viktor's Instagram: https://www.instagram.com/viktoraxelsen/
Ep 4: Life On The Road At Tournaments & Introduction To Badminton MediaCK and Viktor dive into the fourth episode of The Average Not Average Podcast, discussing their life on the road while on tour. Viktor discusses his playing and training requirements, and CK discusses his work within badminton media. This one is interesting 👌.
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Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q
Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159
Instagram: https://www.instagram.com/theaveragenotaverage/
YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw
CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ
Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg
CK's Instagram: https://www.instagram.com/ckyew_official/
Viktor's Instagram: https://www.instagram.com/viktoraxelsen/
Episode 3: Taking charge of training = Taking charge of your life
CK and Viktor dive into the third episode of The Average Not Average Podcast, discussing how having a structured training regime, working with his father-in-law as one of his coaches, moving countries and training base to Dubai and the standards Viktor has for himself and also his fellow training partners.
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Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q
Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159
Instagram: https://www.instagram.com/theaveragenotaverage/
YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw
CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ
Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg
CK's Instagram: https://www.instagram.com/ckyew_official/
Viktor's Instagram: https://www.instagram.com/viktoraxelsen/
Episode 2: Tournaments are Relentless, Committed Players and Getting Fined
CK and Viktor dive into the second episode of The Average Not Average Podcast, discussing BWF's tournament structure, the challenges of competing in so many tournaments, the logistics of it, fines, injuries and the proposed 3 by 15 scoring system.
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Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q
Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159
Instagram: https://www.instagram.com/theaveragenotaverage/
YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw
CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ
Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg
CK's Instagram: https://www.instagram.com/ckyew_official/
Viktor's Instagram: https://www.instagram.com/viktoraxelsen/
CK and Viktor dive straight into this first-ever episode of The Average Not Average Podcast. They introduce Viktor's new equipment series and discuss BWF's challenges as a sporting regulatory body that needs to do business and potential solutions.
The pair also discuss the importance of branding and how much impact it delivers over an extended period.
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Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q
Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159
Instagram: https://www.instagram.com/theaveragenotaverage/
YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw
CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ
Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg
CK's Instagram: https://www.instagram.com/ckyew_official/
Viktor's Instagram: https://www.instagram.com/viktoraxelsen/
CK and Viktor dive behind the scenes on how The Average Not Average Podcast came to life.
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Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q
Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159
Instagram: https://www.instagram.com/theaveragenotaverage/
YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw
CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ
Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg
CK's Instagram: https://www.instagram.com/ckyew_official/
Viktor's Instagram: https://www.instagram.com/viktoraxelsen/
CK Yew introduces himself as the second host of The Average Not Average Podcast.
In the full episodes, he will be sharing his experience, insights and honest opinions, inside and outside of the badminton world.
Listen in and join in on 1st of March 2025, when the first full episode will be released!
Viktor Axelsen introduces himself as the host of The Average Not Average Podcast.
In the full episodes, he will be sharing his experience, insights and honest opinions, inside and outside of the badminton world.
Listen in and join in on 1st of March 2025, when the first full episode will be released!