In this episode of The Aspiring CMO, Lev shares how he went from engineering student to affiliate marketer to raising $12 million in crypto… only to walk away and start all over again.
After that rapid success, Lev realized he could build something on his own terms. That spark led to Spines, a platform designed to give aspiring authors a real shot at publishing their work without the high costs or gatekeepers of traditional publishing.
We talk about his earliest days experimenting with digital marketing, the realities of scaling fast under pressure, and the difference between chasing growth and building with intention. Lev also opens up about the evolving role of a CMO, how to build trust in traditional industries, and why he believes human storytelling still matters, especially in an age of AI.
A must-listen for anyone navigating the chaos of building something real.
Let’s get into it.
Episode Topics:
00:00 – 00:40: Introduction
00:41 – 03:07: From Electrical Engineering to Digital Marketing
03:08 – 06:36: Starting in Affiliate and Building the First Business
06:37 – 08:00: Lev’s First Big Win and Building Under Pressure
08:01 – 08:42: Raising $12M in Crypto and the Turning Point
08:43 – 10:43: Walking Away From Success to Start Again
10:44 – 12:38: The Early Vision for Spines and Its Mission
12:39 – 15:50: Disrupting Traditional Publishing Through Tech
15:51 – 17:48: Building Brand Trust in a Crowded Market
17:49 – 19:55: The Role of a CMO in a Founder-Led Company
19:56 – 22:10: Why Storytelling Still Wins in a Data-Driven World
22:11 – 23:45: Why Founders Need to Let Go of Short-Term Pressure
23:46 – 25:20: When Speed Kills: Avoiding the Trap of Scaling Too Soon
25:21 – 27:14: Defining Long-Term Success as a Founder
27:15 – 28:35: What Positioning Really Means (and Why It’s Hard)
28:36 – 29:55: What Founders Miss About Making People Care
29:56 – 30:46: Advice for Early-Stage Marketers and Builders
30:47 – 31:25: Final Thoughts and Advice to His Younger Self
🔗 CONNECT WITH LEV
👥 LinkedIn: https://www.linkedin.com/in/lev-david-digital-marketing-specialist/
💻 Website: https://spines.com/
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In this episode, Mahmoud shares how he went from nearly homeless in Italy to building a six-figure agency through digital marketing.
With no money and only six months to figure things out, he turned to SEO, built niche websites, and slowly generated enough income to survive. One of those websites eventually sold for $20,000, which became a turning point that gave him the confidence to scale further. He reinvested, kept building, and eventually launched Content Wish, an agency that started not from a big plan, but from client demand.
He opens up about the struggles of hiring and managing people, the power of spotting value where others don’t, and how automation helped him scale without burning out. Mahmoud also shares why your energy matters more than the perfect strategy, and how a little coaching could’ve saved him years of trial and error.
If you’re figuring out how to grow something real, whether you’re starting out or already in the game, Mahmoud’s story is one of those conversations that sticks with you.
Let’s get into it!
Episode Topics:
00:00 – 00:50: Introduction
00:51 – 01:20: Origin story
01:21 – 01:54: Turning to SEO and niche websites to survive
01:55 – 02:08: Mahmoud’s first big win
02:09 – 02:38: Reinvesting profits and scaling
02:39 – 02:57: Launching ContentWish from unexpected demand
02:58 – 03:09: Integrating AI into content services
03:10 – 03:29: Biggest challenge
03:30 – 03:49: Why ContentWish was never part of the plan
03:50 – 04:10: Starting a content service without being a writer
04:11 – 04:38: Scaling quality control with editors and consultants
04:39 – 05:13: Recognizing opportunity by focusing on value
05:14 – 05:48: Identify your opportunity
05:49 – 06:39: The role of passion and energy in choosing your path
06:40 – 07:12: Advice for aspiring CMOs
07:13 – 07:47: How to approach automation
07:48 – 08:24: Measure your results with clear KPIs
08:25 – 08:53: Tools Mahmoud recommends for AI and workflow automation
08:54 – 08:58: Closing and where to connect with Mahmoud
🔗 CONNECT WITH
👥 https://www.linkedin.com/in/mahmoud-fathy-elsaid/
💻 https://www.facebook.com/mahmoud.fathy.elsaid
ASK Anything on The Aspiring CMO show and get your questions asnwered right on the show!
Hey everyone, welcome back to The ACMO!
This week, we’re talking with Praveen Kumar, a digital marketing consultant whose journey started in the ‘90s with nothing but curiosity and self-taught HTML.
He shares how the internet has evolved, why marketers often overlook the power of credibility, and what it really means to grow in an industry that changes overnight. From flipping websites to building a consulting business, Praveen opens up about the lessons that only come with time and experience. He also talks about learning to price his work with confidence and how that shift changed everything.
This conversation is honest, grounded, and full of the kind of insights you only get from someone who’s seen the digital space from the very beginning.
Let’s dive into the episode.
Episode Topics:
00:00 - 01:05: Introduction
01:06 - 03:09: How Praveen started in digital marketing in the late 90s
03:10 - 06:00: Building and selling websites in the early 2000s
06:01 - 08:55: How marketing trends evolved over the years
08:56 - 11:58: Underrated strategies for lead generation and personal branding
11:59 - 13:54: Why real-world experience beats theory
13:55 - 14:41: Pushing beyond comfort zones for growth
14:42 - 16:35: Advice for budget-conscious clients: where to focus first
16:36 - 18:35: Why focusing on one channel matters
18:36 - 20:06: Learning through mistakes and building skills over time
20:07 - 21:59: Setting personal goals and choosing the right clients
22:00 - 23:51: Lessons from building a sustainable business
23:52 - 24:53: Advice to his younger self: play the long-term game
24:54 - 25:16: How to connect with Praveen
🔗 CONNECT WITH
👥 https://www.linkedin.com/in/spk100/
💻 https://www.wildcreekstudio.com/
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Hello everyone, welcome back!
In this episode of The Aspiring CMO, senior growth hacker Katarina Dahlin shares how she went from university admin to automation expert.
A challenge on her affiliate blog led her to build a custom workflow using Make.com and ChatGPT, an experiment that completely reshaped how she approaches content, scale, and growth.
She breaks down how automation really works, the human role in AI-generated content, and why tools are only as powerful as the people behind them.
From SEO and automation to building a marketing career from a nontraditional path, this conversation is packed with insights for anyone trying to stay ahead in a fast-changing industry.
Let’s get into it!
Episode Topics:
00:00 – 02:19 — Intro
02:20 – 03:07 — What Katarina does as a senior growth hacker
03:08 – 04:15 — The first problem she solved using automation
04:16 – 05:39 — How she automated product descriptions with Make+ChatGPT
05:40 – 07:10 — Why product optimization is often ignored
07:11 – 08:55 — How AI saves time, but still needs creativity
08:56 – 10:29 — Will automation replace marketers?
10:30 – 11:25 — Why automation still needs a human eye for quality
11:26 – 13:35 — The one thing that makes AI content work: taste
13:36 – 15:19 — Make vs. Zapier
15:20 – 16:06 — A look inside her day-to-day workflow
16:07 – 17:17 — Collaborating with different teams and clients
17:18 – 18:39 — The key skills marketers need in the age of AI
18:40 – 19:42 — How her psychology background shaped her marketing approach
19:43 – 20:30 — Advice to her younger self
20:31 – 21:10 — Where to find Katarina and connect with her work
🔗 CONNECT WITH
👥 LinkedIn: https://www.linkedin.com/in/katarina-dahlin/
💻 Website: katarinadahlin.com
💻 Blog: https://www.slowflowergarden.fi/
🎤 SEO Vibes, Zakopane (Whitepress), May 2025 🎤 WTS Fest Berlin, June 2025
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What’s it really like to build a successful agency while handling the pressure of leadership and mental health?
Tom Jauncey, co-owner of Nautilus Marketing, didn’t follow the traditional path. He started freelancing at 16, turned a side hustle into a thriving agency, and learned firsthand that success isn’t just about strategy, it’s about people, culture, and well-being.
In this episode, Tom gets real about the highs and lows of running a business. He opens up about the mental toll of leadership, why therapy became a game-changer, and how he’s built a company that actually supports its employees.
From hiring the right team to navigating the fast-changing world of marketing, he breaks down what worked, what hasn’t, and what he wishes he knew earlier.
If you’re an entrepreneur, marketer, or just trying to grow without burning out, this one’s for you.
Episode Topics:
00:00 - 01:41 Introduction
01:42 - 03:15: How Tom got started in business at 16
03:15 - 07:50: Challenges of starting a business from scratch
07:50 - 12:40: Turning passion into a profitable business
12:40 - 17:25: Creating a company culture that feels like family
17:25 - 21:55: Why mental health matters in entrepreneurship
21:55 - 26:30: Bouncing back from setbacks and failures
26:30 - 30:45: The hardest and most rewarding parts of running an agency
30:45 - 34:10: The different ways to build a career without a degree
34:10 Advice for aspiring entrepreneurs
🔗 CONNECT WITH Tom
💻 https://nautilusmarketing.co.uk/
🎧 https://nautinerds.com/
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What really goes on behind the scenes of link building?
In this episode, Alejandro Meyerhans, the mind behind Get Me Links, reveals the truth about link building: the challenges, ethical dilemmas, and what actually works in SEO today.
He shares his journey from client to leader, breaking down the real strategies that drive results while avoiding risky shortcuts.
Beyond SEO, Alejandro dives into leadership, sales, and the power of clear communication in the digital marketing space.
He also shares why staying humble, building strong relationships, and constantly learning are essential for success.
If you’re in SEO, affiliate marketing, or online business, this episode is packed with insider knowledge and actionable insights you don’t want to miss.
Let’s get into it!
🔗 CONNECT WITH ALEX MEYERHANS
👥 https://www.linkedin.com/in/alexmeyerhans/
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How does a copywriter become a marketing agency leader and a fractional CMO?
In this episode, Kathryn Strachan, a fractional CMO, talks about her path from copywriter to marketing professional.
She explains her methods for building a marketing plan that works well for startup founders.
If you are looking to gather funds and help your startup grow this year, listen as she discusses overcoming self-doubt, setting up a clear marketing plan, and understanding your audience.
Kathryn also shares tips on keeping your marketing steady, taking feedback seriously, and supporting new talent while handling several clients, all while maintaining a healthy work- life balance.
This episode has simple, smart tips for marketers, business owners, or anyone looking to grow!
SO, let’s get into the episode now!
Episode Topics:
00:00 - 03:10: How Kathryn became a Fractional CMO
03:10 - 05:35: Managing overload in new roles
05:35 - 07:05: Planning your marketing approach
07:05 - 09:02: Why steady marketing works
09:02 - 10:41: Common marketing errors
10:41 - 13:38: Knowing your audience
13:38 - 15:05: Marketing for SaaS explained
15:05 - 17:43: How feedback helps improve
17:43 - 19:19: Building a strong network
19:19 - 22:45: Why investing in junior talent pays off
22:45 - 25:08: Managing multiple clients
25:08 - 26:30: Advice for Future CMOs
🔗 CONNECT WITH KATHRYN STRACHAN:
👥 LinkedIn: https://www.linkedin.com/in/kathryn-strachan/
🎧 Her Podcast Show: https://open.spotify.com/show/68ivLxoRC75Ju4c8SzpHTh?si=369402f1efb74e52
Check out Kathryn’s new book: https://amzn.eu/d/4wgVjTY
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In this episode, Jabez Ruben shares his personal tips for building a brand without relying on your own image.
He explains how solid management helps your business grow and why reaching out directly with a few well-placed referrals can open new doors.
Jabez also talks about testing your product before launch to avoid mistakes and save time and money.
He highlights the value of meeting people and attending conferences to create real connections.
If you're looking for clear, no-nonsense advice on making your startup stand out, this episode offers simple ideas and honest insights you can use right away.
So, let’s get into the episode.
Episode Topics:
00:00 - 02:49: Why good management matters
02:49 - 05:53: Building a brand without a personal face
05:53 - 08:53: Using cold outreach and referrals
08:53 - 11:58: Testing your product first
11:58 - 14:54: Networking vs. Personal Branding
14:54 - 17:48: How to grow Your Business
17:48 - 21:06: How conferences help your business
21:06 - 26:18: Advice for aspiring Entrepreneurs
🔗 CONNECT WITH JABEZ
💻 https://linkbuildingmastery.com/
🎧 https://www.linkedin.com/in/jabezreuben/
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Hey everyone, welcome back to my latest episode!
I had a great conversation with Raj Vasani, a super successful performance marketer who’s not only generated over $20 million in revenue for his clients but also spent over $600,000 on Facebook ads in one month.
Raj recounted his journey from content writing and SEO beginnings to using his own money to learn advertising firsthand.
We discussed why making decisions based on data and closely monitoring customer acquisition costs is important for success, and why creativity isn’t only for designers.
He emphasized that taking responsibility for your ad budget is essential, and that notable improvements occur when performance marketers work together with creative professionals.
If you’re just starting out or preparing for your seed round, this episode offers practical insights that can help you make your ad campaigns more effective.
So, grab your coffee and consider a fresh approach to your advertising strategy!
📌 TIMESTAMPS
00:00 - 01:06: Introduction
01:06 - 06:20: From content writing to multi-million ad budgets
06:20 - 10:20: Small budgets builds a customer journey
10:20 - 15:32: Customer journey and results
15:32 - 18:33: Facebook ads and creative tests
18:33 - 20:40: Don't duplicate ads
20:40 - 24:16: How ad costs are rising
24:16 - 29:30: Creative teamwork in performance marketing
29:30 - 32:10: New brands: When and how to advertise
32:10 - 34:36: Final thoughts
🔗 CONNECT WITH RAJ VASANI:
👥 LinkedIn: https://www.linkedin.com/in/rajvasani0/
💻 Website: https://rajvasani.com/
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Imagine you're standing at a crossroads, surrounded by countless paths leading to potential business growth.
Which one do you choose? In this episode, I talk with Behdad Jamshidi, a true expert in the world of marketing strategy and business development.
Behdad shared some incredible insights on how businesses can grow by finding the right marketing partners—a process he calls "marketing matchmaking."
It's about connecting companies with agencies that fit their unique needs, not just the first ones that come along.
Behdad emphasized that not every agency is cut out for every business, and understanding the strengths and weaknesses of potential partners is crucial.
For anyone trying to navigate the complex world of agency relationships, this episode is full of practical tips and lessons learned.
✨ Episode Topics:
00:00: Shifting Business Mindsets for Growth
02:51: The Role of Marketing Matchmaking
06:00: Understanding the CMO's Role
09:08: Building a Solid Marketing Foundation
11:52: Vetting Marketing Partners
15:04: Navigating Agency Relationships
17:55: The Complexity of Marketing Services
20:11: The Importance of Specialization in Digital Marketing
22:25: Long-Term Marketing Strategies and Budgeting
24:45: Building a Comprehensive Marketing Strategy
26:37: Success Stories: E-commerce Growth Through Strategy
28:00: Unique Approaches for Service-Based Businesses
31:52: Understanding the CMO Role
36:57: Advice for Aspiring CMOs
🔗 CONNECT WITH BEHDAD JAMSHIDI:
👥 LinkedIn: https://www.linkedin.com/in/behdadjamshidi/
💻 Website: https://cjammarketing.com/
🎧 Instagram: https://www.instagram.com/cjammarketing/
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Hey everyone! Welcome back to another episode of The Aspiring CMO.
Today, I had an amazing chat with Bibi, a creative force in the SEO industry. She shared her journey from social media marketing to link building and offered some incredible insights.
Bibi’s unique approach to link building has set her apart. You can learn why linkable assets matter and discover how she uses AI to boost her marketing strategies.
We also explored the lessons learned from past experiences in PR and marketing failures, emphasizing the importance of focusing on the value proposition in outreach campaigns.
If you’re looking for inspiration and practical tips on SEO, creativity, and personal growth, this episode is for you. So, let’s tune in now.
✨ Episode Topics:
00:00: The Creative Journey of Link Building
05:03: Innovative Outreach Strategies
09:49: Crafting Compelling Emails
14:56: The Role of AI in Link Building
20:11: Building a Creative Team Culture
25:09: Lessons from the Past
🔗 CONNECT WITH BIBI:
👥 LinkedIn: https://www.linkedin.com/in/bibiraven/
💻 Website: https://bibibuzz.com/
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Hey, Aspiring CMOs! I’m really excited about today’s episode because we’ve got James Dooley with us.
James is a serial entrepreneur and one of the most sought-after fractional CMOs out there. If you’re curious about what it takes to thrive in both marketing and the larger business world, you’re in for a treat.
James has earned his stripes as the top-paid digital landlord, and today, he’s going to walk us through how he built a successful SEO company that finds leads without taking on extra risk.
His methods are straightforward and effective—things you can start putting into practice right after this episode.
And that’s just the beginning. James will also drop his top piece of advice for winning in both marketing and business. This is the kind of advice that can truly change the way you think about your career.
So, whether you’re aiming for that CMO role or dreaming of something even bigger, stick around.
This episode is packed with ideas that could be just what you need to fuel your next big move. Let’s dive in!
✨ Episode Topics:
00:00 - 03:22: Lead Generation and Transitioning to Rank and Rent
03:22 - 08:39: The Importance of Networking and Finding Mentors
08:39 - 14:36: Hiring and Structuring Marketing Teams
14:36 - 19:12: Managing Financial Risks in Marketing
19:12 - 29:39: Taking Calculated Risks in Marketing
29:39 - 32:25: Tracking and Analyzing Data for Informed Decisions
32:25 - 36:44: Advice for Younger Self: Go Faster and Go Harder
🔗 CONNECT WITH JAMES DOOLEY:
👥 LinkedIn: https://www.linkedin.com/in/jameszdooley/
💻 Website: https://jamesdooley.com/
🎧 YouTube: https://www.youtube.com/@JamesDooley
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In today’s episode, I’m thrilled to sit down with Sarah Presch, the Chief Marketing Officer at Dragon Metrics. Sarah has some really valuable insights to share that I know will resonate with you all.
We will explore why it’s important to think beyond just the numbers and how add a bit of psychology into our marketing campaigns that can make a big difference.
Sarah will also break down the pros and cons of working in a big corporate role, running your own agency, or being part of a smaller team—something I know many of you are curious about. And for those of you looking to broaden your reach, she’s got some great tips on international SEO.
So, if you’re ready to take your marketing skills to the next level and get some real-world advice from someone who’s been there, stay tuned. This episode is going to be packed with ideas you can start using right away!
✨ Episode Topics:
00:00: The Role of Consumer Psychology in Marketing
07:29: Understanding Identities and Group Affiliations in Marketing
13:50: Psychographics: A More Effective Targeting Approach
19:31: Measuring Conversions and Tracking Results in Marketing
23:41: Finding Your Own Path in Marketing
🔗 CONNECT WITH SARAH:
👥 LinkedIn: https://www.linkedin.com/in/sarah-pokorna/
💻 Website: https://www.sarahpresch.com/
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In today’s episode, I’m going to talk to Kieran Browning, an efficiency coach who helps companies speed up and get rid of bottlenecks.
If you feel like your team could be doing more, but something’s just not clicking, this episode is definitely for you.
Kieran’s got some eye-opening thoughts on why so many marketing companies struggle to focus on a niche, and how that’s holding them back.
He’ll also walk us through three stages of operation that, honestly, most of us haven’t figured out yet.
And if you’re relying on tools like ClickUp, or Airtable to boost your team’s efficiency, Kieran’s take might surprise you—he says they might just be giving us the illusion of getting things done.
So if you’re looking to streamline your operations and really understand what’s holding your marketing team back, stick around.
This episode could be just what you need to hear.
✨ Episode Topics:
00:00: Introduction and Background
03:07: The Challenges of Chaos in Business
08:52: The Role of Tools in Operational Management
10:50: Effective Task Management and Communication
17:51: Productizing Services for Efficiency and Scalability
24:57: Incremental Approach to Targeting Specific Industries
28:13: Identifying and Addressing Incompetence in the Workplace
36:04: Advice for Younger Self and Conclusion
🔗 CONNECT WITH KIERAN BROWNING:
👥 LinkedIn: https://www.linkedin.com/in/kieranbrowning/
💻 Instagram: https://www.instagram.com/kieranbrowning1/
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“Try not to fake anything. Just be yourself”.
In today episode, I sit down and talk with Steven Khanna from White Press. We dove deep into Stephen's experiences, uncovering valuable insights about the importance of authenticity in sales.
We also explored the concept of transferable skills and how Stephen leveraged his experience in the restaurant industry to excel in the link-building industry.
If you're looking for inspiration and practical tips for navigating the world of sales and personal branding, this episode is for you!
We talk about:
And MORE things inside our talk.
One of my favorite takeaways from this episode is Stephen's advice for aspiring sales managers: be likable, know your numbers, be proactive, and never stop testing. It's a simple yet powerful formula for success.
So now let’s grab a cup of tea and listen to our story.
Timeline:
00:00: Introduction and Background
03:10: Building Genuine Relationships and Being Yourself
06:58: The Importance of Clear Communication
10:29: Sales Strategies and Managing Expectations
14:36: Continuous Testing and Learning from Mistakes
19:29: Taking Risks and Pursuing Passions
23:25: Handling Adversity and Standing Out
26:05: Advice for Younger Self
🔗 CONNECT WITH STEVEN KHANNA:
👥 Facebook: https://www.facebook.com/steven.khanna22
💻 Linkedin: https://www.linkedin.com/in/steven-khanna-b40a7759/
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In this episode, I had Chris M Walker, founder of Legiit, on the show. and he dropped some serious knowledge bombs.
He emphasizes the importance of building a personal brand and staying resilient as an entrepreneur.
Chris shared how Legiit uses a killer checklist for freelancers and a focus on building a strong community to attract the best people. He gave us some insights on how to navigate this, including the importance of providing genuine value and playing the long game. ️
Plus, we talked about some overused marketing terms that are basically meaningless these days (looking at you, "adding value").
So, there you have it! This episode was jam-packed with actionable advice for anyone building a business, especially if you're rocking the freelance life.
Let’s hit the play, take what you learn and put it into action!
✨ Episode Topics:
00:00: Introduction
00:47: Building a Strong Community of Freelancers and Connecting Them with Business Owners
01:15: The Importance of Personal Branding and Resilience as an Entrepreneur
09:09: Attracting Quality Freelancers and Businesses to a Platform
21:39: Building a Community and Personal Brand in Marketing
23:04: The Importance of a Long-Term Approach
24:23: Providing Genuine Value to Customers
28:00: Challenges in Attracting Business Owners
29:44: Marketing an Intangible Product
30:37: The Impact of Conference Speaking and Personal Branding
37:39: Dislike for Certain Marketing Terms
39:19: Treating People as Individuals in Marketing
🔗 CONNECT WITH CHRIS M WALKER:
👥 Facebook: https://www.facebook.com/cmwlegiit
💻 Website: https://legiit.com/
🎧 Youtube: https://www.youtube.com/@ChrisMWalker
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In this episode, I dive deep with Umar Faizan, founder of Growth Winner. We will talk about how personal branding fuels agency growth, leverage AI for efficient link building, and navigate its challenges.
Plus, uncover Umar's top hiring tips and the advice he'd give his younger marketing self (spoiler alert: invest in expertise and funnels!).
So, tune in this episode for actionable advice to help your digital marketing agency thrive!
Special offer for The Aspiring CMOs:
use "ASPIRINGCMO" coupon at the checkout before purchasing any of our link building packages and they'll get a 10% lifetime discount!!!
Website: https://growthwinner.com/
How awesome is this? Grab them now and lets go!
✨ Episode Topics:
00:00: Introduction
03:05: The Role of AI in Link Building
08:13: Challenges and Opportunities with AI
25:24: The Importance of Quality Content
29:09: Investing in Expertise and Learning About Funnels
🔗 CONNECT WITH UMAR FAIZAN
👥 Linkedin: https://www.linkedin.com/in/umarfaizan/
💻 Youtube: https://www.youtube.com/@Umar_Faizan_SEO/featured
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Are you tired of chasing trends in affiliate marketing? In this episode, I will interview Niels Zee, a 7-figure affiliate marketer, at the SEO Pirate Retreat Mastermind.
We dive deep into the power of niche selection and passion. Discover how focusing on what you love can lead to better content, higher conversions, and explosive growth. Niels also shares insider secrets like negotiating commissions, hiring top copywriters, and creating digital products to boost your income. Plus, you can also learn how attending mastermind events like the SEO Pirate Retreat Mastermind can unlock powerful connections and collaborations.
Don't miss this episode for actionable tips and insights to take your affiliate marketing business to the next level!
✨ Episode Topics:
01:13: Passion and Outsmarting the Competition
02:59: Choosing the Right Niche
04:26: Scalability in the Retail Niche
09:43: The Importance of Skilled Copywriters
11:11: Negotiating Commissions for Increased Revenue
12:40: Creating Digital Products for Additional Income
🔗 CONNECT WITH NIELS ZEE:
👥 Linkedin: https://www.linkedin.com/in/niels-zee/
💻 Website: https://nielszee.com/
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In this episode, I will sit down and talk to Chris Panteli about Haro (Help a Reporter Out) and link building. Chris shares his journey from running a fish and chip shop to starting his own online business. He explains how he discovered the importance of link building and how he got his FIRST LINK on the New York Times through Haro.
Chris also discusses the difference between Haro and digital PR, the process of crafting a pitch for journalists, and the role of AI in the pitch process. He emphasizes the importance of good content and good links for SEO success.
More than that, you can explore how the latest Google core update emphasizes the importance of high-quality content backed by valuable links, further discouraging the use of AI-generated content and low-quality backlinks.
This episode is a must-listen for anyone who wants to understand the power of link building and leverage platforms like Haro to boost their online presence.
So stay tuned and listen to our story now.
✨ Episode Topics:
03:05: Importance of Link Building and Haro
07:31: Crafting the Perfect Pitch for Journalists
11:09: Should you rush your pitch?
12:53: Steal Chris Pitch Process using AI
15:09: What’s best? GPT vs Gemini
16:46: Whats a perfect pitch for journalists?
21:16: Reactive vs Proactive Linkbuilding
24:21: What’s the ROI on HARO link building strategy?
26:32: The Google Core Update and the Importance of Good Content and Links
28:59: Overcoming hardship of an entrepreneur
🔗 CONNECT WITH CHRIS PANTELI:
👥 Linkedin: https://www.linkedin.com/in/chris-panteli/?originalSubdomain=uk
💻 Website: https://marketmoverspod.com/
🎧 Facebook: https://www.facebook.com/chrispanteli
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Sales vs Marketing…I’d say the most common love-hate relationship in businesses, right after the workaholic Boomers vs self-loving Gen Zs 🤪
This episode is all about the art of SALES and the basics of SALES Psychology! I found this piece a critical part of any career and entrepreneurship journey because no matter what you do, YOU. NEED. TO. SELL.
Glen was a Director of Sales before he launched his online business, and he was kind to join the show and put his YEARS OF experience into just 30 minutes.
This episode is recommended for everyone. So, stop scrolling and hit the play button ⏯️
✨ Episode Topics:
01:14 - 05:30: Starting in sales and overcoming fear
05:31 - 07:50: Sales and Marketing: Differences and Similarities
07:51 - 09:44: The Role of Numbers and ROI in Sales
09:45 - 18:30: Sales Techniques: Having Conversations and Listening
18:30 - 24:00: Traits of Great Salesperson
24:00 - 26:55: Advice for Aspiring CMOs
ASK Anything on The Aspiring CMO show and get your questions answered right on the show!
https://forms.gle/jswoQq8dy8u2oisT6
Connect with Glen Ingram
Linkedin: https://www.linkedin.com/in/gleningramseoexpert/
Website: https://www.websearchpros.com/
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